scholarly journals Sustainable Seafood: An analysis of environmental rhetoric in public education campaigns

2021 ◽  
Author(s):  
Laura Power
Keyword(s):  
Public Education ◽  
Environmental Rhetoric ◽  
Environmental Discourse ◽  
Environmental Advocacy ◽  
The Public ◽  
Poetic Discourse ◽  
Sustainable Seafood ◽  
Education Campaigns ◽  
Use Of Social Media ◽  
Tools And Techniques

his MRP looks at the communication used in environmental advocacy public education campaigns, specifically focusing on those promoting sustainable seafood consumption. Organizations such as Ocean Wise and Seafood Watch aim to educate the public about the importance of choosing ocean-friendly fish, using a variety of communication tools and techniques to achieve their goals. This MRP focuses specifically on communication materials available in the public domain. Looking at the language used by these organizations on their websites, in documents found online and through their use of social media such as Facebook and Twitter, I analyzed a variety of their communications to determine whether they employ particular environmental rhetorical strategies in their public education campaigns. I focused my analysis by using Herndl and Brown’s (1996) rhetorical model for environmental discourse, which is designed to “identify the dominant tendencies or orientation of a piece of environmental discourse” and “help clarify the connections between a text, a writer, and the setting from which a piece of writing comes in an effort to elicit the underlying motives around a text or topic” (p. 10). This model looks at the relationship between three elements of environmental rhetoric (regulatory discourse, poetic discourse and scientific discourse) potentially found in pieces of environmental discourse. My MRP examines how Ocean Wise and Seafood Watch employ deliberative environmental rhetoric throughout their public education campaigns.

scholarly journals Sustainable Seafood: An analysis of environmental rhetoric in public education campaigns

2021 ◽  
Author(s):  
Laura Power
Keyword(s):  
Public Education ◽  
Environmental Rhetoric ◽  
Environmental Discourse ◽  
Environmental Advocacy ◽  
The Public ◽  
Poetic Discourse ◽  
Sustainable Seafood ◽  
Education Campaigns ◽  
Use Of Social Media ◽  
Tools And Techniques

his MRP looks at the communication used in environmental advocacy public education campaigns, specifically focusing on those promoting sustainable seafood consumption. Organizations such as Ocean Wise and Seafood Watch aim to educate the public about the importance of choosing ocean-friendly fish, using a variety of communication tools and techniques to achieve their goals. This MRP focuses specifically on communication materials available in the public domain. Looking at the language used by these organizations on their websites, in documents found online and through their use of social media such as Facebook and Twitter, I analyzed a variety of their communications to determine whether they employ particular environmental rhetorical strategies in their public education campaigns. I focused my analysis by using Herndl and Brown’s (1996) rhetorical model for environmental discourse, which is designed to “identify the dominant tendencies or orientation of a piece of environmental discourse” and “help clarify the connections between a text, a writer, and the setting from which a piece of writing comes in an effort to elicit the underlying motives around a text or topic” (p. 10). This model looks at the relationship between three elements of environmental rhetoric (regulatory discourse, poetic discourse and scientific discourse) potentially found in pieces of environmental discourse. My MRP examines how Ocean Wise and Seafood Watch employ deliberative environmental rhetoric throughout their public education campaigns.

Performing the ‘lifeworld’ in public education campaigns

2010 ◽  
Vol 1 (2) ◽  
pp. 284-310 ◽  
Author(s):  
Michelle M. Lazar
Keyword(s):  
Public Education ◽  
Rap Music ◽  
Dual Processes ◽  
Public Performance ◽  
New Approach ◽  
The Public ◽  
Local Television ◽  
The Media ◽  
Education Campaigns ◽  
Real Person

In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, ‘Phua Chu Kang’, in order to address the public through educational rap music videos. Media interdiscursivity is based on an attempt to engage the public via a discourse of the ‘lifeworld’. The present article analyzes the ‘lifeworld’ discourse in terms of a combination of two processes, ‘informalization’ (the use of informal and conversational modes of address) and ‘communitization’ (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an ‘ordinary’ and almost ‘real’ person, including his informal register and speech style; his use of Singlish; and his construction of ‘community.’ The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK’s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government’s shrewd way of achieving its social governance goals.

scholarly journals The (un)sustainable game: An exploration of rhetorical strategies and risk communication in sustainable seafood campaigns

2021 ◽  
Author(s):  
Brigitte Dreger-Smylie
Keyword(s):  
Technical Information ◽  
Future Research ◽  
Environmental Rhetoric ◽  
Niche Markets ◽  
Grand Banks ◽  
The Public ◽  
Sustainable Seafood ◽  
The Public Sphere ◽  
Social Marketing Campaigns ◽  
Fishery Collapse

