When Do Motivational Factors Lead to Negative User Experience on Social Networking Applications?

We investigate why some innovative user interface (UI) designs (e.g., Facebook Home), although initially expected to encourage users to accept or adopt social networking applications (apps), actually discouraged users from using those applications over time. Using two experimental studies, we explore the relationship between new design factors and user behavioural intentions. In Study 1, we adopted two-factor theory to discover motivational factors related to using a social networking app. We then designed and created a virtual social networking app (called Unicorn) using these identified motivational factors. In Study 2, we investigated how motivational factors de-motivate user behavioural intentions. We unpacked this relationship using the Technology Acceptance Model (TAM). Further, we explored how involvement level may alleviate this negative relationship. Our results show that users with a high involvement level exhibit a relatively high level of perceived usefulness and perceived playfulness. Therefore, involvement level can alleviate the negative relationship that exists between motivational factors and behavioural intentions. This study provides both theoretical implications to the literature and practical insights for UI designers.

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Trust in E-Commerce

International Journal of E-Adoption ◽

10.4018/jea.2011100101 ◽

2011 ◽

Vol 3 (4) ◽

pp. 1-12 ◽

Cited By ~ 1

Author(s):

Fahri Unsal ◽

Kurt Komaromi ◽

G. Scott Erickson

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Social Networking Site ◽

Ease Of Use ◽

Perceived Usefulness ◽

Explanatory Factors ◽

Acceptance Model ◽

Security Value ◽

Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

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Trust in E-Commerce

Adoption of Virtual Technologies for Business, Educational, and Governmental Advancements ◽

10.4018/978-1-4666-2053-7.ch004 ◽

2013 ◽

pp. 44-57

Author(s):

Fahri Unsal ◽

Kurt Komaromi ◽

G. Scott Erickson

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Social Networking Sites ◽

Social Networking Site ◽

Ease Of Use ◽

Perceived Usefulness ◽

Explanatory Factors ◽

Acceptance Model ◽

Security Value ◽

Institutional Credibility

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Factors Influencing Intention to Use e-Government Services Among Citizens in Malaysia

Citizens and E-Government ◽

10.4018/978-1-61520-931-6.ch019 ◽

2010 ◽

pp. 334-359

Author(s):

Ooh Kim Lean ◽

Suhaiza Zailani ◽

T. Ramayah ◽

Yudi Fernando

Keyword(s):

Technology Acceptance ◽

Diffusion Of Innovation ◽

Explanatory Power ◽

Negative Relationship ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Intention To Use ◽

Government Service ◽

Acceptance Model

With the liberalization and globalization, Internet has been used as a medium of transaction in almost all aspects of human living. This study is investigating the factors that influencing the intention to use e-government service among Malaysians. This study integrates constructs from the models of Technology Acceptance Model (TAM), Diffusion of Innovation (DOI) which been moderated by culture factor and trust model with five dimensions. Structured questionnaire was used to collect data from 195 respondents. The result of the analysis showed that trust, perceived usefulness, perceived ease of use, compatibility, perceived relative advantage and perceived image respectively has a direct positive significant relationship towards intention to use e-government service and perceived complexity has a significant negative relationship towards intention to use e-government service. While perceived strength of online privacy protection and perceived strength of data integrity have a positive impact on a citizen’s trust to use e-government service. However, the uncertainty avoidance (moderating factor) used in the study has no significant effect on the relationship between the innovation factors (compatibility, complexity, relative advantage and image) and intention to use e-government service. Finally in comparing the explanatory power of the entire intention based model (TAM, DOI and Trust) with the studied model, it has been found that the DOI model has a better explanatory power.

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Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM)

Paradigm ◽

10.1177/0971890718758201 ◽

2018 ◽

Vol 22 (1) ◽

pp. 65-79 ◽

Cited By ~ 6

Author(s):

