Impulse Buying’s Antecedents and Consequences in the Context of Vietnam, an Asian Transitional Economy

2016 ◽  
pp. 74-91
Author(s):  
Thanh Nguyen Tat ◽  
Mai Nguyen Thi Tuyet ◽  
Khang Nguyen Trong
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Transitional Economy ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Policy Makers ◽  
Research Findings ◽  
Antecedents And Consequences ◽  
Shopping Enjoyment

In this study, we develop and test a full model examining several antecedents and consequences of impulse buying behavior for urban consumers in Vietnam, an Asian transitional economy. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The results of structural equation modeling show support for most of our hypotheses. The findings indicate that shopping enjoyment tendency and modern self are significant predictors of impulse buying, while traditional self is not found to have an impact on this buying behavior. Impulse buying is found to be positively related to customer satisfaction, and subsequently, to customer loyalty. The research findings are discussed and implications for managers and policy makers are provided.

scholarly journals Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities

2018 ◽  
Vol 7 (1) ◽  
pp. 92-107 ◽  
Author(s):  
Mudassir Husnain ◽  
Bushra Rehman ◽  
Fauzia Syed ◽  
Muhammad Waheed Akhtar
Keyword(s):  
Generation Y ◽  
Structural Equation ◽  
Positive Impact ◽  
Family Influence ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Personal Factors ◽  
Buying Behavior ◽  
Small Cities ◽  
Time Availability

For decades, impulse buying is considered to be one of the significant factors to increase sales volume in the retail sector. Past studies have investigated the impulsive buying behavior of generation Y consumers in retail settings of somewhat medium- and large-sized cities. Therefore, how certain situational or in-store factors can propagate impulse buying in the retail settings of small cities has been widely ignored. This article explores the influence of situational variables categorized as personal factors (time availability, family influence, money availability) and in-store factors (store environment, sales promotions, and friendly store employees) on generation Y impulse buying behavior in the Pakistani context in general and the country’s small cities in particular. A self-administered survey was used to elicit information from 422 purposively selected respondents (living in various cities of Punjab, Pakistan). Data have been analyzed by using Statistical Package For Social Science (SPSS) and Analysis of Moment Structure (AMOS) for structural equation modeling (SEM). Results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of generation Y consumers in Pakistan, also in-store factors except money availability has significant impact on impulse buying behavior. Recommendations for retail management have been given at the end of the article.

scholarly journals Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

2020 ◽  
Vol 16 (4) ◽  
pp. 24-36
Author(s):  
Melis Kaytaz Yiğit
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Study Results ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Moderator Role ◽  
The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

scholarly journals From e-Commerce Overall Quality to e-Loyalty: A Purchase-centred Framework

2020 ◽  
Vol 5 (1) ◽  
pp. 86
Author(s):  
Fakri Fandy Nur Azizi ◽  
Ismiarta Aknuranda ◽  
Herman Tolle
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Research Findings ◽  
Customer's Loyalty ◽  
The Relationship ◽  
Percent Response Rate

The e-commerce market becomes one of the markets with the most promising growth. A number of studies on e-commerce have been investigated, but only a little attention is paid to the factors that may create e-commerce customer loyalty, even though customer loyalty is one of the primary keys to improve the performance of e-commerce businesses. This research offers a conceptual model focused on purchases to investigate the factors that affect customer's loyalty and when it is formed. Specifically, this paper intends to examine the relationship between the e-commerce overall quality on the perceived usefulness, perceived value, satisfaction and trust. This paper also verifies the relationship between perceived usefulness, perceived value, satisfaction and trust in the e-loyalty. The method of online survey is used for the data collection. From 1457 of the distributed questionnaires, 960 were completed and returned, resulted 65.8 percent response rate. The data is then analyzed using the Structural Equation Modeling (SEM) method. The research findings contribute to filling the knowledge gap regarding the defining factors of customer loyalty which may help the e-commerce provider in developing e-loyalty to increase e-commerce profitability.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP KEPERCAYAAN NASABAH DAN LOYALITAS NASABAH PENABUNG AKTIF PT BANK BUKOPIN CABANG BANJARMASIN

2021 ◽  
Vol 10 (2) ◽  
pp. 1
Author(s):  
Akhmad Darma Putera ◽  
Juhriyansyah Dalle ◽  
Muhammad Riduansyah Syafari
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Target Population ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Quality Service ◽  
Direct Effects ◽  
Research Findings ◽  
Customer Trust

The aim of this research is to analysis the effects of quality services and customer satisfaction on customer loyalty with mediating customer trust of the activesavers. This research is an explanatory-causality which tests and analysis 5 direct effects and 2 mediation effect. Target population of this research is the activesavers/customer PT Bank Bukopin Banjarmasin Branch. The quantitative data is processed using Structural Equation Modeling (SEM), aided by SmartPLS Software.The research findings demonstrate that (1) service quality have positive signifikan effect on customer trust (H1) and on customer loyalty (H2); (2) customer satisfaction positif insignificance effect on customer trust, but positive significance effect on customer loyalty; (3) customer trust have positive significance effect on customer loyalty (H5); (4) customer trust have positive significance partially-mediation the effect of quality service on customer loyalty (H6); and (5) customer trust no mediation the effect of customer satisfaction on customer loyalty. The power relevant predictive this loyalty model at minimum moderate/medium.Keywords: Quality Service, Customer Satisfaction, Customer Trust, and Customer Loyalty.

scholarly journals Customer agility and firm performance in the tourism industry

Tourism ◽  
2020 ◽  
Vol 68 (1) ◽  
pp. 68-82
Author(s):  
Vu Minh Ngo ◽  
Hieu Minh Vu
Keyword(s):  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Tourism Industry ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Organizational Agility ◽  
Research Findings ◽  
Antecedents And Consequences ◽  
Medium Enterprises

