scholarly journals Increasing Perceived Value In Physical Environments Through The Implementation Of Augmented Reality

2021 ◽  
Author(s):  
Teodor Herman
Keyword(s):  
Augmented Reality ◽  
Perceived Value ◽  
Public Spaces ◽  
Customer Engagement ◽  
Research Project ◽  
Physical Environments ◽  
Acquisition Costs ◽  
Key Aspects ◽  
The Impact

This research project examines the impact of Augmented Reality (AR) technology as a means to increase customer engagement. More specifically, it explores how the inclusion of AR in public spaces has the ability to promote positive customer experiences that lead to higher referrals and increased revenue while reducing acquisition costs. The research identifies that AR is defined as a medium through which pictures and information can be displayed over a screen. By way of this process, new virtual elements are created by overlaying and integrating them into the environment. Through a quantitative deductive analysis, this project sought to test whether the implementation of AR overlaid upon key aspects of a space has the ability to improve the perceived value of a customer’s experience in that environment.

scholarly journals Increasing Perceived Value In Physical Environments Through The Implementation Of Augmented Reality

2021 ◽  
Author(s):  
Teodor Herman
Keyword(s):  
Augmented Reality ◽  
Perceived Value ◽  
Public Spaces ◽  
Customer Engagement ◽  
Research Project ◽  
Physical Environments ◽  
Acquisition Costs ◽  
Key Aspects ◽  
The Impact

This research project examines the impact of Augmented Reality (AR) technology as a means to increase customer engagement. More specifically, it explores how the inclusion of AR in public spaces has the ability to promote positive customer experiences that lead to higher referrals and increased revenue while reducing acquisition costs. The research identifies that AR is defined as a medium through which pictures and information can be displayed over a screen. By way of this process, new virtual elements are created by overlaying and integrating them into the environment. Through a quantitative deductive analysis, this project sought to test whether the implementation of AR overlaid upon key aspects of a space has the ability to improve the perceived value of a customer’s experience in that environment.

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saifeddin Alimamy ◽  
Waqar Nadeem
Keyword(s):  
Augmented Reality ◽  
Structural Equation ◽  
Online Survey ◽  
Service Providers ◽  
Equation Model ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Content Type ◽  
Customer Perceptions ◽  
The Impact

PurposeRapid advancements in augmented reality (AR) technology have created new opportunities for service providers and customers to cocreate value. Using AR as a platform for generating authentic experiences, the purpose of this study is to explore the impact of authentic experiences on customers' intention to cocreate value while considering the mediating influence of perceived ethics and customer engagement on this relationship.Design/methodology/approachAn online survey was used to collect data. Participants were asked to download and try the “IKEA PLACE” AR application. The responses were used as inputs into a structural equation model.FindingsThe findings reveal that AR generates perceptions of authentic experiences but no direct relationship between authentic experiences and intention to cocreate value was found. On the other hand, the authentic experiences generated through AR increases customer perceptions of ethics and customer engagement, both of which lead to an increased intention to cocreate value.Originality/valueThe findings from this study highlight the importance of authentic experiences within the cocreation process. The results provide a unique understanding of the relationship between authentic experiences generated through AR technology on the intention to cocreate with the service provider, which is fully mediated by perceived ethics and customer engagement. The findings of this study extend the understanding of the cocreation process and the role of technology within this process.

The Impact of Augmented Reality Advertisement on Customer Engagement in the Era of Connnected Consumers

2020 ◽  
pp. 289-314
Author(s):  
Azharul Islam
Keyword(s):  
Augmented Reality ◽  
User Experience ◽  
Recent Trend ◽  
Digital Marketing ◽  
Customer Engagement ◽  
Behavioural Engagement ◽  
Augment Reality ◽  
Customer Attitude ◽  
The Impact

