scholarly journals Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1200
Author(s):  
Xin Qi ◽  
Angelika Ploeger
Keyword(s):  
Theory Of Planned Behaviour ◽  
Purchase Intentions ◽  
Chinese Consumers ◽  
Planned Behaviour ◽  
Moral Attitude ◽  
Food Purchase ◽  
Health Consciousness ◽  
Green Food ◽  
Tpb Model ◽  
The Impact

The outbreak of the COVID-19 pandemic has strongly influenced consumers’ habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers’ food choices. Considering consumers’ internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding constructs of moral attitude, health consciousness, and the impact of COVID-19 (IOC). The results of structural equation modelling among 360 functional samples revealed that the E-TPB model has a superior explanatory and predictive power, compared with the original TPB model regarding Chinese consumers’ green food buying intentions in the current and post-pandemic periods. The path analysis demonstrated that attitude, perceived behavioural control, moral attitude, health consciousness, and IOC have significant positive effects on green food purchase intentions. However, the association between subjective norm and purchase intention varies within the TPB and E-TPB models, which showed a non-significant impact in E-TPB. These findings can generate more suitable managerial implications to promote green food consumption in China during the current and post-pandemic periods.

scholarly journals Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context

2020 ◽  
Vol 17 (19) ◽  
pp. 7106 ◽  
Author(s):  
Xin Qi ◽  
Huaming Yu ◽  
Angelika Ploeger
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Influential Factors ◽  
Chinese Context ◽  
Food Purchase ◽  
Health Consciousness ◽  
Food Purchases ◽  
Green Food ◽  
The Impact

This study applied a qualitative approach to investigate the underlying influences on consumers’ green food consumption from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Additionally, the impact of the “Coronavirus Disease 2019” (COVID-19) pandemic on consumers’ green food purchases was explored. Research data were derived from semi-structured in-depth interviews with 28 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ green food purchases. Specifically, these findings reported that health consciousness, perceived attributes, environmental consciousness, social influence, family structure, and enjoyable shopping experiences were identified as major drivers for generating consumers’ green food purchase intentions. High prices of green food, unavailability issues, mistrust issues, and limited knowledge were factors triggering the gap between green food purchase intentions and behaviours. In addition, the results revealed that the COVID-19 crisis increased consumers’ green food purchase intentions, whereas the IBG widens as a result of issues of unavailability, price, and panic. These findings will help stakeholders build future policy and suitable strategies to better promote green food consumption in the Chinese context.

scholarly journals Applying a Modified Version of the Theory of Planned Behaviour to Predict Reactive Physical Aggression Between Undergraduate Students

2021 ◽  
Author(s):  
Jennifer E. Newman
Keyword(s):  
Executive Functioning ◽  
University Students ◽  
Undergraduate Students ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Theory Of Planned Behaviour ◽  
Implicit Attitudes ◽  
Planned Behaviour ◽  
Tpb Model ◽  
The Impact

The current dissertation applied a modified version of the Theory of Planned Behaviour (TPB) to predict reactive physical aggression between university students. In addition to examining the primary constructs of the traditional TPB model (attitudes, subjective norms, perceived behavioural control and intentions), this dissertation extended the traditional model by also examining the impact of implicit attitudes toward aggression as well as executive functioning in the prediction of reactive physical aggression. Results provided support for the application of the traditional TPB model in the prediction of reactive physical aggression, although implicit attitudes and executive functioning did not significantly contribute to the prediction of aggressive behaviour in this sample. Gaining a better understanding of the predictors of reactive physical aggression between university students may lead to the identification of early intervention strategies for individual aggressors. This may in turn help to prevent the possible escalation of aggressive behaviour and create a safer and less threatening campus environment for all students.

scholarly journals Applying a Modified Version of the Theory of Planned Behaviour to Predict Reactive Physical Aggression Between Undergraduate Students

