Considering the importance of metaphors for marine conservation
This paper seeks to highlight the importance of metaphors for marine conservation and policy. It argues that themanner in which the oceans are perceived, often as an alien landscape, can limit the way language is utilised inmarine conservation efforts. This limitation can produce unhelpful environmental metaphors that, instead ofacting as catalysts for action, produce negative and reactionary responses. It illustrates this point through theexample of what has become known as the ‘Great Pacific Garbage Patch.’ It postulates that if there is a disconnectbetween the many complex environmental issues facing the world's oceans and the way they are perceived, thenmore focus should be placed on developing pre-determined culturally embedded metaphors, which can conjurerelatable imagery, but that are also rooted in scientific evidence. It recommends that, in an extension to existingpublic perception research (PPR) on how different communities value the ocean environment, there is room forshared metaphors of the oceanic environment to be developed that can help raise awareness within a particularcultural setting.