Moderating Effects of MZ Generation on the Relationship between Tourists’ Tourism Information Sharing Motivations on Social Media and Their Behavior

2021 ◽  
Vol 33 (7) ◽  
pp. 181-200
Author(s):  
Ju Hyoung Han ◽  
Jinok-Susanna Kim
2021 ◽  
Vol 9 (1) ◽  
pp. 226-234
Author(s):  
Elizabeth Koomson-Yalley

This article examines the relationship between irregular migration, access to information and migration decisions. Using semi-structured interviews of thirty irregular return migrants who failed to reach their European destinations through Libya, I show that irregular return migrants from Ghana rely predominantly on interpersonal sources, including colleagues, neighbors, friends and relatives, for information on migration. Return migrants seek information from those who have relevant experience with that kind of migration. Existing research focuses on information from ‘formal’ sources such as traditional print media, social media, library or workshops. Here I argue that this focus on access to information conceals the activities and practices of irregular return migrants who perceive European destinations as ‘greener pastures’ and seek information to travel through dangerous routes. Most irregular return migrants interviewed in this study indicated they had access to information from ‘informal’ sources often shared as ‘jokes.’ Although irregular return migrants perceive the information they gather through their everyday activities as reliable, their interactions involve complex and unstructured social processes.


2021 ◽  
Author(s):  
Xuejie Yang ◽  
Bin Ding ◽  
Xiaoyu Wang ◽  
Dongxiao Gu ◽  
Changyong Liang ◽  
...  

BACKGROUND The extensive use of social media enables crowdfunding information to spread to a wider extent. Therefore, understanding people’s psychological motivation to help others becomes a critical issue. OBJECTIVE We focus on the sharing behaviors of medical crowdfunding initiations on social media and aims to investigate the psychological motivational factors contribute to people’s sharing behaviors. METHODS Based on the theory of interpersonal behavior, a model was developed to examine the factors that influence people’s intention and actual sharing behaviors of medical crowdfunding on social media. The model was tested empirically using lagged data from 363 Chinese participants. RESULTS The results show that altruism (β = 0.11, p < .05), warm glow (β = 0.45, p < .001), relationship orientation (β = 0.12, p < .05), and perceived information credibility (β = 0.21, p < .001) are antecedents of intention to share of medical crowdfunding information. Inter-dependency between altruism and warm glow such that altruism is positively related to warm glow (β = 0.59, p < .001). Intention to share information (β = 0.59, p < .001), habit (β = 0.29, p < .001), and facilitating conditions (β = 0.15, p < .01) positively impact actual sharing behaviors of medical crowdfunding information. Our results also reveal no moderating effects of facilitating conditions (β = 0.08, p > .05) and habits (β = -0.03, p > .05) in the relationship between crowdfunding information sharing intention and actual sharing behavior. CONCLUSIONS This study develops a theoretical model that explains people's intention to share crowdfunding information. Findings have theoretical values for researchers as well as practical values for medical crowdfunding initiator and the platform designer.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miyea Kim ◽  
Mina Jun ◽  
Jeongsoo Han

PurposeThe purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy.Design/methodology/approachA survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0.FindingsThe result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy.Originality/valueThe authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.


Author(s):  
Danish Ali ◽  
Liu Xiaoying

This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism Information Quality (IQ) in social media (e.g., Instagram, Twitter, Facebook) and its influence on creating Destination Image (DES) components i.e., “cognitive image (COG), affective image (AF), conative image (CON)” in the scope of Khyber Pakhtunkhwa (KP), Pakistan. We distributed 500 questionnaires at various tourist destinations, and 446 complete questionnaires were returned and use for further analysis. We use the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) to get the research outcomes. Our outcome suggests that CC and NCC of tourism IQ are significantly related to the COG and AF, which leads to the CON. Our finding also identified the relationship between CC and NCC with CON through the mediation role of COG and AF, which were positive and significant. This research extends the insight of tourism IQ in social media, precisely the contextual dimension of IQ, by providing empirical evidence. This research also helps the KP Destination Marketing Organizations (DMO’s) to develop their marketing strategies to encourage more visitors by utilizing Social Media (SM) platforms to their destinations.


2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Ge Xiao ◽  
HyeRyeon Lee ◽  
Kedir Tessema ◽  
Shaokang Wang