2021 ◽  
Author(s):  
Jennifer E. Newman
Keyword(s):  
Executive Functioning ◽  
University Students ◽  
Undergraduate Students ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Theory Of Planned Behaviour ◽  
Implicit Attitudes ◽  
Planned Behaviour ◽  
Tpb Model ◽  
The Impact

The current dissertation applied a modified version of the Theory of Planned Behaviour (TPB) to predict reactive physical aggression between university students. In addition to examining the primary constructs of the traditional TPB model (attitudes, subjective norms, perceived behavioural control and intentions), this dissertation extended the traditional model by also examining the impact of implicit attitudes toward aggression as well as executive functioning in the prediction of reactive physical aggression. Results provided support for the application of the traditional TPB model in the prediction of reactive physical aggression, although implicit attitudes and executive functioning did not significantly contribute to the prediction of aggressive behaviour in this sample. Gaining a better understanding of the predictors of reactive physical aggression between university students may lead to the identification of early intervention strategies for individual aggressors. This may in turn help to prevent the possible escalation of aggressive behaviour and create a safer and less threatening campus environment for all students.

Do psychological factors affect green food and beverage behaviour? An application of the theory of planned behaviour

2016 ◽  
Vol 118 (9) ◽  
pp. 2171-2199 ◽  
Author(s):  
Yao-Fen Wang ◽  
Chung-Jen Wang
Keyword(s):  
Goodness Of Fit ◽  
Theory Of Planned Behaviour ◽  
Bootstrap Method ◽  
Influential Factors ◽  
Planned Behaviour ◽  
Mediation Effects ◽  
Content Type ◽  
Green Food ◽  
Food And Beverage ◽  
Tpb Model

Purpose The purpose of this paper is to first integrate incorporated commitment, self-identity, and moral responsibility with the theory of planned behaviour (TPB) to predict the green food and beverage (GFB) behaviours in protecting food environment. Moreover, this study also identified the key influential factors of green behaviours and analysed the mediation effects of commitment in this extended TPB model. Design/methodology/approach The structural equation modelling based on 793 college students was used to verified the goodness-of-fit and direct effects of the extended TPB model of GFBs, and bootstrap method was also used to examine the indirect effects. Findings The results of this study revealed commitment, perceived behavioural control (PBC), and perceived knowledge of GFBs were the most influential factors of GFBs. Furthermore, this study also verify that PBC influences civic behaviour pertaining to GFBs, and commitment mediated the effects of subjective social norms between PBC and GFBs. Originality/value This study provided value for GFBs that prompting people to exhibit civic behaviour pertaining and commitment to GFBs as well as ensuring environmentally sustainable development of GFBs.

Eliciting salient beliefs of engineers in Malaysia on migrating abroad

2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu
Keyword(s):  
Qualitative Analysis ◽  
Brain Drain ◽  
Theory Of Planned Behaviour ◽  
Control Beliefs ◽  
Behavioural Intervention ◽  
Planned Behaviour ◽  
Salient Beliefs ◽  
Tpb Model ◽  
And Control

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.

Behavioural Intention to Use Mobile Entertainment Services among Bangladeshi Students

2016 ◽  
Vol 8 (2) ◽  
pp. 38-53
Author(s):  
Qazi Mahdia Ghyas ◽  
Fumiyo N. Kondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theory Of Planned Behaviour ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Tpb Model ◽  
Questionnaire Surveys ◽  
Acceptance Model ◽  
Improve Service Quality

This study aims to understand why the usage of mobile entertainment services (MES) among young Bangladeshis is negligible. The authors propose a modification of combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) model with additional factors. Questionnaire surveys were conducted in Bangladesh among young adult mobile users. The authors analysed the data of 251 valid responses via four TAM–TPB models. The study model, based on a modified TAM–TPB framework, fits generally well for mobile entertainment services in Bangladesh. The three factors of perceived behaviour control, perceived value, and attitude are important determinants for intention to use mobile entertainment services, and perceived behavioural control has the strongest direct effect on attitude and indirect effect on behavioural intention. The results suggest that mobile companies need to strengthen their organizational and technical support systems and improve service quality and affordability to encourage young consumers to use MES.

