scholarly journals ACTIONS SPEAK LOUDER THAN WORDS - Publicly visible environmentally sustainable initiatives improve organic destination image

2020 ◽  
Author(s):  
Iana Bilynets ◽  
Ljubica Knezevic Cvelbar ◽  
Sara Dolnicar

Destination image formation theory postulates that image affects destination choice, but that only induced image can be improved by marketing. Our study shows that this is not the case. We demonstrate how a destination can proactively and deliberately manage the organic image of being environmentally sustainable by redirecting money typically spent on communicating green credentials towards the implementation of publicly visible pro-environmental initiatives. With organic image being a key driver of destination choice, investing in pro-environmental initiatives suddenly becomes a rational marketing investment. This is particularly important given the increasing environmental concern of consumers. The invaluable side-effect of redirecting “green marketing dollars” towards “green action dollars” is the improved environmental performance of the destination

Author(s):  
Dewi Tojib ◽  
Yelena Tsarenko ◽  
Ting Hin Ho ◽  
Geetu Tuteja ◽  
Sri Rahayu

As tourism has significant economic and employment impacts, many countries promote new tourist destinations. However, few researchers have examined the mechanisms that influence tourists’ decisions to visit these newly-offered destinations, particularly those not yet in tourists’ evoked set. Drawing upon the push-pull framework and perceived fit theory, this research fills this gap by means of two experimental studies. Study 1 findings show that high perceived fit between travel motivations and destination image positively influences the intention to choose the new destination, and this effect is mediated by the perceived attractiveness of the destination. The findings from Study 2 indicate that the support of the destination community plays a moderating role in this mediating effect. In particular, the perceived attractiveness of the new destination is stronger and leads to the choosing intention only when the local community shows substantial support for the tourism development. Theoretically, perceived fit theory is applied in this research to better understand how the interplay between push and pull factors can explain tourist destination choice. Managerially, the findings can be used by destination marketers to implement effective support strategies when promoting newly-launched tourist destinations.


2020 ◽  
Vol 4 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Sohaib Zafar ◽  
Atif Aziz ◽  
Muhammad Hainf

Environmental pollution is increasing day by day which is causing serious threats to our planet. Global warming, increase in temperature, melting of glaciers are some of issues which the world is facing now.  Due to ease of information sharing and technology business across the globe has become quite easier and businesses are operating in whole world. Multinationals are working in whole world. Business is one of the sources of pollution. The production process, supply chain process and many other processes from manufacturing to end product cause pollution. So, to prevent Earth from pollution concept of green marketing emerged which means to produce products which are eco-friendly and then promote these products through ecofriendly ways. The main aim of a company is to satisfy consumers. So, company keeps focus on the factors which forces the consumer to buy the product. Consumer can be motivated by various factors while purchasing product. In this paper those factors are discussed and their effect is measured on green purchase behavior. According to environmental performance index Pakistan is among top 12 countries which are affected by pollution. Meanwhile according to DAWN newspaper 2019 Pakistan has largest population of youngsters in history. So, this paper investigates the factors that influence green purchase behavior of young students.


2018 ◽  
Vol 12 (2) ◽  
pp. 152-178 ◽  
Author(s):  
Carlos Eduardo de Almeida Ramoa ◽  
Luiz Carlos da Silva Flores ◽  
Bernd Stecker

Concerns for world peace, freedom, and the future of people and the planet have led to several United Nations Conferences, generating discussions on global sustainable development. These efforts resulted in the 2030 Agenda and its 17 Sustainable Development Goals (SDGs). The proposed Goal 14 reflects the concern for the conservation and sustainable use of oceans, seas, and marine resources. In this context, the research objects of this study are ocean cruise ships and the main dimension surveyed is environmental sustainability. Firstly, the study sought to identify through the convergence of the dimensions of sustainability and cruises the contributions to the cruise industry that promote the SDGs. To this end, we carried out a bibliometric analysis of scientific production on cruise ship environment, narrowing the research focus on environmentally sustainable practices. The second research objective is to examine cruise companies’ strategic inclination to provide information on environmental initiatives to the market. The results show little scientific research focused on the convergence of the two topics studied, environmental sustainability and cruises. Only 12 scientific articles were identified. Regarding the information on environmentally sustainable practices, the findings show that only 22.6% of the 31 cruise companies surveyed provide this information on their corporate websites.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanh Song Thi Pham ◽  
Chi Nguyen Thi Khanh

Purpose This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations. Design/methodology/approach Convenience sampling method was used to develop a research sample. The research sample includes visitors at eight ecotourism destinations in Vietnam who were randomly approached and agreed to participate in a structured questionnaire survey. The data set consists of 431 valid responses. A multivariate analysis method was used to analyse the data. Findings This study finds strong correlations between three factors that are important in determining the Vietnamese travellers’ intention to visit ecotourism locations. These are environmental concern, future time perspective (defined as individual views towards the importance of future time) and eco-destinations image (understood as individual perceptions of an ecotourism place). This study also reports robust associations between eco-destination image, future time perspective and environmental concern. Practical implications This study suggests policymakers in an emerging economy such as Vietnam to use efficient regulations on protecting the natural environment in tourism locations while tourism providers and marketers should invest in building eco-image of travel locations. This study also recommends public organisations to encourage greater awareness of the importance of environmental protection through education, propaganda and media as this will foster the demand for ecotourism. Last but not least, this study advises tourism marketers to develop marketing materials emphasising future time perspective and eco-destination images if they wish to promote ecotourism. Originality/value This study highlights the influential role of travellers’ future time perspective and eco-destination image in their travel intention. The existing literature does not pay sufficient attention to the impacts that these two considerations have on travellers’ environmental concerns and consequently stimulate their intention to visit ecotourism destinations. This study suggests relevant management strategies for the development of ecotourism in emerging economies.


