The effect of personal identification and social identification on career anxiety by the mediation of vocational identity achievement

2017 ◽  
Vol 30 (2) ◽  
pp. 17-40
Author(s):  
Kyung-min Heo ◽  
Ki-hak Lee
Keyword(s):  
Vocational Identity ◽  
Social Identification ◽  
Personal Identification ◽  
Career Anxiety ◽  
Identity Achievement

scholarly journals ANALISIS ASOSIASI MEREK TERHADAP RESPON KONSUMEN PADA MEREK HEDONIK

2019 ◽  
Vol 3 (3) ◽  
pp. 172-185
Author(s):  
Henryanto Abaharis
Keyword(s):  
Structural Equation ◽  
Brand Extension ◽  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Equation Modeling ◽  
Price Premium ◽  
Brand Association ◽  
Identification Function ◽  
Del Rio

This study was intended to test the brand association to consumer response at hedonic brand. Especially on the effect of dimensions brand function (guarantee function, personal identification function, social identification function, and status function) to consumer response (brand extension, recommendation and consumer willingness to pay at price premium). The model of this research is firstly advanced by Bele’n del Rio et al., (2001) in his article entitled “The effects of brand functions on consumer response”. The subjects of this study were193 students to hedonic brand who lived in Daerah Istimewa Yogyakarta (DIY). By using analysis instrument of Structural Equation Modeling in AMOS 4.01 program. The results of the analysis suggested on the hedonic brand had effects of dimensions brand function to consumer response, especially on personal identification and social identification. Keywords: Dimensions brand function, brand extension, recommendation, price premium, hedonic brand

scholarly journals “Black Box” between Authentic Leadership and Follower Commitment

2018 ◽  
Vol 9 (1) ◽  
pp. 126-139
Author(s):  
Tri Heru ◽  
Diaz Haryokusumo
Keyword(s):  
Organizational Commitment ◽  
Direct Effect ◽  
Authentic Leadership ◽  
Social Identification ◽  
Personal Identification ◽  
Theory And Practice ◽  
Survey Method ◽  
Quantitative Methodology ◽  
Cross Sectional Survey ◽  
Cross Sectional

The aims of present study was to test the theoritical linking model of authentic leadership with personal identification, social identification, trust to leader, and organizational commitment in higher education institution. The quantitative methodology used in this study incorporates cross-sectional survey method. Analysis was conducted on the sample of 150 academic and administrative staff from one of private business school in Yogyakarta special region. The direct effect between variables analyzed using path analysis and mediating mechanism using procedure from Baron and Kenny (1986) and Sobel test.  Results reveal positive and significant direct effect of authentic leadership to personal identification, social identification, trust to leader and organizational commitment. Folower’s personal identification mediate the effect of authentic leadership to follower’s trust and commitment. Follower’s trust to leader mediate the relationship between authentic leadership and follower’s commitment. Meanwhile, social identification does not mediate the effect of authentic leadership to follower’s commitment and trust to leader. Implication for management theory and practice are discussed.

scholarly journals Pengaruh Asosiasi Merek Berdasarkan Fungsi Merek Produk Hand and Body Lotion Citra terhadap Loyalitas Merek di Surabaya

2018 ◽  
Vol 3 (2) ◽  
pp. 186
Author(s):  
NINDRIA UNTARINI
Keyword(s):  
Brand Loyalty ◽  
Social Identification ◽  
Personal Identification ◽  
Primary Data ◽  
Price Premium ◽  
Variable Order ◽  
Brand Associations ◽  
Loading Test ◽  
Brand Association ◽  
Independent Variable

The research has been conducted in order to investigate which brand association have strongest effects on consumer behavior. Some of these works only adpot a theoretical perspective, without performing an empirical test. Moreover, several of the empirical studies made analyzes the overall relation between brand association and consumer response, without considering the different dimensions of brand association. This research attempts to study the influence of brand associations based on the brand functions through the dimensions of guarantee, personal identification, social identification, and status on brand loyalty in the consumer’s willingness to brand rebuying, recommend it to others and pay a price premium for the brand. The research was aimed at users of Citra hand and body lotion brand in Surabaya that had bought Lee Cooper jeans maximum in the last six months at stores which sell Citra hand and body lotion product in Surabaya, based on the non-probabilistic purposive sampling. The method of analysis used is Correlation Canonical Analysis, which is part of multivariate analysis. The Primary data were processed using Statistica 6.0 program with 385 sample. The result show that canonical loading test for each canonical variate for both variable set (independent variable and dependent variable) have loading exceeding 0,5. This indicates a high degree of intercorrelation among brand associations based on brand function through dimensions of guarantee, personal identification, social identification, and status on bran loyalty in the consumer’s willingness to brand rebuying, recommend it to others, and pay a price premium for the brand. Based on, size of the weights, the order of contribution of independent variable to the first variate is guarantee (0,522), and the dependent variable order on first variate is willingness to brand rebuying for the brand (0,842). And from hypotheses test, the results show there is the influences of brand association based on function through the dimensions guarentee, personal identification, social identification, and status (partial and simultant) on brand loyalty in the consumer’s willingness to brand rebuying, recommend it to others, and , pay a price premium for the brand. Future research would also be interesting to conduct a comprehensive multicategori analysis in order to identify the relative importance of various brand functions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users jeans in Surabaya.

