scholarly journals PENGARUH PENAYANGAN IKLAN DARING SELAMA PANDEMI COVID-19 TERHADAP KOGNISI KONSUMEN AKAN KEBUTUHAN DAN DAMPAKNYA TERHADAP PERILAKU PEMBELIAN KONSUMEN

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 411
Author(s):  
Cynthia Cynthia ◽  
Sherly Sherly ◽  
Fidelius Marlfel ◽  
Marlyn Marlyn ◽  
Keni Keni
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Positive Influence ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Negative Effect ◽  
The Relationship

Online ads which are basically faster, more effective, and more accurate tend to be more engaging than traditional ads. The influence of online ads does not happen instantly, other factors contribute to the changes in consumer behavior to become more impulsive. Consumer need for cognition is the factor that mediates the relationship. Consumers who have need for cognition tend to be more easily influenced by online ads, especially when it's done repeatedly. Therefore, this study was conducted to examine the relationship between repeated online ads and consumer need for cognition for the changes in consumer behavior that was strengthened or weakened by the COVID-19 pandemic. Hypothesis testing was carried out by using Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis with SmartPLS software. The research results showed that repeated online ads and consumers' need for cognition had a positive influence on consumer buying behavior, but the COVID-19 pandemic had a negative effect.

Consumer Confusion in Mobile Application Buying

2014 ◽  
Vol 10 (4) ◽  
pp. 52-70 ◽  
Author(s):  
Tathagata Ghosh ◽  
Venu Gopal Rao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Need For Cognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
Consumer Confusion ◽  
Managerial Implications ◽  
Research Findings

This study aims to examine effects of consumer confusion proneness on two consumer behavior variables, word of mouth and buying decision, in a confusion prone product market like smartphone and mobile applications (app). Additionally, the study examines the moderating influence of a personality trait variable pertinent to information processing – need for cognition, on the afore-mentioned relationships. Data were collected via a survey from 254 post-graduate students and analyzed with the help of structural equation modeling with a partial least square (PLS) approach using SmartPLS 2.0. Research findings indicate that the dimensions of consumer confusion proneness behave differently in terms of their linkages with consumer behavior. Further, as expected, consumers' need for cognition also play a major moderating role which helps to fathom the concept of consume confusion in the context of mobile and smartphone applications. Academic and managerial implications as well as scope for future research are also discussed.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

scholarly journals How Creative Destruction Functions in Corporate Entrepreneurial Process: An Empirical Investigation of Schumpeterian Concept in Engineering Firms Setting in Pakistan

2021 ◽  
Author(s):  
Muhammad Zubair Alam ◽  
Shazia Kousar ◽  
Muhammad Rizwan Ullah ◽  
Amber Pervaiz
Keyword(s):  
Structural Equation ◽  
Corporate Entrepreneurship ◽  
Creative Destruction ◽  
Positive Influence ◽  
Opportunity Recognition ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Engineering Firms ◽  
The Impact

Abstract Schumpeter's idea of creative destruction (CD) explains innovation functions in organisations. This paper investigates the CD concept in engineering firms by explaining how technical opportunity (TO) transforms into corporate entrepreneurship (CE) actions once opportunities have a market orientation (MO). A survey conducted using a structured questionnaire with 132 managers in engineering firms in Pakistan. Structural Equation Modeling (SEM) using Partial Least Square (PLS) approach has been used to analyse the data. Results reveal that MO and TO exerts a positive influence on CE. MO is the reason for the emergence of TO, which is exploited by CE's in engineering firms. CD intensifies the impact of MO on TO significantly. Opportunity recognition in engineering firms is distinguished and bounded by MO and technical viability. Engineering firms need to identify gaps in the market through naturally occurring obsolescence of products and services (CD) to create TO with appropriate MO. This study has revived a classical debate over opportunity recognition by proposing a CE model by incorporating external factors. The Schumpeterian opportunity recognition process and CD have been explained for engineering firms that are distinguished from other types of firms. Kirznerian opportunity recognition view has also been debated to dialect Schumpeterian view.

scholarly journals PENGARUH PROFESIONALISME DAN KOMPETENSI PENGAWASAN INTERNAL TERHADAP KUALITAS AUDIT PADA INSPEKTORAT PROVINSI BANTEN

