scholarly journals The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan

Information ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 373
Author(s):  
Hota Chia-Sheng Lin ◽  
Neil Chueh-An Lee ◽  
Yi-Chieh Lu
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Structural Equation ◽  
Online Survey ◽  
Reciprocal Altruism ◽  
Equation Modeling ◽  
Modeling Analysis ◽  
Proposed Model ◽  
Managerial Implications ◽  
Positive Effect

On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube and content creators. However, ads inevitably irritate viewers, and as a result, they tend to avoid ads. Thus, this study attempts to identify potential mitigators—source attractiveness and reciprocal altruism—of ad irritation and avoidance in the context of YouTube skippable in-stream ads. Using an online survey (n = 512) in Taiwan, the proposed model is examined by a partial least squares structural equation modeling analysis. The findings show that while ad irritation has a positive effect on ad avoidance, reciprocal altruism can significantly reduce both ad irritation and avoidance. However, source attractiveness fails to mitigate ad irritation and avoidance. Theoretical and managerial implications of these findings are discussed, and several solutions for reducing ad irritation and avoidance are provided.

The Effect of Kindergarten Principals' Leadership Behaviors on Teacher Work Performance

2013 ◽  
Vol 41 (2) ◽  
pp. 251-262 ◽  
Author(s):  
Jao-Nan Cheng
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Work Performance ◽  
Leadership Behaviors ◽  
Positive Influence ◽  
Kindergarten Teachers ◽  
Equation Modeling ◽  
Modeling Analysis ◽  
Teacher Work ◽  
Positive Effect

In this study 732 Taiwanese kindergarten teachers, divided into 4 regional areas: northern, central, southern, and eastern, completed a questionnaire about their work performance and how it is affected by principals' leadership behaviors. Regression and structural equation modeling analysis showed that the use of empathetic concern by kindergarten principals had a positive effect on teachers' work performance. Although assertive orders were found to have a positive influence, the correlation with work performance was lower than that with empathetic concern. Rewards and punishments had no significant effect on improving teachers' work performance. Emotion-based leadership in the form of showing empathetic concern could be used to improve kindergarten teachers' work performance.

scholarly journals Search and Compare drives Satisfaction - Virtues of online ticketing for air travelers

2022 ◽  
Vol 13 (1) ◽  
pp. 0-0
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Response Model ◽  
Repurchase Intention ◽  
Online Platforms ◽  
Proposed Model ◽  
Civil Status

Ability to easily search and then compare items is an advantage that online platforms have over bricks and mortar formats. In such an intensely competitive airline market, this paper investigates if this exploration experience satisfies the traveler during air ticket booking, by applying the stimulus organism response model. An empirical study is used to test the proposed model by applying the structural equation modeling and interaction effects. The model describes the extent by which traveler’s repurchase intention is influenced by four important factors – search and compare assortment satisfaction, social influence and overall satisfaction. The paper extends the satisfaction to online repatronage intention and customer loyalty. This empirical study also establishes that the relationships are moderated due to civil status and ticketing number of platforms used by the customers.

Using structural equation modeling to analyze relationships among key causes of delay in construction

2008 ◽  
Vol 35 (4) ◽  
pp. 321-332 ◽  
Author(s):  
Jyh-Bin Yang ◽  
Shen-Fen Ou
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Construction Industry ◽  
Structural Equation ◽  
Construction Projects ◽  
High Potential ◽  
Equation Modeling ◽  
Project Schedule ◽  
Analytical Results ◽  
Proposed Model

Schedule delays frequently occur in construction projects. The first step in resolving delay problems is to identify the main causes of delay. Previous studies identifying significant causes of delay have not examined how different causes work together to influence project schedule delays. Structural equation modeling (SEM) of causes of delay in construction has been developed for describing and quantifying the influence of different causes. Although this empirical study is based on a survey in Taiwan’s construction environment, the proposed model is applicable to construction industries in other countries. The analytical results clearly show the correlations among key causes of delay, which is the basis for resolving future schedule delays. This study proved that SEM is capable of quantifying the comprehensive relationships among investigated factors. Additionally, SEM has a high potential to resolve experience-oriented problems in the construction industry.

An empirical study of research ethics and their role in psychologists’ data sharing intentions using consequentialism theory of ethics

2021 ◽  
pp. 096100062110089
Author(s):  
Youngseek Kim
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Research Ethics ◽  
Data Sharing ◽  
Structural Equation ◽  
Online Survey ◽  
Theoretical Framework ◽  
Equation Modeling ◽  
Research Model ◽  
Community Benefit

The purpose of this study is to examine how different ethical dimensions of egoism, utilitarianism, and deontology all help in the formation of psychologists’ research ethics for data sharing, and how the research ethics eventually affect psychologists making decisions regarding whether to engage in data sharing. This research utilized consequentialism theory of ethics as its theoretical framework to develop its research model of psychologists’ data sharing as mediated by research ethics. It conducted an online survey with psychologists in US academic institutions and collected a total of 362 valid responses. Then, it employed the structural equation modeling technique to evaluate the research model and related hypotheses of psychologists’ data sharing intentions as mediated by the profession’s research ethics. This research found that perceived career benefit, perceived community benefit, and norm of data sharing all significantly contribute to the formation of psychologists’ research ethics for data sharing, and then these research ethics, along with perceived community benefit and norm of data sharing, significantly influence psychologists’ data sharing intentions. This study suggests that the consequentialism theory of ethics nicely explains psychologists’ formation of their research ethics for data sharing and their decision to engage in data sharing. The study also suggests that research communities can better promote researchers’ data sharing behaviors by stimulating their research ethics through different ethical dimensions, including egoism (career benefit), utilitarianism (community benefit), and deontology (norm of data sharing).

