PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

Wakaf Produktif dalam Perspektif Maqasid Shari’ah (Studi tentang Wakaf Produktif di PMDG- Ponorogo)

Wakaf is a Maliyah worship that have tight relation with development of umat welfare. It is a worship in the form of social economy. The potential of wakaf is huge nowadays however it does not use optimally yet because of some factors so that it cannot give maximum role in bringing welfare for society and empowering society’s economy. Wakaf does not only support the development of science but also prepare all facilities needed by students of university or society.Modern Boarding School Darussalam Gontor, Islamic boarding school that considered has been successful in organizing productive wakaf to finance itself and because of that, it can be the role model for developing educational institution base wakaf. Most of the result of wakaf used to develop the business and another used for teachers’ welfare and funding institutions of boarding school in shelter of PMDG. Some of the fund also donated to assistance founding of religious social life of society around.As for the concept of wakaf PMDG refers to maqashid – al shari’ah that is in level of law enforcement (tatbiq al hukmi) that is create welfare and avoid mercilessness. Trimutri in his wakaf concept more emphasizes on the welfare aspect aimed to that wakaf is a media to get closer with Allah SWT. It is form of Hajiyyat needs to possess the nature of religion, and give humanity assistance institutionally (at – tahbis), and for education of Islamic boarding school related to the intelligence development, so that it can give advantage optimally for Muslim’s life later.Key words: productive wakaf, Wakaf Gontor, Maqashid al – shari’ah.

PENGARUH PEMBELAJARAN INSERT EKONOMI SYARIAH, PENGETAHUAN PRODUK, LINGKUNGAN SOSIAL DAN RELIGIUSITAS TERHADAP MINAT MENABUNG DI BANK SYARIAH

This study aims to analyze the effect of the research variables including the insertion of Islamic economics, product knowledge, social environment and religiosity on interest in saving at Islamic banks in high school/MA students at Darul Ulum Islamic Boarding School. This research is a quantitative research using ex-post facto method. The population and sample in this study were students of SMA/MA Darul Ulum Islamic Boarding School class XI IIS with a total of 378 and the number of samples used was 100 students. Data collection techniques using a questionnaire. The data analysis technique used multiple linear regression analysis. The results showed that the insertion of Islamic economics learning and the social environment had a significant effect on students' saving interest in Islamic banks, while product knowledge and religiosity variables had no effect on interest in saving in Islamic banks. Simultaneously, the insertion of Islamic economics learning, product knowledge, social environment and religiosity affect the interest in saving in Islamic banks in the students of the Darul Ulum Islamic Boarding School Jombang.Key word: Economic Learning Insert Sharia Economics, Product Knowledge, Social Environment, Religiosity, Interest in Savings in Islamic Banks

Quick Response Code Indonesia Standard (QRIS) Sebagai Strategi Survive UMKM Di Masa Pandemi di Kota Kediri

Peradaban dalam bertransaksi muncul dengan adanya krisis kesehatan atau pandemic corona. Pemerintah Indonesia membuat kebijakan-kebijakan yang dapat membantu adanya dampak dari pandemic dapat di minimalkan. Dampak atas pandemic ini salah satunya adalah pelaku UMKM yang harus siap dengan adanya pola dan prilaku konsumen yang baru. Adaptasi atas kemajuan tekhnologi harus dapat dilakukan oleh pelaku UMKM untuk dapat survive. Bank Indonesia sebagai bank sentral Indonesia melakukan gebrakan untuk memanfaatkan QRIS sebagai salah satu cara pelaku UMKM untuk survive atas adanya pandemic ini. Hasil dari penelitian ini yang diuji dengan pendekatan kualitatif, dengan interviewer pelaku UMKM dengan keterwakilan 5 ( lima ) orang pelaku UMKM yang ada di masing-masing kecamatan yang ada di kota Kediri. Kemanfaatan yang didapat dari QRIS adalah kemudahan untuk transaksi dengan konsumen tanpa menggunakan uang tunai, dan dapat dengan mudah / memudahkan dalam penerapan protocol kesehatan dengan konsumen. Sedangkan kendala yang terjadi adalah masih adanya konektivitas internet yang tidak lancar, biaya data yang cukup mahal dan rasa tidak percaya diri pelaku UMKM untuk terus bisa belajar untuk menggunakan tekhnologi. Dari Dinas Koperasi dan UMKM Kota Kediri telah banyak kebijakan yang dilakukan untuk dapat menunjang suvive pelaku UMKM kota Kediri yaitu adanya pelatihan-pelatihan dan adanya koperasi pelaku UMKM. Dan QRIS di Kota Kediri menunjukkan bahwa sebanyak 53% menyatakan minat untuk menggunakan QRIS untuk transaksi perdagangannya.Kata Kunci : QRIS, UMKM