Behavioural intention to purchase organic food: Bangladeshi consumers' perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammad Rokibul Kabir ◽  
Saima Islam
Keyword(s):  
Theory Of Planned Behaviour ◽  
Organic Food ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Organic Fertilizers ◽  
Organic Foods ◽  
Planned Behaviour ◽  
Content Type ◽  
Health Consciousness ◽  
Intention To Purchase

PurposeThis research aims to assess the consumers' intention to purchase organic foods for balanced physical and mental growth. It examines the decision-making process in buying organic products built on the extended Theory of Planned Behaviour (TPB). This study designed a model to show how Bangladeshi consumers wish to purchase organic food.Design/methodology/approachData were collected by means of a formal questionnaire from shoppers in different markets who buy organic and non-organic foods. Statistical analysis is done by applying partial least square-structural equation modelling (PLS-SEM).FindingsFindings refer that among the four antecedents called social norms (SN), personal attitude (ATT), perceived behaviour control (PBC) and health consciousness (HC), three (ATT, PBC and HC) have a significant influence on the intention to consume organic food in Bangladesh. The only cognitive variable called social norm (SN) has no statistically significant impact though it positively relates to the behavioural intention to purchase organic food.Research limitations/implicationsThe fitted model did not consider any moderating or mediating variable though there might be such effects regarding organic food purchase and consumption. The study includes a major portion of the respondents from less than Tk. 20,000 monthly income group, which is a price-sensitive group from Bangladesh perspective. Hence, this price sensitivity might have a slight influence on the results of the study.Practical implicationsThis study includes four variables as the predictors to describe consumers' intention to purchase organic food products in Bangladesh. Among the predictors, health consciousness or awareness is found to be most powerful. Though consciousness is the key, the awareness of Bangladeshi citizen regarding organic food is lower than in other parts of the world. Hence, the research model directs the policymakers to increase awareness through different social campaigns.Social implicationsUnder Vision 2040 of promoting sustainable development, the government of Bangladesh is trying to increase organic food consumption. Production and consumption of organic food will positively impact society since organic fertilizers are environmentally friendly and do not harm society. This research promotes a strategy formulation to ensure the consumption of organic foods for a positive social impact.Originality/valueThis study is a unique research to concentrate on the importance and factors influencing the consumption of organic foods in Bangladesh, a recently graduated developing country. Furthermore, it extended the Theory of Planned Behaviour (TPB) and proposed a new conceptual framework.

PENGARUH THEORY OF PLANNED BEHAVIOUR TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA DI TANGERANG

2020 ◽  
Vol 12 (2) ◽  
pp. 159-174
Author(s):  
Zoel Hutabarat
Keyword(s):  
Theory Of Planned Behaviour ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
College Level ◽  
Planned Behaviour ◽  
Personal Attitude ◽  
The Impact ◽  
Young Entrepreneurs

The trend of young entrepreneurs coming from students is growing and this is in line with government programs that want to introduce and create resilient young entrepreneurs from an early age. When on campus, the desire of students to build a business is huge. But when they return to the community, the number of students who want to build a business is not as big as when they were in college. This study wants to look at the impact of the presence of entrepreneurship programs at the college level on entrepreneurial intentions on students. Can the program increase the desire of students to become entrepreneurs? This research was conducted by distributing questionnaires to as many as 200 students at three private universities in Tangerang who have an entrepreneurship program and the data collected were processed using SEM PLS 3. The results of this study indicate that the variables of personal attitude, perceived behavioral control, and subjective norm, affect entrepreneurial Student intentions at the three universities studied. This can be the basis for universities to develop existing entrepreneurship programs to enhance student creativity. Not only facilitating students with exhibition programs, but also providing students with the tools to be more creative and innovative, not only in product development but also in the process of experiencing consumers.   Key Words: Theory of Planned Behaviour, Entrepreneurial Iintention, Students.

Sign in / Sign up

Export Citation Format

Share Document