The impact of marketing on activities of Vietnam arts and cultural organizations

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. There have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits, and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with the quantitative method through a survey of opinions of 200 artists.

Exclusionary Contexts Frustrate Cultural Integration: Migrant Acculturation Into Support for Gender Equality in the Labor Market in Western Europe

Countering linear acculturation theories, the adoption of Western European gender customs over time differs across migrant groups. This diversity implies that acculturation into support for gender equality is context dependent. However, little quantitative scholarship has identified what sort of contexts strengthen or impede acculturation. This article investigates one source of context-dependent acculturation: exclusionary contexts. I build and test a context-dependent exclusions framework that proposes that contexts that exclude non-Western migrants hamper their acculturation into support for gender equality in the labor market in Western Europe. Empirically, I synchronize European Social Survey, European Values Study, and Eurislam data on over 11,000 non-Western migrants in Western Europe. Cross-classified models show that non-Western migrants’ support for labor-market gender equality is, indeed, lower in exclusionary contexts, for instance, in destinations with stronger anti-migrant sentiments. Pivotally, the impact of destinations’ gender customs on migrants’ gender values differs across destination, origin, and community contexts. For instance, in destinations with stronger populist right-wing parties, migrants internalize destinations’ gender equality less. Altogether, non-Western migrants’ acculturation into support for labor-market gender equality is highly dependent on contextual exclusions, which means that populist claims about non-Western migrants’ universal lack of acculturation into support for gender equality should be viewed cautiously.

National Consciousness and Management of Secondary Education for Sustainable Development in Kwara State, Nigeria

National consciousness within educational institutions could enhance effective management of education for sustainable development. This study examines the existing relationship between cultural integration, sports activities, gender equality and management of secondary education for sustainable development in Nigeria. Stratified random sampling technique was used to select 175 principals from a population of 310 principals and 364 teachers from a population of 6,894 teachers in public senior secondary schools in Kwara State, Nigeria with the use of Research Advisor (2006) table to determine sample size of a known population making a total of 539 participants. Data were collected using the National Consciousness and Management of Education for Sustainable Development Questionnaire (NCMESDQ), and analyzed using descriptive statistics and Pearson Correlation. The results revealed that there were positive and significant relationships between cultural integration, sports activities, gender equality and management of secondary education for sustainable development in Nigeria. The findings imply that education managers should improve cultural integration by finding more common grounds in the cultural practices of the people in respect to dressing, festivals and the likes, furthermore, education managers should pay more emphasis on sport activities as a means of bringing students of various schools together as well as improve on gender equality in order to maintain effective management of secondary education for sustainable development in Nigeria. Keywords: National consciousness, cultural integration, gender equality, sports activities, sustainable development

Pisco: An endless conflict for its geographical indication or an opportunity for international collaboration?

Pisco is a brandy produced from the distillation of wine, which is indissolubly linked to the history and national identity of Chile and Peru. The rivalry over the pisco’s geographical indication (GI) has a long history, mainly grounded on political claims rather than practical reasons. The article examines the historical background of the animosity, the arguments of each party to support their position and the impacts of the current international GI protection of the product (both from a financial and legal perspective). We conclude that a cross-border protection, allowing a joint binational exploitation of the spirit’s GI, is the best commercial strategy to increase the recognition and value of pisco in the international markets, which in turn, would benefit local economies and producers and notably encourage the cultural integration of both nations.

Long-Term Plans and Potential for Social and Cultural Integration of Migrants (Example of the Republic of Sakha (Yakutia))

The article, based on the data of a survey of migrants conducted in 2020 in the Republic of Sakha (Yakutia), analyzes the statistically valid relationship of variations in long-term plans of migrants with variables reflecting socio-cultural aspects of their integration potential. The analysis showed that migrants who are focused on settling in a host society (as compared to those who are focused on temporary employment) more often express their desire to settle in the neighborhood with representatives of the local population and more often live in the neighborhood of local population. They are more likely to work in teams where migrants and locals are approximately equally represented. Hence, they are more included in the space of primary socialization in the host society. More often they have friends among the local population, with whom they spend their leisure time. This category of migrants is characterized by a high degree of identity with the host community, but without loss of identification with the communities of the country of departure (country, ethnic, religious, etc.). As a result, it is concluded that migrants who have plans to settle in the host environment have a higher integration potential.

impact of marketing on activities of Vietnam arts and cultural organizations

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. In fact, there have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with quantitative method through survey of opinions of 200 artists.

