scholarly journals A Contrastive Study of Image Repair Strategies Between Chinese and English Corporate Apologies

2020 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Zhanghong Xu ◽  
Shuyu Lin
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Corporate Image ◽  
Image Repair ◽  
Communication Tools ◽  
Contrastive Study ◽  
Corrective Actions ◽  
Chinese And English ◽  
The Way ◽  
Image Repair Strategies

In the era of globalization, social media have become important communication tools for enterprises in crisis. Corporate apologies are issued via social media to repair the tarnished corporate image, which might affect their survival. However, the way of apologizing varies from language/culture to language/culture. This study aims to investigate how Chinese and English corporate apologies are linguistically presented and to explore how damaged corporate image in different culture is repaired respectively. Under the framework of Benoit’s image repair strategies and CCSARP, and based on quantitative and qualitative analysis of the collected data, this paper makes a contrastive study of Chinese and English corporate apologies. The results show that Chinese and English corporate apologies share great similarities in using the strategies of mortification and corrective actions, while they are different in terms of other specific tactics such as bolstering, good intentions, defeasibility and minimization. It is also found that the denial is the least used strategy by both Chinese and English corporations to repair their tarnished image. Furthermore, they are quite t similar in using IFIDs, while intensifiers and hedges are more frequently employed in Chinese corporate apologies.

scholarly journals “You Go, Girl:” How Facebook and Instagram impacted the post-feminist construction of Electric Forest’s Women’s Program

2021 ◽  
Author(s):  
Rebecca Krauss
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Electronic Music ◽  
Past Research ◽  
Music Festival ◽  
User Comments ◽  
Media Applications ◽  
The Way

In February of 2016, Electric Forest — a four-day electronic music festival from June 23-26 in Rothbury, Michigan —announced a women’s only program called Her Forest. The initiative’s aim was to facilitate feelings of “connection, inspiration, and comfort” (Weiner, 2016) amongst the festival’s female guests. This MRP draws from past research on influence and postfeminism to consider how the Electric Forest brand, as well as its online followers, constructed and discussed Her Forest via Facebook and Instagram. A directed qualitative analysis was applied to 21 of Electric Forest’s Facebook and Instagram posts and 110 associated user comments. The analysis emphasized the powerful impact that social media applications have on the way in which corporate messages are expressed, received, reshaped, supported, and challenged.

scholarly journals Communicating About COVID-19 Crisis: Content Analysis of Image Repair Strategy by The Malaysian Government and Its Association With Public Opinion on Social Media (Preprint)

2021 ◽  
Author(s):  
Nasaai Masngut ◽  
Emma Mohamad
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Opinion ◽  
Image Repair ◽  
Significant Positive Association ◽  
Image Repair Theory ◽  
The Media ◽  
The Government ◽  
Malaysian Government ◽  
Image Repair Strategies

BACKGROUND Good leadership image in times of health emergency is paramount to ensure public’s confidence towards government’s ability to manage a crisis. The COVID-19 pandemic has posed an unprecedented challenge for governments worldwide to manage and communicate about the pandemic effectively, while maintaining public trust. OBJECTIVE The aim of this study is to identify types of image repair strategies utilized by the Malaysian government in their communication about COVID-19. The study then analyzes public opinion towards these communication on social media. METHODS Content analysis was employed to analyze 120 media statements and 382 comments retrieved from Facebook page of two mainstream newspapers, Berita Harian and The Star. These samples were collected within a span of 6 weeks prior and during the implementation of Movement Control Order by the Malaysian Government. The media statements were analyzed according to Benoit’s Image Repair Theory to categorize strategies employed in government communication. Public opinion responses were measured using modified lexicon-based VADER sentiment analysis to categorize positive, negative and neutral statements. RESULTS The Malaysian government employed all 5 strategies of the Image Repair Theory in their communication in both newspapers. The strategy most utilized was the reduce offensiveness strategy (62.5%). This is followed by corrective action strategy (25.0%), evading responsibilities (8.3%), denial (3.3%) and mortification (0.8%). This study also found multiple sub-strategies in government media statements including denial, shifting blame, provocation, defeasibility, accident, good intention, bolstering, minimization, differentiation, transcendence, attacking accuser, resolve problem, prevent recurrence, admit wrongdoing and apologize. This study also found that 64.7% of public opinion were positive towards media statements made by the Malaysian government. This study also revealed a significant positive association between Image Repair Strategies utilized by the Malaysian government and public opinion. CONCLUSIONS Communication in the media may assist the government to foster positive support from the public. Suitable image repair strategies could garner positive public responses and help build trust in times of crisis.

