scholarly journals AI Recommendation Service Acceptance: Assessing the Effects of Perceived Empathy and Need for Cognition

2021 ◽  
Vol 16 (5) ◽  
pp. 1912-1928
Author(s):  
Namhee Yoon ◽  
Ha-Kyung Lee
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Process Analysis ◽  
Need For Cognition ◽  
Positive Influence ◽  
Equation Modeling ◽  
Human Expert ◽  
Expert Recommendation ◽  
Quality Technology

This study investigated the effect of perceived technology quality and personalization quality on behavioral intentions, mediated by perceived empathy in using an artificial intelligence (AI) recommendation service. The study was based on a theoretical model of artificial intelligent device use acceptance. We also tested the moderating effect of individuals’ need for cognition, influencing empathy. Data collection was conducted through an online survey using a nationally recognized consumer research panel service in Korea. The participants were asked to respond to their preferences and needs on sneakers; then, they randomly experienced the AI (versus human expert) recommendation service that offers a recommended product. A total of 200 data were analyzed using SPSS 21.0 for descriptive statistics, reliability analysis, and PROCESS analysis, and AMOS 21.0 for confirmatory factor analysis and structural equation modeling (SEM). Results revealed that, compared with the human (expert) recommendation service, the AI recommendation service increased perceived technology quality, which increased personalization quality. Technology and personalization quality had a positive influence on behavioral intentions, mediated by perceived empathy. In addition, when individuals had a high level of need for cognition, the effect of personalization quality on empathy was stronger. However, individuals with a low level of need for cognition perceived greater empathy, as technology quality increased. The findings of the current study improve understanding of how consumers accept AI technology-driven services in the online shopping context.

Shared and transformational leadership in the police

2015 ◽  
Vol 38 (1) ◽  
pp. 40-55 ◽  
Author(s):  
Doris Masal
Keyword(s):  
Transformational Leadership ◽  
Shared Leadership ◽  
Structural Equation ◽  
Large Scale ◽  
Online Survey ◽  
Positive Influence ◽  
Equation Modeling ◽  
Transformational Leaders ◽  
Content Type ◽  
Organizational Goals

Purpose – Although an increasingly complex work environment requires shared forms of leadership in the police, there is little empirical evidence on how to facilitate shared leadership in the police. The purpose of this paper is to explore the role of transformational leaders in supporting shared leadership. Design/methodology/approach – The study is based on an online survey in a German state police (3,000 invited participants, a 39 percent response rate). The empirical analysis relies on a structural equation modeling (SEM) approach. Findings – The study findings reveal that transformational leaders exert a direct, positive influence on shared leadership and have an indirect, positive influence through their capacity to clarify organizational goals and create job satisfaction for followers. Originality/value – This large-scale study is the first to examine antecedents of shared leadership in the police. The results expand on the literature on transformational leadership by highlighting transformational leaders’ role as “SuperLeaders” in supporting shared leadership.

scholarly journals Intentions of Environmentally Friendly Behavior Among Sports Club Members: An Empirical Test of the Theory of Planned Behavior Across Genders and Sports

2021 ◽  
Vol 3 ◽  
Author(s):  
Michael Braksiek ◽  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Empirical Test ◽  
Environmentally Friendly ◽  
Equation Modeling ◽  
Sports Club ◽  
Community Sports

Environmentally friendly behavior has become increasingly important in recent years to reduce the speed of climate change and its negative impacts. Individual behavior, including environmentally friendly behavior, is largely formed by behavioral intentions. This study draws on the theory of planned behavior to examine the effects of attitudes toward the behavior, subjective norms, and perceived behavioral control on intentions of environmentally friendly behavior. It also investigates differences between genders and among sports. The study is based on data from a nationwide online survey of community sports club members in Germany in five team/racket sports (n = 3,036). Existing measures to operationalize the constructs were adapted to the present research context. The data were analyzed using structural equation modeling. The results show that the theoretical assumptions of the theory of planned behavior were largely supported by the data, implying that the antecedents of environmentally friendly behavioral intentions can be applied to club members. Furthermore, gender- and sports-specific differences in the antecedents–intention relationship were detected. This study is among the first to examine environmentally friendly behavioral intentions in community sports clubs. It adds to an increasing body of research investigating environmental sustainability in sports.

scholarly journals The influence of service quality on satisfaction and behavioral intentions of football spectators: a study in Pernambuco football

2020 ◽  
Vol 32 (1) ◽  
Author(s):  
Marcos Antonio Barros Filho ◽  
Carlos Augusto Mulatinho de Queiroz Pedroso ◽  
Yves de Holanda Batista de Miranda ◽  
José Pedro Sarmento ◽  
Victor Henrique Rodrigues Silva ◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Structural Model ◽  
Positive Influence ◽  
Equation Modeling ◽  
Professional Football ◽  
Quality Perception ◽  
Game Players