Ruchi V. Dixit ◽

Gyan Prakash

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Social Networking Sites ◽

Educational Background ◽

Perceived Usefulness ◽

Intention To Use ◽

Usage Pattern ◽

Indian Context ◽

Acceptance Model

This article intends to empirically test and analyse Social Networking Sites (SNS) usage pattern applying Technology Acceptance Model (TAM) and predict user’s intention to use SNS. This information would help in understanding better its remarkable marketing potential in India to practice and to create user value. The researchers explored intentions to use SNS using Davis (1985) TAM in Indian context and applied confirmatory factor analysis using structural equation modelling (SEM) technique to check the model fitness. To commensurate this, a survey was carried out through a well-structured questionnaire of 172 respondents of North India, particularly from western UP covering different age groups, income level, educational background and professions. To explore the degree of fitness of TAM factors in SNS, six hypotheses were formulated and tested, where four were accepted and two were rejected. Findings revealed that the TAM fits with the data to interpret and analyse intentions to use SNS in the target population. Since the survey was conducted in and around Mathura (UP), this work could be extended to further research covering bigger geographical areas and sample size to have more accurate predictions regarding diversified SNS usage pattern in India. To evaluate the integration of new technologies, traditional TAM is extensively used. The ‘Intention to Use SNS’ is studied comparatively less in Indian context. This study explores and underlines the diversified potential of these networks. To gauge detailed information, the researcher added five items in ‘Perceived Usefulness’ construct and one item in ‘Intention to Use’ construct of TAM. The objective is to critically analyse and interpret respondent’s viewpoints regarding diversified SNS usage intentions, in addition to viewing and communicating with old and new friends.

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A structural model of technology acceptance

SA Journal of Industrial Psychology ◽

10.4102/sajip.v41i1.1222 ◽

2015 ◽

Vol 41 (1) ◽

Cited By ~ 16

Author(s):

Etienne Erasmus ◽

Sebastiaan Rothmann ◽

Chrizanne Van Eeden

Keyword(s):

Technology Acceptance ◽

South African ◽

Technology Acceptance Model ◽

Enterprise Resource Planning ◽

Resource Planning ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intentions ◽

Actual Use ◽

Acceptance Model

Orientation: Enterprise resource systems have not always led to significant organisational enhancement and many projects in which these systems have been implemented turn out to be over budget, not on time and unsuccessful.Research purpose: The aim of this study was to test the technology acceptance model within a South African SAP® Enterprise Resource Planning user environment.Motivation for the study: No study could be traced in which the technology acceptance model has been evaluated in the South African context.Research approach, design and method: A cross-sectional survey design was used. The 23-item Technology Acceptance Model Questionnaire was deployed amongst SAP® Enterprise Resource Planning users (N = 241). Main findings: The results confirmed significant paths from perceived usefulness of the information system to attitudes towards and behavioural intentions to use it. Furthermore, behavioural intention to use the system predicted actual use thereof. Perceived ease of use indirectly affected attitudes towards and behavioural intentions to use via perceived usefulness of the information system.Practical/managerial implications: Practitioners should build user confidence by ensuring the ease of use of a new system, providing relevant education, training and guidance and reiterating its usefulness and future added value to the user’s job and career.Contribution/value-add: This study contributes to scientific knowledge regarding the influence of individuals’ perceptions of information system usage on their attitudes, behavioural intentions and actual use of such a system.

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The influence of eWOM on intentions for booking luxury hotels by Generation Y

Journal Of Vacation Marketing ◽

10.1177/1356766720987872 ◽

2021 ◽

pp. 135676672098787

Author(s):

Harold Lee ◽

Jihye Min ◽

Jessica Yuan

Keyword(s):

Social Networking ◽

Technology Acceptance ◽

Generation Y ◽

Social Networking Sites ◽

Behavioral Control ◽

Perceived Usefulness ◽

Perceived Behavioral Control ◽

Customer Base ◽

Luxury Hotels ◽

Acceptance Model

Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking sties. By adopting and using four selected constructs (perceived usefulness, enjoyment, subjective norm, and perceived behavioral control) from the extended Technology Acceptance Model and the Theory of Planned Behavior, this study reveals how eWOM on social networking sites influences Generation Y’s purchase intentions when booking luxury hotels. The current study suggests that the usage of eWOM on social networking sites not only helps potential Generation Y customers select suitable luxury hotels but also allows luxury hoteliers to better cater to this growing market segment.

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Penerimaan Masyarakat Terhadap Sistem Perdagangan Elektronik di Makassar

Jurnal Penelitian Pos dan informatika ◽

10.17933/jppi.2015.0502003 ◽

2017 ◽

Vol 5 (2) ◽

pp. 161

Author(s):

