Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

“Germany in ruins”. Framing new political movements in Germany in the Polish opinion-forming press

2019 ◽  
Vol 15 (1) ◽  
pp. 97-119
Author(s):  
Karol Franczak
Keyword(s):  
Social Life ◽  
Public Affairs ◽  
New Right ◽  
Political Movements ◽  
Framing Analysis ◽  
Critical Perspective ◽  
Social Phenomena ◽  
The Public ◽  
The Media ◽  
Contemporary Media

Abstract One of the main goals of contemporary media, along with the experts and professionals, who speak in them, has been to explain complex issues and provide the audience with clear descriptions of social reality. This is mostly achieved by the production of ideologically useful interpretative schemes that facilitate understanding of the issues present on the media agenda. An important strategy of shaping the public opinion in the way in which public affairs and the activity of social life participants is framed. Analyses of such practices have been conducted for over thirty years within various research approaches collectively referred to as framing analysis. This research provides several arguments helping one to develop a more critical perspective on the representations of social phenomena dominant in the media and discourses of symbolic elites (e.g. opinion writers, academics, experts, journalists, politicians), along with the analyses of the origin of such phenomena, moral judgements and preferred "corrective policies". One of the phenomena defined by the media in Europe as the most important one for the past several years, is the so-called "New Right". The aim of the paper is to analyse the interpretative schemes used by the journalists of four Polish opinion-forming weeklies and to describe the activity of its German manifestation – the Patriotic Europeans Against the Islamisation of the Occident (Pegida) social movement and the Alternative for Germany party (AfD).

scholarly journals MORAL VALUE IN NOVEL TASAWUF LOVE KARYA M. HILMI AS'AD

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Wulandari Ramadania
Keyword(s):  
Social Life ◽  
Moral Values ◽  
The Novel ◽  
Human Beings ◽  
Moral Value ◽  
Opposite Sex ◽  
Social Messages ◽  
Relationship Of ◽  
The Relationship ◽  
Descriptive Method

ABSTRACTThe moral value conveyed by the author to the reader through works of fiction especially novels is useful and useful to the reader. This study aims to describe the moral values associated with social messages and expose the moral values associated with the religious message contained in the novel Tasawuf Cinta by M. Hilmi As'ad. The method used in this research is analytic descriptive method. The results of this study indicate the moral values associated with social messages are: (1) social in social life; (2) relations between human beings of religion, and (3) association between the opposite sex. The moral values associated with the religious message are: (1) the relationship of man and God; (2) human nature and conscience; (3) the personal freedom that man possesses; And (4) the dignity and dignity of each individual.Keywords: moral value, novel                                                

scholarly journals The regime of social dialogue in the activity of the media: conceptual references

Moldoscopie ◽  
2021 ◽  
Author(s):  
Victor Moraru ◽  
Keyword(s):  
Public Space ◽  
Social Life ◽  
The Public ◽  
Social Dialogue ◽  
The Social ◽  
The Media

The article focuses on the issues of promoting social dialogue in society through the media. The main characteristics and particularities of the social dialogue in the context of the democratization processes of the society are revealed, the conditions and the effects of the debate in the media of the essential problems of the social life are discussed. The premises for launching the social dialogue and the issues of managing discussions in the public space are examined. The role and potential of the media in stimulating and managing social dialogue is highlighted.

Politics and new media in ex/communist states – the example of Montenegro

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Radenko Scekic ◽  
Slobodan Lakic ◽  
Ana Pejanovic
Keyword(s):  
New Media ◽  
Social Life ◽  
Transition Period ◽  
Transition Process ◽  
Political Organizations ◽  
Content Type ◽  
Political Blogs ◽  
The Public ◽  
The Media ◽  
Transition Change