Innovation in technology is advancing by the day. As a latest and useful technology, augmented reality (AR) is drawing and getting attention from every sectors such as marketing, engagement, and user experience. Augment reality (AR) has become a recent trend for modern marketing. Marketers nowadays invest money and time in creation of new digital marketing platform for connected consumers. In this chapter, the researcher aims to discuss the impact of augmented reality advertisement on changing customer attitude towards brands. The purpose of this chapter is to discuss the impact of AR advertising on customer engagement and enhance user experience. Furthermore, this research has pinpointed the impact of augmented reality advertisement on cognitive, affective, and behavioural engagement.

scholarly journals The playeur and Pokémon Go: Examining the effects of locative play on spatiality and sociability

2018 ◽  
Vol 7 (2) ◽  
pp. 232-247 ◽  
Author(s):  
Leighton Evans ◽  
Michael Saker
Keyword(s):  
Online Survey ◽  
Public Spaces ◽  
Original Research ◽  
Research Project ◽  
Ordinary Life ◽  
Game Mechanics ◽  
Pokémon Go ◽  
The Impact

Pokémon Go is a hugely popular hybrid reality game (HRG) that enables players to occupy a space that is simultaneously physical and digital. The general aim of Pokémon Go is to discover and then capture Pokémon. This article reports on an original research project designed to explore the impact of Pokémon Go on spatiality and sociability. The project was conducted between May 2017 and July 2017, using an online survey which received 375 responses from users of Pokémon Go geographically spread across the globe. Drawing on the concept of the “playeur” as an established approach to understanding the effects of locative play on spatiality and sociability, this research follows three lines of enquiry. First, the research examines whether the intermingling of play and ordinary life might encourage players to spend more time outside in public spaces, and how this mode of play is experienced. Second, the research explores whether the game mechanics of Pokémon Go might lead players to traverse their environment using modified routes, as well as to frequent new places. Third, the research examines whether the praxis of Pokémon Go might enable new forms of sociability to emerge that extend beyond earlier HRGs.

scholarly journals Promoting Customer Engagement Behavior for Green Brands

2021 ◽  
Vol 13 (15) ◽  
pp. 8404
Author(s):  
Civilai Leckie ◽  
Daniel Rayne ◽  
Lester W. Johnson
Keyword(s):  
Indirect Effect ◽  
Brand Loyalty ◽  
Perceived Value ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Self Identity ◽  
Engagement Behavior ◽  
The Impact

This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior on these relationships. Further, this study proposes that greenwashing perception, which can be defined as consumers perceiving organizations to be dishonest about their environmental claims, moderates the indirect effect of desired self-identity, green perceived value and altruistic values on brand loyalty via customer engagement behavior. Data were collected from a nationwide online survey of 170 customers who have purchased and used electric and hybrid cars. Partial least squares structural equation modeling (PLS-SEM) using Smart-PLS and PROCESS were employed to test the hypotheses. This study’s findings indicate that desired self-identity, green perceived value and altruistic values positively influence consumer engagement behavior with the focal green car brands. Further, the mediating effect of customer engagement behavior on brand loyalty was generally found. Additionally, greenwashing perception was found to moderate the indirect effect of desired self-identity and altruistic values on brand loyalty via customer engagement behavior. The indirect effect of desired self-identity and altruistic values on brand loyalty via consumer engagement behavior was stronger at lower levels of greenwashing perception than at higher levels. This study offers key managerial implications on how green brands can promote customer engagement behavior and brand loyalty.

The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty

2017 ◽  
Vol 9 (1) ◽  
pp. 21-40 ◽  
Author(s):  
Raditha Hapsari ◽  
Michael D. Clemes ◽  
David Dean
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Airline Industry ◽  
Perceived Value ◽  
Customer Engagement ◽  
Data Set ◽  
Content Type ◽  
Airline Passenger ◽  
The Impact

Purpose This study aims to empirically analyse the determinants of airline passenger loyalty in the high-frills Indonesian airline industry. The interrelationships among passenger loyalty, customer engagement, customer satisfaction, brand image, perceived value and service quality are identified and discussed. Design/methodology/approach The perceptions of 250 Indonesian airline passengers were used to examine the interrelationships among the constructs. The data set was analysed using confirmatory factor analysis and structural equation modelling. Findings The empirical results demonstrate that customer engagement has the most influential effect on passenger loyalty, followed by customer satisfaction. Customer satisfaction has the largest total effect on customer engagement. Service quality, perceived value and customer satisfaction also indirectly affect customer loyalty through mediation. Originality/value The integration of the customer engagement construct with the other important marketing constructs comprehensively explains the role of customer engagement on customer loyalty. The effects of the important marketing constructs on customer loyalty are not only explained in the direct relationships but also in indirect relationships through mediation.

