scholarly journals It`s all in the game of love: exploring the use of gamification in online dating platforms

2021 ◽  
Author(s):  
Cayley Alexa Montmarquette

This major research paper investigates the relationship between gamification and online dating sites. Past research has described gamification as the incorporation of game-like properties in non-game settings. Gamification has been applied to a multitude of domains, including the online dating sector. However, research exploring this relationship is absent from the literature. Researchers have found that online romantic relationships develop and progress differently, depending on the platform on which they originated. Therefore, gamification may affect the courtship process and relationship success of online daters around the globe. This paper explores three main research questions: (1) What are the features of gamification? (2) Which online dating sites are the most and least gamified? (3) Is gamification having an effect on the number of people who use online dating sites? To answer these questions, 10 popular online dating sites were explored: Ashley Madison, Christian Mingle, eHarmony, JDate, Lavalife, Match.com, OkCupid, Plenty of Fish, Tinder, and Zoosk. Using a series of data collection tables and continuums, each of the 10 online dating sites were qualitatively analyzed based on their launch date, user utility figure, and inclusion of game-like properties. This study found that across all 10 of the online dating sites, platform organization, platform dynamics, user engagement, and reward quantification were recurrent themes that appeared to be gamified to varying degrees. Additionally, it was discovered that gamification was integrated in more recently developed platforms to a greater extent. Furthermore, it was found that the more gamified dating sites retained a larger number of active users. This study proposes that a trend toward gamification is emerging. However, this major research paper is merely a pilot study, and additional, in-depth research is crucial to our understanding of gamification as it relates to online dating. Keywords: gamification, online dating, online dating site, platform, play, user

2021 ◽  
Author(s):  
Cayley Alexa Montmarquette

This major research paper investigates the relationship between gamification and online dating sites. Past research has described gamification as the incorporation of game-like properties in non-game settings. Gamification has been applied to a multitude of domains, including the online dating sector. However, research exploring this relationship is absent from the literature. Researchers have found that online romantic relationships develop and progress differently, depending on the platform on which they originated. Therefore, gamification may affect the courtship process and relationship success of online daters around the globe. This paper explores three main research questions: (1) What are the features of gamification? (2) Which online dating sites are the most and least gamified? (3) Is gamification having an effect on the number of people who use online dating sites? To answer these questions, 10 popular online dating sites were explored: Ashley Madison, Christian Mingle, eHarmony, JDate, Lavalife, Match.com, OkCupid, Plenty of Fish, Tinder, and Zoosk. Using a series of data collection tables and continuums, each of the 10 online dating sites were qualitatively analyzed based on their launch date, user utility figure, and inclusion of game-like properties. This study found that across all 10 of the online dating sites, platform organization, platform dynamics, user engagement, and reward quantification were recurrent themes that appeared to be gamified to varying degrees. Additionally, it was discovered that gamification was integrated in more recently developed platforms to a greater extent. Furthermore, it was found that the more gamified dating sites retained a larger number of active users. This study proposes that a trend toward gamification is emerging. However, this major research paper is merely a pilot study, and additional, in-depth research is crucial to our understanding of gamification as it relates to online dating. Keywords: gamification, online dating, online dating site, platform, play, user


2019 ◽  
Vol 18 (1) ◽  
pp. 1-6
Author(s):  
Mélanie Gauché ◽  
Lucie Brard

We explored people’s views regarding the kind of relationship that can be expected and created using such websites. In the current study, we used the same scenario technique. Vignettes depicting the kind of relationship an individual expected to find through the use of an online dating service were created by orthogonal combination of five factors: (a) passion; that is, the level of personal, affective involvement in the relationship, (b) intimacy; that is, the type of relationship desired (friendship vs. intimate/sexual), (c) commitment; that is, the expected duration of the relationship (short term vs. long term), (d) the user’s gender, and (e) the user’s age. Three contrasted positions were found. A minority of participants considered that creating a relationship using dating services was never very easy. A plurality of participants considered that creating either long-term romantic relationships or short-term, more “utilitarian” relationships was considerably easier than creating either short-term romantic relationships or long-term, more “utilitarian” relationships. Another plurality of participants considered that creating any relationship was quite possible. These participants disconnected the commonly admitted association between the duration of a relationship and level of emotional involvement. In other words, they considered that creating a passionate but short-lived relationship was not more difficult than creating any other kind of relationships.


