Interest in the audience factors that shape the processing of climate change messaging has risen over the past decade, as evidenced by dozens of studies demonstrating message effects that are contingent on audiences’ political values, ideological worldviews, and cultural mindsets. Complementing these efforts is a growing interest in understanding the role of nonpartisan social factors—including racial and ethnic identities, social class, and gender—that have received comparably less attention but are critical for understanding how the challenges posed by climate change can be effectively communicated in pluralistic societies. Research and theory on the effects of race, ethnicity, socioeconomic status (education and income), and gender on climate change perceptions suggest that each of these factors can independently and systematically shape people’s attitudes and beliefs about climate change, as well as both individual and collective motivations to address it. Moreover, the literature suggests that these factors often interact with political orientation (ideology and party affiliation) such that climate change beliefs and risk perceptions are typically more polarized for members of advantaged groups than disadvantaged groups. Notably, differential polarization in the perceived dangers posed by climate change has increased in some group dimensions (e.g., race and income) from 2000 to 2010. Groups for whom the issue of climate change may be less politically charged, such as racial and ethnic minorities and members of socioeconomically disadvantaged groups, thus represent critical audiences for bridging growing partisan divides and building policy consensus. Nevertheless, critical knowledge gaps remain. In particular, few studies have examined effects of race or ethnicity beyond the U.S. context or explored ways in which race, ethnicity, class, and gender may interact to influence climate change engagement. Increasing attention to these factors, as well as the role of diversity more generally in environmental communication, can enhance understanding of key barriers to broadening public participation in climate discourse and decision-making.
Bees, Extinction and Ambient Soundscapes: An Exploratory Environmental Communication Workshop
