scholarly journals In the slumber of the interactive: digital interactive technology and the myth of empowerment in consumer culture

Author(s):  
Emma Jo Aiken

"Paying special attention to the development of Interactive Television (lTV), in part one I will examine DIT development in order to construct a framework for understanding how technology, as both object and agent, is implicated in the persistence of consumer culture. In part two, I will broaden my perspective so I can address the notion of interactivity in general. By taking a deeper look at the notion of interactivity, I will examine the ways that DIT impacts upon the agency of its users. Through my object/agent framework I will challenge the taken-for-granted assumptions about technology that emerge through the discourses of consumer culture, and analyse the impact of DIT on human agency. I will argue that in many ways, the experience of technology within consumer culture is that of a dream where one believes they are awake. In other words, our experiences are those of a culture trapped in the slumber of the interactive"--From Introduction page 3.

2021 ◽  
Author(s):  
Emma Jo Aiken

"Paying special attention to the development of Interactive Television (lTV), in part one I will examine DIT development in order to construct a framework for understanding how technology, as both object and agent, is implicated in the persistence of consumer culture. In part two, I will broaden my perspective so I can address the notion of interactivity in general. By taking a deeper look at the notion of interactivity, I will examine the ways that DIT impacts upon the agency of its users. Through my object/agent framework I will challenge the taken-for-granted assumptions about technology that emerge through the discourses of consumer culture, and analyse the impact of DIT on human agency. I will argue that in many ways, the experience of technology within consumer culture is that of a dream where one believes they are awake. In other words, our experiences are those of a culture trapped in the slumber of the interactive"--From Introduction page 3.


Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.


2021 ◽  
pp. 146954052110139
Author(s):  
Robert V Kozinets ◽  
Henry Jenkins

This is a scripted adaptation of a conversational podcast interview between Henry Jenkins and Robert Kozinets about contemporary consumer activism and its relationship to media studies. After the interview, the conversants agreed to develop the transcript of the conversation in order to be more relevant to a scholarly audience who are interested in how Jenkins’ ideas apply to the understanding and investigation of consumer culture today. The conversation frames and synthesizes a range of thinking around activism, fan studies, brand management, and consumer culture theory. Couched in the American context but containing themes that may also relate to global culture in the current moment, it covers the theoretical as well as the pragmatic concerns of many of the stakeholders in the world of contemporary consumer activism, from the activists themselves to the brand managers who respond to their actions to the creators who write the stories that inspire them both. Topics include the relevance of participatory culture today, anti-racism and the role of media, consumer conflicts with brands and the corporations who police them, the importance of civic imagination to civic engagement, differences between brand managers and story creators, consumer activism in the workplace, activist and participatory approaches to civic research, the nature of contemporary consumer activist movements, the impact of intersectionality, and the prefigurative possibilities for change today.


2012 ◽  
Vol 75 (4) ◽  
pp. 304-310
Author(s):  
Jan Dochhorn

Troels Engberg-Pedersen’s Cosmology and Self in the Apostel Paul presents a philosophical exegesis of Paul which reconstructs a materialistic concept of Pneuma as a bodily entity and stresses the nonmetaphorical and concrete bodily meaning of theological, especially pneumatological concepts in the letters of Paul. TEPs theory about the material Pneuma and its Stoic backgrounds is criticised in this review whereas the impact of his focus on the non-metaphorical meaning of Pauline concepts (e.g. church as Christ’s body) should not be underestimated. There is also a general theological potential in his claim that divine and human agency in Paul do not contradict one another.


Author(s):  
Nathan Caruana ◽  
Dean Spirou ◽  
Jon Brock

In recent years, with the emergence of relatively inexpensive and accessible virtual reality technologies, it is now possible to deliver compelling and realistic simulations of human-to-human interaction. Neuroimaging studies have shown that, when participants believe they are interacting via a virtual interface with another human agent, they show different patterns of brain activity compared to when they know that their virtual partner is computer-controlled. The suggestion is that users adopt an “intentional stance” by attributing mental states to their virtual partner. However, it remains unclear how beliefs in the agency of a virtual partner influence participants’ behaviour and subjective experience of the interaction. We investigated this issue in the context of a cooperative “joint attention” game in which participants interacted via an eye tracker with a virtual onscreen partner, directing each other’s eye gaze to different screen locations. Half of the participants were correctly informed that their partner was controlled by a computer algorithm (“Computer” condition). The other half were misled into believing that the virtual character was controlled by a second participant in another room (“Human” condition). Those in the “Human” condition were slower to make eye contact with their partner and more likely to try and guide their partner before they had established mutual eye contact than participants in the “Computer” condition. They also responded more rapidly when their partner was guiding them, although the same effect was also found for a control condition in which they responded to an arrow cue. Results confirm the influence of human agency beliefs on behaviour in this virtual social interaction context. They further suggest that researchers and developers attempting to simulate social interactions should consider the impact of agency beliefs on user experience in other social contexts, and their effect on the achievement of the application’s goals.


2006 ◽  
Vol 39 (1) ◽  
pp. 176-178
Author(s):  
Beth A. Griech-Polelle

The Wayward Flock: Catholic Youth in Postwar West Germany offers readers an elegantly written analysis of German Catholic subculture, or “milieu.” Ruff examines how it once successfully operated in the mid-nineteenth century and then explores why the same strategies failed to win the continued support of young Catholics in the postwar era of the Federal Republic. Ruff modifies the standard interpretation of the 1950s as a static time in German history, examines the impact of consumer culture on the Catholic subculture, and offers his own contribution to the theories of secularization.


2020 ◽  
Vol 40 (7/8) ◽  
pp. 659-675
Author(s):  
Aluisius Hery Pratono ◽  
Denni Arli

PurposeThis article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence.Design/methodology/approachThe proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context.FindingsThe empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship.Originality/valueThis study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.


2020 ◽  
Vol 73 (1) ◽  
pp. 103-123
Author(s):  
Andrzej Czupryński

We live in a world of great opportunities, but also of boundless demands. It is generally agreed that the 21st century would be a century of culture. Globalization of culture is an important element of social globalization. This process should be understood as a formation of various relationships and dependencies between societies and their cultures. Globalization of culture entails a change in values and norms, a disturbance of social memory, and shallow culture. Presently culture has become a consumer culture, and it is created by the world of media and the Internet. The article is an important voice in a wider discussion on the impact of cultural globalism on human security. The author is convinced that cultural globalism to the greatest extent affects human personality and social hazards. An important part of it is the description of personal security, in which human subjectivity, freedom and responsibility of cultural threats play a significant role.


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