Narratives of freedom reduce conservative opposition to a universal basic income policy and welfare-related stereotypes
Inequality and deep poverty have risen sharply in the US since the 1990s. Simultaneously, support for cash-based welfare has fallen among conservatives, who hold more stigmatizing beliefs about welfare recipients. Universal Basic Income (UBI)—a policy that proposes to give cash to all citizens to meet basic needs—aims to combat both economic and social exclusion through its features of unconditionality and universality. Yet, across three online experiments with convenience samples of US adults (total N=1,895), we found that these unique policy details alone were not sufficient to garner bipartisan support. Extending the culture match and moral reframing literatures, we test the impacts of values-based narratives of UBI on policy support and intergroup attitudes. Only when UBI was communicated with a narrative emphasizing the bipartisan value of individual freedom did UBI mitigate opposition from conservatives and welfare-related stereotypes. Exploratory analyses suggest values alignment and values salience as drivers of these impacts.