scholarly journals Da emissão à recepção: a construção do endereçamento em vídeos, produzidos por graduandos em Ciências Biológicas, destinados à estudantes do ensino básico

2022 ◽  
Vol 11 (1) ◽  
pp. e16111124577
Author(s):  
Renato Campos Vieira ◽  
Luiz Augusto Coimbra de Rezende Filho
Keyword(s):  
Stuart Hall

Atualmente o uso de vídeos em aulas de ciências é cada vez mais comum. Segundo pesquisas anteriores, o gênero documentário geralmente é o mais utilizado, pois apresenta o conteúdo de forma mais clara e de acordo com a realidade. Porém, muitas vezes os estudantes costumam achar este tipo de gênero entediante. Desta maneira, o que é necessário para que um filme funcione para um determinado público? O objetivo deste trabalho foi o de compreender a relação dos conhecimentos mobilizados durante a produção de dois vídeos, realizados por graduandos em Ciências Biológicas, destinados à estudantes do ensino básico, e elucidar se o público pretendido se colocou, de fato, na posição idealizada pelos produtores. Para o estudo da produção, foram analisados os vídeos gerados, bem como a entrevista realizada com os graduandos. Já para a etapa de recepção, foram analisados os questionários respondidos pelos espectadores, após a exibição dos vídeos. O conceito de circularidade da mensagem no processo de comunicação e o endereçamento audiovisual, propostos por Stuart Hall e Elizabeth Ellsworth, respectivamente, servem de base para entender o processo comunicativo em sala de aula. Como conclusão, os graduandos fizeram escolhas conscientes, tendo em mente o público desejado e, apesar dos espectadores, em sua maioria, terem feito uma leitura de concordância das obras exibidas, ainda assim houve pontos de resistência. Estes resultados indicam que houve uma negociação de sentidos pelos espectadores, sendo que estes, por sua vez, participaram ativamente na construção de significado dentro do processo comunicativo.

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

Challenging the Terms of Order: Representations of the Detroit Rebellions, 1967–1968

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Jordan T. Camp
Keyword(s):  
State Violence ◽  
Rapid Expansion ◽  
Capitalist Development ◽  
Civil Structures ◽  
Us History ◽  
Political Struggles ◽  
Stuart Hall ◽  
The Relationship ◽  
The City ◽  
John Clarke

While many analysts have commented on the representation of 1968 campus events and antiwar demonstrations, less attention has been paid to the global significance of the dramatic struggles in industrial Detroit during the period. The meanings of events in the city were intensely fought over. As Stuart Hall, Chas Critcher, Tony Jefferson, John Clarke, and Brian Roberts observed, the events of 1968 were “an act of collective will, the breaks and ruptures stemming from the rapid expansion in the ideology, culture and civil structures of the new capitalism . . . in the form of a ‘crisis of authority.’” In Detroit the crisis of authority was expressed in the form of popular political struggles against racism, state violence, and the contradictions of life in the industrial capitalist city. This article asks and answers the following research questions about the struggle over the meaning of this decisive turning point in US history: What was the relationship between racial ordering, uneven capitalist development, and mass antiracist and class struggles? How did Black working-class organic intellectuals resist and alter hegemonic definitions of the situation? How are the dialectics of insurgency and counterinsurgency to be best theorized during this precise historical conjuncture? 

Kegagalan Tokoh Riano dalam Mempertahankan Kestatisan Identitas Gender

2019 ◽  
Vol 1 (2) ◽  
pp. 125-138
Author(s):  
Ery Agus Kurnianto
Keyword(s):  
Love Story ◽  
Stuart Hall

Identitas gender seseorang, baik laki-laki maupun perempuan, menjadi dinamis karena faktor lingkungan yang ada di sekitarnya. Kedinamisan identitas gender menunjukkan bahwa identitas diri seseorang bukanlah sesuatu yang bersifat absolut. Hal tersebut terepresentasi dalam novel Boy-Boy Love Story karya Salsa Ivy. Makalah ini akan membahas kegagalan tokoh Riano pada novel Boy-Boy Love Story karya Salsa Ivy dalam mempertahankan kestatisan identitas gendernya. Tujuan makalah ini adalah mendeskripsikan kegagalan tokoh Riano dalam mempertahankan kestatisan identitas gendernya. Teori identitas Stuart Hall, yaitu identitas sebagai proses being dan becoming yang tidak pernah statis dan akan selalu berubah, akan digunakan sebagai titik tolak untuk mengungkapkan kegagagalan tokoh  Riano dalam mempertahankan kestatisan identitas gendernya. Hasil kajian terhadap novel ini menunjukkan bahwa kegagalan tokoh Riano dalam mempertahankan identitas gendernya karena faktor lingkungan. Kegagalan tersebut juga disebabkan tokoh Riano tidak memiliki keberanian untuk melakukan perlawanan terhadap kekuasaan yang ada di sekitarnya lingkungannya.

