scholarly journals President’s Choice “Crave More” or ask less? The construction of “ethics” in food advertising

2021 ◽  
Author(s):  
Isidora Guzina
Keyword(s):  
Content Analysis ◽  
Production Process ◽  
Qualitative Content Analysis ◽  
Research Paper ◽  
Food Ethics ◽  
Food Advertising ◽  
Main Character ◽  
Natural Form ◽  
Food Traceability

This research paper explores six video advertisements from the President’s Choice “Crave More” campaign through the lens of food ethics and storytelling in advertising. A qualitative content analysis was used to code each of the videos for frequencies of ethical food tropes, and a storytelling framework was then applied to analyze how these tropes work together to position President’s Choice as an ethical brand. The findings suggest that President’s Choice uses tropes of food traceability, the place and production process of food, and images of food in its natural form and as an ingredient to convey messages of ethics to the food buying public. The advertisements use narration to allow for food to shine as the main character in the video, while human characters such as President’s Choice employees and farmers are considered supplementary to food. Ultimately, this paper posits that President’s Choice uses ethical food tropes to deconstruct the production process of food for the consumer in order to create an image that depicts the brand as “ethical”.

scholarly journals President’s Choice “Crave More” or ask less? The construction of “ethics” in food advertising

2021 ◽  
Author(s):  
Isidora Guzina
Keyword(s):  
Content Analysis ◽  
Production Process ◽  
Qualitative Content Analysis ◽  
Research Paper ◽  
Food Ethics ◽  
Food Advertising ◽  
Main Character ◽  
Natural Form ◽  
Food Traceability

This research paper explores six video advertisements from the President’s Choice “Crave More” campaign through the lens of food ethics and storytelling in advertising. A qualitative content analysis was used to code each of the videos for frequencies of ethical food tropes, and a storytelling framework was then applied to analyze how these tropes work together to position President’s Choice as an ethical brand. The findings suggest that President’s Choice uses tropes of food traceability, the place and production process of food, and images of food in its natural form and as an ingredient to convey messages of ethics to the food buying public. The advertisements use narration to allow for food to shine as the main character in the video, while human characters such as President’s Choice employees and farmers are considered supplementary to food. Ultimately, this paper posits that President’s Choice uses ethical food tropes to deconstruct the production process of food for the consumer in order to create an image that depicts the brand as “ethical”.

scholarly journals Control, Conflict, Surveillance: Similarities of Themes in Dystopian Fiction and Reality Television

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Aidan Wylie
Keyword(s):  
Content Analysis ◽  
Reality Television ◽  
Selection Process ◽  
Qualitative Content Analysis ◽  
Research Paper ◽  
Dystopian Fiction ◽  
The Media

Despite substantial research into reality television and dystopian fiction, there are no studies that combine an examination of both, even though the two forms of media share a number of major themes. This research paper looks at the correlation between the shared themes of dystopian fiction and reality television. A quantitative selection process was used to determine the materials to be observed for this study, while a qualitative content analysis was used to gather data on both of the media that were being observed. The study found that each of the themes were used differently in the media, with dystopian fiction focusing on the use of control and surveillance while reality television mainly relied on conflict to entertain viewers. The data suggests that the producers of reality television play similar roles in shaping their dramas as the leaders of totalitarian governments do in the plots of dystopian fiction.

scholarly journals Web Communication: A Content Analysis of Green Hosting Companies

2021 ◽  
Vol 13 (2) ◽  
pp. 495
Author(s):  
Minos-Athanasios Karyotakis ◽  
Nikos Antonopoulos
Keyword(s):  
Social Media ◽  
Sustainable Development ◽  
Content Analysis ◽  
Environmental Impact ◽  
Positive Impact ◽  
Qualitative Content Analysis ◽  
Research Paper ◽  
Environmental Communication ◽  
Cultural Tradition ◽  
Web Communication

While many studies in the field of environmental communication have focused on exploring the environmental impact of social media, this research paper takes a different turn. It investigates, through a qualitative content analysis, 391 websites that support and provide green hosting services. This study is considered the first in the field that aims to examine in-depth how these green websites tend to communicate their green services. Therefore, its contribution is to enhance the relevant bibliography and present more insights regarding green websites and sustainability. The results showed that most of the websites were trying to highlight the positive impact their services will have on the environment. In addition, many websites tried to educate their consumers concerning sustainable development and make them part of a broader green cultural tradition. Nevertheless, on many websites, green hosting seemed a supplementary factor for choosing the company’s services.

