scholarly journals “President-Protector”: A Multimodal Critical Discourse Analysis of a News Report Promoting the Personality Cult of the President of Turkmenistan G. Berdymukhamedov

2021 ◽  
Vol 4 (1) ◽  
pp. 25-40
Author(s):  
Sofiya Sarkisova
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Semiotic Analysis ◽  
News Report ◽  
Visual Patterns ◽  
Personality Cult ◽  
Cult Of Personality ◽  
Birthday Celebration

The cult of personality started by the first President of Turkmenistan Saparmurat Niyazov has acquired new dimensions with the present leader of the country. The cult of personality of Gurbanguly Berdymukhamedov is actively constructed via mass media. This paper examines two short clips of a news report dedicated to the President’s birthday celebration that was broadcasted on the Turkmen national TV on 26 June 2020. The paper analyzes a set of specific mechanisms of flattery inflation used in the report and demonstrates special linguistic choices and visual patterns applied to force a specific ideology on the audience. Due to the multimodal nature of the analyzed discourse, multimodal critical discourse analysis has been implemented, additionally informed by the systemic functional linguistics and the visual semiotic analysis.

Critical Discourse Analysis

2013 ◽  
Author(s):  
Martin Reisigl
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Engagement ◽  
Systemic Functional Linguistics ◽  
Social Science Research ◽  
Science Research ◽  
Discourse Theory ◽  
Critical Discourse ◽  
Cognitive Approach ◽  
Discourse Historical Approach

Critical Discourse Analysis (CDA) has entered the mainstream of linguistic and social science research with a strong transdisciplinary orientation and social engagement. This chapter introduces six variants of CDA: (1) Fairclough’s approach, which is strongly social theoretically embedded and informed by systemic functional linguistics; (2) van Leeuwen’s and Kress’s social semiotic and systemic functional approach; (3) van Dijk’s socio-cognitive approach; (4) the form of CDA promoted by the Duisburg Group around S. and M. Jäger, who keenly draw on Foucault’s approach to discourse analysis and Link’s discourse theory; (5) the Oldenburg approach, which is upheld by Gloy, Januschek, and others; and (6) the “Viennese” and “Lancaster” traditions of CDA, often termed the “discourse historical approach” and sometimes “discourse sociolinguistics.”

scholarly journals GE Big Boys Appliances: Towards a Multimodal Discourse Analysis of the SNL Fake Commercial

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Karina Clemente-Escobar
Keyword(s):  
Discourse Analysis ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Multimodal Discourse Analysis ◽  
Traditional Gender Roles ◽  
Multimodal Discourse ◽  
Saturday Night Live

Nowadays, comedy shows like Saturday Night Live (SNL) have become popular and entertain many people around the world. For this study, a fake commercial for GE Big Boys Appliances, aired on YouTube in 2018 is analyzed to explore how discourse is used to represent gender roles and stereotypes. To conduct this multimodal discourse analysis, some elements of Systemic Functional Linguistics (SFL) proposed by Halliday (1978), some notions of critical discourse analysis, and some features of the Machin’s (2010) visual semiotic framework are employed. The findings portray that the sketch shows a change concerning gender roles through time, but it still promotes the transmission of some classical gender stereotypes. Therefore, it is valuable to study comedy sketches to understand how traditional gender roles and stereotypes are still transmitted in social media.

scholarly journals A linguagem dos blogs: um gênero textual emergente

2018 ◽  
Vol 6 ◽  
pp. 94-105
Author(s):  
Edna Cristina S. Santos
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Genre Analysis ◽  
The Internet ◽  
Multimodal Texts ◽  
Functional Linguistics ◽  
The World ◽  
Different Types

Adolescents all over the world have communicated with one another through the Internet by means of personal sites called Blogs, in which they say what they think and feel about life, and interact electronically with people from different places. This is a new mode of literacy which is leading adolescents to writing spontaneously about diverse topics. They use multimodal texts in which they integrate different types of semiosis. In this paper, we will examine the language of this new genre according to critical discourse analysis (Fairclough, 1992), genre analysis (Bakhtin, 1992) and systemic functional linguistics (Halliday, 1985).

scholarly journals Exploring the Use of Covid-19 as a New Pre-Text in Trump’s Political Discourse