2020 ◽  
Vol 3 (2) ◽  
pp. 142-154
Author(s):  
Ulvia Fadilah ◽  
Eka Mahmudin S
Keyword(s):  
Structural Equation ◽  
Audit Quality ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Provincial Government ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Research Questions ◽  
Internal Supervision

This study aimed to examine the effect of professionalism and competence of internal supervision on audit quality at the Banten Provincial Government Inspectorate. This research developed a theoretical framework as a basis for hypotheses, to answer research questions consisting of how professionalism influences audit quality, and how competence influences audit quality. The samples of this study were 83 Government Internal Examiners (APIP) at the Inspectorate of Banten Province. This research used census method. The data used are primary data collected through questionnaires. Data analysis method to test hypotheses was Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS). The results of this study indicate that: (1) professionalism hada positive and significant effect on audit quality, and (2) Competence had a positive and significant effect on audit quality.

scholarly journals The Improvement Model of Existence Effect towards Human Resources

2020 ◽  
Vol 11 (1) ◽  
pp. 105-117
Author(s):  
Arizqi Arizqi
Keyword(s):  
Human Resources ◽  
Structural Equation ◽  
Teaching And Learning ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Learning Activities ◽  
Equation Modeling ◽  
Survey Method ◽  
The Relationship

Abstrak. Efek eksistensi merupakan eksistensi sumber daya manusia yang muncul dari efek atau sesuatu yang telah dilakukan oleh sebuah aktivitas. Efek eksistensi dalam penelitian ini merupakan eksistensi mahasiswa yang dimunculkan dari kegiatan belajar mengajar dikelas. Begitu pentingnya sebuah efek eksistensi sebagai output kegiatan belajar mengajar, maka penelitian ini bertujuan untuk menguji pengaruh responsibility, attractiveness, emphaty, dan juga competency dari seorang pengajar dalam mempengaruhi peningkatan efek eksistensi mahasiswa di Universitas Islam Sultan Agung (UNISSULA) Semarang.  Jenis penelitian ini merupakan penelitian penjelasan (Explanatory Research) yang berusaha mengetahui hubungan antar variabel penelitian. Penelitian dilakukan dengan metode survey dengan menyebarkan kuesioner kepada 212 mahasiswa dari dari 4 mata kuliah 5 kelas. Analisis data penelitian dilakukan dengan pengujian structural equational modelling (SEM) dan menggunakan pendekatan varians (partial least square), kemudian pengolahan data didukung dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa efek eksistensi sumber daya manusia didalam organisasi dapat ditingkatkan melalui peningkatan emphaty dosen terhadap mahasiswa. Kemudian untuk meningkatkan kompetensi seorang dosen dapat ditingkatkan melalui peningkatan attractiveness atau metode pembelajaran yang atraktiv ketika melakukan pembelajaran dikelas. Sementara itu responsibility tidak mampu menjelaskan terhadap efek eksistensi mahasiswa.Kata Kunci : Tanggung jawab, atraktif, empati, kompetensi dan efek eksistensi. Abstract. Existancy Effect is the existence of human resources that arise from the effect or something that has been done by an activity. Existancy Effect in this research is the existence of students arising from teaching and learning activities in class. Once the importance of an Existancy Effect as an output of teaching and learning activities, then this research aims to examine the influence of responsibility, attractiveness, empathy, and also competency in influencing the improvement of existency effect toward human resources (students) at Sultan Agung Islamic University (UNISSULA) Semarang. The type of this research is an explanatory research that seeks to determine the relationship between research variables. This research was conducted through survey method by distributing questionnaires to 212 students from 4 courses in 5 classes. The research data analysis used Structural Equation Modeling (SEM) and used partial least square. The data processing was supported by SmartPLS application. The results showed that the existence effect of human resources in organizations can be improved through increasing the empathy of lecturers with students, Furthermore, in order to improve the lecturer’s competency, it needs an attractiveness in the learning method. Meanwhile responsibility cannot explain the existance effect of students.Keywords: responsibility, attractiveness, emphaty, competency, existence effect.

scholarly journals The Relationship between Motivation, Organisational Commitment and Competence with Job Satisfaction and Lecturers Performance