The aim of this study was to examine the influence of service quality perception on spectators’ satisfaction and behavioral intentions in the Pernambuco Professional Football Championship of 2017 - Brazil. Data were collected on match days, using an adapted questionnaire, consisting of four variables. The sample was composed of spectators at the competition, divided into two moments (1st. n = 386 / 2nd. n = 620). The data were analyzed through two-step structural equation modeling in AMOS 24. After the refinement of the model, the results of the structural model [χ² (314) = 762.849 (p <.001) χ² / df = 2.42; GFI = .92; CFI = .95; RMSEA = .05] indicated that the players' performance positively influenced both satisfaction (β = .76, p <.001) and behavioral intentions (β = .33, p <.001). In turn, the crowd experience had a positive influence only on the spectators’ behavioral intentions (β = .38, p <.001). It is concluded that provision of service quality, positively evaluated by the spectators, especially in relation to the aspects of the game/players, is a way for the club to satisfy them and generate positive behavioral intentions.

scholarly journals Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

2021 ◽  
Vol 18 (17) ◽  
pp. 9123
Author(s):  
Khalil-ur-Rehman ◽  
Mohammad Adnan ◽  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Boutique Hotel ◽  
Boutique Hotels ◽  
The Relationship

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

Modeling End-users’ Acceptance of a Knowledge Authoring Tool

2006 ◽  
Vol 45 (05) ◽  
pp. 528-535 ◽  
Author(s):  
G. Del Fiol ◽  
R. A. Rocha ◽  
N. C. Hulse
Keyword(s):  
Technology Acceptance ◽  
Knowledge Base ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Online Survey ◽  
Knowledge Bases ◽  
End Users ◽  
Authoring Tool ◽  
Equation Modeling

Summary Objectives: Knowledge bases comprise a vital component in the classic medical expert system model, yet the knowledge acquisition process by which they are created has been characterized as highly iterative and labor-intensive. The difficulty of this process underscores the importance of knowledge authoring tools that satisfy the demands of end-users. The authors hypothesize that the acceptability of a knowledge authoring tool for the creation of medical knowledge base content can be predicted by an accepted model in the information technology (IT) field, specifically the Technology Acceptance Model (TAM). Methods: An online survey was conducted amongst knowledge base authors who had previously established experience with the authoring tool software. The Likert-based questions in the survey were patterned directly after accepted TAM constructs with minor modifications to particularize them to the software being used. The results were analyzed using structural equation modeling. Results: The TAM performed well in predicting end-users’ behavioral intentions to use the knowledge authoring tool. Five out of seven goodness-of-fit statistics indicate that the model represents the behavioral intentions of the authors well. All but one of the hypothesized relationships specified by the TAM were significant with p values less than 0.05. Conclusions: The TAM provides an adequate means by which development teams can anticipate and better understand what aspects of a knowledge authoring tool are most important to their target audience. Further research involving other behavioral models and an expanded user base will be necessary to better understand the scope of issues that factor into acceptability.

scholarly journals The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships

2017 ◽  
Vol 31 (4) ◽  
pp. 317-332 ◽  
Author(s):  
Thilo Kunkel ◽  
Daniel C. Funk ◽  
Daniel Lock
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Brand Associations ◽  
Brand Association ◽  
Professional Soccer ◽  
Team Brand ◽  
The Relationship

Understanding the role of the league brand on consumers’ support for individual teams is important for the successful management and marketing of both leagues and teams. In the current research, brand architecture and brand association literature are integrated to examine the role of the league brand on the relationship between the team brand and team-related behavior. Data from an online survey of professional soccer league consumers (N = 414) were analyzed using structural equation modeling with bootstrapping procedures. The relationship between the team brand and team-related behavior was partially mediated by the league brand. Findings of this research contribute new knowledge by empirically demonstrating that characteristics of the league brand have an influence on team-related behavioral intentions. Furthermore, we contribute a different analytical approach for brand association research using formative indicators to measure team and league brand associations. In the managerial implications, we outline how league managers can support individual teams and how team managers can leverage off the league brand to attract consumers.

scholarly journals Can Commercialization Reduce Tourists’ Experience Quality? Evidence From Xijiang Miao Village in Guizhou, China

2017 ◽  
Vol 43 (1) ◽  
pp. 120-140 ◽  
Author(s):  
Xiaolong Sun ◽  
Bishu Lin ◽  
Yonghong Chen ◽  
Shuyin Tseng ◽  
Jie Gao
Keyword(s):  
Structural Equation Modeling ◽  
Ethnic Minority ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Special Topic ◽  
Research Model ◽  
The Relationship ◽  
Quality Evidence