A Critique of Sanskritization from Dalit/Caste-Subaltern Perspective

Students and social scientists concerned with caste studies will agree to a socio-cultural phenomenon called Sanskritization among people of caste communities that are not recognized as belonging to castes primarily affiliated to either of the three varnas of Brahman, Kshatriya and Vaishya. What is Sanskritization? Following M. N. Srinivas, who put forward the concept of Sanskritization in Religion and Society among the Coorges of South India (1952) to explain upward social movement (?) among Hindu tribal groups or ‘lower’ caste groups imitating and gradually incorporating ‘upper’ caste people’s social, cultural behaviour, rituals, customs, and religious practices, there exist an array of works deliberating upon this collective behavioural instance called Sanskritization (Beteille, 1969; Gould, 1961; Patwardhan, 1973; Sachchidananda, 1977; Lynch, 1974). These studies have generally accepted Sanskritization as an effective tool for cultural integration between different caste groups by ensuring movements of people across caste barriers; in other words, Sanskritization spells a common idiom of social mobility (Beteille, 1969, p. 116). This paper does not support the view that Sanskritization has been an effective socio-cultural instrument in moving towards a society that does not swear by caste-principles. Rather, Sanskritization, a concrete social fact among the ‘lower’ castes people, seems to obliquely prove the productive logic of caste through the imitation of the Brahmin. Following Gramsci’s conceptualisation of the necessity of a subaltern initiative in any counter-hegemony project, the paper further argues that Sanskritization is regressive to the extent that it is antithetical to any such subaltern political initiative against caste.

Self-Expansion in Intercultural Relationships: Cultural Integration as a Mechanism for the Association with Relationship Quality

Intercultural romantic relationships, in which partners have different cultural backgrounds, are increasingly common. Intercultural marriages, however, remain relatively rare, accounting for only 5% of all unions in Canada. Intercultural couples may face additional barriers in maintaining their relationships over time, including reconciling their cultural and couple identities (identity integration) and communicating effectively about cultural differences (cultural inclusion). Despite these challenges, intercultural relationships may also provide opportunities for self-expansion – novelty or growth as a result of the relationship or a partner’s culture. Across three studies we tested the prediction that self-expansion in intercultural relationships would be associated with higher relationship satisfaction and lower conflict through cultural integration processes. In Studies 1 and 2—a cross-sectional study of people in intercultural relationships (N=242) and a dyadic study of intercultural couples (N=312)—we found that self-expansion (both in general, and specific to partners’ cultures) was associated with higher relationship quality through greater integration and cultural inclusion. In Study 3—a pre-registered experimental study (N=342)–we found that although people in a cultural self-expansion group reported higher relationship satisfaction compared to a control group, cultural integration processes did not mediate this relationship. Our findings reveal that sharing cultural differences and novel experiences can be beneficial for intercultural couples, extending self-expansion theory to intercultural relationships and providing insight into the maintenance of satisfaction over time.

Socio-cultural integration of first generation immigrants in Greece

We analyze the socio-cultural integration (SCI) of first generation immigrants as the outcome of economic integration and regularization. We focus on Greece for which similar evidence do not exist and report SCI levels and the factors that are conducive to them. We construct a simple socio-cultural integration index and analyze its variation against pre and post migration factors, using a sample of 200 first generation immigrants in Greece. Robust empirical estimation techniques are applied. Results reveal interesting findings with regard to immigrants’ types of adaptation to the host community. On a zero to ten scale, average SCI levels are estimated at 5.7 (± 2.5) which is high in absolute terms but low in terms of the degree (type) of integration. After controlling for the socio-demographic profile of the respondents, naturalization and their time living in Greece, we find that education and employment status are the most important determinants of socio-cultural integration.

European Borderlands, Beyond Britain and Brexit

Brexit, i.e., the United Kingdom’s departure from membership in the European Union, has posed particular problems for communities in the borderlands of Northern Ireland since the referendum which began the process. With reference to initial scholarly assessments of Brexit effects in the UK and in other parts of Europe, the article explores the possible impact of Brexit on European borderlands. This article summarizes some of these problems in Northern Ireland in order to ask questions which may prove relevant at borders elsewhere in Europe, particularly in regard to issues of political, economic, social and cultural integration and differentiation in national and transnational contexts.