scholarly journals Katalog sebagai Media Promosi bagi UMKM Koelon Kalie Krobokan Semarang

2016 ◽  
Vol 2 (02) ◽  
pp. 181-194
Author(s):  
Dimas Irawan Ihya' Ulumuddin ◽  
Dwi Puji Prabowo ◽  
Toto Haryadi
Keyword(s):  
Growth Rate ◽  
Population Growth Rate ◽  
Word Of Mouth ◽  
Consumer Products ◽  
Plastic Waste ◽  
Inorganic Substance ◽  
Illegal Waste Disposal ◽  
Public Revenue ◽  
Processed Products ◽  
Illegal Waste

AbstrakSampah merupakan zat yang bersifat organik maupun anorganik yang dihasilkan dari setiap aktifitas manusia, seperti rumah tangga, industri, maupun komersil. Persoalan sampah di Indonesia, terutama di perkotaan merupakan masalah serius. Dinas Kebersihan Kota Semarang mencatat bahwa sampah perkotaan dari tahun ke tahun semakin meningkat seiring laju pertumbuhan jumlah penduduk. Sampah mengakibatkan permasalahan yang komplek, antara lain pembuangan sampah liar yang dapat menimbulkan berbagai penyakit, kota kotor, bau tidak sedap, mengurangi daya tampung sungai dan lain-lain. Tahun 2012, berdiri UMKM “Koelon Kalie” yang bertujuan meningkatkan pendapatan masyarakat dengan mengelola sampah plastik menjadi produk yang mempunyai nilai jual. Permasalahannya adalah belum adanya kegiatan promosi yang dilakukan dan hanya melalui mulut ke mulut konsumen dalam memasarkan produk. Media katalog merupakan media yang terjangkau dan efektif. Di dalam media katalog berisi informasi mengenai produk. Informasi yang dicantumkan yaitu nama, spesifikasi, dan harga produk tersebut. Gambaran produk dapat dilihat dengan jelas melalui informasi foto produk yang ditampilkan di media katalog. Berkebalikan dengan media mulut ke mulut yang hanya bisa didengarkan tanpa adanya gambaran produk dengan jelas. Melalui media katalog, konsumen mendapat informasi lebih jelas mengenai gambaran produk olahan sampah plastik. Kata Kunci: katalog, media promosi, UMKM  AbstractTrash are an organic and inorganic substance that generated from any human activity, such as household, industrial, and commercial. Trash issues in Indonesia, especially in urban area is a serius problem. Department of Semarang City Sanitation noted that urban trash from year to year increases along with population growth rate. The trash resulting complex problems, such as illegal waste disposal, appear various diseases, dirty city, odor, reduce the capacity of river and others. In 2012, arise MSMEs “Koelon Kalie” wich aim to increase public revenue by managing plastic waste into a products that can be sold. The problem it’s not carry out promotional activities and only through word of mouth in the consumer products market. Catalog is a affordable and effective tool. Catalog contains information about products, such as name, specifications, and price. Products overview can be seen clearly through the picture information displayed in the catalog. Opposite to Word of Mouth that can only be heard and can not be seen the product picture. With catalog, consumers get more information on a product overview of plastic waste processed products. Keywords: catalog, promotion media, MSMEs

scholarly journals Biological scaling in green algae: the role of cell size and geometry

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Helena Bestová ◽  
Jules Segrestin ◽  
Klaus von Schwartzenberg ◽  
Pavel Škaloud ◽  
Thomas Lenormand ◽  
...  
Keyword(s):  
Growth Rate ◽  
Population Growth ◽  
Population Growth Rate ◽  
Internal Diffusion ◽  
Scaling Exponent ◽  
Power Scaling ◽  
Nutrient Distribution ◽  
Metabolic Scaling ◽  
Key Factor ◽  
Size And Morphology

AbstractThe Metabolic Scaling Theory (MST), hypothesizes limitations of resource-transport networks in organisms and predicts their optimization into fractal-like structures. As a result, the relationship between population growth rate and body size should follow a cross-species universal quarter-power scaling. However, the universality of metabolic scaling has been challenged, particularly across transitions from bacteria to protists to multicellulars. The population growth rate of unicellulars should be constrained by external diffusion, ruling nutrient uptake, and internal diffusion, operating nutrient distribution. Both constraints intensify with increasing size possibly leading to shifting in the scaling exponent. We focused on unicellular algae Micrasterias. Large size and fractal-like morphology make this species a transitional group between unicellular and multicellular organisms in the evolution of allometry. We tested MST predictions using measurements of growth rate, size, and morphology-related traits. We showed that growth scaling of Micrasterias follows MST predictions, reflecting constraints by internal diffusion transport. Cell fractality and density decrease led to a proportional increase in surface area with body mass relaxing external constraints. Complex allometric optimization enables to maintain quarter-power scaling of population growth rate even with a large unicellular plan. Overall, our findings support fractality as a key factor in the evolution of biological scaling.

