scholarly journals The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw

Author(s):  
Lily Suhaily ◽  
Syarief Darmoyo ◽  
Sinta Boentoro ◽  
Eleonaora Anasthashia
2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Alvin Alvin

The purpose of this study was to analyze the influence of Green Perceived Value, Green Product Innovation, Green Self Identity, Brand Credibility to Green Purchase Intention through Green Brand Equity on Skin Care Korean Products in Indonesia. Respondents in this research is done by taking a sampling with purposive judgement selection on Innisfree and Nature Republic customer in Indonesia. The method is carried out in the form of survey method with the dissemination of questionnaires with population numbers 250 people. In conducting this research, the author uses the validity test, reability, , estimation model test, structural model test, classic t test. In conducting this research, the author uses the SPSS application version 17.0 and Lisrel 9. The results of this research show that the Green Perceived has no effect on Green Purchase Intention, Green Perceived Value has no effect on Green Brand Equity, Green Product Innovation has no effect on Green brand Equity, Green Self Identity affect positively on Green Brand Equity, Brand Credibility affect positively on Green Brand Equity, Brand Credibility affect positively on Green Purchase Intention, Green Product Innovation hasn’t indirect effect on Green Purchase Intention, Green Self Identity has indirect effect on Green Purchase Intention


2017 ◽  
Vol 11 (2) ◽  
pp. 2355-2363
Author(s):  
Abdulrahman Alsughayir

Although many companies have recognized the concepts of environmental innovation, little research attention has been devoted to the consideration of relations between green product innovation and firm performance. This study aimed to investigate the impact of green product innovation on firms’ performance. A structured questionnaire was developed for the purpose of data collection, and 19 Saudi chemical firms were included. The data from each of the returned questionnaire were coded and entered into (SPSS) version 18.0 software, simple linear regression which was used for statistical analysis. Response rate was 89.4%. The results show that that green product innovation has a statistically significant impact on firms’ performance (calculated F was 91.7); with statistically significant at p < 0.00. These results can help companies involved in manufacturing green products to create a new environment and enhance their business performance.


2020 ◽  
Vol 20 (1) ◽  
pp. 85-90
Author(s):  
Dian Novita ◽  
Nurul Husna

Global market recently tend to be concerning about green market with green product. The purpose of this paper is to analyze the impact of ecolabel awareness and green perceived quality on purchase intention. This research used probability sampling technique method with random sampling procedure but based on gender (female respondent), to represent all respondent that used green cosmetic product in Bandar Lampung. It was designed from three variabels using a Likert scale. It used SmartPLS 3.0 to analyze data. The finding of this study reveals that ecolabel awareness has positive but no significant direct effect on purchase intention, whereas green perceived quality has a positive and significant effect on purchase intention.


2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Lili Karmela Fitriani

This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships between the green innovation product, competitive advantage of product and market performance are examined using stepwise regression.The findings show that green product innovation not contributes positively to competitive advantage of product and market performance. Another findings of this study is that the impact of green process innovation contributes positively to competitive advantage of product but not to market performance in the SMEs Ciwaringin batik. Competitive advantage of product has impact to market performance. This paper also discusses the recomendations of the results.


2020 ◽  
Vol 12 (8) ◽  
pp. 3499
Author(s):  
Iztok Palčič ◽  
Jasna Prester

The main aim of this paper is to evaluate if manufacturing firms can boost their performance through green innovations. The literature on this topic shows contradictory findings. We have concentrated on the effect of advanced manufacturing technologies (AMT) on green innovations. To the authors’ best knowledge, this research is the first to examine the impact of a firm’s own AMT on green innovation and the firm’s performance at the same time. Green innovation in our research relates to green product innovation. The data analysis is performed through three-step OLS regression analysis and two evaluation models. One model looks at AMT and how they affect green innovation, and the second model looks at how AMT and green innovations affect performance. Our findings suggest that AMT contribute to both the firm’s performance and green innovation. We found that technology is a moderator for green innovations. While the majority of research emphasizes that firms will not eco-innovate unless they receive subsidies or severe restrictions are imposed, we show that out of all innovations, 66% are green innovations. Restrictions such as having ISO 14000 certification do not contribute to green innovation, but rather the age of the firm does.


