scholarly journals Testing Social Media Advertisements for Animal Advocacy

2021 ◽  
Author(s):  
Christopher John Bryant ◽  
Brian Platt ◽  
Anthony Vultaggio ◽  
Courtney Dillard
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Land Use ◽  
Chronic Disease ◽  
Water Use ◽  
Health Message ◽  
Demographic Groups ◽  
Animal Protection ◽  
Older Users ◽  
Social Media Strategy

We used the Mercy For Animals social media outreach budget to systematically estimate the efficacy of different advertisements on different demographic groups. Based on the click-through rates (CTR: the percentage of impressions resulting in clicks on ads), we observe:1. Animal-based advertisements are more than twice as effective as other types of advertisement, achieving a CTR over 3% compared to just 1.1-1.5% for environment, health, and social adverts.2. Females and older users were more likely to click adverts compared to males and younger users, respectively.3. Specific messages may outperform others within these broad themes. We find that pigs were the most effective animal advert (vs. cows, chickens, and fish), climate change was the most effective environment advert (vs. land use, water use, and deforestation), and chronic disease was the most effective health message (vs. obesity, pathogen contamination, and antibiotic contamination).The findings can be used to inform social media strategy for Mercy For Animals and the broader animal protection movement.

scholarly journals Impact of a College Course on the Sustainability of Student Diets in Terms of the Planetary Boundaries for Climate Change and Land, Water, Nitrogen and Phosphorus Use

2021 ◽  
Vol 5 ◽  
Author(s):  
Victoria A. Whitener ◽  
Brian Cook ◽  
Ingrid Spielbauer ◽  
Paula Karyn Nguyen ◽  
Jennifer A. Jay
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Greenhouse Gases ◽  
Water Use ◽  
Blue Water ◽  
Planetary Boundaries ◽  
Control Groups ◽  
College Course ◽  
Per Capita

While it is widely acknowledged that shifts in diet could play a large role in mitigating climate change with important health co-benefits, knowledge on how to accomplish these shifts is lacking. Our previous study showed a statistically significant reduction in the dietary carbon footprint of students who had completed a college course on the connections between food and the environment compared to a control group enrolled in an unrelated course. An extension of the previous study, this research evaluates the sustainability of female and male diets in both the intervention and control groups from baseline to follow up with respect to the following planetary boundaries: greenhouse gases, land use, water use, nitrogen loss, and phosphorus use. In addition, a 50-point modified Alternative Healthy Eating Index was calculated at baseline and follow up for all students. Female students enrolled in the intervention course reported diets with statistically significant reductions in their footprints from baseline to follow up for greenhouse gases (p = 0.011), land use (p = 0.012), and phosphorus (p = 0.045), and the female diets were statistically different from the control groups for those three boundaries. For water use, female diets increased in footprint from baseline to follow up due to an increase in vegetable intake. Males enrolled in the intervention showed similar trends (reductions in footprints for greenhouse gases, land use, and phosphorus use and an increase in blue water use), but differences were not statistically significant, partially due to the smaller number of male respondents. Student dietary footprints are compared to a per capita limit allowable for food according to the planetary boundaries concept. For all of the planetary boundaries except blue water use, the student dietary footprints were well above the per capita boundary for food-related sources.

scholarly journals Development of water use scenarios as a tool for adaptation to climate change

2013 ◽  
Vol 6 (1) ◽  
pp. 61-68 ◽  
Author(s):  
R. Jacinto ◽  
M. J. Cruz ◽  
F. D. Santos
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Land Use Change ◽  
Water Use ◽  
Adaptation Strategy ◽  
Adaptation To Climate Change ◽  
Intergovernmental Panel ◽  
Land Use Scenarios ◽  
Technological Developments ◽  
Emissions Scenarios

Abstract. The project ADAPTACLIMA, promoted by EPAL, the largest Portuguese Water Supply Utility, aims to provide the company with an adaptation strategy in the medium and long term to reduce the vulnerability of its activities to climate change. We used the four scenarios (A1, A2, B1, B2) adopted in the Special Report Emissions Scenarios (SRES) of the IPCC (Intergovernmental Panel on Climate Change) to produce local scenarios of water use. Available population SRES for Portugal were downscaled to the study area using a linear approach. Local land use scenarios were produced using the following steps: (1) characterization of the present land use for each municipality of the study area using Corine Land Cover and adaptation of the CLC classes to those used in the SRES; (2) identification of recent tendencies in land use change for the study area; (3) identification of SRES tendencies for land use change in Europe; and (4) production of local scenarios of land use. Water use scenarios were derived considering both population and land use scenarios as well as scenarios of change in other parameters (technological developments, increases in efficiency, climate changes, or political and behavioural changes). The A2 scenario forecasts an increase in population (+16%) in the study area while the other scenarios show a reduction in the resident population (−6 to 8%). All scenarios, but especially A1, show a reduction in agricultural area and an increase in urban area. Regardless of the scenario, water use will progressively be reduced until 2100. These reductions are mainly due to increased water use efficiency and the reduction of irrigated land. The results accord with several projects modelling water use at regional and global level.

scholarly journals Water use scenarios as a tool for adaptation to climate change of a water supply company

2012 ◽  
Vol 5 (1) ◽  
pp. 265-289 ◽  
Author(s):  
R. Jacinto ◽  
M. J. Cruz ◽  
F. D. Santos
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Land Use Change ◽  
Water Supply ◽  
Water Use ◽  
Adaptation Strategy ◽  
Adaptation To Climate Change ◽  
Intergovernmental Panel ◽  
Land Use Scenarios ◽  
Water Supply Company

