scholarly journals Consumers Purchase Behavior Toward Eco-Labelling

2021 ◽  
Author(s):  
Madiha Tahir

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.

2021 ◽  
Author(s):  
Madiha Tahir

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.


2021 ◽  
Author(s):  
YUAN WANG ◽  
CHU HUANG ◽  
BING-XUE HAN

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.


2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.


Author(s):  
Francisca Castilla-Polo ◽  
Dolores Gallardo-Vázquez ◽  
M. Isabel Sánchez-Hernández ◽  
María del Consuelo Ruiz-Rodríguez

Nowadays, and more than never, businesses´ stakeholders are demanding Social Responsibility (SR) and innovation. In this situation, any business is concerned about how to implement social and innovative practices in creating economic and social value at the same time. This chapter analyzes the relationship between SR and innovation in cooperatives. On the one hand, even acknowledging that the degree of implementation of SR is still different in companies, cooperatives seem to be responsible by nature. However, on the other hand, traditionally innovation has been not a visible strength in the cooperative enterprises. The focus is centered on a specific place: the olive oil cooperatives in the south of Spain and we will describe the cooperative entrepreneurial ecosystem created around this territory, demonstrating how SR and innovation are important features related to competitiveness and success. Cooperatives are strategic business models able to foster development in traditional rural areas, so we can define them as an entrepreneurial ecosystem in smart territories.


Author(s):  
Victoria Grace Walden

This chapter examines the relationship between Hammer Films and British cinema. The history of British cinema has been characterised by a strong dedication to realism, in its many forms. From the documentaries of the 1930s with a focus on social responsibility to the gritty kitchen sink dramas of the 1960s, and even the naturalistic aesthetic of television police dramas, the British moving-image industries have a strong heritage of realism. If this is the case, Hammer horror, despite its international fame as a specifically British brand of filmmaking, does not seem characteristic of British national cinema at all. On one hand, Hammer's horrors are clearly fantastical; on the other hand, they amalgamate infrequent and abrupt moments of gore with a 'neat unpretentious realism'. Moreover, the films were lambasted in the press for not exhibiting 'good taste' or restraint. The chapter then assesses to what extent Hammer horror can be understood as British.


2018 ◽  
Vol 29 (5) ◽  
pp. 798-812 ◽  
Author(s):  
Richa Chaudhary ◽  
Samrat Bisai

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.


Author(s):  
Walderes Brito ◽  
Carlos Roberto Bortolon ◽  
Newton Camelo de Castro ◽  
Simone Rodrigues da Silva ◽  
Guilherme Machado Cardoso

Evidence of compliance with the corporate policy of social and environmental responsibility of a company is not always fully matched to the daily lives of each of its regional managers or business units. Consolidated information on business reporting often generalizes individual experiments and thus hides the lack of capacity of the company to meet the parameters of social management and environmental responsibility. This article records the experience of the Management of Land and Oil Terminals Transpetro in the Midwest to face the challenge of overcoming this trend by developing mechanisms to regionally monitor performance in various dimensions of environmental responsibility and the relationship with internal public, environment, communities, government and society, among other things. The work was initiated in 2008 with the creation of the Center for Environmental and Social Responsibility, made up of professionals from different sectors of management, whose first task was to make a diagnosis which would position Transpetro Midwestern regarding the fulfillment of general requirements of social responsibility corporately as well as those specific requirements of the gas sector and energy. Compared with the “Corporate Social Responsibility Indicators”, this diagnosis has provided an overview of environmental responsibility actions already undertaken in the management system, and has pointed to those areas that require greater commitment. This allows the business unit to demonstrate why Petrobras is considered a benchmark for social and environmental responsibility in Brazil and the world.


KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 149
Author(s):  
Rr. Rieka F Hutami ◽  
Zenia Rahmah

AbstractThe number of Internet users in Indonesia is growing, making business conventional turning into a business online. For understand online consumer behavior patterns, companies need to know the factors that influence buying behavior online. The number of respondents in this study were 387 respondents who shopped online in the website Lazada Indonesia.co.id. Data were analyzed using SEM-PLS (Partial Least Square) and using software SmartPLS3. The results showed that the Site Commitment is the most significant variables that influence the purchasing behavior of online consumers Lazada Indonesia.Keywords: Online Stores Attributes, Online Purchase Behavior


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