scholarly journals subway advertising, service system, travel purpose, precise placement

2021 ◽  
Vol 2 (4) ◽  
Author(s):  
Yuxiao Tu ◽  
Zheng Li
Keyword(s):  
Social Influence ◽  
Service System ◽  
Economic Benefits ◽  
Design Methods ◽  
Interactive Design ◽  
Allocation Of Resources ◽  
Passenger Travel ◽  
Advertising Strategies ◽  
Optimized Allocation ◽  
The Relationship

From the perspective of the establishment of the subway media service system, the corresponding relationship between passenger travel purpose and advertising location is studied. The characteristics of convenient and efficient advertising in subway media to serve the crowd are used to form an optimized allocation of resources to maximize the effectiveness of advertising. Study the constituent factors of the subway media service system, and expound the relationship among the three areas of media, station cars, and crowds. Among them, it focuses on analyzing the occupations of passengers, economic income, viewing advertisements and travel purposes, etc., Using new interactive design methods to implement subway advertising strategies. Increasing the economic benefits and social influence of subway advertising.

Rethinking social remittances and the migration-development nexus from the perspective of time

2013 ◽  
Vol 10 (1) ◽  
pp. 11-22 ◽  
Author(s):  
Peggy Levitt ◽  
Deepak Lamba-Nieves
Keyword(s):  
Social Influence ◽  
Change Over Time ◽  
Social Remittances ◽  
The Relationship ◽  
Migration And Development ◽  
Over Time

This article explores how the conceptualization, management, and measurement of time affect the migration-development nexus. We focus on how social remittances transform the meaning and worth of time, thereby changing how these ideas and practices are accepted and valued and recalibrating the relationship between migration and development. Our data reveal the need to pay closer attention to how migration’s impacts shift over time in response to its changing significance, rhythms, and horizons. How does migrants’ social influence affect and change the needs, values, and mind-frames of non-migrants? How do the ways in which social remittances are constructed, perceived, and accepted change over time for their senders and receivers?

scholarly journals The Role of Steps and Game Elements in Gamified Fitness Tracker Apps: A Systematic Review

2021 ◽  
Vol 5 (2) ◽  
pp. 5
Author(s):  
Aatish Neupane ◽  
Derek Hansen ◽  
Jerry Alan Fails ◽  
Anud Sharma
Keyword(s):  
Social Influence ◽  
Design Space ◽  
Real Life ◽  
Network Clustering ◽  
And Performance ◽  
Fitness Tracker ◽  
Game Elements ◽  
The Relationship ◽  
Contingent Rewards

This article reviews 103 gamified fitness tracker apps (Android and iOS) that incorporate step count data into gameplay. Games are labeled with a set of 13 game elements as well as meta-data from the app stores (e.g., avg rating, number of reviews). Network clustering and visualizations are used to identify the relationship between game elements that occur in the same games. A taxonomy of how steps are used as rewards is provided, along with example games. An existing taxonomy of how games use currency is also mapped to step-based games. We show that many games use the triad of Social Influence, Competition, and Challenges, with Social Influence being the most common game element. We also identify holes in the design space, such as games that include a Plot element (e.g., Collaboration and Plot only co-occur in one game). Games that use Real-Life Incentives (e.g., allow you to translate steps into dollars or discounts) were surprisingly common, but relatively simple in their gameplay. We differentiate between task-contingent rewards (including completion-contingent and engagement-contingent) and performance-contingent rewards, illustrating the differences with fitness apps. We also demonstrate the value of treating steps as currency by mapping an existing currency-based taxonomy onto step-based games and providing illustrations of nine different categories.

scholarly journals Institutional Obstacles and Solutions to the Integration and Development of Cultural Tourism in Chongqing

2020 ◽  
Vol 4 (1) ◽  
pp. 9
Author(s):  
Shaoyuan Wang
Keyword(s):  
Cultural Tourism ◽  
Economic Benefits ◽  
Current Situation ◽  
Cultural Development ◽  
Social Benefits ◽  
Cultural Industries ◽  
Cultural System ◽  
Basic Purpose ◽  
The Relationship ◽  
General Secretary

<p>General Secretary Jinping Xi pointed out that "In the process of promoting the reform of cultural system and the prosperity and development of cultural undertakings and industries, the relationship between ideological attributes and industrial attributes, social benefits and economic benefits should be grasped." The basic purpose of the establishment of the Ministry of Culture and Tourism in China is to promote the integration and development of cultural undertakings, cultural industries and tourism, to guide tourism with culture and to promote cultural development with tourism. Based on the current situation of the integration and development of cultural tourism in Chongqing, this paper analyzes its four major institutional obstacles and puts forward specific solutions.</p>

