MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Paradigm Shift for the Future

2021 ◽  
pp. 173-201
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Paradigm Shift ◽  
Political Influence ◽  
Political Events ◽  
The Social ◽  
The World ◽  
The Future ◽  
Social Media Platforms ◽  
The Way

Through case studies of incidents around the world where the social media platforms have been used and abused for ulterior purposes, Chapter 6 highlights the lessons that can be learned. For good or for ill, the author elaborates on the way social media has been used as an arbiter to inflict various forms of political influence and how we may have become desensitized due to the popularity of the social media platforms themselves. A searching view is provided that there is now a propensity by foreign states to use social media to influence the user base of sovereign countries during key political events. This type of activity now justifies a paradigm shift in relation to our perception and utilization of computerized devices for the future.

Engagement with Social Media Platforms via Mobile Apps for Improving Quality of Personal Health Management

2014 ◽  
Vol 16 (1) ◽  
pp. 73-89 ◽  
Author(s):  
Sinjini Mitra ◽  
Rema Padman
Keyword(s):  
Social Media ◽  
Health Plan ◽  
Health Management ◽  
Mobile Apps ◽  
Blood Pressure Level ◽  
Health Condition ◽  
Health Plans ◽  
Health And Wellness ◽  
Health Related ◽  
Social Media Platforms

Patient engagement in self health and wellness management has been identified as an important goal in improving health outcomes. As a result, the use of mobile and social media for health and wellness promotion is gathering considerable momentum. Several early adopting health plans and provider organizations have begun to design and pilot social and mobile media platforms to empower members to enhance self management of health and wellness goals. Based on a member survey of a large health plan in Pennsylvania, the authors identify factors that are significantly associated with member interest in adopting such technology platforms for obtaining health related information and services. Analysis of relevant data from more than 4,000 responses from health plan members indicate significant effects of several factors such as age, gender, general health condition (including presence of chronic conditions like diabetes and high blood pressure), level of computer and social media usage and frequency of engaging in different online activities such as banking, shopping, and emailing. This analysis allows us to identify important consumer segments that are correlated with professed willingness to use applications and programs offered by the health plan. Besides, the authors also develop statistical models to predict people's odds of adopting health-related mobile apps and identify the significant predictors thereof. The authors anticipate that these insights can assist health plans to develop and deploy targeted services and tools through integration of mobile and social media platforms for health and wellness management.

The Organised Self and Lifestyle Minimalism: Multimodal Deixis and Point of View in Decluttering Vlogs on YouTube

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Michele Zappavigna
Keyword(s):  
Social Media ◽  
Lived Experience ◽  
Point Of View ◽  
Visual Perspective ◽  
Semiotic Approach ◽  
Visual Frame ◽  
Social Media Platforms ◽  
The Way

AbstractThis paper explores how people present their relationship to their domestic objects in decluttering vlogs on YouTube, where they show the process of getting rid of undesired items. These videos are associated with discourses of ‘minimalism’ that are currently prevalent on social media platforms. The paper adopts a multimodal social semiotic approach, focusing on how language, gesture, and the visual frame coordinate intermodally to make meanings about objects. The multimodal construction of deixis in coordination with a type of ‘point-of-view shot’, filmed from the visual perspective of the vlogger, is examined. The broader aim is to investigate what these videos reveal about how digital semiotic capitalism is inflecting the lived experience of social media users. What is at stake is how people articulate intersubjective meanings about their experiences and relationships through the way they communicate about their objects.

scholarly journals Mediating social media use: Connecting parents’ mediation strategies and social media literacy

2017 ◽  
Vol 11 (3) ◽  
Author(s):  
Rowan Daneels ◽  
Hadewijch Vanwynsberghe
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Media Use ◽  
Mobile Apps ◽  
Parental Mediation ◽  
Impact Factors ◽  
Social Media Use ◽  
Qualitative Research Design ◽  
Social Media Platforms ◽  
Set Up

Increasingly complex and multipurpose social media platforms require digital competences from parents and adolescents alike. While adolescents grow up with social media, parents have more difficulties with them, leading to uncertainties regarding their adolescents’ social media mediation. This study contributes to parental mediation research by (1) investigating whether mediation strategies defined by previous research are also relevant for social media use, and (2) exploring whether parents’ social media literacy is connected to the choice for a certain mediation strategy, as previous research already identified other impact factors such as children’s age or family composition. Using a qualitative research design, we interviewed 14 parents and 13 adolescents from 10 families in Belgium. Results indicate that, consistent with previous research, parents in this study mostly use active mediation focusing on risks and safety on social media. However, some parents monitor their children through social media accounts specifically set up for monitoring, or specialized mobile apps. Furthermore, parents with high (mostly critical) social media literacy choose active mediation over restrictive or technical strategies, recognizing opportunities of social media and letting adolescents explore on their own.

