scholarly journals The Importance of Sustainable Practices in Value Creation and Consumers’ Commitment with Companies’ Commercial Format

2020 ◽  
Vol 12 (23) ◽  
pp. 9852
Author(s):  
David Servera-Francés ◽  
María Fuentes-Blasco ◽  
Lidia Piqueras-Tomás
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Model ◽  
Customer Commitment ◽  
Customer Perceived Value ◽  
Key Variables ◽  
Corporate Social ◽  
The Relationship

Sustainable economic models are essential for any economic sector of the country. Companies must manage their relationships with the agents involved in their economic activity through a strategy based on dialogue and the constant pursuit of a balance among economic, social and environmental interests. In this regard, there has been an increase in customers’ interest in products or businesses that display a comparatively higher commitment with workers, the environment, or society as a whole. This study aims at gaining further insight into the relationship between the committed customer and the company by analyzing the influence of corporate social responsibility on key variables such as customer perceived value or customer commitment as regards its engagement dimension (customer motivations). In order to reach this goal, we perform a review of the literature, followed by a structural equation model that incorporates said variables. This model is tested on a sample of 707 customers of supermarkets and hypermarkets. The results confirm that Corporate Social Responsibility (CSR) directly affects commitment and that customer perceived value influences both variables (CSR and commitment). In addition, the study confirms the indirect effect of perceived value on customers’ commitment with the commercial format, which is mediated by CSR.

Benefits of corporate social responsibility

2018 ◽  
Vol 35 (3) ◽  
pp. 277-286 ◽  
Author(s):  
Sarah Alhouti ◽  
Giles D’Souza
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Equation Model ◽  
Mediation Effect ◽  
Chi Square ◽  
Content Type ◽  
Chi Square Test ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach Items for values are developed and tested prior to their inclusion in an experiment that manipulates the presence and absence of CSR. A structural equation model is used to test the mediation effect of perceived value on the relationship between CSR and consumer outcomes. A chi-square test is used to compare the magnitude of the significant effects. Findings CSR influences spiritual, status, efficiency and aesthetic benefits equally. Spiritual benefits is a stronger predictor of attitude and personal satisfaction than efficiency and status benefits. Originality/value Conceptual and qualitative findings in the literature demonstrate that CSR is associated with spiritual benefits. This study quantitatively tests not only how CSR influences various benefits but also how those effects compare to the relationship between CSR and spiritual benefits. The examination of the effect of CSR benefits on consumer outcomes reveals that the types of benefits do not have identical effects.

Information Disclosure, Social Responsibility, Trust, and Attitude Affect Loyalty to Housing Agents

2016 ◽  
Vol 44 (5) ◽  
pp. 717-726 ◽  
Author(s):  
Chun-Chang Lee ◽  
Yun-Ling Wu ◽  
Wen-Hsin Huang ◽  
Yu-Chen Lee ◽  
Pei-Ru Chen ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Information Disclosure ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Relationships ◽  
Indirect Impact ◽  
Corporate Social ◽  
The Impact

We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers' loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers' loyalty to housing agents.

Impact of corporate social responsibility (CSR) awareness, affordability and management system sophistication on CSR performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anura De Zoysa ◽  
Nobyuki Takaoka ◽  
Yuqian Zhang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Management System ◽  
Structural Equation ◽  
Critical Role ◽  
Content Type ◽  
Japanese Firms ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