scholarly journals The role of a foreign accent in the social and personal identification of a speaker

2021 ◽  
Vol 101 ◽  
pp. 01013
Author(s):  
Marianna Popova
Keyword(s):  
Native Speakers ◽  
Negative Attitude ◽  
Personal Characteristics ◽  
Social Identification ◽  
Personal Identification ◽  
Foreign Accent ◽  
Leading Role ◽  
The Social ◽  
Multicultural Communities

The intensification of migration processes in Europe necessitates studying the foreign accent as a means of social and personal diagnostics within multicultural communities in the light of the increased number of cases of the “accent-based” discrimination, since the foreign accent is perceived negatively by native speakers and causes less confidence in a speaker. Studies carried out in recent decades suggest that external signs are gradually losing their leading role in social identification, giving way to more reliable and objective means – pronunciation characteristics, since they are practically impossible to control. For this reason, an experimental phonetic research was carried out on the material of the German language in order to identify the nature of the influence of accentedness on the social identification of Russian-speaking immigrants from the position of German native speakers, as well as to determine the acceptation limits of accentedness degree of Russian-speaking bilinguals. With regard to the results of the study, it was found that a strong accent negatively affects the overall assessment of an individual in terms of the educational level, income and success of a speaker, while in terms of personal characteristics there is no pronounced negative attitude towards people speaking with a Russian accent, regardless of the degree of accentedness.

scholarly journals Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya

2008 ◽  
Vol 1 (3) ◽  
Author(s):  
Angela Stephani ◽  
Indarini Indarini ◽  
Christina Rahardja Honantha
Keyword(s):  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Price Premium ◽  
Willingness To Accept ◽  
Brand Association ◽  
The Social ◽  
The Status ◽  
Identification Function ◽  
Willingness To Recommend

Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the social identification function, dan the status function. Consumer response is an effort to satisfy a drive. Reaction evoked by a stimulus consumer response, which it is determined with willingness to pay a price premium for the brand, willingness to accept brand extentions, dan willingness to recommend the brand to other. This research aim to test the effect of brand association of LV to consumer response with linier regression. The result shows that brand association of LV affect consumer response significantly.

The effects of brand associations on consumer response

2001 ◽  
Vol 18 (5) ◽  
pp. 410-425 ◽  
Author(s):  
A. Belén del Río ◽  
Rodolfo Vázquez ◽  
Víctor Iglesias
Keyword(s):  
Brand Image ◽  
Positive Influence ◽  
Consumer Response ◽  
Social Identification ◽  
Personal Identification ◽  
Brand Extensions ◽  
Brand Associations ◽  
Consumer Responses ◽  
Willingness To Recommend ◽  
Sports Shoes

This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are identified: guarantee, personal identification, social identification and status. By way of hypotheses, it has been proposed that these functions have a positive influence on the consumer’s willingness to recommend the brand, pay a price premium for it and accept brand extensions. The hypotheses have been tested in the Spanish sports shoes market and were partially supported. The results obtained confirm the convenience of analyzing brand associations separately and enable the ascertaining of the brand associations that are the most relevant in order to attain certain consumer responses.

scholarly journals Peran Asosiasi Merek Berdasarkan Fungsi Merek dalam Upaya Meningkatkan Kesediaan Pembelian Perluasan Merek Betadine pada Kategori Produk Lainnya

2018 ◽  
Vol 5 (1) ◽  
pp. 57
Author(s):  
NINDRIA UNTARINI
Keyword(s):  
Drug Market ◽  
Positive Influence ◽  
Social Identification ◽  
Personal Identification ◽  
Brand Extensions ◽  
Future Research ◽  
Brand Associations ◽  
Product Categories ◽  
Willingness To Buy ◽  
Selection Of

This paper studies the deminsions of equity brand. Focusing on the functions or value of the brand as perceived consumers. In this way, four categories of functions are indentified: guarantee, personal identification, social identification and status. It has objective, to know the influence of brand associations based on function toward consumer’s willingness to buy brand extensions. By way hypotheses, it has been proposed that these functions have positive influence on the consumer’s willingness to buy brand extensions. The hypotheses have been tested in the Surabaya antiseptic drug market and were partially supported and simultaneously supported. The result obtained confirm the convenience of analyzing brand associations separately and simultaneously enable the ascertaining of brand associations that are most relevant in order to attain certain the consumer’s willingness to buy  brand extensions. Future research would also be interesting to conduct a comprehensive multicategory analysis in order to indetify the relative importance of various brand fuctions in different product categories, the more various sampling techniques and more samples, and selection of other brands so that to represent all users antiseptic drug in Surabaya

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