The role of supporter engagement in enhancing crowdfunding success

2019 ◽  
Vol 15 (2) ◽  
pp. 199-213 ◽  
Author(s):  
Kalanit Efrat ◽  
Shaked Gilboa ◽  
Arie Sherman
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Analysis Data ◽  
Outcome Data ◽  
Equation Modeling ◽  
Content Type ◽  
Modeling Analysis ◽  
Proposed Model

Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined with outcome data of 530 crowdfunding campaigns. Findings The study’s findings revealed that supporters distinguish between their engagement to the campaign and to the campaign’s creator. However, both aspects of engagement affect community establishment and supporters’ promotion efforts. The authors also found that these indicators of engagement are associated with campaign success. Originality/value Research on crowdfunding supporters have focused to date on criteria contributing to campaigns success, exploring the motivational aspects associated with such activity. The current study expands this perspective by examining supporters’ engagement, differentiating between engaging with the creator and engaging with the campaign. Recommendations for creators include making efforts to establish supporter engagement to facilitate active promotion and shape future support intentions, thus facilitating enhanced outcomes for both current and future campaigns.

A Test of the Sport Commitment Model Using Structural Equation Modeling

1993 ◽  
Vol 15 (2) ◽  
pp. 119-133 ◽  
Author(s):  
Paul J. Carpenter ◽  
Tara K. Scanlan ◽  
Jeffery P. Simons ◽  
Marci Lobel
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Team Sports ◽  
Social Constraints ◽  
Equation Modeling ◽  
Sport Commitment ◽  
Modeling Analysis ◽  
Proposed Model ◽  
Initial Hypothesis ◽  
Males And Females

This article presents the results of a structural equation modeling analysis of the Sport Commitment Model. This model proposes that commitment is determined by sport enjoyment, involvement alternatives, personal investments, social constraints, and involvement opportunities. Preliminary analyses demonstrated that the model was applicable to both younger (< 12 years old) and older (> 13 years old) athletes, to males and females, and to three different team sports. Structural equation modeling results demonstrated that the proposed model was a good fit of the data (CFI = .981), with the findings accounting for 68% of the commitment variance. As predicted, greater sport enjoyment, involvement opportunities, and the personal investments of time and effort led to greater commitment. Counter to our initial hypothesis, commitment was negatively related to social constraints. Measurement problems led to the involvement alternatives component being excluded from tests of the model presented here, but not from the theoretical model.

UNDERSTANDING THE EFFECTS OF TECHNOLOGY READINESS, SATISFACTION AND ELECTRONIC WORD-OF-MOUTH ON LOYALTY IN 3C PRODUCTS

2011 ◽  
Vol 01 (03) ◽  
pp. 01-09
Author(s):  
Shih-Chih Chen
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Electronic Word Of Mouth ◽  
Mediation Effects ◽  
Proposed Model ◽  
Managerial Implications ◽  
Research Findings

This research examines the exogenous antecedents of loyalty in the purchase of 3C products. In the proposed model, we assess how the direct effects of technology readiness, satisfaction, and electronic word-of-mouth on consumers’ loyalty and the indirect effects of technology readiness on loyalty via satisfaction and electronic word-of-mouth. Data was collected via online survey from experienced buyers and users of the leading 3C internet forums in Taiwan. Structural Equation modeling was applied to examine the proposed model. According to the analysis results, loyalty is influenced significantly by technology readiness, satisfaction and electronic word-of-mouth. And, technology readiness has the mediation effects on loyalty via satisfaction and electronic word-of-mouth. Finally, detailed research findings and managerial implications are discussed.

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

2019 ◽  
Vol 61 (2) ◽  
pp. 154-169
Author(s):  
Shun Ye ◽  
Linfeng (Zenny) Wu ◽  
Soyon Paek
Keyword(s):  
Structural Equation Modeling ◽  
Empirical Study ◽  
Structural Equation ◽  
Online Survey ◽  
Brand Extension ◽  
Spillover Effects ◽  
Brand Extensions ◽  
Equation Modeling ◽  
Brand Performance ◽  
Customer Attitude

This study investigates and validates the reciprocal spillover effects model in the upward extensions of budget hotel brands to the midscale market. In particular, the relationships among the components of extended brand performance (i.e., quality, innovativeness, and involvement) and their effects on customer attitude toward parent budget brands are modeled and tested through an empirical study of three leading budget hotel brands in China and their mid-end extensions. Data were collected through an online survey of 790 customers and then analyzed using structural equation modeling. Results confirmed that the three extension performance components can directly or indirectly affect attitude toward parent brands. The findings of this study will assure budget hotel groups that step-up brand extension can be beneficial to their original brands.

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