Customer engagement in sales promotion

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Azam Kaveh ◽  
Mohsen Nazari ◽  
Jean-Pierre van der Rest ◽  
Seyed Abolghasem Mira
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Perceived Value ◽  
Sales Promotion ◽  
Customer Relationship ◽  
Customer Participation ◽  
Customer Engagement ◽  
Content Type ◽  
Promotion Process ◽  
The Impact

PurposeThe purpose of this study is to explore the impact of customer engagement in sales promotion on purchase intention. Utilizing value co-creation and customer engagement theories, the authors tested a model that specifies the effect of customer engagement in sales promotion on purchase intention, through its impact on perceived value and customer satisfaction.Design/methodology/approachThe model was tested with the PLSc-SEM approach.FindingsEngaging customers to store's offers by giving them the possibility to choose the type of promotional discount that suits their personal preferences and needs is positively associated with purchase intention, and that this relationship is mediated in serial by perceived value and customer satisfaction.Practical implicationsInvolving customers in sales promotion provides opportunities for retail front line management, as well as for customer relationship management to attract attention and interest.Originality/valueWhile previous research concerned situations where firms and customers collaborate in the co-creation of value, its role in the sales promotion process is yet unclear. This study starts filling this gap by taking a closer look at customer participation in the sales promotion process and its impact on customer purchase intention.

scholarly journals Augmented Reality in Shopping Tourism: Boosting Tourism Development Through Innovation in Barcelona

2021 ◽  
Vol 11 (1) ◽  
pp. 1-10
Author(s):  
Jonathan Gomez Punzon
Keyword(s):  
Augmented Reality ◽  
Technology Adoption ◽  
Online Survey ◽  
Perceived Value ◽  
Tourism Development ◽  
Technology Adoption Model ◽  
Adoption Model ◽  
The Impact

Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.

Particularities of the independent auditor's report on reliability of accounting (financial) statements for 2019: COVID-19 as qualitatively essential information (Part 2)

2020 ◽  
Vol 23 (7) ◽  
pp. 777-799
Author(s):  
O.I. Shvyreva ◽  
Z.I. Kruglyak ◽  
A.V. Petukh
Keyword(s):  
Financial Reporting ◽  
Financial Statements ◽  
Economic Situation ◽  
Risk Disclosure ◽  
Essential Information ◽  
Logical Method ◽  
Annual Reporting ◽  
The Face ◽  
Key Aspects ◽  
The Impact

Subject. This article discusses the issues related to the practice of financial reporting in the face of uncertainties caused by the coronavirus contagion, as well as the specifics of the audit strategy and formation of an audit opinion on this reporting. Objectives. The article aims to identify the quality characteristics of financial reporting prepared in the context of the COVID-19 pandemic and justify the key aspects of assurance engagement completion in an extremely uncertain epidemiological and economic situation. Methods. For the study, we used an abstract-logical method, content analysis techniques, systematization, and classification. Results. Analyzing the impact of the extremely uncertain epidemiological and economic situation on financial statements, the article clarifies aspects of disclosure of events after the reporting date and threats to business continuity in the annual reporting of economic entities. The article identifies possible alternative procedures and algorithms to obtain proper evidence when it is insufficient in the face of the inability to meet certain audit standards requirements in a remote audit environment. The article defines the impact of COVID-19 risk disclosure on the structure of the audit report and opinion. Relevance. The results of the study can be used in the practical activities of economic entities that prepare financial statements in the face of significant uncertainty, as well as auditors and audit organizations.

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