PENERAPAN AKAD MURABAHAH TERHADAP PRODUK PEMBIAYAAN KPR iB BAROKAH DI BANK JATIM SYARIAH CABANG KEDIRI

The development of islamic banking in indonesia is a manifestation of the public’s demand for an alternative banking system which in addition to providing sound banking or financial services and also complies with sharia principles. In economic develoment activities, the financial sector is one of most important sectors in the success of an achievement in the indonesian economy. One of which is the kediri branch of the islamic bank of East Java, which provides financing for people who want to have a house namely the KPR IB Barokah financing. Kpr Ib barokah is short, medium or long-term finance the purchase of residential houses (consumptive) and renovation,both new and used ind developer and non – developer environments, in accordance with sharia principles and the contracts used are murabahah,IMBT and MMQ contracts. The formulation of the problem is about how the financing mechanism for Kpr Ib Barokah and whether the murabahah contract in Kpr Ib Barokah is in accordance with sharia principles.Key word: Islamic banking, KPR Financing,Murabahah

Handling the Financing Problem: A Narrative Study of Agricultural Capital Financing Murabahah Contracts at BMT

This research aimed to determine how the implementation of agricultural capital financing with the murabahah contract, the factors that caused problematic financing, and how to handle problematic financing, especially in the financing of agricultural capital with a murabahah contract at BMT BUS KPU Tuban Branch. Agricultural capital financing is a type of financing that is quite rare for BMT in Tuban District, because in providing agricultural financing, BMT is very vulnerable to suffer losses due to problematic financing. This research was a field research with a qualitative approach. Data collection techniques were carried out through interviews and documentation. Data sources consisted of primary and secondary data. Data analysis used analytic descriptive technique. The results explained that the murabahah financing procedure implemented at BMT BUS KPU Tuban Branch on agricultural capital financing practices can be said to be good, because in its implementation each prospective member of the financing was obliged to meet the applicable requirements and procedures, the factors that cause problematic financing were external and internal factors, The strategy for handling problematic financing at BMT BUS KPU Tuban Branch used a family approach, intensive billing, financing restructuring, collateral takeover, collateral execution and finally if it was not successful with financing elimination. Keywords: Agricultural Capital Financing, Murabahah Contract, Problematic Financing

STRATEGI MENINGKATKAN LOYALITAS DAN KINERJA KARYAWAN (STUDI PADA AYEE CAFE, MOJOROTO, KEDIRI)

The role of human resources (HR) in a company is very significant and has enormous potential to carry out company activities. Therefore, humans function as the main driving force in every activity carried out by the company. Therefore, human resources should be empowered as much as possible in order to be able to produce optimal output. Good HR management will also affect the increase in company productivity and profitability. And one way that can be taken is by increasing the loyalty and performance of employees to develop companies . This study uses a qualitative method by taking place at Ayee Cafe, Mojoroto-Kediri. The purpose of this study was to determine the operational management Ayee Cafe and how the strategy is to increase employee loyalty and performance. Ayee cafe has a special way to increase employee loyalty and performance that has been implemented for the last 5 years. Ayee cafe also considers all those involved in helping its business as employees. It's just that the owner's job is to manage the business, if the boss makes himself the owner, there will be no discipline. Because what comes to mind is that the owner's name is only receiving the results, that's what the owner of Ayee Cafe avoids. Keywords: strategy, loyalty, employee performance

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA STAI MUHAMMADIYAH TULUNGAGUNG