Social Media Branding Strategy

2017 ◽  
pp. 94-117
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Branding Strategy ◽  
Social Media Platforms ◽  
The Way

Social media have changed the way brands and consumers interact with each other. This revolution has forced many companies to utilize social media platforms in their marketing plans, but they also tend to forget that these new tools require the companies to change and modify their marketing efforts to better suit social media. In this chapter, social media marketing strategies and frameworks that should be adopted by brand managers and marketers are explored briefly and social media platforms are categorized into different groups so that managers can get a better picture of the practices that each group require in order to produce the best results for the brands.

#fernweh #wanderlust #explore: Reise- »Erzählungen« auf Instagram

Rhetorik ◽  
2017 ◽  
Vol 36 (1) ◽  
Author(s):  
Sandra Kuhlhüser
Keyword(s):  
Social Media ◽  
Theoretical Approach ◽  
Media Use ◽  
Social Practices ◽  
The Self ◽  
Social Media Use ◽  
The Social ◽  
Social Media Platforms ◽  
Communicative Patterns ◽  
The Way

AbstractNowadays, we live in mediatized environments, which are more and more shaped by visual means of expression. Visual social media platforms, such as Instagram, Flickr, Tumblr, Pinterest and Snapchat, are now the tools of communication and self-representation - especially for the younger generations. How users of these visual social media use hashtags and pictures in a rhetorical way to realize their personal representation is shown in this article by analyzing ›travel-narrations‹ of public accounts on Instagram. After a short theoretical approach, which includes the application of the strategic rhetorical process on the social practices on Instagram, the hashtag and the picture are characterized as rhetorical instruments. The analysis showed that there are specific practices of idealized self-representation as a certain type of traveler and rhetorical-communicative patterns, concerning the way hashtags are applied and pictures are uploaded by the users. The result is that even on a mainly visual platform, like Instagram, pictures as a form of communication are too undefined without the textual component in form of hashtags, which are essential contextgiving resources. Thus, the successful realization of the self-representation includes both communication forms, which dialectically build meaning together.

scholarly journals Memetics of Deception: Spreading Local Meme Hoaxes during COVID-19 1st Year

2021 ◽  
Vol 13 (6) ◽  
pp. 152
Author(s):  
Raúl Rodríguez-Ferrándiz ◽  
Cande Sánchez-Olmos ◽  
Tatiana Hidalgo-Marí ◽  
Estela Saquete-Boro
Keyword(s):  
Social Media ◽  
First Year ◽  
Central Thesis ◽  
Local Areas ◽  
Social Media Platforms ◽  
Global And Local ◽  
The Way

The central thesis of this paper is that memetic practices can be crucial to understanding deception at present when hoaxes have increased globally due to COVID-19. Therefore, we employ existing memetic theory to describe the qualities and characteristics of meme hoaxes in terms of the way they are replicated by altering some aspects of the original, and then shared on social media platforms in order to connect global and local issues. Criteria for selecting the sample were hoaxes retrieved from and related to the local territory in the province of Alicante (Spain) during the first year of the pandemic (n = 35). Once typology, hoax topics and their memetic qualities were identified, we analysed their characteristics according to form in terms of Shifman (2014) and, secondly, their content and stance concordances both within and outside our sample (Spain and abroad). The results show, firstly, that hoaxes are mainly disinformation and they are related to the pandemic. Secondly, despite the notion that local hoaxes are linked to local circumstances that are difficult to extrapolate, our conclusions demonstrate their extraordinary memetic and “glocal” capacity: they rapidly adapt other hoaxes from other places to local areas, very often supplanting reliable sources, and thereby demonstrating consistency and opportunism.

scholarly journals Recommendation Systems in the Big Data Era

2020 ◽  
Vol 8 (12s3) ◽  
pp. 80-85
Keyword(s):  
Social Media ◽  
Big Data ◽  
Recommendation System ◽  
Recommendation Systems ◽  
Rapid Progression ◽  
Specific Product ◽  
Hybrid Approaches ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Rapid progression in technology and increasing use of social media platforms like Facebook, Instagram and Twitter has altered the way of articulating people’s judgment, observation and sentiments about specific product, services, and more. This leads to the production and accumulation of massive amount of data. Recommendation systems are getting impetus when it comes to find insights from this data to make decisions that can be represented in various statistical and graphical forms. They have proven useful in predicting or recommending products ranging from food, movies, restaurants etc. This paper presents an overview about recommendation systems and a review of generation of recommendation methods based on categories like contentbased, collaborative, and hybrid approaches. The paper will enlist the limitations which the present recommendation system faces and the possible improvements required in their capabilities to fit into a wider range of application areas.

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