To meet international efforts to prevent climate change, the South Korean government is seeking to transform its main power source from coal to natural gas (NG), which emits less carbon dioxide (CO2) than coal. The government needs information about public preferences for increasing NG-fired generation. Therefore, the purpose of this paper is to provide the government with this information by gathering the data on public preferences for increasing NG-fired generation for reducing CO2 emissions, analyzing these data, and obtaining the implications from the analysis. To this end, a survey of 1000 people, after explaining the merits and demerits of NG-fired power, were asked to determine the proper ratio of NG-fired generation by choosing one of six examples: lower than 10%, 10%–20%, 20%–30%, 30%–40%, 40%–50%, and higher than 50%. An interval data model was employed to deal with the data. The average value of the ratio was estimated to be 26.7% with statistical significance, which is greater than the actual value of 22.2% from 2017. Finally, whether and how much some variables such as education level, age, gender, and income level of the respondent affected their preferences for NG-fired generation were investigated.
South Korean Household’s Willingness to Pay for Replacing Coal with Natural Gas? A View from CO2 Emissions Reduction