scholarly journals Social value orientation moderates the effects of intuition versus reflection on responses to unfair ultimatum offers

2022 ◽  
Author(s):  
Maik Bieleke ◽  
Peter M Gollwitzer ◽  
Gabriele Oettingen ◽  
Urs Fischbacher
Keyword(s):  
Information Processing ◽  
Ultimatum Game ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Modes Of Processing

We investigated whether social value orientation (SVO) moderates the effects of intuitive versus reflective information processing on responses to unfair offers. We measured SVO one week prior to an ultimatum game experiment in which participants had to accept or reject a series of 10 ultimatum offers including very low (unfair) ones. Before making these decisions, participants mentally contrasted their individual goals with the obstacle of pondering at length or acting in a hasty way; then they made the plan to adopt an intuitive or a reflective mode of processing (intuitive and reflective condition, respectively), or made no such plans (control condition). Participants with rather high (prosocial) SVO scores were more likely to accept unfair offers in the reflective than the intuitive condition. This effect also evinced for a subset of selfish individuals; however, the majority with rather low (selfish) scores made similar decisions in both conditions. This pattern of results suggests that SVO moderates the effects of intuitive versus reflective modes of processing on responses to low ultimatum offers.

scholarly journals Social Value Orientation Modulates Fairness Processing During Social Decision-Making: Evidence From Behavior and Brain Potentials

2021 ◽  
Author(s):  
Xinmu Hu ◽  
Xiaoqin Mai
Keyword(s):  
Decision Making ◽  
Ultimatum Game ◽  
Value Orientation ◽  
Emotional Reactions ◽  
Event Related Potential ◽  
Social Value ◽  
Social Value Orientation ◽  
Social Decision ◽  
Frontal Negativity ◽  
Social Decision Making

Abstract Social value orientation (SVO) characterizes stable individual differences by an inherent sense of fairness in outcome allocations. Using the event-related potential (ERP), this study investigated differences in fairness decision-making behavior and neural bases between individuals with prosocial and proself orientations using the Ultimatum Game (UG). Behavioral results indicated that prosocials were more prone to rejecting unfair offers with stronger negative emotional reactions compared with proselfs. ERP results revealed that prosocials showed a larger P2 when receiving fair offers than unfair ones in a very early processing stage, whereas such effect was absent in proselfs. In later processing stages, although both groups were sensitive to fairness as reflected by an enhanced medial frontal negativity (MFN) for unfair offers and a larger P3 for fair offers, prosocials exhibited a stronger fairness effect on these ERP components relative to proselfs. Furthermore, the fairness effect on the MFN mediated the SVO effect on rejecting unfair offers. Findings regarding emotional experiences, behavioral patterns, and ERPs provide compelling evidence that SVO modulates fairness processing in social decision-making, whereas differences in neural responses to unfair vs. fair offers as evidenced by the MFN appear to play important roles in the SVO effect on behavioral responses to unfairness.

Activity in the Nucleus Accumbens and Amygdala Underlies Individual Differences in Prosocial and Individualistic Economic Choices

2014 ◽  
Vol 26 (8) ◽  
pp. 1861-1870 ◽  
Author(s):  
Masahiko Haruno ◽  
Minoru Kimura ◽  
Christopher D. Frith
Keyword(s):  
Individual Differences ◽  
Nucleus Accumbens ◽  
Social Preferences ◽  
Ultimatum Game ◽  
Value Orientation ◽  
Behavioral Pattern ◽  
Social Value ◽  
Social Value Orientation ◽  
Correlated Activity ◽  
Amygdala Activity

Much decision-making requires balancing benefits to the self with benefits to the group. There are marked individual differences in this balance such that individualists tend to favor themselves whereas prosocials tend to favor the group. Understanding the mechanisms underlying this difference has important implications for society and its institutions. Using behavioral and fMRI data collected during the performance of the ultimatum game, we show that individual differences in social preferences for resource allocation, so-called “social value orientation,” is linked with activity in the nucleus accumbens and amygdala elicited by inequity, rather than activity in insula, ACC, and dorsolateral pFC. Importantly, the presence of cognitive load made prosocials behave more prosocially and individualists more individualistically, suggesting that social value orientation is driven more by intuition than reflection. In parallel, activity in the nucleus accumbens and amygdala, in response to inequity, tracked this behavioral pattern of prosocials and individualists. In addition, we conducted an impunity game experiment with different participants where they could not punish unfair behavior and found that the inequity-correlated activity seen in prosocials during the ultimatum game disappeared. This result suggests that the accumbens and amygdala activity of prosocials encodes “outcome-oriented emotion” designed to change situations (i.e., achieve equity or punish). Together, our results suggest a pivotal contribution of the nucleus accumbens and amygdala to individual differences in sociality.

scholarly journals PARADOXICAL ASSOCIATION BETWEEN AGING STEREOTYPES AND PROSOCIAL BEHAVIORS TOWARD OLDER ADULTS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S729-S729
Author(s):  
Xin Zhang ◽  
Cai Xing ◽  
Ming Liu
Keyword(s):  
Older Adults ◽  
Ultimatum Game ◽  
Value Orientation ◽  
Social Value ◽  
Prosocial Behaviors ◽  
Social Value Orientation ◽  
Negative Stereotypes ◽  
Younger Adults ◽  
Stereotype Content ◽  
The Social

Abstract According to stereotype content model, older adults were perceived as low in competence (but high in warmth). Studies have demonstrated that such negative stereotypes could affect older adults significantly. However, it remained unclear how younger adults could be influenced, especially during intergenerational interactions, i.e., would positive or negative aging stereotypes promote more prosocial behaviors toward older adults. 104 younger adults were randomly assigned to three aging stereotype conditions (i.e., negative, neutral vs. positive), and they were then introduced to play two prosocial tasks (i.e., social value orientation and ultimatum game), in which they were imagined to play with either a younger or an older adults. It was found that younger adults exhibited more prosocial tendencies toward older partners than that to younger partners in both tasks. Moreover, activation of a negative aging stereotype could make younger adults behave more prosocially to the older partners in the social value orientation task.

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