scholarly journals Advertisement Click Fraud Detection

2021 ◽  
pp. 364-369
Author(s):  
Dhanvanth Kesavan
Keyword(s):  
Web Site ◽  
Fraud Detection ◽  
Web Content ◽  
Click Fraud ◽  
Important Test

Mobile ads are tormented with deceitful clicks that may be an important test for the advertising network. Albeit documented promotion systems utilize various methods to acknowledge click fraud, they don’t shield the client from conceivable intrigue among distributors and advertisement systems. What’s additional, promotion systems can’t screen the client’s action for click fraud location once they're entertained to the advertising web content following clicking the ad, i.e., in a web site there will be focuses or some specific spots after we click on the actual spot it'll be entertained to the advertising web site. We propose another publically support-based mostly framework referred to as Click Fraud Crowdsourcing (CFC) that works in conjunction with the two promoters and advertisement organizes therefore as to defend the two gatherings from any conceivable click dishonorable acts. The framework profits by each a worldwide view, wherever it accumulates various promotion demands examining to various advertising organize distributer publicist blends, and a nearby read, wherever it will follow the clients’ commitment in every advertising website.

Multilingual Web Sites in Global Electronic Commerce

2011 ◽  
pp. 823-828
Author(s):  
Shaoyi He
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Web Site ◽  
The Internet ◽  
Web Content ◽  
Fortune 500 Companies ◽  
National Boundaries ◽  
The Many ◽  
Content Design ◽  
The Web

The World Wide Web (the Web), a distributed hypermedia information system that provides global access to the Internet, has been most widely used for exchanging information, providing services, and doing business across national boundaries. It is difficult to find out exactly when the first multilingual Web site was up and running on the Internet, but as early as January 1, 1993, EuroNews, the first multilingual Web site in Europe, was launched to simultaneously cover world news from a European perspective in seven languages: English, French, German, Italian, Portuguese, Russian, and Spanish. (EuroNews, 2005). In North America, Web site multilinguality has become an important aspect of electronic commerce (e-commerce) as more and more Fortune 500 companies rely on the Internet and the Web to reach out to millions of customers and clients. Having a successful multilingual Web site goes beyond just translating the original Web content into different languages for different locales. Besides the language issue, there are other important issues involved in Web site multilinguality: culture, technology, content, design, accessibility, usability, and management (Bingi, Mir, & Khamalah, 2000; Dempsey, 1999; Hillier, 2003; Lindenberg, 2003; MacLeod, 2000). This article will briefly address the issues related to: (1) language that is one of the many elements conforming culture, (2) culture that greatly affects the functionality and communication of multilingual Web sites, and (3) technology that enables the multilingual support of e-commerce Web sites, focusing on the challenges and strategies of Web site multilinguality in global e-commerce.

Developing Committees to Create a Web Content Management System

2011 ◽  
pp. 216-236
Author(s):  
Sarah Robbins ◽  
Debra Engel
Keyword(s):  
Web Site ◽  
Management System ◽  
Academic Library ◽  
Content Management ◽  
Content Management System ◽  
Web Content ◽  
Management Tools ◽  
University Of Oklahoma ◽  
The University

This case study examines the use of committees to develop a Web content management system in an academic library. It explains the process undertaken at the University of Oklahoma Libraries (libraries.ou.edu) to move from an HTML to a database-driven Web site and the issues involved with using committees to steer such projects. Creating a framework where librarians use locally developed content management tools to control Web site content while the systems office retains control of the presentation of content is also discussed. Another aspect of the case study includes the evolution of Web committees in the organization, the development of a system-wide philosophy, and the gradual acceptance of the Web site as a service that demands continual attention. The authors hope readers will benefit from these experiences when implementing similar projects.

User click fraud detection method based on Top-Rank-k frequent pattern mining

2019 ◽  
Vol 33 (15) ◽  
pp. 1950150 ◽  
Author(s):  
Lijiao Pan ◽  
Shibiao Mu ◽  
Yingyan Wang
Keyword(s):  
Pattern Mining ◽  
Detection Method ◽  
Online Advertising ◽  
Fraud Detection ◽  
Frequent Pattern Mining ◽  
Detection Algorithm ◽  
Frequent Pattern ◽  
Good Efficiency ◽  
Click Fraud ◽  
Evaluation Score

A user click fraud detection method based on Top-Rank-k frequent pattern mining algorithm is presented to solve the click fraud problem appearing in current online advertising. Firstly, this method combines the click frequency of event samples, calculates the real evaluation score of click stream, and the click stream density function and evaluation score expression under multi-dimensional variables, and further obtains the time complexity of the next user’s click fraud process. Secondly, according to the Top-Rank-k frequent pattern, the process of click fraud detection algorithm is designed, and the click fraud user is analyzed and obtained. The results show that this method has good efficiency and correctness, and is superior to other similar algorithms.

scholarly journals Click Fraud Detection on the Advertiser Side

2014 ◽  
pp. 419-438 ◽  
Author(s):  
Haitao Xu ◽  
Daiping Liu ◽  
Aaron Koehl ◽  
Haining Wang ◽  
Angelos Stavrou
Keyword(s):  
Fraud Detection ◽  
Click Fraud

scholarly journals Crowdsourcing for click fraud detection

2019 ◽  
Vol 2019 (1) ◽  
Author(s):  
Riwa Mouawi ◽  
Imad H. Elhajj ◽  
Ali Chehab ◽  
Ayman Kayssi
Keyword(s):  
Fraud Detection ◽  
Click Fraud

scholarly journals What really makes students like a web site? What are the implications for designing web-based language learning sites?

ReCALL ◽  
2004 ◽  
Vol 16 (1) ◽  
pp. 85-102 ◽  
Author(s):  
JANE HUGHES ◽  
CLAIRE MCAVINIA ◽  
TERRY KING
Keyword(s):  
Language Learning ◽  
Web Site ◽  
Web Design ◽  
Design Guidelines ◽  
Student Interest ◽  
Exploratory Research ◽  
Web Content ◽  
School Students ◽  
Web Based ◽  
Selection Of

Faced with reduced numbers choosing to study foreign languages (as in England and Wales), strategies to create and maintain student interest need to be explored. One such strategy is to create ‘taster’ courses in languages, for potential university applicants. The findings presented arise from exploratory research, undertaken to inform the design of a selection of web-based taster courses for less widely taught languages. 687 school students, aged 14-18, were asked to identify a web site that they liked and to state their main reason for liking it. They were invited to include recreational sites and told that their answers could help with web design for the taster courses. To explore the reasons, two focus groups were conducted and student feedback on the developing taster course site was collected. Students nominated search engines and academic sites, sites dedicated to hobbies, enthusiasms, youth culture and shopping. They liked them for their visual attributes, usability, interactivity, support for schoolwork and for their cultural and heritage associations, as well as their content and functionality. They emerged as sensitive readers of web content, visually aware and with clear views on how text should be presented. These findings informed design of the taster course site. They are broadly in line with existing design guidelines but add to our knowledge about school students’ use of the web and about designing web-based learning materials. They may also be relevant to web design at other levels, for example for undergraduates.

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