scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals Attitude Dimensions and Shopping Mall Purchasing

2020 ◽  
Vol 23 (1) ◽  
pp. 209-230
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Sampling Technique ◽  
Shopping Mall ◽  
Primary Data ◽  
Kathmandu Valley ◽  
Shopping Malls ◽  
Main Concept ◽  
And Behavior ◽  
The Impact ◽  
Survey Approach ◽  
Structured Questionnaire

The concept of attitude has been one of the main concept used to explain individual differences. The main objective of the study was to examine association between attitude dimensions and shopping mall purchasing and to determine the impact of advertising on shopping mall purchasing in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach is applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. This sample size has been derived for unknown population that is 384. The judgment sampling technique has been used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics such as correlation analysis and Regression analysis have been used to analyze the data. The study found that the affection and behavior components are positively associated but cognition is negatively associated with shopping mall purchasing. However the study also found that advertisement has no significant impact on shopping mall purchasing.

Differences of customer purchase behavior toward organic rice in Indonesia and Taiwan

2014 ◽  
Vol 6 (4) ◽  
pp. 348-368 ◽  
Author(s):  
Massoud Moslehpour ◽  
Pham Van Kien ◽  
Ilham Danyfisla
Keyword(s):  
Quantitative Methods ◽  
Purchase Behavior ◽  
Primary Data ◽  
Environmental Concerns ◽  
Consumer Attitude ◽  
Consumer Knowledge ◽  
Purchasing Behavior ◽  
Content Type ◽  
Organic Rice ◽  
Food Standards

Purpose – The purpose of this study is to investigate the similarities and differences in consumer purchasing behavior of Taiwanese and Indonesian organic rice consumers. Design/methodology/approach – This study uses quantitative methods with the primary data collected from consumers in Indonesia and Taiwan through structured questionnaire to understand customer purchasing behavior toward organic rice in the two countries. A total of 415 useable questionnaires were computed and analyzed through factor analysis, reliability analysis, regression analysis, correlation and t-test. Findings – The results of this research indicate significant differences between Indonesia and Taiwan in their consumer knowledge and consumer purchase behavior, but not for environmental concerns and consumer attitude. Practical implications – The results of this study will assist producers of organic rice in developing countries to adapt to new organic food standards and marketing to ensure high food quality standards for both domestic and export markets. Originality/value – This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.

scholarly journals The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 268-278
Author(s):  
Gunja Kumari Sah ◽  
Sangita Karki
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Media Platform ◽  
Purchasing Behaviour ◽  
Media Habits ◽  
The Impact ◽  
The Relationship ◽  
Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

scholarly journals Enhancing Talent Management through Competency Mapping in Higher Education Province

2019 ◽  
Vol 8 (4) ◽  
pp. 853-859
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Faculty Members ◽  
Primary Data ◽  
Promising Tool ◽  
Convenience Sampling ◽  
The Relationship ◽  
Structured Questionnaire

Competency mapping is developed as the promising tool to measure the talent enhancement of the faculty members working in higher education at Bangalore. It is considered to be the need of the hour to update with respect to changing environment in the field of technological, cultural, social and economic way.to conduct the study, there are 450 faculty members included as respondents from three different segments through convenience sampling technique. To describe their actual opinion of the respondents towards the competency mapping, there are six variables are used and one moderating variable also employed to enhance the talent and skill level of the faculty members, and the same was collected through administering structured questionnaire. A structural equation model is created with the primary data collected using statistical software AMOS V.21 and explained the relationship between the defined variables under the study. Finally, it is concluded that, the faculty members are agreed upon that competency mapping is a tool for measuring the talent enhancement, and which will be much helpful to survive under the hectic competitive position created by the digital rivalry.

Consumer behaviour and attitude towards shopping mall after pandemic covid-19

2021 ◽  
Vol 23 (09) ◽  
pp. 1040-1051
Author(s):  
Dr. Zamarrud Ansari ◽  
Keyword(s):  
Hypothesis Testing ◽  
Consumer Behaviour ◽  
Shopping Mall ◽  
Primary Data ◽  
Shopping Malls ◽  
Descriptive Research ◽  
Normal Life ◽  
Testing Tools ◽  
Spss Software ◽  
Structured Questionnaire

