scholarly journals Impact of Perceived Desirability, Perceived Feasibility and Performance Expectancy on Use of IT Innovation: Technology Adoption Decisions and Use Behaviour

2017 ◽  
Vol 3 (1) ◽  
Author(s):  
S. Moghavvemi ◽  
S.W. Phoong ◽  
S.T. Lee
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Structural Equation ◽  
New Technology ◽  
Adoption Decision ◽  
Performance Expectancy ◽  
It Innovation ◽  
And Performance ◽  
The Individual ◽  
Perceived Desirability

Theoretical perspectives from the field of entrepreneurship can be used to examine entrepreneurs’ intention to use IT innovations. This study collected 412 completed survey responses from entrepreneurs and used structural equation modelling to test the proposed technology acceptance decision model. The results showed the significant effect of perceived desirability, perceived feasibility and performance expectancy as the salient antecedents of intention to adopt and use IT innovation. This study examined the effect of external factors which prevent or facilitate the adoption and use of new technology. The moderating effect of the propensity to act is examined and the results indicated that when the individual propensity to act is high, taking action becomes more desirable and feasible. This study revealed that, in the current IS environment, individuals adopt and use a new system due to the attractiveness of the system and perceived feasibility, which are derived from intrinsic interest and affective beliefs.KeywordsEntrepreneurial Potential Model, IT Innovation, Precipitating Events,Technology Adoption Decision

Entrepreneurs adoption of information system innovation

2016 ◽  
Vol 26 (5) ◽  
pp. 1181-1208 ◽  
Author(s):  
Sedigheh Moghavvemi ◽  
Noor Akma Mohd Salleh ◽  
Craig Standing
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Time Lag ◽  
Equation Modeling ◽  
It Adoption ◽  
Content Type ◽  
New Model ◽  
Adoption Decision ◽  
The Individual ◽  
Perceived Desirability

Purpose The purpose of this paper is to explore technology acceptance and use behavior of IS innovations by entrepreneurs. To measure the perception of IS innovations by entrepreneurs the authors review unified theory of acceptance and use of technology and the entrepreneurial potential model, empirically compare the two models, develop a new model that integrates elements from the two models, and then empirically validate the new model (technology adoption decision and use (TADU)) in a technology acceptance context. Design/methodology/approach The data used to test the hypothesis are collected from 1,200 entrepreneurs in Malaysia. The research model was analyzed using structural equation modeling. Findings The results indicate that perceived desirability and perceived feasibility have significant effects on entrepreneurs’ intention to adopt and use innovations. Propensity to use is an important factor that has a significant effect on individual behavior. The precipitating events that happen in the time lag between intention and behavior will disrupt entrepreneurs’ inertia and induce a change in their behavior, encouraging them to seek the best opportunity available. Practical implications Understanding the individual, technological, and environmental factors that significantly affect IT adoption behavior can support policy makers in providing guidance on the adoption and usage of IT innovations by entrepreneurs. Originality/value This study proposes a TADU model with six core determinants of intention and usage – perceived desirability, perceived feasibility, performance expectancy, effort expectancy, social influence and facilitating conditions and two new moderators, precipitating events and the propensity to act.

Malaysian entrepreneurs propensity to use IT innovation

2014 ◽  
Vol 27 (2) ◽  
pp. 139-157 ◽  
Author(s):  
Sedigheh Moghavvemi ◽  
Noor Akma Mohd salleh
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
New Technologies ◽  
Professional Services ◽  
Early Adopter ◽  
Research Model ◽  
Policy Makers ◽  
Content Type ◽  
It Innovation ◽  
The Individual

Purpose – Theoretical perspectives from other fields are used to shed additional light on an individual's technology acceptance, due to the fact that it is frequently replicated with minor tweaks and extensions. The entrepreneurial event model (EEM) is an intentional model, which measures the volitional aspect of behaviours. The purpose of this paper is to seek to revise and validate this model in the context of technology acceptance, while also investigating information technology (IT) innovation adoption. Design/methodology/approach – In order to test the proposed research model, data are collected using a questionnaire survey from 420 entrepreneurs involved in providing professional services in manufacturing, telecommunication, education, banking and finance, service, and agriculture in Malaysia. The structural equation modelling technique was used to evaluate the research model. Findings – The results of the study confirmed that the model is robust enough to measure the individual dimensions of technology adoption. It also indicated that the propensity to use, perceived desirability and perceived feasibility are significantly and positively related to the intention to use IT innovation. EEM accounted for 82 per cent of the variance in usage intention, and it provided a useful tool for managers to gauge the likelihood of success for new technologies. Originality/value – This paper highlights and expands upon positive implications for academic, managers and policy makers. Applying the EEM model on technology acceptance will serve to illuminate this area and reveal new knowledge perspectives. Policy makers could encourage early-adopter entrepreneurs to adopt and use IT innovation in their businesses, which will in turn encourage others to look up to these early adopter and emulate them, thus increasing the rate of adoption and the use of IT innovation.