2021 ◽  
Author(s):  
Travis Boyco

The following Major Research Paper (MRP) focuses on the discussion of opioids in Canada, online news outlets, and social media. More specifically, this research focuses on the Canadian Broadcasting Corporation (CBC), and how the organization frames the opioid crisis on Twitter through @CBCNews. This research excludes other CBC Twitter accounts (i.e., @CBC, @CBCAlerts, @CBCOttawa, @CBCToronto, @CBCManitoba, @CBCPolitics, @CBCCanada), as @CBCNews is the most active with 2.62 million followers. The following discussion considers the opioid discussion from a crisis communication lens. This research asserts that there is an apparent opioid crisis, given the situation’s complexity, and the number of opioid-related deaths. This research questions how social media (specifically Twitter) act as a tool for information dissemination during a health-related crisis, and how external factors (i.e., public opinion, bias, and current affairs) shape news content online. Without understanding the narrative (i.e., how a story is intentionally told) and strategies behind social media posts, news outlets like the CBC can promote hidden agendas and ideals (without a large amount of public knowledge or opposition). The CBC has goals, commitments, and preconceived notions like any other private organization. This reality is incredibly problematic during a public health crisis, as human lives depend on appropriate and trustworthy information. Instead of discussing an issue without bias or pre-conception, news outlets may provide subjective, false or vague information, which could lead to negative repercussions (Kim & Hyojung, 2017). Due to private motivations, the intent to control the opioid conversation (through politically-driven content, stigma-driven content or to even place blame, for example) or the promotion of ideas beneficial to pharmaceutical companies, for example, do news sources frame Twitter posts with a specific narrative in mind? Instead of analyzing social media as an enabler or an initiator of framing crisis online, this research focuses on how news outlets frame crises through social media as one of many possible media channels. Examining how social media as a platform acts as an echo chamber (therefore enabling an intended narrative) is an interesting concept. However, this type of analysis is beyond the scope of this research. As a result, the following Major Research Paper explores the following primary research questions: 1. How does the CBC frame the issue of opioid usage in Canada? In addition, why are their Twitter posts framed a certain way? 2. What is the nature of the dialogue occurring in response to the CBC’s Twitter coverage? What strategies are most conducive to audience response? 3. How are fluctuations and outliers in news coverage accounted for by the CBC? Do socially and/or politically driven events impact the timing of posts? Keywords: social media, crisis, communication, opioid crisis, strategy, political, narrative, framing, Canada, fentanyl, naloxone.


2021 ◽  
Author(s):  
Travis Boyco

The following Major Research Paper (MRP) focuses on the discussion of opioids in Canada, online news outlets, and social media. More specifically, this research focuses on the Canadian Broadcasting Corporation (CBC), and how the organization frames the opioid crisis on Twitter through @CBCNews. This research excludes other CBC Twitter accounts (i.e., @CBC, @CBCAlerts, @CBCOttawa, @CBCToronto, @CBCManitoba, @CBCPolitics, @CBCCanada), as @CBCNews is the most active with 2.62 million followers. The following discussion considers the opioid discussion from a crisis communication lens. This research asserts that there is an apparent opioid crisis, given the situation’s complexity, and the number of opioid-related deaths. This research questions how social media (specifically Twitter) act as a tool for information dissemination during a health-related crisis, and how external factors (i.e., public opinion, bias, and current affairs) shape news content online. Without understanding the narrative (i.e., how a story is intentionally told) and strategies behind social media posts, news outlets like the CBC can promote hidden agendas and ideals (without a large amount of public knowledge or opposition). The CBC has goals, commitments, and preconceived notions like any other private organization. This reality is incredibly problematic during a public health crisis, as human lives depend on appropriate and trustworthy information. Instead of discussing an issue without bias or pre-conception, news outlets may provide subjective, false or vague information, which could lead to negative repercussions (Kim & Hyojung, 2017). Due to private motivations, the intent to control the opioid conversation (through politically-driven content, stigma-driven content or to even place blame, for example) or the promotion of ideas beneficial to pharmaceutical companies, for example, do news sources frame Twitter posts with a specific narrative in mind? Instead of analyzing social media as an enabler or an initiator of framing crisis online, this research focuses on how news outlets frame crises through social media as one of many possible media channels. Examining how social media as a platform acts as an echo chamber (therefore enabling an intended narrative) is an interesting concept. However, this type of analysis is beyond the scope of this research. As a result, the following Major Research Paper explores the following primary research questions: 1. How does the CBC frame the issue of opioid usage in Canada? In addition, why are their Twitter posts framed a certain way? 2. What is the nature of the dialogue occurring in response to the CBC’s Twitter coverage? What strategies are most conducive to audience response? 3. How are fluctuations and outliers in news coverage accounted for by the CBC? Do socially and/or politically driven events impact the timing of posts? Keywords: social media, crisis, communication, opioid crisis, strategy, political, narrative, framing, Canada, fentanyl, naloxone.