Purpose This study aims to explore the use of evolutionary and institutionalization models to understand the technical progression of sustainability in political organizations and their contribution to sustainable effectiveness. It describes the evolution of mass media, political marketing, in the organization’s strategy and design and the methods it is using to institutionalize this political and transition change. Design/methodology/approach The study describes models of sustainability evolution and political and technical change, in political and social life in transition state Montenegro. Findings Online and internet presentations of political programs, political blogs, sites that promote the national history and culture of the desired perception – the achievements have already risen in Montenegro in the first decade of the new millennium and beyond. Internet presentation of political subjects are reduced mainly to a brief presentation of history and of political parties, and mostly during the current election campaign, serving to inform the public about the program and promotion announcements. Originality/value The findings of this study will help senior executives with responsibility for transition states. The aim of this paper is to show the transformation of the media during the transition period from one political system to another. With the use of descriptive methodological postulates and numerous case studies. With a wealth of facts and examples, which contributes to the originality and value of the article. The significance and originality of this research and article is reflected in a comprehensive and multidisciplinary approach to the transition process and quantitative and qualitative development of the media.

Social characteristic of religious rituals

1997 ◽  
pp. 8-12
Author(s):  
Valentyna Bodak
Keyword(s):  
Social Relations ◽  
Social System ◽  
Social Life ◽  
Social Role ◽  
Religious Communities ◽  
Social Characteristic ◽  
Religious Rituals

Society is a person in its social relations. If the term "society" is used to determine reality as a system of interconnections and relationships between people, then its social system appears as an entity in which human societies are diverse in character and social role. Social life is expressed in the grouping of members of society on the basis of certain objectively predetermined types of relations between them. The integrity and unity of religious communities, their qualitative specificity determines the content of the doctrine and cult, on which they grow.

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

How to Tell the Truth without Outraging the Press?

MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 37
Author(s):  
Li Xiguang
Keyword(s):  
News Media ◽  
Public Affairs ◽  
Chinese Government ◽  
Government Officials ◽  
The Public ◽  
News Stories ◽  
The Press ◽  
The Media ◽  
The Government ◽  
Chinese News Media

The commercialization of meclia in China has cultivated a new journalism business model characterized with scandalization, sensationalization, exaggeration, oversimplification, highly opinionated news stories, one-sidedly reporting, fabrication and hate reporting, which have clone more harm than good to the public affairs. Today the Chinese journalists are more prey to the manipu/ation of the emotions of the audiences than being a faithful messenger for the public. Une/er such a media environment, in case of news events, particularly, during crisis, it is not the media being scared by the government. but the media itself is scaring the government into silence. The Chinese news media have grown so negative and so cynica/ that it has produced growing popular clistrust of the government and the government officials. Entering a freer but fearful commercially mediated society, the Chinese government is totally tmprepared in engaging the Chinese press effectively and has lost its ability for setting public agenda and shaping public opinions. 

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

An Expert Ranked List of Pro-nature Conservation Behaviours for Public Use

2019 ◽  
Author(s):  
Lea Barbett ◽  
Edward Stupple ◽  
Michael Sweet ◽  
Miles Richardson
Keyword(s):  
Nature Conservation ◽  
General Population ◽  
Mass Extinction ◽  
Negative Impact ◽  
Ecological Impact ◽  
Human Action ◽  
Short Paper ◽  
The Public ◽  
The Uk ◽  
Ranked List

The planet is facing an anthropogenic mass extinction of wildlife, which will have a grave impact on the environment and humans. Widespread human action is needed to minimize the negative impact of humans on biodiversity and support the restoration of wildlife. In order to find effective ways to promote pro-nature conservation behaviours to the general population, there is a need to provide a list of behaviours which will have worthwhile ecological impact and are worth encouraging. In a novel collaboration between psychologists and ecologists, 70 experts from practical and academic conservation backgrounds were asked to review and rate 48 conservation related behaviours. According to their judgement, this short paper presents a ranked list of pro-nature conservation behaviours for the public in the UK and similar landscapes. This includes behaviours people can engage in in their homes, their gardens, on their land, and in their roles as citizens.

Sign in / Sign up

Export Citation Format

Share Document