AbstractBoth social media usage statistics and recent studies outlined the importance for marketers to tap into China’s massive market with rapid growth rate. However, there is limited research focusing on investigating and explaining how the underlying values contribute to the social media usage behavior change. This research is aimed to fill the gap by examining the effect of cultural values on social media usage (e.g., shopping, interaction and information sharing) in China. It also explores the mediating effect of materialism on the relationship between cultural values and social media usage, along the male and female gender categories. While the size and scale of China’s social media market is astonishing, its market composition varies considerably from the rest of the world due to the Chinese government’s Internet censorship. As the study of major Chinese social media sites remains largely unexplored in the literature, this study studied the usage on different social media platforms in China. The survey were conducted online in China in 2018, and a total of 600 usable samples (n = 300 for males; n = 300 for females) were obtained. A principal components factor analysis with quartimax rotation was conducted in this study for a scale reduction purpose. Five cultural dimensions, namely power distance, collectivism/individualism, uncertainty avoidance, masculinity/femininity, and long-term/short-term orientation, were obtained. Then, regression analyses were used to test the hypotheses on main and mediating effects for both male and female social media users. The hypotheses were partially supported. The following summarizes major findings: 1) a significant and substantial effect of materialism on social media usages, as well a significant and moderate effect of cultural values on materialism were observed in this study; 2) the results showed that higher levels of collectivism predict higher levels of social media usage for the purpose of shopping, interaction and sharing information; 3) this study found, only for female users, a positive effect of long-term orientation on social media usage for the purpose of shopping, interaction and sharing information; 4) this study only identified one negative relationship, which is the relationship between power distance and using social media for the purpose of interaction for male users; 5) This study found users in China mainly use social media for information sharing and shopping, but not interaction purpose. Meipai (The Flickr of China), Zhihub(The Quora of China), and Tudou Youku (Youtube of China) were the top three social media sites used to share information such as photos, videos, and knowledges. On the other hand, Baidu Tieba (A Search Engine Forum), Tencent QQ (Popular Instant Messaging App) and Sina Weibo (Twitter of China) were the top 3 platforms people used to research and find product information or shop directly.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiahe Song ◽  
Kang-Bok Lee ◽  
Zhongyun Zhou ◽  
Lin Jia ◽  
Casey Cegielski ◽  
...  

PurposeThe purpose of this study is to investigate the relationship between social media and sensing capability for supply chain management (SCM) from an environmental scanning perspective. The authors consider upstream supply and downstream customer markets as two aspects of social media-enabled environmental scanning (SMES). The moderating effects of three uncertainties are explored.Design/methodology/approachThe data were collected from 178 supply chain professionals through a survey. Generalized estimating equations (GEE) were used to analyze the data.FindingsSMES in both supply and customer markets enhance sensing capability. Interestingly, the results reveal an accelerating effect on sensing by the incremental effort of SMES-supply. However, that of SMES-customer leads to a decelerating outcome for sensing. Also, uncertainties, especially the demand- and technology-related, play a series of interacting effects according to SMES levels.Research limitations/implicationsThis research contributes to the literature of operations and supply chains regarding social media strategies and dynamic capabilities. It opens the black box of environmental scanning behavior on social media and adds new knowledge on the dynamic influence of such behavior toward organizational sensing capability for SCM. In addition, further understanding on supply chain uncertainty as a moderator is also strengthened through this research.Originality/valueThis research is the first to empirically uncover the effect of social media on sensing capability for SCM through the lens of environmental scanning. The results support the employment of social networking for improving supply and demand sensing.


2021 ◽  
Vol 9 ◽  
pp. 80-98
Author(s):  
Hollenbaugh Erin E. ◽  

This paper reviews existing research on self-presentation in social media in order to inform future research. Social media offer seemingly limitless opportunities for strategic self-presentation. Informed by existing self-presentation theories, a review of research on self-presentation in social media revealed three significant context and audience variables that were conceptualized in a model. First, three affordances of social media – anonymity, persistence, and visibility – were discussed, as research has revealed the moderating effects of these affordances between self-presentation goal and the self-presentational content shared in social media. For example, one might expect that social media users are more likely to present their actual selves under conditions of less anonymity, more persistence, and more visibility. On the other hand, the freedom associated with more anonymous, less persistent, and less visibility social media may lead to idealized self-presentation. The second finding revealed the impact of other-generated content in the form of likes, comments, tags, and shares on social media users’ self-presentation content, mediated by how they choose to manage such content.The third theme concerned the moderating effect of context collapse on the relationship between goals and self-presentation content. The composition of an impression manager’s audience from one platform to the next varies across social media platforms, impacting and often complicating the attainment of self-presentation goals in the midst of merging networks of people. Social media users have adopted varying ways to navigate the complexities of context collapse in their pursuit of self-presentation. Although we have learned much from this body of literature, a more comprehensive theory of self-presentation in the hypermedia age is needed to further advance this area of research.


2021 ◽  
pp. 004728752110194
Author(s):  
Hongxia Lin ◽  
Meng Zhang ◽  
Dogan Gursoy

This study explored the tourism experience cocreation process from the tourist-to-tourist interaction (TTI) perspective using a mixed method approach. Two categories of TTIs (verbal and nonverbal TTIs) and the dimensions of verbal TTIs (tourism information sharing and self-disclosure) were first identified through a qualitative study. Afterwards, the mechanism of how TTIs can influence tourist engagement was empirically examined. The findings showed that each type of TTI had a significant positive impact on tourists’ sense of closeness. Both tourism information sharing and nonverbal TTIs were found to positively influence tourists’ sense of control. In addition, sense of closeness and sense of control were found to significantly enhance tourist engagement. Furthermore, nonverbal TTIs were found to moderate the mediation effect of sense of closeness in the relationship between tourism information sharing and tourist engagement.


2016 ◽  
Vol 39 (2) ◽  
pp. 273-289 ◽  
Author(s):  
Xinzhi Zhang ◽  
Wan-Ying Lin

Do social media help individuals without organisational memberships to engage more in politics or do they only facilitate political participation for those already involved? We examine how social media use and organisational membership jointly affect participation. Comparative surveys in Hong Kong and Taipei reveal that information sharing and virtual political engagement on social media mobilised users to engage in collective political actions. The influence of social media on individual-based participation is conditional on organisational membership, as reflected by the number of organisations joined. Organisational membership moderates the relationship between social media use and political behaviours differently in Hong Kong and Taipei.


Sign in / Sign up

Export Citation Format

Share Document