REPRENSENTASI MASKULINITAS DALAM CERITA RAKYAT JAMBI BUKIT PERAK

2018 ◽  
Vol 6 (1) ◽  
pp. 18-28
Author(s):  
Mia Purwanti
Keyword(s):  
Stuart Hall

Penelitian ini merupakan kajian tekstual yang bertujuan untuk menganalisis representasi maskulinitas dalam cerita rakyat Jambi, Bukit Perak. Sumber data penelitian adalah buku bacaan cerita rakyat yang diterbitkan oleh Kementerian Pendidikan dan Kebudayaan. Penelitian menggunkan metode kualitatif untuk mencari kualitas maskulinitas yang tereprensentasikan pada cerita rakyat dan masa tersebut. Teori representasi Stuart Hall menjadi landasan teori penelitian yang didukung oleh konsep tujuh area maskulinitas menurut Janet Saltzman Chafetz. Hasil penelitian menunjukan tujuh area maskulinitas tersebut, terepresentasikan didalam cerita rakyat Jambi, Bukit Perak yakni: 1). penampilan fisik: bertubuh tegap, tampan dan gagah berani; 2). fungsional: memposisikan dirinya sebagai pencari nafkah atau penyedia; 3). agresif seksual: menarik lawan jenis, agresif, bertutur kata hangat, dan perhatian; 4). emosi: dapat mengontrol emosi dan mengutarakan keinginannya dengan baik dan bijaksana; 5). intelektual: pemikiran rasional, cerdas, mampu merencanakan dan memecahkan masalah; 6). interpersonal: memimpin, tegas, peduli, bertanggung jawab dan mendominasi; 7). karakter personal lainnya: pelindung, khawatir terhadap sosok perempuan, kompetitif, dan berjiwa petualang.

Fat as a Floating Signifier

2019 ◽  
pp. 143-163
Author(s):  
Sabrina Strings
Keyword(s):  
United States ◽  
Discourse Analysis ◽  
The United States ◽  
Anglo Saxon ◽  
National Belonging ◽  
Time Period ◽  
Irish Women ◽  
Stuart Hall ◽  
Fat Phobia ◽  
Fat Stigma

Studies on the development of fat stigma in the United States often consider gender, but not race. This chapter adds to the literature on the significance of race in the propagation of fat phobia. I investigate representations of voluptuousness among “white” Anglo-Saxon and German women, as well as “black” Irish women between 1830 and 1890—a time period during which the value of a curvy physique was hotly contested—performing a discourse analysis of thirty-three articles from top newspapers and magazines. I found that the rounded forms of Anglo-Saxon and German women were generally praised as signs of health and beauty. The fat Irish, by contrast, were depicted as grotesque. Building on the work of Stuart Hall, I conclude that fat was a “floating signifier” of race and national belonging. That is, rather than being universally lauded or condemned, the value attached to fatness was related to the race of its possessor.

Obituary for Stuart Hall

2014 ◽  
Vol 46 (5) ◽  
pp. 446-448
Author(s):  
Roger Dale
Keyword(s):  
Stuart Hall

URBANISM AND CITY SPACES IN THE WORK OF STUART HALL

2009 ◽  
Vol 23 (4) ◽  
pp. 538-558 ◽  
Author(s):  
Michael Keith
Keyword(s):  
Stuart Hall

What We (Still) Need to Learn: Stuart Hall and the Struggle Against Racism

2020 ◽  
Vol 102 (102) ◽  
pp. 78-91
Author(s):  
Gilbert B. Rodman
Keyword(s):  
Critical Analysis ◽  
Current State ◽  
The Us ◽  
The World ◽  
Stuart Hall ◽  
As If

Forty years ago, in his seminal essay, 'The Whites of Their Eyes', Stuart Hall admonished the left for its – our – collective failure in figuring out how to fight back against racism effectively. Sadly, his criticism is no less valid today than it was then, and we still have a lot to learn about how to defeat racism once and for all. We've known for more than a century that this thing we call 'race' isn't a scientifically valid phenomenon – and yet it continues to function perfectly well in the world as if it is one anyway. As Hall noted in a 2011 interview, the mere act of unmasking essentialisms and deconstructing binaries doesn't stop them from 'roaring away' in the world, completely undisturbed by our analytic prowess. This essay takes stock of the current state of anti-racist struggles (at least in the US) and offers a critical analysis of how and why our current efforts to combat racism continue to be so ineffective.

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