Analisis Video Likes to Video Views Ratio Tiktok Pada Top 5 Brand Sepatu Terkenal Dunia
TikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide an opportunity for brands to make the TikTok platform a social media marketing platform. There are 5 world famous shoe brands that use TikTok as a marketing platform, namely: New Balance, Vans, Converse, Adidas, Nike. The purpose of this study is to calculate the credibility of the TikTok account performance of the Top 5 Smartphone Vendors in Indonesia. The method used for this research is quantitative exploratory method. The results of this study indicate that the smartphone vendor Oppo Indonesia is ranked first and has good account performance credibility.