scholarly journals Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Information ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 33 ◽  
Author(s):  
Yanxia Cheng ◽  
Saurabh Sharma ◽  
Prashant Sharma ◽  
KMMCB Kulathunga
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Moderating Effect ◽  
Sample Survey ◽  
Equation Modeling ◽  
Future Research ◽  
Performance Expectancy ◽  
Continuous Use

The aim of this study was to empirically examine the extended unified theory of acceptance and use of technology 2 (UTAUT2) model by adding “personalization” as one of the antecedents, as well as a moderator to determine the key factors for the continuous use intention of mobile news applications (apps). For this study, an online and manual sample survey of 309 respondents, who had used the news app earlier, was collected and analyzed, using quantitative methods such as explanatory and confirmatory factor analysis, structural equation modeling, and Hayes process for finding moderating effects among variables. The findings of the direct effect demonstrated that performance expectancy (PE) has the most influential effect on continuous use intention, followed by habit (HT), hedonic motivation (HM), and facilitating conditions (FC). Furthermore, the outcome of tests for the moderating effect of personalization between UTAUT2 constructs and continuous use intention (CUI) showed that personalization has a significant moderating effect on performance expectancy and habit. Therefore, this research establishes the key role of PE, HT, HM, and FC as main factors that trigger the users’ continuous use intention of news apps and provides an integrated framework to assess the moderating effect of personalization on technology acceptance. The findings of the research expand the existing literature on news applications and provide foundation for future research studies in the area of mobile news apps.

A two-stage structural equation modeling-neural network approach for understanding and predicting the determinants of m-government service adoption

2019 ◽  
Vol 21 (4) ◽  
pp. 419-438 ◽  
Author(s):  
Shamim Talukder ◽  
Raymond Chiong ◽  
Sandeep Dhakal ◽  
Golam Sorwar ◽  
Yukun Bao
Keyword(s):  
Neural Network ◽  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Government Service ◽  
Content Type ◽  
Service Adoption ◽  
Government Services ◽  
Performance Expectancy ◽  
And Performance

Purpose Despite the widespread use of mobile government (m-government) services in developed countries, the adoption and acceptance of m-government services among citizens in developing countries is relatively low. The purpose of this study is to explore the most critical determinants of acceptance and use of m-government services in a developing country context. Design/methodology/approach The unified theory of acceptance and use of technology (UTAUT) extended with perceived mobility and mobile communication services (MCS) was used as the theoretical framework. Data was collected from 216 m-government users across Bangladesh and analyzed in two stages. First, structural equation modeling (SEM) was used to identify significant determinants affecting users' acceptance of m-government services. In the second stage, a neural network model was used to validate SEM results and determine the relative importance of the determinants of acceptance of m-government services. Findings The results show that facilitating conditions and performance expectancy are the two important precedents of behavioral intention to use m-government services, and performance expectancy mediates the relationship between MCS, mobility and the intention to use m-government services. Research limitations/implications Academically, this study extended and validated the underlying concept of UTAUT to capture the adoption behavior of individuals in a different cultural context. In particular, MCS might be the most critical antecedent towards mobile application studies. From a practical perspective, this study may provide valuable guidelines to government policymakers and system developers towards the development and effective implementation of m-government systems. Originality/value This study has contributed to the existing, but limited, literature on m-government service adoption in the context of a developing country. The predictive modeling approach is an innovative approach in the field of technology adoption.

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

2020 ◽  
Vol 24 (2) ◽  
pp. 175-194
Author(s):  
Hanna Lee ◽  
Yingjiao Xu ◽  
Ailin Li
Keyword(s):  
Technology Adoption ◽  
Structural Equation ◽  
New Technology ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cultural Perspective ◽  
Content Type ◽  
Intention To Adopt ◽  
Cross Cultural Comparison ◽  
Different Cultures

PurposeThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.Design/methodology/approachData were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.FindingsEmpirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.Research limitations/implicationsThe comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.Practical implicationsAn important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.Originality/valueThe paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

scholarly journals Behavioural intention to use accounting application: perceived ease of use as mediating variable

2021 ◽  
Vol 7 (4) ◽  
pp. 211-218
Author(s):  
Desi Ilona ◽  
Zaitul
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Theoretical Implication ◽  
Equation Model ◽  
Ease Of Use ◽  
External Factors ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Performance Expectancy ◽  
Effort Expectancy