The phenomenon of tourism commercialization in the context of China has transcended the research scope for Western commodification and has become a special topic for destination research, particularly in ethnic minority villages in China. Limited research has as yet drawn attention to the relationship between commercialization and experience quality. The main purpose of this research is to analyze the effect of tourism commercialization on tourists’ experience quality. Specifically, the study examines the interrelationships between five main constructs: tourism commercialization, perceived value, experience quality, satisfaction, and behavioral intentions. Using a sample drawn from the Xijiang Miao Village in China, a structural equation modeling approach is applied in the research model investigating 10 hypotheses. The results show that tourism commercialization has a positive influence on tourists’ experience quality and an indirect effect on others constructs, the implications are discussed with reference to the future development of tourism in the ethnic minority villages.

scholarly journals PENGARUH PENAYANGAN IKLAN DARING SELAMA PANDEMI COVID-19 TERHADAP KOGNISI KONSUMEN AKAN KEBUTUHAN DAN DAMPAKNYA TERHADAP PERILAKU PEMBELIAN KONSUMEN

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 411
Author(s):  
Cynthia Cynthia ◽  
Sherly Sherly ◽  
Fidelius Marlfel ◽  
Marlyn Marlyn ◽  
Keni Keni
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Positive Influence ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Negative Effect ◽  
The Relationship

Online ads which are basically faster, more effective, and more accurate tend to be more engaging than traditional ads. The influence of online ads does not happen instantly, other factors contribute to the changes in consumer behavior to become more impulsive. Consumer need for cognition is the factor that mediates the relationship. Consumers who have need for cognition tend to be more easily influenced by online ads, especially when it's done repeatedly. Therefore, this study was conducted to examine the relationship between repeated online ads and consumer need for cognition for the changes in consumer behavior that was strengthened or weakened by the COVID-19 pandemic. Hypothesis testing was carried out by using Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis with SmartPLS software. The research results showed that repeated online ads and consumers' need for cognition had a positive influence on consumer buying behavior, but the COVID-19 pandemic had a negative effect.

scholarly journals The Influence of Social Media Communication on Consumer's Attitudes and Behavioral Intentions Concerning Brand-Sponsored Events

2019 ◽  
Vol 23 (6) ◽  
pp. 835-853 ◽  
Author(s):  
Bruno Schivinski ◽  
Daniela Langaro ◽  
Christina Shaw
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Survey ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Media Communication ◽  
Intentions To Participate ◽  
Social Media Communication ◽  
The Impact

Social media communication was suggested to influence consumers on their decision process of participating in events. Despite the relevance of evaluating this proposition, the effects of social media brand-related communications on event attendance were not yet validated. To address this literature gap, it was evaluated whether firm-created and user-generated social media brand-related content influenced consumers' attitudes and, consequently, their intentions to participate in brand-sponsored events. Additionally, the mediating role of consumers' attitudes towards the brand and the event was examined. An online survey (n = 307) was implemented and results were analyzed with structural equation modeling (SEM). The findings contribute to managers and scholars in the field of events marketing in general and brand-sponsored events in specific, by means of proposing and validating a model that confirms (1) the effects of firm-created social media (SM) brand-related content on brand attitude, (2) the influence of user-generated SM brand-related content on both brand and event attitudes, (3) the impact of brand attitude on event attitude, (4) the influence of event attitude on the consumers' intentions to participate; and (5) identifies different arrays revealing how consumers' attitudes towards the brand and the event mediate the relationship between SM communications on consumers' behavioral intentions, while distinguishing the type of SM brand-related content source.

Perceived robotic server qualities and functions explaining customer loyalty in the theme park context

2020 ◽  
Vol 13 (12) ◽  
pp. 3895-3923
Author(s):  
Ady Milman ◽  
Asli Tasci ◽  
Tingting(Christina) Zhang
Keyword(s):  
Structural Equation Modeling ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Influence ◽  
Equation Modeling ◽  
Theme Park ◽  
Content Type ◽  
Human Orientation ◽  
Complex Relationships

Purpose This paper aims to explore theme park visitors’ attitudes toward interacting with robots and investigated the qualities and functions of robotic servers and their influence on customers’ loyalty. A structural equation modeling approach was used to identify the complex relationships among variables in the entire network. Design/methodology/approach An online survey randomly assigned respondents to four different robotic server scenarios with robots that look like humans, animals, cartoon characters and anime features. The influence of robot types was investigated by manipulating robot type with four different pictures; however, the data were analyzed with a structural equation modeling model to identify the complex relationships rather than one-way analysis of variance to identify influences of robot types on different variables in separate analyzes. Findings The data collected from the 385 experienced theme park visitors revealed that perception of robots with human orientation and safety qualities had the strongest effect on the perceived robotic functionality, while emotions and co-creation qualities hardly had any effect on the perceived functionality, which included utilitarian rather than experiential functions such as excitement. Human orientation qualities, regardless of the specific robotic design, had a significant impact on perceived robotic functionality. The study also revealed a strong positive influence of perceived robotic functionality on customer loyalty. Originality/value The debate of whether or not to introduce and blend the growing robotic technology into the theme park experience is in its infancy. The study contributes to the theory of how robotics qualities and functions can augment customer loyalty.

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