Muhlis Amin ◽

Herman Herman

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Community Acceptance ◽

Tam Model ◽

Medium Level ◽

Acceptance Model ◽

High Level

AbstrakSistem perdagangan elektronik (e-commerce) adalah suatu sistem yang baru berkembang beberapa tahun belakangan ini. E-commerce merupakan inovasi teknologi yang sedang diimplementasikan kepada masyarakat. Agar dapat berjalan sesuai keinginan penggunanya, maka perlu dilakukan penilaian terhadap tingkat penerimaan pengguna terhadap sistem ini. Penelitian ini melakukan penilaian penerimaan masyarakat terhadap sistem e-commerce dengan menggunakan Technology Acceptance Model (TAM). Penelitian ini melakukan survey terhadap 178 orang di Makassar yang dipilih secara acak. Hasil penelitian menunjukkan bahwa tingkat penerimaan masyarakat terhadap sistem e-commerce di Makassar sudah “Tinggi”. Dari empat aspek penilaian dalam model TAM, dua aspek utama yaitu persepsi terhadap kemudahan pengunaan dan persepsi terhadap manfaat/kegunaan, berada pada tingkat “Tinggi” sedangkan dua aspek lainnya yaitu sikap dan keinginan untuk menggunakan e-commerce masih berada pada tingkat “Sedang”.Abstract E-commerce is a new technological innovation developed in recent years that is being implemented to the public. To be user oriented, there should be an assessment of the level of user acceptance of these systems. This study assesses community acceptance of e-commerce systems by using the Technology Acceptance Model (TAM). This study surveyed 178 people in Makassar randomly selected. The results showed that the level of public acceptance of e-commerce in Makassar is "High". Four aspects in the TAM model has assessed, two main aspects, namely the Perceived Ease of Use and Perceived Usefulness, are at the "High" level, while the other two aspects, namely the Attitude Toward Using and Intention to Use are still at the "Medium" level.

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Consumer Behavior based on APP use for Food and Beverage Consumption

AITI ◽

10.24246/aiti.v15i1.1-13 ◽

2018 ◽

Vol 15 (1) ◽

pp. 1-13

Author(s):

Hendry Hendry ◽

Rung Ching Chen

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Mobile App ◽

Ease Of Use ◽

Perceived Usefulness ◽

Way Of Life ◽

Behavioural Intentions ◽

Food And Beverage ◽

Acceptance Model ◽

Descriptive Statistical Analysis

McDonalds is one of the brands that release the APP on the Smartphone, the APP is called McDonalds McDelivery APP. It suitable for the way of today’s society way of life, where people are busy and don’t want to line and queue in store to buy foods and beverages for too long. People have a freedom to choose and to order through their Smartphone. The mobile APP offers the advantages, it is easy to operate, easy to use, and doesn’t spend a lot of money. In order to understand the consumers behaviour of using APP, this study conduct the descriptive statistical analysis, variance analysis and regression analysis to detect technology acceptance model for perceived usefulness, ease of use, behaviour intention and actual of use. This study conduct the questionnaire through online google forms and obtained 109 valid questionnaires for analysis. We finds that there was no significant effect on degree of the users, and frequencies of using internet. Perceived usefulness and ease of use of behavioural intentions, behavioural intentions and actual of use had significantly difference.

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Utilizing Technology Acceptance Model for Influences of Smartphone Addiction on Behavioural Intention

Mathematical Problems in Engineering ◽

10.1155/2021/5592187 ◽

2021 ◽

Vol 2021 ◽

pp. 1-7

Author(s):

Chih-Wei Lin ◽

Yu-Sheng Lin ◽

Chia-Chi Liao ◽

Chih-Cheng Chen

Keyword(s):

Technology Acceptance ◽

Undergraduate Students ◽

Ease Of Use ◽

Perceived Usefulness ◽

Behavioural Intention ◽

Smartphone Addiction ◽

Perceived Ease Of Use ◽

Perceived Playfulness ◽

Advanced Information Technology ◽

Acceptance Model

The purpose of this study was to establish a behavioural model of students’ smartphone usage based on the perception of new advanced information technology, perceived playfulness, and smartphone addiction (SA). Undergraduate students were chosen to be the participants from a university in Taiwan. There were 814 valid questionnaires and the valid response rate was 81.4%. Firstly, SA positively and significantly affected perceived playfulness, perceived ease of use, and perceived usefulness. Secondly, perceived usefulness did not significantly influence behavioural intention. However, there was an unforeseen result; the effect of SA on perceived usefulness was barely significant. It can be concluded that the participants in the present study were undergraduate students and they might not intend to use smartphones for their academic performance. The findings indicated that undergraduate students experienced perceived playfulness, perceived ease of use, and perceived usefulness of smartphone from their addiction perception, which further implied that smartphone usage was interesting, easy, and useful. It was inferred that the undergraduate students were already under a high technology addiction (TA) condition. Suggestions indicate that the conjunction of teaching and mobile application should be extensively applied. It should be based on students’ dependence on smartphone and smartphone’s enjoyment to helpfully improve teaching via smartphones.

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Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽

10.26643/think-india.v22i3.8270 ◽

2019 ◽

Vol 22 (3) ◽

pp. 402-409

Author(s):

Deepak Shrivastava ◽

Apurva Shrivastava ◽

Gyan Prakash

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

New Technology ◽

Banking System ◽

Point Of View ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

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