Abstract. The project ADAPTACLIMA, promoted by EPAL, the largest Portuguese Water Supply Utility, aims to provide the company with an adaptation strategy in the medium and long term to reduce the vulnerabilities of its activities to climate change. We used the special report emissions scenarios (SRES) of the IPCC (Intergovernmental Panel on Climate Change) to produce local scenarios of water use. Available population SRES for Portugal were downscaled to the study area using a linear approach. Local land use scenarios were produced using the following steps: (1) characterization of the present land use for each municipality of the study area using Corine Land Cover and adapt the CLC classes to those used in the SRES; (2) identification of recent tendencies in land use change for the study area; (3) identification of SRES tendencies for land use change in Europe; and (4) production of local scenarios of land use. Water use scenarios were derived considering both population and land use scenarios as well as scenarios of change in other parameters (technological developments, increases in efficiency, climate changes, or political and behavioural changes). The A2 scenario forecasts an increase in population (+16%) in the study area while the other scenarios show a reduction of resident population (−6 to 8%). All scenarios, but especially A1, show a significant reduction in agricultural area and an increase in urban area. Regardless of the scenario, water use will progressively be reduced until 2100. These reductions are mainly due to increased water use efficiency and reduction of irrigated land. The results concord with several projects modelling water use at regional and global level.

Climate Change and Land Use Change of Rural Households in The Red River Delta, Vietnam

2013 ◽  
pp. 79-94
Author(s):  
Ngoc Luu Bich
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Agricultural Land ◽  
Rural Households ◽  
River Delta ◽  
Red River ◽  
Red River Delta ◽  
Sea Levels ◽  
Main Production ◽  
Farming Households

Climate change (CC) and its impacts on the socio-economy and the development of communities has become an issue causing very special concern. The rise in global temperatures, in sea levels, extreme weather phenomena, and salinization have occurred more and more and have directly influenced the livelihoods of rural households in the Red River Delta – one of the two regions projected to suffer strongly from climate change in Vietnam. For farming households in this region, the major and traditional livelihoods are based on main production materials as agricultural land, or aquacultural water surface Changes in the land use of rural households in the Red River Delta during recent times was influenced strongly by the Renovation policy in agriculture as well as the process of industrialization and modernization in the country. Climate change over the past 5 years (2005-2011) has started influencing household land use with the concrete manifestations being the reduction of the area cultivated and the changing of the purpose of land use.

PETANI KUNINGAN DALAM PUSARAN KONFLIK KELAS

1970 ◽  
Vol 13 (2) ◽  
Author(s):  
Nanang Susanto
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Action Research ◽  
Participatory Action Research ◽  
Soil Nutrients ◽  
Qualitative Approach ◽  
Participatory Action ◽  
Cost Of Production ◽  
Depth Interviews ◽  
Participatory Observation

Penelitian ini menguji teori Marx yang mengatakan bahwa dalam proses kapitalisasi, petani lahan kecil akan tergusur oleh petani lahan besar. Penelitian ini menggunakan pendekatan kualitatif dengan metode Participatory Action Research (PAR). Menggunakan teknik observasi partisipasi di lapangan, studi ini melakukan wawancara mendalam terhadap petani. Analisis data yang digunakan bersifat induktif. Penelitian ini menghasilkan kesimpulan, bahwa teori Marx tidak terjadi di malar Aman. Adapun penyebab menurunnya pertanian disebabkan menurunnya unsur hara tanah, mahalnya biaya produksi, alih fungsi lahan dan perubahan cuaca. Sedangkan strategi petani lahan kecil untuk mempertahankan kehidupan yaitu melakukan pola tanam tumpang sari, melakukan pekerjaan tambahan, dan mengatur keuangan.This study examines Marx's theory which says that in the process of capitalization, small land farmers will be displaced by large land farmers. This study uses a qualitative approach with the method of Participatory Action Research (PAR). Using the techniques of participatory observation in the field, the study conducted in-depth interviews on farmers. Analysis of the data used is inductive. This study led to the conclusion that Marx's theory does not happen in Aman malar. The cause of the decline of agriculture due to declining soil nutrients, the high cost of production, land use and climate change. While the strategies of small land farmers to sustain life is to do the planting patterns of intercropping, do extra work, and manage finances.

Excellent environmental performance of beet sugar production in the Netherlands

2020 ◽  
pp. 161-165
Author(s):  
Bertram de Crom ◽  
Jasper Scholten ◽  
Janjoris van Diepen
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Life Cycle ◽  
Environmental Impact ◽  
Water Consumption ◽  
Environmental Performance ◽  
Cane Sugar ◽  
Sugar Production ◽  
Beet Sugar ◽  
Glucose Syrup

To get more insight in the environmental performance of the Suiker Unie beet sugar, Blonk Consultants performed a comparative Life Cycle Assessment (LCA) study on beet sugar, cane sugar and glucose syrup. The system boundaries of the sugar life cycle are set from cradle to regional storage at the Dutch market. For this study 8 different scenarios were evaluated. The first scenario is the actual sugar production at Suiker Unie. Scenario 2 until 7 are different cane sugar scenarios (different countries of origin, surplus electricity production and pre-harvest burning of leaves are considered). Scenario 8 concerns the glucose syrup scenario. An important factor in the environmental impact of 1kg of sugar is the sugar yield per ha. Total sugar yield per ha differs from 9t/ha sugar for sugarcane to 15t/ha sugar for sugar beet (in 2017). Main conclusion is that the production of beet sugar at Suiker Unie has in general a lower impact on climate change, fine particulate matter, land use and water consumption, compared to cane sugar production (in Brazil and India) and glucose syrup. The impact of cane sugar production on climate change and water consumption is highly dependent on the country of origin, especially when land use change is taken into account. The environmental impact of sugar production is highly dependent on the co-production of bioenergy, both for beet and cane sugar.

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