2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Magister Manajemen

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 02/No.6/November/2018                                                           e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: [email protected]        JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        November 2018, Volume  02, No 6                                                                      e-ISSN 2598-0289Halaman 1-114  ANALISA KINERJA KEUANGAN PADA PT. ASTRA INTERNATIONAL TBK PERIODE 2012-2017DARI SUDUT PANDANG ANALISIS RASIO KEUANGAN DAN METODE DU PONTRoben Wijaya                                                                                                                                                                         01-11 PENGARUH CITRA NEGARA, CITRA MEREK, DAN NEGARA ASAL TERHADAP MINAT BELIPADA SMARTPHONE DI INDONESIAMuhammad Imam Al Gibran dan Chairy                                                                                                                            12-17 ANALISIS PENGARUH FLEXIBLE HRM TERHADAP FIRM INNOVATIVENESS YANG DIMEDIASIINNOVATIVE WORK BEHAVIOR(STUDI KASUS PADA PT XYZ)Kevin Matthew Aditya                                                                                                                                                          18-24 STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN KERAMIK PRIVATE LABELDAN MEMENANGKAN KOMPETISI PADA PT.CATUR MITRA SEJATI SENTOSA,Tbk (Mitra10)Henry dan Chairy                                                                                                                                                                  25-31 ANALISIS STRATEGI PERUSAHAAN MULTINASIONAL PT. SHINHAN INDO FINANCE DALAMMENGEMBANGKAN BISNIS DI INDONESIADito Kurniawan                                                                                                                                                                      32-38 PENGARUH GREEN PERCEVIED VALUE, GREEN PRODUCT INNOVATION, GREEN SELF IDENTITIY,BRAND CREDIBILITY TERHADAP GREEN PURCHASE INTENTION MELALUI GREEN BRAND EQUITYPADA PRODUK SKIN-CARE KOREA DI INDONESIAAlvin                                                                                                                                                                                        39-45 PENGARUH BRAND AUTHENTICITY TERHADAP BRAND ATTACHMENT(STUDI KASUS PADA SEPATU OLAHRAGA ADIDAS)Erwin Saputra                                                                                                                                                                        46-52 PENGARUH KEMASAN TERHADAP MINAT BELI MASYARAKAT DENGAN KUALITASSEBAGAI VARIABEL MEDIASI PADA PRODUK “LEGIT”Billy Ivanko dan Hetty Karunia Tunjungsari                                                                                                                        53-59 PENGARUH KESADARAN KESEHATAN DAN PRODUK MAKANAN TERHADAPMINAT BELI RESTORAN VEGETARIAN DENGAN VARIABEL MODERASI  RELIGIUSITAS DI INDONESIAHimawan dan Hetty Karunia Tunjungsari                                                                                                                           60-67 PENGARUH SOCIAL NETWORK MARKETING (SNM) DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI PELANGGANWenny Kartika Susanto dan Keni                                                                                                                                         68-73 PERENCANAAN BISNIS PENUKARAN MATA UANG ASING “FORRENCY”Denis Wijaya                                                                                                                                                                           74-80 PENGARUH KUALITAS JASA, KEMUDAHAN TRANSAKSI, DAN PROMOSI TERHADAP LOYALITASKONSUMEN PT XYZ: KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASILaura Debora                                                                                                                                                                        81-88 KINERJA KEUANGAN DAN POTENSI KEBANGKRUTAN DARI PERUSAHAAN TRANSPORTASI      JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        November 2018, Volume  08, No 6                                                                      e-ISSN 2598-0289Halaman 1-114 PELAYARAN PADA TAHUN 2013-2017              Aditya Budi Kurniawan dan Carunia M. Firdausy                                                                                                              89-95 PENGARUH KETERLIBATAN SUPLIER DAN KONSUMEN SERTA INOVASI PRODUK TERHADAPPERFORMA PRODUK BARU DI PT. PUSPA PHARMARey Hagai Yheri dan Yanuar                                                                                                                                                                96-103  PENDAPAT PEMILIK USAHA-USAHA KULINER DI JAKARTA TERHADAP PERAN GO-FOODDALAM PENGEMBANGAN USAHANYAOctarini dan Eko Harry Susanto                                                                                                                                           104-108 PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA DALAMMENINGKATKAN KINERJA KARYAWAN  (STUDI KASUS PADA GENERASI BABY BOOMERS, X, Y DAN Z)Stevanny Novianti Saliman                                                                                                                                                   109-114       


Author(s):  
Sher Jahan Khan ◽  
Amandeep Dhir ◽  
Vinit Parida ◽  
Armando Papa

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