Production perspectives on audience participation in television: On, beyond and behind the screen

2018 ◽  
Vol 25 (5-6) ◽  
pp. 1140-1154 ◽  
Author(s):  
Marleen te Walvaart ◽  
Alexander Dhoest ◽  
Hilde Van den Bulck
Keyword(s):  
Content Analysis ◽  
Political Participation ◽  
Production Process ◽  
Qualitative Content Analysis ◽  
Media Content ◽  
Audience Participation ◽  
Television Programs ◽  
Depth Interviews ◽  
Do So ◽  
The Way

This article adds an empirical production perspective to the widely discussed concept of audience participation. It studies how audiences are integrated in the production of television and what motivations producers have to do so. Increased opportunities for audiences to produce or contribute to media content may change the way television is produced, as audience perspectives can be more easily integrated. Theoretically, the notions of corporate and political participation are discussed as a basis for a qualitative content analysis, focusing on a range of nonfictional television programs in Flanders, combined with in-depth interviews with editors-in-chief to study their motivations, looking at audience participation on screen, beyond the screen and behind the screen. Results show that producers mostly integrate the audience in the production process within a corporate understanding of participation, although some producers have integrated political forms of participation as well. However, rather than focusing on participation, a central motivation for producers is to engage the audience.

scholarly journals ANALISIS KLASIFIKASI EMOSI CINTA TOKOH LAYLĀ DALAM NOVEL AL-ARWĀHU AL-MUTAMARRIDAH KARYA KHALIL GIBRAN

2020 ◽  
Vol 2 (2) ◽  
pp. 1-14
Author(s):  
Riztikha Khairani ◽  
Iin Suryaningsih
Keyword(s):  
Content Analysis ◽  
Research Method ◽  
Qualitative Content Analysis ◽  
Sensory Stimulation ◽  
The Novel ◽  
Main Character ◽  
Self Assessment ◽  
Basic Emotions ◽  
Analysis Techniques

The purpose of this study is to determine the character of the soul in the novel Al-arwa<hu Al-Mutamarridah by using the theory of David Krech. The research method used is descriptive qualitative content analysis techniques. The results of this study describe that there are three findings of the classification of the emotion of love that occurred in Laylā in the novel Al-arwāhu Al-Mutamarridah by Khalil Gibran with the theme Maḍja‘u Al-ūarūsi. David Krech's theory is related to the literary psychology of emotions which is divided into four parts, namely basic emotions, emotions related to sensory stimulation, emotions related to self-assessment, and emotions related to others. This theory is appropriate to dissect the emotional classification of the main character Laylā in the novel Al-arwāhu Al-Mutamarridah by Khalil Gibran with the theme Maḍja‘u Al-ūarūsi. This shows that the classification of emotions has been detailed by Krech as evidenced by novel quotations so this research confirms the existence of Krech's thoughts about emotions.

scholarly journals The Identity of the Main Character in Nathaniel Hawthorne's Dr. Heidegger's Experiment

2018 ◽  
Vol 9 (2) ◽  
pp. 129-147
Author(s):  
Kay Tepait Juanillo
Keyword(s):  
Content Analysis ◽  
Discourse Analysis ◽  
Personal Identity ◽  
Short Story ◽  
Qualitative Content Analysis ◽  
Main Character ◽  
Text Data