PurposeThis paper aims to examine the impact of three key factors — corporate social responsibility (CSR) awareness, CSR affordability and CSR management system (CSRMS) sophistication—on the CSR performance of Japanese firms.Design/methodology/approachUsing responses to 36 items developed on the Global CSR standard of ISO26000, two CSR indexes were constructed to assess the CSR management system sophistication and performance of Japanese firms. The relationship between the three key variables (CSR awareness, affordability and management system sophistication) and CSR performance was then examined through a partial least squares (PLS)-based structural equation model. Data were collected through a questionnaire survey of 146 firms.FindingsThe results of the study found a positive relationship between CSR performance and three exogenous variables (CSR awareness, affordability and management system sophistication). Furthermore, the study found that CSRMS sophistication played a mediating role in the relationship between CSR performance and firms' CSR awareness and affordability.Research limitations/implicationsThe study was limited to examining the CSR practices of a major province in Japan, which may hinder the generalisation of the findings to the rest of the country. Moreover, the data used for assessing the variables in this study were self-reported by the participating firms, in addition to being cross-sectional. The findings of this study clarified areas that policymakers, including Japan's business associations–Keidanren and Keizai Doyukai, and other relevant parties need to focus on for further improving CSR performances of Japanese firms.Originality/valueThis study highlights the role CSR awareness, affordability and CSRMS sophistication play in improving CSR performance. On the one hand, it identifies the critical role CSRMS plays in mediating the relationship among CSR performance, awareness and affordability. On the other hand, it advances CSR theory providing insight for practitioners to generate positive CSR outcomes.

scholarly journals PENGARUH GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 10 (1) ◽  
pp. 33-47
Author(s):  
Yuni Sarah ◽  
Sutar Sutar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Green Marketing ◽  
Purposive Sampling ◽  
Corporate Social

Penelitian ini bertujuan untuk mengalisis pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Brand Image Dan Dampaknya Terhadap Keputusan Pembelian di Indomaret Manggarai, Jakarta Selatan. Sampel yang diperoleh sebanyak 111 responden dan diambil secara purposive sampling yaitu teknik pengumpulan sampel dengan pertimbangan tertentu, pemilihan sampel berdasarkan atas ciri-ciri tertentu yang dipandang sesuai dengan kriteria berdasarkan tujuan penelitian atau yang benar-benar dituju. Metode analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif signifikan baik terhadap Brand Image maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Brand image berpengaruh positif signifikan terhadap keputusan pembelian. Sementara, Corporate Social Responsibility tidak berpengaruh signifikan terhadap Brand Image, maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Hasil ini menunjukkan bahwa semakin meningkat green marketing yang dilakukan oleh perusahaan maka akan meningkatkan citra baik perusahaan tersebut sehingga akan meningkatkan keputusan pembelian konsumen. Untuk itu Indomaret harus melakukan peningkatan promosi melalui green marketing agar brand image nya semakin meningkat dan dapat meningkatkan konsumennya secara langsung

scholarly journals Effects of Corporate Social Responsibility and Performative Actions on Retailer Legitimacy and Consumer Loyalty

2020 ◽  
Vol 12 (3) ◽  
pp. 41
Author(s):  
Jiyoung Kim ◽  
Sejin Ha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Institutional Environment ◽  
Interaction Coefficient ◽  
Organizational Legitimacy ◽  
Loyalty Intention ◽  
Research Outcome ◽  
Corporate Social ◽  
The Relationship

The purpose of this research is to propose and empirically test a research framework that illustrates how Corporate Social Responsibility (CSR) and performative action influence consumer’s perception of organizational legitimacy and loyalty intention, based on institutional theory. Further, we examine the interaction effect of CSR and performative action on organizational legitimacy, where we propose that the effect of CSR on legitimacy becomes amplified when performative action is high. To test the hypotheses, a total of 222 usable data were collected from consumers residing in a metropolitan area. Hypotheses were tested using Moderated Structural Equation Modelling. The study result reveals that both CSR and performative action are critical in establishing organizational legitimacy. Further, the result shows that the interaction coefficient for the interaction is significant that the relationship between CSR performance and legitimacy intensifies when performative action is high. The research outcome provides valuable implications to practitioners that legitimacy from the institutional environment and loyalty from the economic environment has to exist as separate domains for business to survive.

scholarly journals Corporate social responsibility and bank performance in transition countries

