scholarly journals Analisis Video Share to Video Comments Ratio Tiktok Pada 5 Merek Smartphone Terlaris di Indonesia

2021 ◽  
Author(s):  
I Komang Agus Susila Yasa
Keyword(s):  
Social Media ◽  
Parent Company ◽  
Social Media Marketing ◽  
Knowing How ◽  
The World ◽  
Chinese Company ◽  
The Way

Tiktok is an application that is able to change the way of using social media before with their uniqueness, namely videos that are 15-60 seconds long. The Tiktok application is not only a video, but also contains music, filters, and other interesting features. The Tiktok application was launched globally by a Chinese company with a parent company called ByteDance. It is estimated that Indonesia accounts for about 11% of total downloads globally and makes Indonesia one of the countries with the largest Tiktok application users in the world. Then with such a large number of Tiktok downloaders, it can provide opportunities for users such as smartphone brands to make this Tiktok platform or application their social media marketing platform. There are 5 smartphone brands in Indonesia that use Tiktok as their marketing platform, including: Xiaomi Indonesia, Vivo Indonesia, Oppo Indonesia, Samsung Indonesia and Realme Indonesia. This research was made using an exploratory exploratory method, with the aim of knowing how the credibility or performance of the Tiktok account of the 5 best-selling smartphone brands in Indonesia. Then the results of this study show that the Oppo Indonesia brand has better performance credibility compared to other smartphone brands.

scholarly journals Social Media as a Tool for Digital Marketing

2021 ◽  
Vol 9 (VI) ◽  
pp. 4717-4724
Author(s):  
Rutuparna Sakalkale
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Global Media ◽  
Social Contacts ◽  
The World ◽  
The Impact ◽  
The Way

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

Analisis followers to likes ratio pada 5 akun termahal TikTok

2022 ◽  
Author(s):  
Sayid abdul rohman hakim
Keyword(s):  
Social Media ◽  
Daily Activities ◽  
Social Media Marketing ◽  
Public Figures ◽  
Good Account ◽  
The World ◽  
Chinese Company

ABSTRACTTikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide opportunities for content creators, influencers, reviewers and public figures to make the TikTok platform a social media marketing platform. The 5 Most Expensive TikTok Accounts that use TikTok as a platform to share their daily activities as well as their activities are reviewing products that are distributed to be promoted, namely: Zachking, Ryaz Aly, BabyAriel, LorenGray and Kristen Hancher. The purpose of this study is to calculate the credibility of the performance of 5 TikTok Termhal Accounts as the account with the most expensive endorsement fee. The method used for this research is quantitative exploratory method. The results of this study indicate that a content creator named Zachking gets the first rank and has good account performance credibility.

scholarly journals ANALISIS VIDEO COMMENTS TO VIDEO LIKES RATIO TIKTOK PADA 5 GAMER INDONESIA YANG MEMILIKI JUTAAN PENGIKUT DI YOUTUBE

2022 ◽  
Author(s):  
Theo Gusmao
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The World ◽  
Chinese Company

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, which makes Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for gamers to make the TikTok platform a social media marketing platform. There are 5 Indonesian gamers who use TikTok as a marketing platform, namely: Jess No Limit, Frost Diamond, Miaw Aug, Dylan Pross, Budi Gaming. The purpose of this study is to calculate the credibility of the performance of the TikTok 5 Gamer Indonesia account which has millions of followers on YouTube. The method used for this research is quantitative exploratory method. The results of this study show that Jess No Limit is ranked first and has the best account performance credibility among all 5 gamers who have millions of followers on youtube

scholarly journals Analisis Video Likes to Video Views Ratio Tiktok Pada Top 5 Brand Sepatu Terkenal Dunia

2022 ◽  
Author(s):  
anak agung adi sastrawan
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Good Account ◽  
The World ◽  
Chinese Company

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 5 world famous shoe brands that use TikTok as a marketing platform, namely: New Balance, Vans, Converse, Adidas, Nike. The purpose of this study is to calculate the credibility of the TikTok account performance of the Top 5 Smartphone Vendors in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the smartphone vendor Oppo Indonesia is ranked first and has good account performance credibility.

scholarly journals Analisis Video Share To Video Views Ratio TiktokPada 5 Brand Fashion Termahal di Dunia

2022 ◽  
Author(s):  
adi suantara
Keyword(s):  
Social Media ◽  
Quantitative Method ◽  
Social Media Marketing ◽  
Good Account ◽  
The World ◽  
Chinese Company

TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. As for the 5 world fashion brands that use TikTok as a marketing platform, the purpose of this study is to calculate from the performance of the TikTok account the 5 best fashion brands in the world. The method used for this research is exploratory quantitative method. The results of this study indicate that the Bur berry brand is ranked first and has good account performance.

scholarly journals Masters of Wine on Twitter: presence, activity, impact and community structure

2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López
Keyword(s):  
Social Media ◽  
International Trade ◽  
Community Structure ◽  
Descriptive Statistics ◽  
Wine Industry ◽  
The Internet ◽  
The World ◽  
Credible Information ◽  
Do So ◽  
The Way

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Social Media Marketing Web X.0 of Opportunities

2010 ◽  
pp. 2305-2316
Author(s):  
Lemi Baruh
Keyword(s):  
Social Media ◽  
Semantic Web ◽  
Online Advertising ◽  
Viral Marketing ◽  
Social Media Marketing ◽  
Successful Implementation ◽  
Future Trends ◽  
The World ◽  
Advertising Models ◽  
Media Applications

In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However, this growth is yet to be transformed into a sustainable commercial model. Starting with a brief overview of existing online advertising models, this chapter discusses the opportunities available for advertisers trying to reach consumers through social media. The chapter focuses on viral marketing as a viable option for marketers, reviews recent viral marketing campaigns, and offers recommendations for a successful implementation of social media marketing. In conclusion, the author examines future trends regarding the utilization of the emerging Semantic Web in marketing online.

Paradigm Shift for the Future

2021 ◽  
pp. 173-201
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Paradigm Shift ◽  
Political Influence ◽  
Political Events ◽  
The Social ◽  
The World ◽  
The Future ◽  
Social Media Platforms ◽  
The Way

Through case studies of incidents around the world where the social media platforms have been used and abused for ulterior purposes, Chapter 6 highlights the lessons that can be learned. For good or for ill, the author elaborates on the way social media has been used as an arbiter to inflict various forms of political influence and how we may have become desensitized due to the popularity of the social media platforms themselves. A searching view is provided that there is now a propensity by foreign states to use social media to influence the user base of sovereign countries during key political events. This type of activity now justifies a paradigm shift in relation to our perception and utilization of computerized devices for the future.

scholarly journals Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?

Information ◽  
2020 ◽  
Vol 11 (5) ◽  
pp. 242
Author(s):  
Bartosz Wawrowski ◽  
Iwona Otola
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Computer Games ◽  
Computer Game ◽  
Creative Industries ◽  
Social Media Marketing ◽  
The World

Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

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