Effects of online advertising on automobile sales

2014 ◽  
Vol 52 (5) ◽  
pp. 834-851 ◽  
Author(s):  
Jianping Peng ◽  
Guoying Zhang ◽  
Shaoling Zhang ◽  
Xin Dai ◽  
Jing Li
Keyword(s):  
Online Advertising ◽  
Content Type ◽  
Search Advertising ◽  
Positive Effects ◽  
Advertising Strategies ◽  
Automobile Sales ◽  
Advertising Spending ◽  
The Relationship ◽  
Practical Implications ◽  
Allocation Strategies

Purpose – The purpose of this paper is to explore the effects of online advertising spending on automobile sales through both search and non-search advertising. Design/methodology/approach – Sales data of the top 52 vehicle models were collected in two consecutive years in China. The advertising spending data of both formats were collected from a leading consulting company and a major search engine company. Then several empirical models were proposed to evaluate the effects of online advertising on automobile sales. Two extended models were further investigated for search advertising. Findings – The results revealed that both formats of online advertising have significantly positive effects on automobile sales. However, excessive spending on non-search advertising does not help sales and a moderate budget is preferred. On the other hand, spending on search advertising has no such constraint to improve the vehicle sales. Practical implications – The empirical findings have proved the importance of online advertising to the automobile companies and thus can help companies improve their decision making in online advertising allocation strategies. Originality/value – This study provides a better understanding of the relationship between online advertising spending and automobile sales, and helps business to define sophisticated online advertising strategies to improve sales performance.

scholarly journals The Effect of Analyst Coverage on the Relationship between Seasoned Equity Offerings and Investment Efficiency From Korea

2018 ◽  
Vol 10 (8) ◽  
pp. 2704 ◽  
Author(s):  
Hyun Oh ◽  
Woo Kim
Keyword(s):  
Earnings Management ◽  
Significant Negative Correlation ◽  
Seasoned Equity Offerings ◽  
Investment Efficiency ◽  
Allocation Of Resources ◽  
Equity Offerings ◽  
Efficient Operation ◽  
Analyst Coverage ◽  
External Auditor ◽  
The Relationship

In order for a firm to remain sustainable, it must establish a strategy that is appropriate to its changing environment. One of these strategies is that the procurement of capital and the efficient operation of the procured capital are directly linked to the sustainability of the firm. This study empirically analyzes the relationship between seasoned equity offerings (hereafter SEO) and investment efficiency. We examine the investment efficiency of firms that have SEO and those that do not, and then analyze the effect of analysts on the relationship between SEO and investment efficiency. The empirical results of this study are as follows. First, there is a significant negative correlation between SEO and investment efficiency, meaning that firms with SEO have lower investment efficiency than firms without SEO. Second, the interaction variable between SEO and analyst participation showed a significant positive correlation with investment efficiency, meaning that the more active the analyst, the more any ineffective investment that is derived from managers’ opportunistic earnings management is suppressed. The results show that the efficient operation of procured capital is important for the sustainability of the firm, and that the analyst plays an important role in monitoring the efficient allocation of resources as an external auditor.

Non-Traditional Materials, Technology and Non-Traditional Research Mode

2012 ◽  
Vol 517 ◽  
pp. 730-736
Author(s):  
Qiang Ye ◽  
Tuo Wen Ju ◽  
Na Chen
Keyword(s):  
Economic Benefits ◽  
Design Methods ◽  
New Materials ◽  
Application Method ◽  
Traditional Research ◽  
Technical Details ◽  
Short Time

In order to obtain better social and economic benefits, non-traditional materials and technologies must be closely integrated with non-traditional research mode. Traditional studies on materials and techniques are mainly undertaken by engineers of structures and materials, while architects play the role in the application of materials and technologies. Therefore, the application of new materials and technologies shall be inevitably accepted, well acquainted with and proficiently utilized by architects. The three factors that have a major impact on this process are the complexity, differentiation and timeliness, indicating that the application of new materials and technologies is simpler, similar to the application method of traditional materials and technologies and can be learned and mastered by architects in a short time. The hardcore of non-traditional research mode is the close coordination between architects and the engineers of structure and materials, the design methods and technical details that adapt to new materials and technologies.

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