Image Repair in Crisis Communication

2021 ◽  
Author(s):  
William L. Benoit
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Crisis Communication ◽  
Target Audience ◽  
Human Interaction ◽  
Public Communication ◽  
Effective Strategy ◽  
Image Repair ◽  
Image Repair Theory ◽  
Image Repair Strategies

Image repair theory observes that threats to image (for individuals, groups, and organizations, such as companies or countries) are inevitable. Because reputation is important, criticisms usually provoke a response, defense, or image repair message(s). Each attack (each criticism) has two components, offensiveness and blame. Defenses can address either component (e.g., arguing that an act was offensive or rejecting blame for it). Five general strategies and 14 tactics exist for image repair. Perceptions are key in image repair: the audience’s perceived image of the target prompts criticism and attack; the audience’s perceptions of the message influence the effectiveness of a defense. Those who feel impelled to create image repair messages may face one or more audiences; the image concerns of various audiences may overlap or may be different. This means the defender must decide which audiences to address and develop image repair messages with this in mind. One must select one or more image repair strategies that the defender believes will be most effective with the target audience(s) and embed that strategy in one or more messages. Note that a defender should choose the most effective strategy or strategies; adding in more strategies does not necessary improve the defense. The defender must decide which medium or media should be used to get the message(s) to audience(s). Image repair theory was developed to help understand threats to reputation, face, or image. Such threats are commonplace in human interaction, including contexts such as interpersonal communication, public communication, and social media.

#deflategate: Sports journalism and the use of image repair strategy on Twitter

2018 ◽  
Vol 39 (1) ◽  
pp. 69-82 ◽  
Author(s):  
Mary Lou Sheffer ◽  
Brad Schultz ◽  
Willie Tubbs
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Relations ◽  
Conflicts Of Interest ◽  
Image Repair ◽  
Sports Journalism ◽  
Sports Organizations ◽  
Repair Strategy ◽  
Image Repair Strategies

This study investigated how different groups of sports journalists covered the NFL “deflategate” scandal through social media, specifically in terms of employing image repair strategies via Twitter. Image repair strategy is typically used within public relations, but its use within journalism has not been examined. A content analysis revealed that while many journalists employed objective reporting, many others engaged in a variety of repair strategies, notably minimization and stonewalling. Discussion and implications focused on two main issues: conflicts of interest between journalists and sports organizations, and the evolving role of social media in crisis coverage.

After the crisis: repairing a corporate image

2019 ◽  
Vol 41 (6) ◽  
pp. 69-80 ◽  
Author(s):  
Ihab Hanna Sawalha
Keyword(s):  
Online News ◽  
Corporate Image ◽  
Lessons Learned ◽  
Public Image ◽  
Future Research ◽  
Image Repair ◽  
Content Type ◽  
Local Newspapers ◽  
Corporate Crises ◽  
Image Repair Strategies

Purpose The purpose of this paper is to discuss the effectiveness of image-repair strategies adopted by organizations to restore their public image and reputation following crisis situations, the lessons learned from these cases and the significance of contextual factors that are likely to affect image-repair efforts and strategies adopted. Design/methodology/approach Three cases have been reviewed in this paper: Weather, Jordan; Nestlé Waters, Jordan; and Victoria College School, Jordan. Information was obtained from published materials, such as YouTube commentaries, local newspapers and online news agents, primarily the Jordan Times, which is considered the number one daily in the country. The discussion of these cases is original and based on academic theory and literature. Findings Organizations differ in terms of the ways they respond to corporate crises and the strategies they are likely to adopt to restore/recover their reputation and public image. Practical implications Corporate reputation or public image is an asset that is built over time. Organizations within all industries seek to secure positive images in the minds of people. The image of an organization however can be threatened by crises. Trust and public image decline when stakeholders feel they have not been adequately informed in times of crises regarding the different attributes of the situation or how the organization is dealing with the crisis. Organizations have the choice to adopt one image-repair strategy at a time or a combination of strategies according to the requirements of the situation. Originality/value Image-repair strategies have been examined in American and European contexts but have, to the author’s knowledge, never been examined in the context of Arab organizations and more specifically in the context of Jordanian organizations. This paper therefore provides a new insight into how to apply these strategies in a unique and new context and will also motivate future research in this regard.