In the 1990s, following the Newfoundland Grand Banks cod fishery collapse along Canada’s East Coast, the first seafood sustainability certification organization was formed to address this widespread crisis. Two notable campaigns were formed shortly thereafter, both programs the projects of marine aquariums along the West Coast, and have gained significant attention: Vancouver Aquarium’s Oceanwise provides seafood recommendations to restaurants on the most sustainable choices and Monterey Bay Aquarium’s Seafood Watch, creates and disseminates consumer guides. This MRP examines the communication strategies of Seafood Watch and Ocean Wise used to encourage the consumption of sustainable seafood and promote ocean conservation. More specifically, this MRP analyzes the organizations’ use of environmental rhetoric, particularly in terms of framing and topoi, and how they communicate risk and urgency. How sustainable seafood campaigns establish credibility and rationale in the public sphere to communicate urgent, technical information surrounding fishery mismanagement is examined. This research will help inform future guidelines for social marketing campaigns to improve strategy and encourage consumer change. Recommendations for future research include the creation of evaluative programs to measure campaign effectiveness as well as an analysis of the niche markets established through the rising sustainable seafood market.

scholarly journals The (un)sustainable game: An exploration of rhetorical strategies and risk communication in sustainable seafood campaigns

2021 ◽  
Author(s):  
Brigitte Dreger-Smylie
Keyword(s):  
Technical Information ◽  
Future Research ◽  
Environmental Rhetoric ◽  
Niche Markets ◽  
Grand Banks ◽  
The Public ◽  
Sustainable Seafood ◽  
The Public Sphere ◽  
Social Marketing Campaigns ◽  
Fishery Collapse

In the 1990s, following the Newfoundland Grand Banks cod fishery collapse along Canada’s East Coast, the first seafood sustainability certification organization was formed to address this widespread crisis. Two notable campaigns were formed shortly thereafter, both programs the projects of marine aquariums along the West Coast, and have gained significant attention: Vancouver Aquarium’s Oceanwise provides seafood recommendations to restaurants on the most sustainable choices and Monterey Bay Aquarium’s Seafood Watch, creates and disseminates consumer guides. This MRP examines the communication strategies of Seafood Watch and Ocean Wise used to encourage the consumption of sustainable seafood and promote ocean conservation. More specifically, this MRP analyzes the organizations’ use of environmental rhetoric, particularly in terms of framing and topoi, and how they communicate risk and urgency. How sustainable seafood campaigns establish credibility and rationale in the public sphere to communicate urgent, technical information surrounding fishery mismanagement is examined. This research will help inform future guidelines for social marketing campaigns to improve strategy and encourage consumer change. Recommendations for future research include the creation of evaluative programs to measure campaign effectiveness as well as an analysis of the niche markets established through the rising sustainable seafood market.

Narrowing the Gap of Black Women’s Burden

2019 ◽  
pp. 145-168
Author(s):  
Dána-Ain Davis
Keyword(s):  
Public Education ◽  
Racial Disparity ◽  
Premature Birth ◽  
Public Health Approach ◽  
Health Issues ◽  
The Public ◽  
Raising Awareness ◽  
March Of Dimes ◽  
Education Campaigns ◽  
And Child Health

Administrators working within the public health approach to health issues generate information used to mobilize against a particular plight. The March of Dimes, which from its founding has developed public education campaigns to address child-related health issues such as polio and German measles, is no different. This chapter chronicles the organization’s intervention approach to addressing maternal and child health issues. Interviews with key administrators document how the March of Dimes takes up the issues of racial disparity and premature birth. However, as this chapter shows, there is a difference between characterizing racial disparity for the purpose of raising awareness about premature birth rates and addressing medical racism, which are an integral part of the content of Black women’s reproductive experiences.

Provincial Governance of Education—The Western Cape Experience

2018 ◽  
Author(s):  
Cameron Robert ◽  
Brian Levy
Keyword(s):  
Public Education ◽  
Performance Management ◽  
Political Party ◽  
School Level ◽  
Western Cape ◽  
Education Department ◽  
Top Down ◽  
Public Education System ◽  
The Public ◽  
Public Bureaucracy

The focus of this chapter is the management and governance of education at provincial level—specifically on efforts to introduce performance management into education by the Western Cape Education Department (WCED), and their impact. Post-1994 the WCED inherited a bureaucracy that was well placed to manage the province’s large public education system. Subsequently, irrespective of which political party has been in power, the WCED consistently has sought to implement performance management. This chapter explores to what extent determined, top-down efforts, led by the public sector, can improve dismal educational performance. It concludes that the WCED is a relatively well-run public bureaucracy. However, efforts to strengthen the operation of the WCED’s bureaucracy have not translated into systematic improvements in schools in poorer areas. One possible implication is that efforts to strengthen hierarchy might usefully be complemented with additional effort to support more horizontal, peer-to-peer governance at the school level.

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