2017 ◽  
Vol 7 (3) ◽  
pp. 165
Author(s):  
M. Jamal Abdul Nasir ◽  
Bambang Budi Wiyono ◽  
. Supriyono ◽  
Achmad Supriyanto
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Direct Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Organisational Commitment ◽  
Ex Post ◽  
Indirect Relationship ◽  
The Relationship

The objective of this research is to find out a direct and an indirect relationship between motivation, organisational commitment, and lecturers competence and job satisfaction and lecturers performance. This was non-experimental research using a quantitative approach with ex-post facto designs. Hypotheses of this research aim to prove the relationship between variables. The data were collected by using questionnaire distributed to the randomly-chosen respondents and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The conclusion of the modeling analysis result of these five variables are: (1) lecturers motivation has not a direct relationship with lecturers performance; (2) lecturers commitment has an indirect relationship with lecturers performance; (3) both exogenous variables (lecturers motivation and commitment) need intervening variable (job satisfaction) to be proven to be related to the lecturers performance; and (4) it is only lecturers competence variable having a direct relationship with lecturers performance even though without passing through mediation and lecturers job satisfaction variable.

scholarly journals Faktor-faktor yang Memengaruhi Efektivitas Sekolah dengan Kemandirian Sekolah sebagai Variabel Intervening menggunakan Pendekatan Partial Least Square

2020 ◽  
Vol 5 (7) ◽  
pp. 969
Author(s):  
Arie Wibowo Khurniawan ◽  
Illah Sailah ◽  
Pudji Muljono ◽  
M. Syamsul Maarif ◽  
Bambang Indriyanto
Keyword(s):  
Structural Equation ◽  
School Effectiveness ◽  
School Principals ◽  
Organizational Transformation ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Vocational High Schools ◽  
The Government

<p><strong>Abstract:</strong> The government encourages Vocational High Schools to carry out organizational transformation to become Regional Public Service Bodies. Through BLUD, SMKs with superior products can manage finances and production processes more flexibly without violating regulations so that school effectiveness can be achieved. This study aims to analyze the factors that influence SMK-BLUD schools' effectiveness through school independence using partial least squares structural equation modeling (PLS-SEM) analysis. The data were obtained by distributing questionnaires to 231 respondents from students, teachers, school principals, and committees in 25 SMK-BLUDs in East Java and DKI Jakarta. It is known that the variables focus on customers, focus on processes, and continuous improvement have a positive and significant impact on school effectiveness. In addition, the independence of each school indirectly also has a positive and significant effect on school effectiveness. The results of this modeling show the value of Predictive Relevance (Q2) of 0.965, meaning that this model has a good Predictive Relevance.</p><strong>Abstrak: </strong>Pemerintah mendorong Sekolah Menengah Kejuruan (SMK) melakukan transformasi organisasi untuk menjadi SMK Badan Layanan Umum Daerah (SMK-BLUD). Melalui BLUD, SMK yang memiliki produk-produk unggulan dapat mengelola keuangan dan proses produksi secara lebih fleksibel tanpa melanggar peraturan sehingga efektivitas sekolah dapat tercapai. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi efektivitas sekolah SMK-BLUD melalui kemandirian sekolah menggunakan analisis PLS-SEM. Data diperoleh melalui penyebaran kuesioner kepada 231 responden dari siswa, guru, kepala sekolah, dan panitia di 25 SMK-BLUD di Jawa Timur dan DKI Jakarta. Diketahui bahwa variabel fokus pada pelanggan, fokus pada proses, dan perbaikan berkelanjutan memberikan pengaruh yang positif dan signifikan terhadap efektivitas sekolah. Selain itu, dengan adanya kemandirian setiap sekolah, secara tidak langsung juga memberikan pengaruh yang positif dan signifikan terhadap efektivitas sekolah. Hasil pemodelan ini menunjukkan nilai Predictive Relevance (Q<sup>2</sup>) sebesar 0.965, artinya model ini memiliki Predictive Relevance yang baik.

scholarly journals Determining the Impact of Supervisory Support on Employee Engagement in the Telecommunication Sector of Ghana: The Role of Supportive Organizational Culture

