The Effects of Halyu-star Image and Medical Tourism Service Quality on Cosmetic Surgery Attitude and Behavioral Intention :The Case of Latent Chinese Female

2019 ◽  
Vol 31 (5) ◽  
pp. 109-128 ◽  
Author(s):  
Yu-Ree Jeong
Keyword(s):  
Service Quality ◽  
Behavioral Intention ◽  
Cosmetic Surgery ◽  
Medical Tourism ◽  
Star Image ◽  
Tourism Service

Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

2016 ◽  
Vol 10 (4) ◽  
pp. 412-431 ◽  
Author(s):  
Tat Huei Cham ◽  
Yet Mee Lim ◽  
Nai Chiek Aik ◽  
Alexander Guan Meng Tay
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Behavioral Intention ◽  
Word Of Mouth ◽  
Medical Tourism ◽  
Brand Image ◽  
Equation Modeling ◽  
Measurement Scales ◽  
Content Type ◽  
Perceived Service Quality

Purpose Medical tourism is growing rapidly in the recent years in various Asian countries. The success of the hospitals engaged in medical tourism largely depends on their abilities in maintaining the repeating customers and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology/approach A questionnaire survey was used to collect data from 386 medical tourists to test the proposed model. All the measurement scales adopted in this study were adapted from the existing literature. The data collected in this study were analyzed using both SPSS and structural equation modeling approach via AMOS. Findings The findings from the structural analysis indicated that both word-of-mouth and hospital-generated social media have a significant impact on brand image. Hospital brand image positively influences medical tourists’ perception of service quality, and their perceived service quality is significantly related to their satisfaction, which in turn, leads to their behavioral intention. Originality/value This study is one of the few studies that considers the importance of hospital’s brand image in influencing medical tourists’ perceptions on the quality of healthcare services that they experienced during their medical trips. This research study also raises the significance of word-of-mouth communication and social media that influence hospitals’ brand image, which has been neglected by many studies.

Medical Tourism Service Quality

2015 ◽  
pp. 149-180
Author(s):  
Bikash Ranjan Debata ◽  
S. S. Mahapatra ◽  
Bhaswati Patnaik
Keyword(s):  
Factor Analysis ◽  
Service Quality ◽  
Medical Tourism ◽  
Validity And Reliability ◽  
Tourism Sector ◽  
Confirmatory Factor ◽  
The World ◽  
Information And Communication ◽  
National Boundaries ◽  
Tourism Service

Medical tourism, a growing phenomenon in the world today, possesses a worthwhile potential for the economic development of any country. Globalization, development of information and communication technology (ICT) and adherence to the international quality standards potentially result in a significant increase in the movement of patients and healthcare professionals across national boundaries. The demand for medical tourism in India is experiencing a tremendous growth. However, the Indian medical tourism sector faces various challenges. Since India attempts to position itself as one of the preferred global medical tourism hub, a thorough understanding of means to attract, satisfy and retain medical tourists is extremely important. Five hundred and thirty four (534) useful responses in two different phases is collected and tested to examine the validity and reliability of the scale to ensure a quantitative and statistically proven identification of the responses. The exploratory factor analysis (EFA) is used to identify the underlying dimensions of medical tourism service quality for medical tourism in India. Next, confirmatory factor analysis (CFA) was used to confirm the factor structure of the constructs and validate EFA results.

Assessing Medical Tourism Service Quality and Satisfaction: Focus on the Russian Medical Tourists in South Korea

2017 ◽  
Vol 13 (3) ◽  
pp. 659-672
Author(s):  
Yeong-Gug Kim ◽  
◽  
Jang-Hyeon Nam ◽  
Norboeva Victoria ◽  
◽  
...  
Keyword(s):  
Service Quality ◽  
South Korea ◽  
Medical Tourism ◽  
Tourism Service ◽  
Russian Medical

scholarly journals Validation of Medical Tourism Service Quality Questionnaire (MTSQQ) for Iranian Hospitals

10.19082/3905 ◽  
2017 ◽  
Vol 9 (3) ◽  
pp. 3905-3911
Author(s):  
Mohammad Qolipour ◽  
Amin Toraipour ◽  
Farzad Faraji Khiavi ◽  
Amal Saki Malehi
Keyword(s):  
Service Quality ◽  
Medical Tourism ◽  
Tourism Service

scholarly journals Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093253 ◽  
Author(s):  
Salman Majeed ◽  
Zhimin Zhou ◽  
Haywantee Ramkissoon
Keyword(s):  
Quality Of Life ◽  
Service Quality ◽  
Cosmetic Surgery ◽  
Medical Service ◽  
Medical Tourism ◽  
Future Research ◽  
Emotional Attachment ◽  
Mediating Role

This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.

Medical Tourism Service Quality

2016 ◽  
pp. 1433-1464
Author(s):  
Bikash Ranjan Debata ◽  
S. S. Mahapatra ◽  
Bhaswati Patnaik
Keyword(s):  
Factor Analysis ◽  
Service Quality ◽  
Medical Tourism ◽  
Validity And Reliability ◽  
Tourism Sector ◽  
Confirmatory Factor ◽  
The World ◽  
Information And Communication ◽  
National Boundaries ◽  
Tourism Service

Medical tourism, a growing phenomenon in the world today, possesses a worthwhile potential for the economic development of any country. Globalization, development of information and communication technology (ICT) and adherence to the international quality standards potentially result in a significant increase in the movement of patients and healthcare professionals across national boundaries. The demand for medical tourism in India is experiencing a tremendous growth. However, the Indian medical tourism sector faces various challenges. Since India attempts to position itself as one of the preferred global medical tourism hub, a thorough understanding of means to attract, satisfy and retain medical tourists is extremely important. Five hundred and thirty four (534) useful responses in two different phases is collected and tested to examine the validity and reliability of the scale to ensure a quantitative and statistically proven identification of the responses. The exploratory factor analysis (EFA) is used to identify the underlying dimensions of medical tourism service quality for medical tourism in India. Next, confirmatory factor analysis (CFA) was used to confirm the factor structure of the constructs and validate EFA results.

The Effect of Exhibition Service Quality of Medical Tourism in Attendance Satisfaction and Behavioral Intention

2021 ◽  
Author(s):  
Dae-Hui Lee ◽  
Eun-Joo Yun
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Behavioral Intention ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Social Quality ◽  
Environment Quality ◽  
Marketing Tool ◽  
Exhibition Service

With the rapid growth of the medical tourism industry and the increasing interest in related industry exhibitions, this research investigated the effect of exhibition service quality of medical tourism on attendance satisfaction and behavioral intention. A self-administered questionnaire was designed and collected from 353 domestic and international general attendees who visited a medical tourism exhibition. The results show that the critical underlying factors of exhibition service quality of medical tourism were discovered by exploratory factor analysis. The relationship between exhibition service quality, satisfaction, and behavioral intention was also assessed using regression analysis. The results indicated that four important factors of exhibition service quality of medical tourism (i.e., product quality, environment quality, delivery quality, and social quality) were identified. Moreover, social quality was found to have the greatest significant influence on satisfaction, followed by product quality, environment quality, and delivery quality. Attendance satisfaction also significantly influenced behavioral intention. The study determined that a medical tourism exhibition is a useful strategic marketing tool to actively promote the medical tourism industry when exhibition service quality of medical tourism positively and significantly influences attendance satisfaction and behavioral intention. It also suggested that improving the exhibition service quality of medical tourism may lead both domestic and international general attendees to become medical tourists in domestic medical tourism markets.

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