Penentuan Prioritas Faktor Yang Mempengaruhi Kualitas Website Unika De La Salle Manado Dengan Metode Analytical Hierarchy Process
Unika De La Salle Manado is one of the university in Indonesia who have been using internet technology to support variety of activities such as teaching and learning, administration and other supporting activities. One of service that was established by this university is the university’s website. The quality of website assessed by human perception which is very subjective because it involves many variables in the process of decision making. Evaluation of the level of interest of these factors are important to understand. Analytical Hierarchy Process (AHP) is a method to evaluate various attributes in the decision. The objectives of this study was to determine factors that affect Unika De La Salle Manado website users using AHP method. The result showed there were four main criteria ranked by priority such as system quality, information quality, service quality, and attractiveness with each eigen values of 0.3665, 0.2323, 0.2054, and 0.1958. Overall on the alternative choice enjoyment got the highest eigen values of 0.5049 and the lowest is an alternative currency with eigen values of 0.0942. This research is expected to provide an overview on the factors of the quality of the website in order to increase the quality of Unika De La Salle Manado website and can be made for decision making to related parties.