Fuzzy trust based collaborative filtering analysis for mobile user preferences

2021 ◽  
pp. 1-7
Author(s):  
Chengfang Tan ◽  
Lin Cui ◽  
Xiaoyin Wu
Keyword(s):  
Collaborative Filtering ◽  
Rapid Development ◽  
Mobile User ◽  
User Preferences ◽  
Data Matrix ◽  
User Interest ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
The Impact ◽  
Fuzzy Trust

With the rapid development of mobile terminal devices, mobile user activities can be carried out anytime and anywhere through various mobile terminals. The current research on mobile communication network is mainly focused on extracting useful and interesting information for mobile user from massive and disordered information. However, the sparsity of scoring data matrix results in low quality of recommendation algorithm. In order to overcome this drawback, the traditional collaborative filtering algorithm is improved. First, the user-interest matrix and item-feature matrix were obtained by analyzing mobile user behavior and item attributes. Fuzzy trust based model is utilized for collaborative filtering analysis for mobile user preferences. Then, the similarity between different mobile users was calculated by weighted calculation. With this method, mobile user preference can be predicted effectively, making it possible to recommend rational resource and waste less time in extracting resources out of the massive information. Experimental results show that the proposed algorithm reduces the mean absolute error (MAE) and the impact of sparse scoring matrix data compared with the traditional collaborative filtering algorithm, and improves the recommendation effect to a certain extent.

scholarly journals Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

2022 ◽  
Vol 2022 ◽  
pp. 1-8
Author(s):  
Gao Chaomeng ◽  
Wang Yonggang
Keyword(s):  
Collaborative Filtering ◽  
Visual Communication ◽  
Visual Design ◽  
Design System ◽  
Original Algorithm ◽  
Filtering Algorithm ◽  
Visual Communication Design ◽  
Communication Design ◽  
Collaborative Filtering Algorithm ◽  
The Impact

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

Time-Weighted Collaborative Filtering Algorithm Based on Improved Mini Batch K-Means Clustering

2021 ◽  
Vol 105 ◽  
pp. 309-317
Author(s):  
Xue Han ◽  
Zhong Wang ◽  
Hui Jun Xu
Keyword(s):  
Collaborative Filtering ◽  
Sparse Matrix ◽  
Pearson Correlation ◽  
Absolute Error ◽  
User Interest ◽  
User Similarity ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
Low Efficiency ◽  
Score Matrix

The traditional collaborative filtering recommendation algorithm has the defects of sparse score matrix, weak scalability and user interest deviation, which lead to the low efficiency of algorithm and low accuracy of score prediction. Aiming at the above problems, this paper proposed a time-weighted collaborative filtering algorithm based on improved Mini Batch K-Means clustering. Firstly, the algorithm selected the Pearson correlation coefficient to improve the Mini Batch K-Means clustering, and used the improved Mini Batch K-Means algorithm to cluster the sparse scoring matrix, calculated the user interest score to complete the filling of the sparse matrix. Then, considering the influence of user interest drift with time, the algorithm introduced the Newton cooling time-weighted to improve user similarity. And then calculated user similarity based on the filled score matrix, which helped to get the last predicted score of unrated items The experimental results show that, compared with the traditional collaborative filtering algorithms, the mean absolute error of Proposed improved algorithm is d, and the Precision, Recall and F1 value of MBKT-CF also get a large improvement, which has a higher rating prediction accuracy.

scholarly journals Optimization of the Hybrid Movie Recommendation System Based on Weighted Classification and User Collaborative Filtering Algorithm

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-13
Author(s):  
Zhenning Yuan ◽  
Jong Han Lee ◽  
Sai Zhang
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
User Preferences ◽  
Classification Model ◽  
Filtering Algorithm ◽  
Target User ◽  
Collaborative Filtering Algorithm ◽  
Movie Recommendation ◽  
Low Dimensional ◽  
Preference Matrix

Aiming at the problem that the single model of the traditional recommendation system cannot accurately capture user preferences, this paper proposes a hybrid movie recommendation system and optimization method based on weighted classification and user collaborative filtering algorithm. The sparse linear model is used as the basic recommendation model, and the local recommendation model is trained based on user clustering, and the top-N personalized recommendation of movies is realized by fusion with the weighted classification model. According to the item category preference, the scoring matrix is converted into a low-dimensional, dense item category preference matrix, multiple cluster centers are obtained, the distance between the target user and each cluster center is calculated, and the target user is classified into the closest cluster. Finally, the collaborative filtering algorithm is used to predict the scores for the unrated items of the target user to form a recommendation list. The items are clustered through the item category preference, and the high-dimensional rating matrix is converted into a low-dimensional item category preference matrix, which further reduces the sparsity of the data. Experiments based on the Douban movie dataset verify that the recommendation algorithm proposed in this article solves the shortcomings of a single algorithm model to a certain extent and improves the recommendation effect.

