scholarly journals Being and Television: Producing the Demand to Individualise

Author(s):  
Noam Yuran

Consumer culture addresses us with various forms of a demand to ‘be ourselves’. Ostensibly an emancipatory call, how can it be expressed in the form of a demand? This article enquires after the role of television in producing this demand. It is represented in its most contradictory form in the Big Brother format. The allusion of the show to an authoritarian regime is realised in a capricious game, whose goal, as the participants recurrently explain, is “to be themselves”. It is not coincidental that this articulation of a demand for authenticity in the language of a regime is represented on television. The article argues that Big Brother stages a demand that the medium of television addresses at its viewers, as manifested by the institution of the celebrity. Using Daniel Boorstin’s conceptualisation of the celebrity as a substitute for the traditional hero, the article presents the celebrity as a focal point of an ethical demand that television addresses towards its viewers. A new form of celebrity, namely “the ordinary celebrity”, suggests that it is a demand to be oneself as distinct from others. In this sense, television plays a crucial role in post-Fordist economy, maintaining a context where being true to oneself entails expressing one’s difference from others through consumption.

CounterText ◽  
2015 ◽  
Vol 1 (1) ◽  
pp. 59-75 ◽  
Author(s):  
Benita Parry

Benita Parry here examines the political horizons of postcolonial studies, arguing for the crucial role of Marxism in sustaining the revolutionary impetus of postcolonialist thought. Addressing the career of the late Edward W. Said, Parry points out that while Said's approach to criticism may initially have been philological, political purpose and direction were ‘thrust upon him’ through the situation of his native Palestine in the 1970s, together with the retreat from radicalism within academia. The Said of this period thus urged upon intellectuals the need to engage with injustice and oppression. Parry writes of Said's ‘circuitous journey’ that returned him, in his later works, to a critical approach that eschewed the political, and aimed to contain conflict through his notion of the ‘contrapuntal.’ While Said, with many postcolonial critics, did not subscribe to Marxism, Parry suggests that his work retained a thoughtful and complex respect for Marxists such as Lukács, Goldmann, Raymond Williams, and Adorno. For Parry, Said's repudiation of Marxism is ‘of a different order’ from that of other postcolonial critics who drag revolutionary figures such as Fanon and Gramsci into their own agenda by attempting to stabilise and attune their thought to the ‘centre-left’. Parry goes on to criticise the editors of The Postcolonial Gramsci, for positing Marxist thinking as a restricting framework from which the editors aim to liberate Gramsci's writing. For Parry, these reappraisals of revolutionary thinkers constitute a new form of recuperative criticism that she terms ‘the rights of misprision’. If this is a strategy for ‘draining Marxist and indeed all left thought of its revolutionary impulses and energies’, Parry insists, ‘it is one to be resisted and countered, not in the interests of a sterile rigour, but – in Benjamin's words – to rescue the past and the dead, and a tradition and its receivers, from being overpowered by conformism’.


Problemos ◽  
2013 ◽  
Vol 83 ◽  
pp. 159-172
Author(s):  
Kristupas Sabolius

Straipsnyje nagrinėjamos su vaizdo statuso pokyčiu šiuolaikiniame pasaulyje susijusios problemos. Naujųjų technologijų eroje sapnai ir svajonės gali būti produkuojami, klasifikuojami ir įdiegiami į juos patiriančią sąmonę. Remiantis Deleuze’o, Horkheimerio ir Adorno, Candau bei Žižeko darbais diagnozuojama, kad vizualumo ir kultūros industrijų įsigalėjimas užtvindo sąmonę Kito sapnais, tokiu būdu dubliuojant jau Kanto vaizduotei priskiriamą transcendentalinio schemiškumo funkciją. Šiuos procesus įgyvendinti padeda naujoji vaizdinių veikimo forma – ikonorėja, kuri pasireiškia kaip viešojoje erdvėje cirkuliuojantis ir ritmiškai atsikartojantis perteklinis vaizdų antplūdis. Straipsnyje keliamas retorinis klausimas apie galimybę išsilaisvinti iš šios situacijos – t. y. pabėgti iš Kito sapno.Escaping the Dream of the OtherKristupas Sabolius SummaryDealing with the changing nature of visuality in contemporary world, this article aims to examine the possibility of producing, classifying, and implanting dreams into one’s mind. Based on Deleuze’s, Horkheimer’s, Adorno’s, Candau’s, and Zizek’s views as well as a few Hollywood films, this work diagnoses the crucial role of cultural industries in duplicating the function of transcendental schematism, as new technologies take over Kant’s transcendental imagination. These processes are implemented through a new form of visual existence – iconorrhea, a rhythmical, repetitive and excessive flux of images, circulating on the screens of public sphere. This paper raises the rhetorical question concerning the possibility of deliverance from this situation, i.e. how can one escape the dream of the Other.


2001 ◽  
Vol 11 (PR11) ◽  
pp. Pr11-47-Pr11-52
Author(s):  
V. M. Pan ◽  
V. S. Flis ◽  
V. A. Komashko ◽  
O. G. Plys ◽  
C. G. Tretiatchenko ◽  
...  

Jurnal Akta ◽  
2017 ◽  
Vol 4 (3) ◽  
pp. 463
Author(s):  
Muslim Ansori ◽  
Akhmad Khisni

With the enactment of the Education System Act no 20 of 2003 (better known as the Sisdiknas Act), the State has determined that educational institutions should have a legal umbrella in the form of a legal entity, or better known as the Legal Entity Education. As a non-profit organization, the Foundation is the right legal entity that becomes a place for educational institutions, especially private schools. Therefore, of course, Notary has a very crucial role in making notary deed in the form of establishment and deed of change, such as example how in making the right basic budget and not multi interpresatasi for stake holders in the foundation. Therefore, the role of function and authority of the organ of the foundation must be clearly stated in the articles of association, so as not to cause a dispute in the future.KEYWORDS: Notaries, Foundation, Organ Foundation,


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