scholarly journals Strategi Komunikasi Media Sosial untuk Mendorong Partisipasi Khalayak pada Situs Online kitabisa.com

2019 ◽  
Vol 17 (2) ◽  
pp. 146-156
Author(s):  
Herna Herna ◽  
Hiswanti Hiswanti ◽  
Hidayaturahmi Hidayaturahmi ◽  
Amanda Anindya Putri
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Web Sites ◽  
Communication Strategy ◽  
Internet Technology ◽  
Radio Communication ◽  
Communication Tools ◽  
Important Indicator ◽  
Communication Devices ◽  
The Way

The development and widespread use of internet technology has changed the way people communicate in everyday life. The most important indicator of this transformation is the emergence of new communication devices with internet technology called "digital communication devices" (Werbin 2012). Facebook, Twitter, Instagram, and similar social networks that are used online and virtual platforms such as web sites, microblogs, are new communication tools that are used as transformations of existing communication tools such as printed communication devices (journals, newspapers, etc. ), visual (television, cinema, etc.) and audio (radio) communication devices. The transformation is also followed by the way we donate, namely the transition from the offline system (directly giving to the mosque or orphanage) to the online donation system. One of the crowdfunding platforms (online donations) in Indonesia is Kitabisa.com. Lots of excess donations online, but the proliferation of online fraud makes the public (prospective donors) reluctant to participate in this program. So there needs to be a communication strategy between fund raisers and prospective donors to encourage public participation. This study used descriptive qualitative method. Techniques for collecting data with in-depth observation interviews and document checking. The interview was conducted by interviewing the Kitabisa.com party as the party that built the donation and fundraising site for initiatives, campaigns and social programs that had the motto "Let's work together to build Indonesia!". Data analysis was performed using data analysis of Miles and Huberman. Message element theory in social media and participation theory is used in this study which discusses how message elements in a social media / donation site. To increase audience participation in fundraising through online sites, Kitabisa.com by uploading content that contains storytelling and video formats in each campaign that will be done on social media. Update campaigns, progress reports from each campaign, photos in the form of proof of activity are also regularly displayed on the website. This is done consistently to maintain the quality of the campaign and maintain public trust and participation.

scholarly journals “You Go, Girl:” How Facebook and Instagram impacted the post-feminist construction of Electric Forest’s Women’s Program

2021 ◽  
Author(s):  
Rebecca Krauss
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Electronic Music ◽  
Past Research ◽  
Music Festival ◽  
User Comments ◽  
Media Applications ◽  
The Way

In February of 2016, Electric Forest — a four-day electronic music festival from June 23-26 in Rothbury, Michigan —announced a women’s only program called Her Forest. The initiative’s aim was to facilitate feelings of “connection, inspiration, and comfort” (Weiner, 2016) amongst the festival’s female guests. This MRP draws from past research on influence and postfeminism to consider how the Electric Forest brand, as well as its online followers, constructed and discussed Her Forest via Facebook and Instagram. A directed qualitative analysis was applied to 21 of Electric Forest’s Facebook and Instagram posts and 110 associated user comments. The analysis emphasized the powerful impact that social media applications have on the way in which corporate messages are expressed, received, reshaped, supported, and challenged.

scholarly journals Museums and Communication: The Case of the Louvre Museum at the Covid-19 Age

2021 ◽  
Vol 4 (1) ◽  
pp. p15
Author(s):  
Lara Corona
Keyword(s):  
Social Media ◽  
Modern Technology ◽  
Communication Tools ◽  
General Overview ◽  
Before And After ◽  
Louvre Museum ◽  
Physical Access ◽  
The Way

In the last few decades, modern technology has changed the way people communicate. Owing to being an integral part of society, museums have also been influenced by this phenomenon. This paper aims to provide a general overview of the main communication tools, such as social media and the website. This work's purpose is to highlight how museums can reach a bi-directional communication that allows society to maintain a certain interaction with visitors, even in periods when physical access to the collections is not possible. In order to achieve this goal, the essay deals with the adoption of the main tools of modern communication by the Louvre Museum in Paris. It sets out the usage of Instagram, Facebook and the louvre.fr website and highlights the feedback before and after the lockdown occurred due to the Covid-19 virus.

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