The growing importance of agility in any business process is universally accepted and extensively investigated in different disciplines. However, lacking empirical pieces of evidence for the suggested theoretical framework of agility hinders its application in the practices. Thus, this study attempts to address this issue by empirically testing a framework of customer agility’s antecedents and consequences using the tourism industry context. The framework is tested on data collected from 231 Small and Medium Enterprises (SMEs) in the tourism industry in Vietnam and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings suggest that not all attributes of customer agility exert positive impacts on the firm’s performance and human factors are posited as the most important antecedents for organizational agility. A number of practical implications are also suggested from the research findings

scholarly journals Partial Least Squares Structural Equation Modeling in Online Shopping: the Moderator Effect Between Impulsive Buying Tendency and Behavior

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Impact Factors ◽  
Equation Modeling ◽  
Sufficient Information ◽  
Herd Behavior ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Moderator Effect ◽  
Website Features

Single’s Daywas first promoted by Alibaba's shopping website on November 11, 2009. Ten years later, Taobao successfully developed this day into a global carnival shopping festival. This research focuses on undergraduate business school students through online questionnaires across the Taiwan Strait. This study is based on five impact factors, including impulse buying tendencies, herd behavior, website features, promotional techniques and impulse buying behavior. No evidence showed that gender, age and monthly disposable income affect students’ buying behavior. This study also found that herd behavior, website features and promotional techniques are moderator effects between impulse buying tendency and impulse buying behavior. We also proved that website design and the opinions of their peers affect consumers' decision aking. According to the analysis, in the current online shopping environment, operators should pay more attention to herd behavior, website features and promotional techniques. This study suggests that the industry should provide sufficient information to reduce emotional conflict, and use these important factors to attract consumers' future purchases.

scholarly journals Impact of Service Encounter Elements on Experiential Value and Customer Loyalty: An Empirical Investigation in the Coffee Shop Context

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110613
Author(s):  
Nadia Rashid ◽  
Fayaz A. Nika ◽  
George Thomas
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Service Encounter ◽  
Equation Modeling ◽  
Service Encounters ◽  
Coffee Shop ◽  
Positive Effects ◽  
Experiential Value ◽  
Antecedents And Consequences ◽  
Coffee Shops

The unprecedented dynamism in marketing has led to the transition of economy from service economy to experience economy. Modern age consumers give more emphasis to the hedonic attributes of offerings than to functional attributes. Consequently, the present study aims to provide a deeper understanding of experiential value, its antecedents, and consequences in the context of coffee shops. More specifically, this study examines the effect of service encounter elements on experiential value and the consequent effect of experiential value on customer loyalty. Using purposive sampling, data were collected from 387 customers of coffee shops using a questionnaire survey which was later analyzed using Structural Equation Modeling. The results reveal positive linkages between service encounter, experiential value, and customer loyalty. Positive cognition of service encounters have positive effects on experiential value and customer loyalty. Besides, experiential value also has a positive effect on customer loyalty. Lastly, experiential value partially mediates the relationship between service encounters and customer loyalty.

scholarly journals Antecedents and Consequences of Status Consumption Among Urban Vietnamese Consumers

2011 ◽  
Vol 2 (1) ◽  
pp. 75-98 ◽  
Author(s):  
Nguyen Thi Tuyet Mai ◽  
Siok Kuan Tambyah
Keyword(s):  
Structural Equation ◽  
Quantitative Methods ◽  
Satisfaction With Life ◽  
Positive Impact ◽  
Equation Modeling ◽  
Status Consumption ◽  
Qualitative Focus Groups ◽  
Managerial Implications ◽  
Research Findings ◽  
Antecedents And Consequences

This study examines the antecedents and consequences of status consumption in the transitional economy of Vietnam. Both qualitative (focus groups and in-depth interviews) and quantitative methods (survey) were employed in this investigation. To test the proposed model and hypotheses, a large consumer survey was conducted in the two biggest cities in Vietnam. The results of Structural Equation Modeling provided empirical evidence for the significant impact of most of the proposed antecedents of status consumption. Specifically, modern status orientation, the ‘success’ component of materialism, and both the individualistic self and collectivistic self were found to have a positive impact on status consumption. Traditional status orientation and consumer ethnocentrism were found to be negatively related to status consumption. The findings also suggested the positive consequences of status consumption on satisfaction with status consumption and satisfaction with life in general. Discussion of the research findings and managerial implications are also provided.

Factors Affecting the Use and Consequences of Management Accounting Practices in A Transitional Economy: The Case of Vietnam

2016 ◽  
pp. 54-73 ◽  
Author(s):  
Anh Doan Ngoc Phi
Keyword(s):  
Significant Influence ◽  
Quantitative Data ◽  
Structural Equation ◽  
Qualitative Data ◽  
Management Accounting ◽  
Transitional Economy ◽  
Equation Modeling ◽  
Enterprise Performance ◽  
Factors Affecting

This study seeks to help fill an important gap in the literature by investigating factors that have facilitated the use of management accounting practices (MAPs) in Vietnam - a transitional economy. Data were collected from 220 medium-to-large enterprises. Follow-up interviews were conducted with 20 accounting heads/vice heads to obtain further information and clarification. The quantitative data collected was analyzed using both descriptive and inferential statistics (including t-tests and structural equation modeling), while the qualitative data was used to shed further light on the various relationships described by the quantitative analysis. This paper reveals that both decentralization and competition have a positive, significant influence on the use of new MAPs except for the old ones. Consequently, the use of MAPs has a positive, significant influence on enterprise performance.

FEATURE,NILAI, KEPUASAN DAN LOYALITAS PELANGAN

2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Modeling ◽  
Relationship Of ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty

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