scholarly journals Importance Weight

2020 ◽  
Author(s):  
Keyword(s):  
Importance Weight

scholarly journals ANALYSIS OF THE CONSUMERS PREFERENCES OF LIPSTICK PRODUCT AND ITS RELATIONSHIP WITH THE SEGMENTATION OF THE LIPSTICK PRODUCTS

2018 ◽  
Vol 1 (02) ◽  
pp. 7
Author(s):  
Mohammad Wartaka
Keyword(s):  
Conjoint Analysis ◽  
Skin Color ◽  
New Product ◽  
Quality Attributes ◽  
Global Brands ◽  
Importance Weight ◽  
Income Sources ◽  
Trade Offs ◽  
The City ◽  
Selection Of

The need for lipstick continues to increase along with the emergence of a new lipstick products both domestic and global brands to follow the needs of its consumers, the new product has a variety of functions other than just as a lip color, but also as a moisturizer / lip protection even as treatment. Adult lipstick is packed with advertisements and packaging are very interesting addition to the color choice of more and more. In determining the selection of lipstick products consumers often consider the combination of the main attributes and other factors that are trade-offs. This study aims to determine the attributes and combination of attributes among the most preferred by consumers for a segment of the age and the amount of income. Sources of data in this study were obtained from 138 respondents in the city of Bogor and its surroundings, conjoint analysis is used to determine the usefulness of each attribute and their relative weights as a tool to predict the preferences of a particular segment or as a whole. The results showed the order of importance weight according to the respondents is that the quality attributes (34.95%), the type of color (33.21%) and benefits (31.84%), while the combination of the most preferred products are: lipstick durable / waterproof, according to skin color, and functioning for moisturizing / protective lip. In the description also delivered conjoin analysis results for each age and income segments.

An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

2018 ◽  
Vol 82 (3) ◽  
pp. 142-156 ◽  
Author(s):  
Abhijit Guha ◽  
Abhijit Biswas ◽  
Dhruv Grewal ◽  
Sandeep Bhowmick ◽  
Jens Nordfält
Keyword(s):  
Decision Making ◽  
Field Study ◽  
Empirical Analysis ◽  
Low Calorie ◽  
Joint Effects ◽  
The Third ◽  
Food Items ◽  
Importance Weight ◽  
Attribute Information ◽  
Decision Making Framework

This article develops a decision-making framework that highlights how display of numeric attribute information (e.g., display of calorie information) and shoppers’ goals (i.e., having a diet focus vs. a taste focus) jointly influence shoppers’ choices and preferences. Across two sets of studies, including a field study involving the launch of a new Coca-Cola product, the authors show that when food items are displayed in an aligned manner (i.e., when food items with lower-value calorie information are displayed below food items with higher calorie values), shoppers assign more importance weight to calorie gap information. In turn, higher importance weight assigned to calorie gap information leads diet-focused shoppers to relatively prefer low-calorie food items but leads taste-focused shoppers to relatively prefer higher-calorie food items. The third set of studies shows that this decision-making framework has widespread applicability and is relevant in any domain in which advertising, retail, and online displays show comparisons of numeric attribute information.

scholarly journals La abogacía de Melilla y la UNED

Aldaba ◽  
2017 ◽  
pp. 31
Author(s):  
Blas Jesús Imbroda Ortiz
Keyword(s):  
Educational Development ◽  
Legal Profession ◽  
Academic Training ◽  
University Center ◽  
Importance Weight ◽  
The World ◽  
Bar Association ◽  
The University ◽  
Law Degree

El artículo realiza un recorrido histórico por muchos aspectos que vinculan el desarrollo de la abogacía en Melilla con la formación en la carrera de Derecho impartida en el Centro Universitario UNED Melilla. Tras valorar históricamente la constitución del Colegio de Abogados de Melilla, y sus primeros pasos, el autor vincula la importancia que el Centro UNED ha tenido en el mundo de la abogacía melillense, en su constitución y el importante peso en cuanto a las titulaciones obtenidas en esta universidad en los componentes actuales del citado Colegio. También se abordan importantes hitos en el desarrollo cultural y formativo, jornadas, conferencias y donde también se produce esta estrecha colaboración entre instituciones.This article realises a historical tour throughout many aspects that link the legal profession development in Melilla with the academic training in law degree at the university center “UNED Melilla”. After valuing historically, the formation of the Bar Association in Melilla, and its first steps, the author links the importance that the centre UNED has had in the world of legal profession amongst Melilla’s inhabitants, in its creation and in the importance weight according to the degrees obtained in the current components of the mentioned Bar in this university. Furthermore, important milestones are dealing with the cultural and educational development, conferences, speeches where it is produced a narrow cooperation between institutions.

scholarly journals Use of Multicriteria Analysis Method DEXi to Define Priorities in Implementation of Irrigation Plans

Proceedings ◽  
2018 ◽  
Vol 2 (11) ◽  
pp. 663 ◽  
Author(s):  
Barbara Karleuša ◽  
Andreja Hajdinger ◽  
Lidija Tadić
Keyword(s):  
Environmental Protection ◽  
Catchment Area ◽  
Input Data ◽  
Social Economic ◽  
Multicriteria Analysis ◽  
Analysis Method ◽  
Importance Weight ◽  
Case Study Area ◽  
Criteria Importance

Methodology for determining priorities in implementing irrigation plans using multicriteria analysis method DEXi is applied on the specific case study area in the sub-catchment area of river Orljava in Požega-Slavonia County, Croatia. Five potential irrigation areas are analyzed according to five selected criteria: environmental protection, water-related (4 sub-criteria), social, economic and time criteria with different criteria importance (weight). The aims of this paper are: confirm the adequacy of using DEXi method when determining priorities in fulfilling irrigation plans; present the model for preparation of the input data; apply the method and give feedback on the application.

Functional-cost analysis of methods of regeneration of used mineral motor oils

2021 ◽  
Vol 4 (2) ◽  
pp. 33-39
Author(s):  
B. O. Korchak ◽  
◽  
O. B. Hrynyshyn ◽  
T. I. Chervinskyy ◽  
S. V. Pysh`yev ◽  
...  
Keyword(s):  
Cost Analysis ◽  
Vacuum Distillation ◽  
Pairwise Comparisons ◽  
Importance Weight ◽  
Physical Chemical ◽  
Physicochemical Methods ◽  
Motor Oils

The main methods of regeneration of used mineral motor oils, in particular physical, chemical, physicochemical methods are considered. The functional-cost analysis of methods of regeneration of the used mineral motor oils by means of branch experts is carried out. Functional-cost analysis is a method of pairwise comparisons and involves the process of ranking the selected characteristics according to the degree of importance (weight). To do this, each characteristic is assigned a certain index. As a result of the functional-cost analysis, the expediency of using technologies of vacuum distillation and hydrocracking of used oils in the processes of regeneration of used oils has been established.

Establishing the importance weight of appropriability mechanism by using AHP: the case of the China’s electronic industry

2016 ◽  
Vol 19 (3) ◽  
pp. 1635-1646 ◽  
Author(s):  
Young-Ki Kim ◽  
Tae-Ung Kim ◽  
Seong-Taek Park ◽  
Jae-Rim Jung
Keyword(s):  
Electronic Industry ◽  
Importance Weight
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