2020 ◽  
Vol 2 (5) ◽  
pp. 20-30
Author(s):  
Grasiella K. Harb ◽  
Youssef M. Serhan
Keyword(s):  
Discourse Analysis ◽  
Qualitative Analysis ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Political Discourse ◽  
Systemic Functional Linguistics ◽  
Political Rhetoric ◽  
Social Function ◽  
Critical Discourse ◽  
The Public

With the rise in the spate of deaths in America and the failure of Trump in containing coronavirus pandemic, the president is losing his hopes of winning the coming presidential election. Amidst Trump’s confusion, Covid-19 becomes a pre-text in his political rhetoric in an attempt to blame China for the pandemic, raise tension between U.S. and Beijing, and regain credibility from the public. Accordingly, the research paper aims to explore how Trump’s outrageous language unveils his ideological hegemony and contributes to the spread of xenophobia towards China. A multidisciplinary qualitative analysis was adopted to analyze one of Trump’s blunt political discourse. The analysis was based on Fairclough and Van Dijk’s Critical Discourse Analysis (CDA) model, along with Halliday’s Systemic Functional Linguistics (SFL) Model. The findings of the study are significant in raising the public’s awareness of the manipulative social function of language in enhancing racism and inequality of power between nations.

scholarly journals GENDER REPRESENTATION OF CHIMAMANDA NGOZI ADICHIE IN ‘WE SHOULD ALL BE FEMINISTS’

ETNOLINGUAL ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Feny Anggeria
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Data ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Gender Representation ◽  
Functional Linguistics ◽  
Library Research

Gender is the study of women and men among their roles in society. Since the year of emancipation occurs in all the country, the term gender becomes popular. Talking about gender, of course, is same as talking about feminism. Chimamanda Ngozi Adichie is one of the most influential woman in Africa. Her speech and essay, ‘We Should All Be Feminists’, which serves the idea of feminism have changed the term feminism with a high balance discussion. The study of gender, in Africa, has too often taboo because there is no equality insight between women and men. By implementing the transitivity in Halliday’s SFL (Systemic Functional Linguistics), it is necessary to know the language used by Chimamanda Ngozi Adichie. The type of the data in this research is quantitative and qualitative data. This study also uses Critical Discourse Analysis as the approach. Hence, the library research supports the understanding of the material which is applicable and accurate to obtain the source of the data.

scholarly journals Critical Discourse Analysis of “Canción sin Miedo” by Vivir Quintana

2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía
Keyword(s):  
Social Justice ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Violence Against Women ◽  
Systemic Functional Linguistics ◽  
The Body ◽  
Critical Discourse ◽  
Feminist Movement ◽  
Functional Linguistics ◽  
Feminist Ideology

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.

scholarly journals “Maestro: el Gran Aliado”: A Critical Discourse Analysis

2020 ◽  
Vol 3 (2) ◽  
pp. 83-92
Author(s):  
Carolina Campoy-Aguirre
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Functional Linguistics

This article examined an opinion column titled Maestro: el Gran Aliado (teachers: The great ally) from a Critical Discourse Analysis perspective. The relevance of the analysis of this piece lies on the fact that our current minister of education wrote it shortly before accepting this position. The study sets out to explore the linguistic features used in this opinion column and uncover the opaque intentions behind it. The analysis is conducted through the use of systemic functional linguistics. The findings imply that the discourse used in this opinion column had a different intention than the transparent purpose stated by the name given to it.

Using humor to disguise racism in television news: the case of the Roma

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Petre Breazu ◽  
David Machin
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Ethnic Minorities ◽  
Television News ◽  
Media Representations ◽  
Critical Discourse ◽  
Actual Situation ◽  
News Report ◽  
Critical Scholarship

Abstract It has been argued that more research is needed on the role of humor in the expression of racism. One reason is that, in the ‘post racial’ society, overt racism has become publicly unacceptable and, therefore, tends to appear in more concealed forms. In this paper, as part of a larger project on media representations of the Roma, we look at the role of humor in a Romanian television news clip reporting on the financial rewards of begging. We draw on the critical scholarship in humor research and carry out a multimodal critical discourse analysis of a news report selected from a larger corpus. We argue that through humor a recontextualisation of the Roma’s situation takes place, transforming their actual situation of poverty and social marginalisation into a humorous account of cultural failure, incompetence, stupidity and calculated money grabbing. We show that humor is one way by which culture becomes represented as embodied by ethnic minorities.

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