One alternative to reduce the unemployment rate in Indonesia is to foster entrepreneurship in college students because this is expected to be an educated young entrepreneur who is able to start his own business, and be able to open up jobs for others. The formulation of the problem include: what are internal factors (income, self-esteem, motivation) and whether external factors (family environment, surrounding environment, education, and opportunities) influence the interest in entrepreneurship of STAI Muhammadiyah Tulungagung students ?. This study aims to determine internal factors (income, self-esteem, motivation) and external factors (family environment, surrounding environment, education, and opportunities) affect the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. The approach used is a quantitative approach to the type of associative research. The population and sample in this study were students of STAI Muhammadiyah Tulungagung which consisted of 50 students who had taken Entrepreneurship courses and students who had been entrepreneurs. Sampling using a purposive sampling technique. The data source is primary data. Data collection was carried out through questionnaires. The measurement uses a Likert scale. The next stage, the results of the questionnaire were analyzed with multiple linear regression which serves to prove the research hypothesis. The data that has met the validity test, reliability test, and the classic assumption test are processed to produce a regression equation. Based on the results of the study showed that internal and external factors partially had a positive and significant effect on the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. With an adjusted R2 value of 0.407 so the magnitude of the influence of internal and external factors on entrepreneurial interest is 40.7% while the remaining 59.3% is influenced by other factors not examined in this study.Keywords: Factors, Interests, Entrepreneurship, STAI Muhammadiyah Tulungagung

PROSPEK PERKEMBANGAN REKSA DANA SYARIAH DI INDONESIA

Dengan adanya lembaga reksa dana di Indonesia diharapkan dapat menciptakan presepsi baru bahwa untuk berinvestasi di pasar modal sangat mudah dan diperlukan modal yang tidak terlalu besar. Reksa dana merupakan alternatif investasi bagi masyarakat Indonesia yang sebagian besar penduduknya pemeluk agama islam terbanyak di dunia dan kesempatan untuk mendapatkan hasil investasi yang lebih baik dalam jangka waktu tertentu. Reksa dana syariah tidak menginvestasikan saham-saham dari perusahaan yang pengelolaan atau produknya bertentangan dengan syariah Islam seperti alkohol, rokok, perjudian, pornografi, dan hal-hal lainnya yang diharamkan dalam syariat Islam. Hal yang membedakan antara reksa dana konvensional dengan reksa dana syariah adalah adanya proses screening dan cleansing.

ANALISIS SISTEM PENGAWASAN TERHADAP PRODUK YANG TERSERTIFIKASI HALAL DI BAKSO MAMA 1 JOMBANG

ABSTRAKPenelitian ini dilatarbelakangi oleh banyaknya karyawan yang selama kegiatan pelayanan / menyajikan produk tidak memakai perlengkapan produksi misalnya sarung tangan, celemek, sehingga produk menjadi tidak higienis dan dapat mengakibatkan kualitas produk menjadi menurun. Selain itu, adanya beberapa karyawan yang melayani pelanggan sambil merokok. Tentunya, ini sangat tidak nyaman dengan situasi ini, karena asap rokok tidak baik untuk kesehatan dan merugikan orang lain. Bertolak dari latarbelakang tersebut, didapatkan 3 rumusan masalah yaitu : 1) bagaimana pengawasan produksi yang diterapkan di Bakso Mama 1 Jombang? 2) bagaimana standart produk halal di Bakso Mama 1 Jombang? 3) bagaimana peran pengawasan produksi di Bakso Mama 1 Jombang? Metode penelitian yang digunakan adalah Kualitatif dengan menggunakan Triangulasi. Hasil penelitian menunjukkan bahwa: 1) Implementasi Sistem pengawasan produksi yang diterapkan oleh bakso mama 1 jombang sudah bisa dikatakan sesuai dengan ke-6 indikator pengawasan produksi yaitu ditandai dengan tidak adanya kesalahan / tertundanya pekerjaan yang telah ditargetkan oleh bakso mama 1 jombang. Serta tidak adanya untuk terpaksa atau tekanan yang dirasakan oleh pegawai selama melaksanakan pekerjaan dengan diberlakukan sistem pengawasan tersebut. 2) Implentasi standart kualitas produk yang diterapkan pada bakso mama 1 Jombang sudah sesuai dengan ke-6 indikator kualitas pelayanan serta telah memenuhi semua indikator yang harus ada pada produk halal yang telah disebutkan dalam UU UU No 33 Tahun 2014 tentang Jaminan Produk Halal. 3) Peran pengawasan dalam meningkatkan kualitas produk di Bakso Mama 1 Jombang yaitu a. untuk mengawasi serta membantu tugas seorang pemimpin dalam mewujudkan visi dan misi perusahaan, b. untuk menjalin hubungan baik antara pegawai dengan pemimpin melalui terselesainya semua pekerjaan produksi secara tepat waktu, c. menjaga kehalalan produk, d. menjaga kesehatan masyarakat, e. melindungi hak konsumen untuk mendapat produk halal.Kata Kunci : Pengawasan Produksi, Kualitas dan Standart Produk Halal.