2015 ◽  
Vol 13 (1) ◽  
pp. 879-888 ◽  
Author(s):  
Khurshid Djalilov ◽  
Tetyana Vasylieva ◽  
Serhiy Lyeonov ◽  
Anna Lasukova
Keyword(s):  
Corporate Social Responsibility ◽  
Soviet Union ◽  
Social Responsibility ◽  
Former Soviet Union ◽  
Structural Equation ◽  
Transition Countries ◽  
Equation Model ◽  
Bank Performance ◽  
Main Motive ◽  
Corporate Social

This paper studies the relationship between corporate social responsibility and bank performance for 16 transition countries of the former Soviet Union and Central and Eastern Europe. The aim is to investigate (1) the nature of the link between corporate social responsibility and bank performance and the motive of banks to engage in corporate social responsibility (2) whether this is different during stable (2002-2005) and turbulent (2008-2012) periods. The results of the structural equation model using the data for 254 banks show that corporate social responsibility positively impacts on bank performance in both periods and implies that the strategic choice is the main motive of the banks to engage in corporate social responsibility for the countries investigated in the paper.

Perceived corporate social responsibility and employee ethical behaviour: do employee commitment and co-worker ethicality matter?

2021 ◽  
pp. 1-18
Author(s):  
Christian Agyapong Sarfo ◽  
Jing A. Zhang ◽  
Paula O'Kane ◽  
Nataliya Podgorodnichenko ◽  
Kizito Kwabena Osei-Fosu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Employee Commitment ◽  
Ethical Behaviour ◽  
Organisational Commitment ◽  
Equation Modelling ◽  
Corporate Social ◽  
The Relationship ◽  
Practical Implications

Abstract Corporate social responsibility (CSR) plays an important role in promoting workplace ethics. However, most research has focused on CSRs’ performance or favourable performance-related behaviour outcomes. Little is known about how individual employees perceive CSR and how this affects their ethical behaviour. This research examines how employees' perceived corporate social responsibility (PCSR) facilitates their ethical behaviour. Specifically, we hypothesise that PCSR influences employee ethical behaviour by enhancing employees' organisational commitment. The relationship between employees' commitment and ethical behaviour is contingent on their co-workers' ethical behaviour. The hypothesised relationships were assessed using partial least squares structural equation modelling with a sample of 300 employees from ‘The Ghana Club 100’ firms. Our findings suggest that employee commitment serves as an effective mechanism through which employees' perception enhances their ethical behaviour. The findings also show that the weaker the co-workers' ethical behaviour, the stronger the relationship between employee commitment and ethical behaviour. Both theoretical and practical implications are discussed.

scholarly journals Corporate Social Responsibility and Intellectual Capital: Sources of Competitiveness and Legitimacy in Organizations´ Management Practices

2019 ◽  
Vol 11 (20) ◽  
pp. 5843 ◽  
Author(s):  
Gallardo-Vázquez ◽  
Valdez-Juárez ◽  
Lizcano-Álvarez
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Intellectual Capital ◽  
Structural Equation ◽  
Management Practices ◽  
Equation Model ◽  
Public Companies ◽  
Tangible Assets ◽  
Private And Public ◽  
Corporate Social

Two important managerial strategies have shaped organizations’ initiatives in recent years: corporate social responsibility (CSR) and intellectual capital (IC). Organizations’ implementation of voluntary CSR practices implies a commitment that goes beyond mere actions and it constitutes a step toward securing benefits for these entities. In contrast, IC refers to a set of intangible organizational assets (i.e., human, structural, and relational capital) that are capable of providing greater value than tangible assets do. Putting both strategies into practice independently of each other is a source of competitive advantages for organizations, including more legitimacy in their sector. However, the present study sought to explore the possibility of strengthening the link between CSR and IC by integrating socially responsible practices into the configuration of each IC dimension. Thus, this research’s objective was to determine whether CSR initiatives can generate improvements in key IC components in organizations. The study included extremely diverse Spanish organizations ranging from small and medium-sized enterprises to large firms, private and public companies, and organizations serving multiple purposes, such as universities—all of which were implementing CSR initiatives. The partial least squares technique was applied to estimate a structural equation model to achieve the objective. The findings include that CSR improves organizations’ IC and that the resulting competitiveness is a source of legitimacy.

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