scholarly journals The Abundance of Microcystin-Producing Genotypes Correlates Positively with Colony Size in Microcystis sp. and Determines Its Microcystin Net Production in Lake Wannsee

2003 ◽  
Vol 69 (2) ◽  
pp. 787-795 ◽  
Author(s):  
Rainer Kurmayer ◽  
Guntram Christiansen ◽  
Ingrid Chorus
Keyword(s):  
Growth Rate ◽  
Colony Size ◽  
Population Growth Rate ◽  
Size Class ◽  
Net Production ◽  
Cell Numbers ◽  
Size Classes ◽  
Key Factor ◽  
Genotype Composition ◽  
Working Hypotheses

ABSTRACT The working hypotheses tested on a natural population of Microcystis sp. in Lake Wannsee (Berlin, Germany) were that (i) the varying abundance of microcystin-producing genotypes versus non-microcystin-producing genotypes is a key factor for microcystin net production and (ii) the occurrence of a gene for microcystin net production is related to colony morphology, particularly colony size. To test these hypotheses, samples were fractionated by colony size with a sieving procedure during the summer of 2000. Each colony size class was analyzed for cell numbers, the proportion of microcystin-producing genotypes, and microcystin concentrations. The smallest size class of Microcystis colonies (<50 μm) showed the lowest proportion of microcystin-producing genotypes, the highest proportion of non-microcystin-producing cells, and the lowest microcystin cell quotas (sum of microcystins RR, YR, LR, and WR). In contrast, the larger size classes of Microcystis colonies (>100 μm) showed the highest proportion of microcystin-producing genotypes, the lowest proportion of non-microcystin-producing cells, and the highest microcystin cell quotas. The microcystin net production rate was nearly one to one positively related to the population growth rate for the larger colony size classes (>100 μm); however, no relationship could be found for the smaller size classes. It was concluded that the variations found in microcystin net production between colony size classes are chiefly due to differences in genotype composition and that the microcystin net production in the lake is mainly influenced by the abundance of the larger (>100-μm) microcystin-producing colonies.

The Energy-Sources in Ontogenesis

1927 ◽  
Vol 5 (1) ◽  
pp. 27-42
Author(s):  
JOSEPH NEEDHAM
Keyword(s):  
Growth Rate ◽  
Oxygen Consumption ◽  
Building Materials ◽  
Calorific Value ◽  
Dry Weight ◽  
Energy Sources ◽  
Chemical Analyses ◽  
Inorganic Substance ◽  
Absorption Intensity ◽  
Dry Substance

1. The percentage growth-rate curves for carbohydrate and protein in the chick enbryo have been determined and compared with those already in the literature for the percentage growth-rates of the whole embryo, the dry substance, the fat, and the calorific value. 2. The composition of the embryo in gm. per cent, of dry weight has been calculated and an ontogenetic succession of carbohydrate, protein, and fat, has been brought to light. These three cell-constituents are at their highest levels in the embryo at 4, 11 and 20 days of incubation respectively. This may be correlated with the succession of maximum intensities of combustion, which have the same order (about 5,8.5 and about 18 days). 3. By comparing the curves for absorption-intensity with those representing the constitution of the embryo, it has been possible to trace the passage of building-materials from the yolk and white into the embryo and to analyse still further the movements of the fat and carbohydrate fractions. 4. The concentration of the carbohydrate and protein in the water of the embryonic body has been calculated and compared with a curve already in existence for fat. 5. The curve for intensity of absorption of total foodstuff has been calculated from the results of chemical analyses. It agrees as well as can be expected at present with that calculated from the oxygen consumption and the increase of dry substance in the embryo. 6. The ratio Carbohydrate : Protein decreases during development, thus falling into line with the ratios Water : Solid, Inorganic Substance : Organic Substance, and Protein : Fat. Certain speculations arising out of these facts are discussed. 7. There is a relation of simultaneity between the combustion of carbohydrate, protein, and fat, and the part these types of molecule play in the constitution of the whole embryo.

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