2021 ◽  
Vol 1 (2) ◽  
pp. 15-31
Author(s):  
Leslie Afotey Odai ◽  
Jingzhao Yang ◽  
Isaac Ahakwa ◽  
Shaibu Ismaila Mohammed ◽  
Samuel Dartey
Keyword(s):  
Organizational Culture ◽  
Employee Engagement ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Supervisory Support ◽  
Telecommunication Sector ◽  
The Impact ◽  
The Relationship

Purpose- Organizations that enforce effective supervisory support through their cultural traits see their employees reciprocating through positive outcomes. The study explored the impact of supervisory support on employee engagement in Ghana’s telecommunications sector and the moderating effect of supportive organizational culture on the relationship. Design/Methodology- A correlational descriptive research design was adopted. A sample of three hundred and fifty-three (353) employees was drawn randomly from a top selected telecommunication company in the Accra Metropolis of Ghana. Information collated were analyzed using Statistical Package for Social Sciences (SPSS version 26) and partial least square based on Structural Equation Modeling (SEM) Findings- The findings indicate that supervisory support significantly influences employee engagement. Again it was revealed that supportive organizational culture influences employee engagement and substantially moderates the relationship between supervisory support and employee engagement. Practical Implications- The findings provide valuable suggestions for organizations, managers, and supervisors to emphasize on measures such as a robust feedback system, training of supervisors, and enhancing employees' freedom to operate within the organization, which increases employee engagement and optimizing the organization’s competitive advantage.

scholarly journals Faktor-Faktor yang Mempengaruhi Kepatuhan WPOP Pelaku E-Commerce di Kota Semarang pada Platform Online Marketplace Blibli.com

2020 ◽  
Vol 7 (1) ◽  
pp. 113-122
Author(s):  
Putri Dwi Indriyani ◽  
Prabowo Yudo Jayanto
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Online Marketplace ◽  
Analysis Technique ◽  
Online Trading ◽  
The City

Abstract - The development of online trading is based on the ease for businesses to promote their goods and does not require more costs because there is no need for a physical store. The activity of buying and selling goods and / or services through internet media is known as electronic commerce (hereinafter referred to as e-commerce).This study aims to analyze and obtain empirical evidence about the influence of the variable tax socialization, understanding of taxation, awareness of taxpayers, and tax sanctions on the compliance of e-commerce actors in the city of Semarang on the BliBli.com online marketplace platform. The population of this research is e-commerce individual taxpayers in the city of Semarang on the Blibli.com online marketplace platform. The sampling technique uses non-probability sampling with voluntary sampling method. Samples obtained were 65 respondents. The data analysis technique used is Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS) with SmartPLS 3.0 analysis tools. This study shows that tax socialization has a negative and not significant effect on the compliance of e-commerce actors in fulfilling tax obligations. Understanding taxation and awareness of taxpayers has a positive and significant effect and tax sanctions have a positive but not significant effect on the compliance of e-commerce actors in meeting tax obligations.Keywords: E-Commerce Taxpayer Compliance

scholarly journals Towards a Cashless Society: The Effects of Perceived Convenience and Security on Gamified Mobile Payment Platform Adoption

2021 ◽  
Vol 25 ◽  
Author(s):  
P. C. Lai ◽  
Ewilly J.Y. Liew
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Intention To Use ◽  
Final Sample ◽  
Dual Strategy ◽  
Perceived Security ◽  
The Relationship

Integrating gamification into mobile payment platform incentivizes people to use digital alternatives for payment and could spur user-centric, platform-mediated interactions. This study examines the relationship between perceived convenience and perceived security on individual users’ intention to use a gamified mobile payment platform in Malaysia; a developing country envisioned to build a cashless society. The partial least square structural equation modeling (PLS-SEM) technique is employed on a final sample of 388 online users. The results show that perceived convenience has a strong but indirect effect on the intention to use. Perceived security has a strong and direct effect on intention to use and mediates the relationship between perceived convenience and intention to use. Furthermore, the reliability aspect of security is a top priority concern for users interested in using mobile payment. The multi-functional aspect of convenience is a top priority concern to attract users who are not interested in using mobile payment at first. The study discusses theoretical and practical implications for developing a dual strategy of ‘ensuring convenience’ and ‘assuring security’ to encourage the gamified mobile payment platform adoption in developing countries.

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