scholarly journals “You Go, Girl:” How Facebook and Instagram impacted the post-feminist construction of Electric Forest’s Women’s Program

2021 ◽  
Author(s):  
Rebecca Krauss
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Electronic Music ◽  
Past Research ◽  
Music Festival ◽  
User Comments ◽  
Media Applications ◽  
The Way

In February of 2016, Electric Forest — a four-day electronic music festival from June 23-26 in Rothbury, Michigan —announced a women’s only program called Her Forest. The initiative’s aim was to facilitate feelings of “connection, inspiration, and comfort” (Weiner, 2016) amongst the festival’s female guests. This MRP draws from past research on influence and postfeminism to consider how the Electric Forest brand, as well as its online followers, constructed and discussed Her Forest via Facebook and Instagram. A directed qualitative analysis was applied to 21 of Electric Forest’s Facebook and Instagram posts and 110 associated user comments. The analysis emphasized the powerful impact that social media applications have on the way in which corporate messages are expressed, received, reshaped, supported, and challenged.

scholarly journals “You Go, Girl:” How Facebook and Instagram impacted the post-feminist construction of Electric Forest’s Women’s Program

2021 ◽  
Author(s):  
Rebecca Krauss
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Electronic Music ◽  
Past Research ◽  
Music Festival ◽  
User Comments ◽  
Media Applications ◽  
The Way

In February of 2016, Electric Forest — a four-day electronic music festival from June 23-26 in Rothbury, Michigan —announced a women’s only program called Her Forest. The initiative’s aim was to facilitate feelings of “connection, inspiration, and comfort” (Weiner, 2016) amongst the festival’s female guests. This MRP draws from past research on influence and postfeminism to consider how the Electric Forest brand, as well as its online followers, constructed and discussed Her Forest via Facebook and Instagram. A directed qualitative analysis was applied to 21 of Electric Forest’s Facebook and Instagram posts and 110 associated user comments. The analysis emphasized the powerful impact that social media applications have on the way in which corporate messages are expressed, received, reshaped, supported, and challenged.

scholarly journals “12th Street is Dead”: Techno-Heritage and Neoliberal Contestation in the Maya Riviera

2019 ◽  
Vol 8 (8) ◽  
pp. 242
Author(s):  
Brandon Hunter-Pazzara
Keyword(s):  
Political Economy ◽  
Cultural Identity ◽  
Cultural Heritage ◽  
Urban Space ◽  
Electronic Music ◽  
Tourism Development ◽  
Music Festival ◽  
Music Scene ◽  
The City ◽  
The Way

In 2017, the Beats Per Minute (BPM) electronic music festival was banned from Playa del Carmen following a horrific shooting that left five dead and fifteen injured. The city’s response was to crack down on electronic music, arguing the scene posed a unique danger to the safety of the city and that electronic music was not part of Playa’s cultural identity. Those in the scene argued something else was underway, suggesting that the scene was being pushed out of the city to make room for higher end, luxury tourism development. The ousting of electronic music from the city raised important questions about the city’s cultural identity and the direction of tourism development the city would take. This essay takes a critical look at these events, tracing the way Playa’s particular electronic music scene grew to global notoriety as both a cause and consequence of the Maya Riviera’s impressive tourism expansion over the last two decades and how those in the scene believed themselves to be an essential part of the city’s heritage. The city government’s decision to oust BPM reveals how struggles over cultural heritage are at the very heart of how urban space is organized in tourism zones. Using the concept of “contestation”, this ethnographic account demonstrates how disputes over heritage and culture frame important questions of neoliberal, political-economy and can lead to counterintuitive outcomes.

scholarly journals A Contrastive Study of Image Repair Strategies Between Chinese and English Corporate Apologies

2020 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Zhanghong Xu ◽  
Shuyu Lin
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Corporate Image ◽  
Image Repair ◽  
Communication Tools ◽  
Contrastive Study ◽  
Corrective Actions ◽  
Chinese And English ◽  
The Way ◽  
Image Repair Strategies

In the era of globalization, social media have become important communication tools for enterprises in crisis. Corporate apologies are issued via social media to repair the tarnished corporate image, which might affect their survival. However, the way of apologizing varies from language/culture to language/culture. This study aims to investigate how Chinese and English corporate apologies are linguistically presented and to explore how damaged corporate image in different culture is repaired respectively. Under the framework of Benoit’s image repair strategies and CCSARP, and based on quantitative and qualitative analysis of the collected data, this paper makes a contrastive study of Chinese and English corporate apologies. The results show that Chinese and English corporate apologies share great similarities in using the strategies of mortification and corrective actions, while they are different in terms of other specific tactics such as bolstering, good intentions, defeasibility and minimization. It is also found that the denial is the least used strategy by both Chinese and English corporations to repair their tarnished image. Furthermore, they are quite t similar in using IFIDs, while intensifiers and hedges are more frequently employed in Chinese corporate apologies.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

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