The whole world had come to a standstill due to the COVID19 Pandemic. Consistent lock-down, one after another, Corona virus waves disrupted the normal life of people. This pandemic has had a very bad effect across all the sectors in the market. Most affected sectors being tourism, hotels and other hospitality domains and organised retail shops, etc. This paper was an attempt made to understand the customer‟s opinion, perception and shopping attitude for shopping in malls. It was a descriptive research conducted with the help of a survey. Structured questionnaire was used to collect the primary data and it was analysed using SPSS software by applying various hypothesis testing tools. The study concludes that respondents are cautious about stepping out of their homes for shopping. But various factors such as all the protocols covid-19 pandemic, hygiene, cleanliness, contactless payment facilities, proper navigation at entrance assured safety and security from the pandemic. Result shows that age of the respondents also affects the willingness of the respondents for shopping in shopping malls.

scholarly journals Customer Satisfaction Towards ATM Service In Nepalese Banking Sector

2020 ◽  
Vol 23 (2) ◽  
pp. 45-52
Author(s):  
Joginder Goet
Keyword(s):  
Customer Satisfaction ◽  
Significant Relationship ◽  
Banking Sector ◽  
Sampling Technique ◽  
Primary Sources ◽  
Purchase Behavior ◽  
Purposive Sampling ◽  
Post Purchase ◽  
The Relationship ◽  
Structured Questionnaire

This research is intended to examine the relationship between reasonability of fee charged, choice of ATM, usage of service and post purchase behavior and customer satisfaction. The research has used primary sources of data. A well-structured questionnaire was designed to collect data from 200 respondents using purposive sampling technique. The data was analyzed using correlation. The findings revealed that there was a positive and significant relationship between reasonability of fee charged, choice of ATM, usage of service and post purchase behavior and customer satisfaction. The research is afresh study in the field of banking sector in Nepalese context. There is an implication of research in the banking sector.

scholarly journals The Symbiotic Mutualism between Co-Creation and Entrepreneurship

2021 ◽  
Vol 13 (11) ◽  
pp. 6285
Author(s):  
Sandra Misiak-Kwit ◽  
Małgorzata Wiścicka-Fernando ◽  
Kelaniyage Shihan Dilruk Fernando
Keyword(s):  
Pilot Study ◽  
Small Sample Size ◽  
Strong Association ◽  
Sampling Technique ◽  
Small Sample ◽  
Entrepreneurial Intentions ◽  
Added Value ◽  
Primary Data ◽  
Exploratory Research ◽  
Symbiotic Mutualism

In this manuscript, the authors aim to explore firstly the association between entrepreneurial mindset and co-creation experience, secondly the association between co-creation experience and entrepreneurial intentions, and thirdly the association between entrepreneurial mindset and entrepreneurial intentions within the sustainability context. In this paper, the authors present the results of the pilot study. Primary data were collected from 500 university students from China, Georgia, Poland, Romania, and Sri Lanka by using a convenient sampling technique, and a literature review was the primary method of the concept development. The authors selected the above-mentioned countries to collect primary data by using a convenient sampling technique based on accessibility; they also visited all analysed countries in order to conduct the pilot survey personally. Descriptive statistics and the Spearman’s rank correlation coefficient were applied as primary statistical methods. The findings reveal that there is a very strong association between co-creation experience and entrepreneurial intentions, a very weak negative association between entrepreneurial mindset and co-creation experience, and, surprisingly, a weak association between entrepreneurial mindset and entrepreneurial intentions. The added value of the conducted pilot research involves filling in a gap regarding the relationship between experience and the subjective norm. In the presented pilot research, co-creation experience was compared with not only entrepreneurial mindset but with entrepreneurial intentions as well. An additional value of this exploratory research is compiling an international comparison. The main contribution of this pilot study is examining the symbiotic mutualism between co-creation and entrepreneurship. Among many platforms of associations, the following can be differentiated: creativity, innovativeness, openness, engagement, awareness, motivation, trust (level of social capital), and recognizing the significance of social and sustainable development objectives. Due to the small sample size, the results cannot be generalised. Results refer only to the respondents. However, the findings of the pilot study are the basis for further research studies on symbiotic mutualism between entrepreneurship and co-creation.

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

scholarly journals ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO

2021 ◽  
Author(s):  
YUAN WANG ◽  
CHU HUANG ◽  
BING-XUE HAN
Keyword(s):  
Opinion Leader ◽  
Purchase Behavior ◽  
User Engagement ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
User Interactions ◽  
Mediating Role ◽  
Live Broadcast ◽  
Leader Traits ◽  
The Relationship

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

scholarly journals Consumers Purchase Behavior Toward Eco-Labelling

2021 ◽  
Author(s):  
Madiha Tahir
Keyword(s):  
Social Responsibility ◽  
Environmental Effects ◽  
The Other ◽  
Purchase Behavior ◽  
Environmental Responsibility ◽  
Ethical Responsibility ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Environmental Friendly ◽  
The Relationship

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.

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