scholarly journals Hybrid Algorithm Based on Content and Collaborative Filtering in Recommendation System Optimization and Simulation

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Lianhuan Li ◽  
Zheng Zhang ◽  
Shaoda Zhang
Keyword(s):  
Collaborative Filtering ◽  
Hybrid Algorithm ◽  
Cold Start ◽  
System Optimization ◽  
Data Matrix ◽  
Content Filtering ◽  
Data Sparsity ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
Improved Algorithm

This paper explores and studies recommendation technologies based on content filtering and user collaborative filtering and proposes a hybrid recommendation algorithm based on content and user collaborative filtering. This method not only makes use of the advantages of content filtering but also can carry out similarity matching filtering for all items, especially when the items are not evaluated by any user, which can be filtered out and recommended to users, thus avoiding the problem of early level. At the same time, this method also takes advantage of the advantages of collaborative filtering. When the number of users and evaluation levels are large, the user rating data matrix of collaborative filtering prediction will become relatively dense, which can reduce the sparsity of the matrix and make collaborative filtering more accurate. In this way, the system performance will be greatly improved through the integration of the two. On the basis of the improved collaborative filtering algorithm, a hybrid algorithm based on content and improved collaborative filtering was proposed. By combining user rating with item features, a user feature rating matrix was established to replace the traditional user-item rating matrix. K-means clustering was performed on the user set and recommendations were made. The improved algorithm can solve the problem of data sparsity of traditional collaborative filtering algorithm. At the same time, for new projects, it can also predict users who may be interested in new projects according to the matching of project characteristics and user characteristics scoring matrix and generate push list, which effectively solve the problem of new projects in “cold start.” The experimental results show that the improved algorithm in this paper plays a significant role in solving the speed bottleneck problems of data sparsity, cold start, and online recommendation and can ensure a better recommendation quality.

Genetic Algorithm Influenced Top-N Recommender System to Alleviate New User Cold Start Problem

2020 ◽  
Vol 11 (2) ◽  
pp. 62-79
Author(s):  
Sharon Moses J. ◽  
Dhinesh Babu L.D.
Keyword(s):  
Genetic Algorithm ◽  
Collaborative Filtering ◽  
Recommendation System ◽  
Information Source ◽  
Cold Start ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
Real World Datasets ◽  
The Impact ◽  
Cold Start Problem

Most recommender systems are based on the familiar collaborative filtering algorithm to suggest items. Quite often, collaborative filtering algorithm fails in generating recommendations due to the lack of adequate user information resulting in new user cold start problem. The cold start problem is one among the prevailing issue in recommendation system where the system fails to render recommendations. To overcome the new user cold start issue, demographical information of the user is utilised as the user information source. Among the demographical information, the impact of the user gender is less explored when compared with other information like age, profession, region, etc. In this work, a genetic algorithm-influenced gender-based top-n recommender algorithm is proposed to address the new user cold start problem. The algorithm utilises the evolution concepts of the genetic algorithm to render top-n recommendations to a new user. The evaluation of the proposed algorithm using real world datasets proved that the algorithm has a better efficiency than the state of art approaches.

The Improved Collaborative Filtering Recommendation Algorithm Based on Cloud Model

2013 ◽  
Vol 411-414 ◽  
pp. 2292-2296
Author(s):  
Jia Si Gu ◽  
Zheng Liu
Keyword(s):  
Collaborative Filtering ◽  
Recommendation System ◽  
Cloud Model ◽  
Personalized Recommendation ◽  
Test Results ◽  
User Interest ◽  
Recommendation Algorithm ◽  
Filtering Algorithm ◽  
Model Based ◽  
Collaborative Filtering Algorithm

The traditional collaborative filtering algorithm has a better recommendation quality and efficiency, it has been the most widely used in personalized recommendation system. Based on the traditional collaborative filtering algorithm,this paper considers the user interest diversity and combination of cloud model theory.it presents an improved cloud model based on collaborative filtering recommendation algorithm.The test results show that, the algorithm has better recommendation results than other kinds of traditional recommendation algorithm.

Sign in / Sign up

Export Citation Format

Share Document