This study investigates the role of perceived ease of use as an intervening variable between two external factors from the technology acceptance model (TAM) and Accounting application (MYOB) usage intention. This paper broadened TAM by enhancing external factors: performance expectancy and effort expectancy. Seventy-nine accounting students responded in this study. Employing Structural Equation Model (SEM-PLS) concludes that perceived ease of use fully intercedes the connection between effort expectancy and MYOB usage intention. Besides, perceived ease of use also intervenes the association between performance expectancy and intention to use MYOB accounting application. However, the type of mediation is complimentary mediation. The practical and theoretical implication is discussing in this paper.

scholarly journals Technology readiness and UTAUT2 in e-wallet adoption in a developing country

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 863
Author(s):  
Min Yee Leong ◽  
Jing Hui Kwan ◽  
Lai Ming Ming
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
New Technology ◽  
Substantial Contribution ◽  
Technology Readiness ◽  
System Transformation ◽  
Knowledge Domain ◽  
Performance Expectancy ◽  
Facilitating Conditions ◽  
Digital Equivalent

Background: An e-wallet is a digital equivalent of a physical wallet which plays an essential role in payment system transformation. To embrace the concept of a cashless society, the Malaysian Government and central bank have taken various steps to encourage the adoption of e-wallets. Despite the seamless services offered by the e-wallet, it is yet to reach high-scale adoption in Malaysia. This study aims to investigate Malaysians’ readiness towards the e-wallet and their perceptions of it by employing the UTAUT2 model. Methods: A total of 309 valid data were gathered and analysed with partial least squares structural equation modelling (PLS-SEM). Results: The findings revealed that the respondents were confident about the new technology and tended to believe that e-wallet was somehow useful for them. The results also disclosed that e-wallet adoption intention was significantly influenced by performance expectancy, price value, facilitating conditions, and followed closely by social influence. Nonetheless, insecurity did not present significant impact on both performance expectancy and effort expectancy of e-wallet. Conclusions: This study provides a substantial contribution to the knowledge domain by combining system-specific and individual-specific models in an e-wallet context. The outcomes of this study would also benefit e-wallet service providers and policymakers by delivering holistic insight into Malaysians’ readiness and adoption behaviour of the e-wallet.

Citizens' E-Government Services Adoption

2014 ◽  
Vol 1 (2) ◽  
pp. 80-96 ◽  
Author(s):  
Wadie Nasri
Keyword(s):  
Structural Equation ◽  
Policy Decision ◽  
Equation Modeling ◽  
Government Services ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Modeling Analysis ◽  
Proposed Model ◽  
Effort Expectancy ◽  
And Performance

This study investigates the factors that influencing citizens' intention to use e-government services and its causal relationships using the Unified Theory of Acceptance and Use of Technology model (UTAUT). Data relating to the constructs were collected from 150 respondents but only 85 responses were received and subjected to Structural Equation Modeling analysis (SEM). The proposed model fits the data well. The findings reveal that facilitating condition, social influence, attitude, effort expectancy and performance expectancy determine citizens' intention towards e-government services. Additionally, attitude is predicted jointly by effort expectancy and performance expectancy. This study would help government policy decision makers to increase the adoption of e-government services in Tunisia country.

scholarly journals User Familiarity and Satisfaction With Food Delivery Mobile Apps

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402097056
Author(s):  
Ju-Choel Choi
Keyword(s):  
South Korea ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Mobile Apps ◽  
New Technology ◽  
Food Delivery ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use

The market for food delivery mobile applications (FDMAs) in South Korea has massively expanded due to the increase in both smartphone penetration rate and single-person households, thus marking a phase of severe competition. A deeper understanding among FDMA practitioners of users’ acceptance of FDMAs is required to become more competitive. The technology acceptance model (TAM) is a dominant theory to help illuminate users’ acceptance of new technology. However, users’ familiarity (FAM) and satisfaction (SAT) with new technology has been less studied in the context of FDMA. Based on this background, this study aims to examine the relationships between users’ FAM, perceived ease of use (PEU), perceived usefulness (PU), SAT, and intention to reuse (IR) in the context of FDMAs. With the use of an online-based questionnaire, data were obtained from consumers who have experienced with one of the top-three mobile apps for food delivery in South Korea. Partial least squares structural equation modeling is employed to examine the extended TAM in the Korean FDMA setting. The findings demonstrate that (a) FAM has a positive influence on both PEU and PU; (b) PEU is positively associated with PU; (c) both FAM and PU positively affect SAT, but PEU does not; and (d) FAM, PU, and SAT are the significant antecedents of IR. This study then discusses the findings in terms of academic contributions and suggests practical implications, focusing on marketing strategies that can be usefully adopted by FDMA developers.

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