2014 ◽  
Vol 39 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Purba H Rao

The concept of green supply chains is now accepted in many corporate organizations in Asia. Since the early nineties, when industry became aware of the increasing relevance of sustainable development, many business enterprises in Asia have adopted environmental initiatives as an integral part of their business practices. In time these organizations came to realize that the environmental initiatives needed to encompass not only the organization's own business practices but also the entire stretch of operations across the supply chain. In other words, they felt the need to include the employees, suppliers, customers, waste handlers, and other business partners in the greening process (Bacallan, 2000). Thus, an integrated supply chain approach was called for. Such an approach should be able to identify the environmental aspects at every stage, assess the environmental impacts associated with these aspects, prioritize them, and design action plans to mitigate their adverse effects on the environment if any. An integrated green supply chain approach would take into consideration the inbound logistics phase of the supply chain, the production or internal supply chain, the outbound logistics phase, and the reverse logistics phase (Rao & Holt, 2005; Sarkis, 1999; Seuring & Muller, 2007). For many organizations in Asia, the green supply chain approach has also emerged as a way to demonstrate their commitment to sustainability (Seuring et al., 2008). However, there is a continuous need to measure and monitor the extent to which environmental performance is actually achieved. To assess this performance, a system of indicators across the supply chain is proposed, which is computationally easy to implement at the industry level. To demonstrate that the system of environmental indicators does measure performance, an empirical approach is adopted to test whether the system correlates with the four constructs of environmental sustainability: resource conservation, energy efficiency, reduction of hazardous waste, and reduction of greenhouse gas emissions (Vachon & Mao, 2008). In order to check these linkages of environmental indicators to the constituents of environmental performance, four multiple regression models were run. In the first model, the dependent variable was resource conservation, the independent predictor variables being the 20 environmental indicators grouped under the four constructs: Inbound logistics, production or internal logistics, outbound logistics, and reverse logistics. In the second, third, and fourth models, the dependent variables were energy efficiency, reduction of hazardous waste, and minimization of emission of greenhouse gases, respectively. Upon running the regression models, the models for resource conservation, reduction of hazardous waste, and reduction of emission of greenhouse gases were found to be significant at 5 percent significance level while the model for energy efficiency was significant at 10 percent level.


Author(s):  
Rohit Bhagat ◽  
Vinay Chauhan

In the recent years there has been a lot of growth in consumer intention towards purchasing green products. Environmental concern has been described as a vital force for achieving sustainable development. Evidences reveal that increasing environmental concern has positively influenced the consumption pattern of green products. This has lead to the concept of sustainable consumption in the behaviour which in turn led to a greater faith in energy efficient products and appliances for environmentally sustainable consumers. The last decade has witnessed an impressive increase in Environmental concern which has had a greater effect on consumer intention for the Green products. The increase of the environmental knowledge has had a thoughtful effect on consumer behaviour, with the green product market expanding at a remarkable rate The present study shows that environment concern is evidently predicted from consumers’ purchasing patterns, with consumers increasingly preferring to buy ‘green products. The study tries to develop relationship among environmental knowledge, normative beliefs and perceived consumer effectiveness, and their effect on intention towards sustainable green products.


2017 ◽  
Vol 14 (1) ◽  
pp. 1
Author(s):  
Eva Wany ◽  
Siti Asiah Murni ◽  
Kholidiah ,

<p>This research is aimed to recognize the effect of environmental performance<br />and environmental disclosure to Economic Value Added as economic performance<br />measurement by using some variables control such as, profit margin, ownership,<br />environmental concern, and market performance. The type of research done is the type<br />of research by using hypothesis testing which is a research in explaining the relation<br />phenomena between variable. The data used in this research is from the annual financial<br />report and also the continued report of manufactured company listed in BEI and PROPER<br />in 2009-2012 with 17 companies. Analysis hypothesis used in this research is multy<br />linear regression and before doing the test, the classic asumption test of the data has<br />been done. The analysis shows that environmental performance and and social<br />accounting disclosure affect to Economic Value Added as the economic performance<br />measurement.<br />From the hypothesis, we can get the result that environmental performance and<br />social accounting disclosure doesn’t give any effect to the economic performance, but<br />The testing result hypothesis shows that environmental performance and social<br />accounting disclosure jointly effect to the economic performance.<br />Keywords : Environmental Performance, Social Accounting Disclosure, Economic<br />Performance,</p>


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