This study analyzes the language used in the construction of the personal identity of Dr. Heidegger through the labels attached to him, both given by self and by others, and his stancetaking. The researcher applies Discourse Analysis to analyze the main character’s utterances. In addition, the researcher also uses Indexicality Principle by Bucholtz and Hall (2005) as a mechanism to analyze identity. Qualitative content analysis is used to analyze thoroughly and interpret text data to draw inference towards the utterances on the short story.  The result of the study show that Dr. Heidegger is labeled mostly with negative words by others, however, he responded to combat these labels by using re-appropriation or by revaluing the existing labels. Moreover, the stances taken by Dr. Heidegger are found to position himself among others. Together with the labels given by self and others, and his interlocutor(s) in his talk-in-interactions the findings reveal that the he is a strange old man, who is very curious and knowledgeable. Lastly, the conclusion can also be drawn that language and discourse are central to the construction of identities that are not always determined by a person himself, but also bound up with how others perceive him. 

A Qualitative Content Analysis of Gender Transitions in the Workplace

2012 ◽  
Author(s):  
Melanie E. Brewster ◽  
Esther N. Tebbe ◽  
Brandon L. Velez
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis

Hubungan Intertekstual Novel Candra Kirana dan “Tjerita Panji Angreni”: Perspektif Riffaterre

ATAVISME ◽  
2020 ◽  
Vol 23 (1) ◽  
pp. 104-116
Author(s):  
Muhammad Rosyid H.W.
Keyword(s):  
Content Analysis ◽  
Gender Equality ◽  
The Novel ◽  
Main Character ◽  
The People

Penelitian ini bertujuan membahas hubungan intertekstual novel Candra Kirana karya Ajip Rosidi dengan "Tjerita Panji Angreni". Unsur apa saja dan bagaimana novel Candra Kirana memiliki hubungan intertekstual dengan "Tjerita Panji Angreni' sebagai teks hipogramnya adalah pertanyaan penelitian ini. Dalam menelaah hubungan intertekstual ini, penulis menggunakan teori intertekstual Michael Riffaterre yang menitikberatkan pada analisis isi dengan metode pembacaan heuristik dan hermeneutik. Temuan penelitian ini adalah bahwa novel Candra Kirana menunjukkan hubungan intertekstual dengan Tjerita Panji Angreni melalui unsur tema, citra tokoh, dan alur cerita. Meskipun demikian, novel Candra Kirana juga mentransformasikan makna-makna progresif yang berbeda dengan "Tjerita Panji Angreni", seperti makna nasionalisme yang berupa cinta akan kerajaan, makna kesetaraan gender yang berupa kesetiaan laki-laki, keberanian, kekuatan, perjuangan dan ketidakpasrahan perempuan, makna kerakyatan dengan pelibatan tokoh utama dari kalangan rakyat dan makna religiusitas yang berbentuk dasar niat Panji dalam mencari pasangan hidup.[Intertextuality on Novel Candra Kirana and "Tjerita Panji Angreni": Riffaterres Perspective] This research aims to discuss the intertextuality of Candra Kirana novel by Ajip Rosidi with "Tjerita Panji Angreni". What elements and to what extend Candra Kirana novel has an intertextual relationship with Tjerita Panji Angreni as the hipogram text were the questions of this research. In examining this intertextual relationship, the writer used Michael Riffaterre's intertextual theory which focused on content analysis with heuristic and hermeneutic readings. The findings of this study were that the novel Candra Kirana showed intertextuality with the "Tjerita Panji Angreni" through elements of themes, character images, and story lines. Even so, Candra Kirana's novel also transformed progressive meanings that differ from the Tjerita Panji Angreni such as the meaning of nationalism in the form of love for the kingdom, the meaning of gender equality in the form of male loyalty, courage, strength, struggle and women's insecurity, the meaning of populist with engagement the main character of the people and the meaning of religiosity in the form of Panji's intention in finding a life partner.Keywords: intertextuality; novel; "Tjerita Panji Angreni"

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