2018 ◽  
Author(s):  
Michael Kegen

Without a true understanding of how users engage with content on social media, it can be difficult to understand its value, impact, and how to exploit it to one’s advantage. How a user engages can be divided up into many sub sections, but in its simplest notion it’s how a person interacts with the content that is presented to them. Engagement is also a sing that a person has payed attention to what is being presented to them.YouTube was created by former PayPal employees Steve Chen, Jawed Karim and Chad Hurley in 2005, and today with 1 billion monthly active users, it is the most used social networking and video sharing platform on the internet. YouTube also has a powerful effect in that it enables people to spread content effortlessly and freely to a wide and open audience. Understanding the incredible power of YouTube can be highlighted by examples such as Justin Bieber who rocketed to international stardom and fame via the platform, or how the world stopped and focused on Kony in 2012. Much of this success and popularity of the website has been explained by the fact that users are able to communicate “through textual and video responses as well as video rating systems” (Milliken, Gibson, O’Donnell & Singer 2008).This research paper serves to make important contributions to topics of viral marketing and engagement behaviours of users on YouTube. This is important when considering the popularity of YouTube and the numbers of users actively engaging in content, especially for business and individuals who use YouTube as their source of income. Research on various microblogging platforms has revealed “that microblogs can be tailored to facilitate informal communication between colleagues in organizations”, (Suh, Hong, Pirolli, & Chi, 2010) but there is little research that explores video blogging communities on YouTube. This research paper will explore how tags and the length of videos impact user engagement in the Motor Vlogging community.In section 2, a general overview of related in relevant research is presented, followed by the research question and hypothesis in section 3 which explores the relationship between social engagement on YouTube Motor Vlogger videos from Australia and how the presence of tags and the length of the videos impact on the levels of engagement. The methodology of the research is presented in section 4 with results presented and discussed in sections 5 and 6 respectively.


2020 ◽  
Vol 9 (1) ◽  
pp. 1-32
Author(s):  
Laurens de Rooij

In Europe and the US, young Muslims are using online matchmaking in growing numbers. Online dating has increasingly become a mainstream activity, in Europe and North America at least. Western Muslims have adapted the idea to suit their needs. For many, online dating offers a low-stress solution to the daunting challenge of finding a partner for marriage in countries where few share their faith and in communities where matchmaking is considered a family affair. This paper will discuss the relationship between Muslim online matchmaking for British Muslims and their Islamic identities with regards to marriage and romantic relationships.


2021 ◽  
Vol 9 (1) ◽  
pp. 56-75
Author(s):  
Abdullah Açık ◽  
Sadık Özlen Başer

This study investigates the relationship between iron ore, coal and wheat prices, three major dry bulk cargoes, and Capesize, Panamax, and Handymax freight, which are the intensively used ships in transportation three essential cargoes. These major ship types are considered agents in the market. The main research questions are whether there are a volatility spillover and risk transmission between commodity prices and freight routes and whether there is a differentiation in relations according to the type of cargo and intensive carriage rate. Causality in variance analysis is used to test these research questions, which determines the flow of information between variables and the volatility spillover. The obtained results reveal that the interaction can differ according to both ship types and commodity types, and volatility spillovers and risk transfers are from commodity prices to freight rates.


Author(s):  
Monica Whitty

This article considers the history of dating throughout the ages, and compares how previous forms of dating might compare to the way individuals initiate and develop relationships in cyberspace. Similarities between the ways individuals in the past developed relationships using the telegraph and love letters are elucidated. Some important differences between the Internet and these spaces are also presented. While early theories on computer-mediated relating presented a rather negative view of online relationships, later theorists argued that the Internet provides a unique way to get to know others as well as to self-disclose to others. While it is fairly widely accepted by researchers today that real relationships can be formed online and successfully move offline, it is argued that the ways individuals go about developing these relationships varies according to which space the relationship is initiated in in cyber space. Comparisons are made between the ways individuals develop romantic relationships via newsgroups with the ways they are developed via an online dating site. Finally, suggestions for how online dating might look in the future are considered.


2021 ◽  
Author(s):  
Joshua Williams

This creative Major Research Project (MRP) uses a practice-led research method approach to investigate a correlation between the queer body and the grotesque. The research questions attempt to explore the way queer bodies are used to transgress and subvert both heteronormative and homonormative ideologies and masculinities using grotesque humour. This project also examines the relationship between fashion and the body to resist normative values and ideals. Artistic practices combine to create a volume of work consisting of collage, underwear garments, and photographs. These creative outputs are then analyzed and discussed with a focus on Mikhail Bakhtin’s theories of the grotesque and carnivalesque, Gilles Deleuze’s theory of the Body without Organs, and queer theory.


2021 ◽  
Vol 1 ◽  
pp. 77-98
Author(s):  
James Field ◽  
Galicia Blackman ◽  
Kaitlyn Francois

This article is the outcome of a co-inquiry with students where shared interests about student learning, students as partners, and a hermeneutic lens shaped the main research questions: What are graduate students’ experiences of the supervisory relationship and what happens inside the relationship in terms of learning and student success? We conducted 16 in-depth interviews with graduate students across various departments and programs. From these interviews we theorized that it may be more appropriate to speak of graduate supervision as a practice which produces internal and external goods. We found that it may be more appropriate to speak of the pedagogy as mentoring. We believe our research findings extend understanding of the supervisory relationship, contribute to the concept of teaching, and expand the idea of partnership with students in higher education wherever faculty and students find themselves in supervisory relationships. This is relevant to SoTL because it allowed us to think of the nuances in the word teaching and how supervisory relationships in higher education may need to expand the way we talk about teaching and learning in higher education.


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