Analisis followers to likes ratio pada 5 akun termahal TikTok
ABSTRACTTikTok is a social media application launched by a Chinese company. TikTok allows users to create 15-second videos accompanied by music, filters, and several other creative features. In Indonesia, there are 30.7 million active users, making Indonesia the country with the largest TikTok users in the world. The large number of active TikTok users in Indonesia can certainly provide opportunities for content creators, influencers, reviewers and public figures to make the TikTok platform a social media marketing platform. The 5 Most Expensive TikTok Accounts that use TikTok as a platform to share their daily activities as well as their activities are reviewing products that are distributed to be promoted, namely: Zachking, Ryaz Aly, BabyAriel, LorenGray and Kristen Hancher. The purpose of this study is to calculate the credibility of the performance of 5 TikTok Termhal Accounts as the account with the most expensive endorsement fee. The method used for this research is quantitative exploratory method. The results of this study indicate that a content creator named Zachking gets the first rank and has good account performance credibility.