scholarly journals Differences in Readability, Keywords, and Orientation of Mission Statements of the Top 100 Korean and Top 100 US Traditional and Innovative Companies

2021 ◽  
Vol 13 (18) ◽  
pp. 10220
Author(s):  
Jongdo Jeon ◽  
Keun Tae Cho
Keyword(s):  
Network Analysis ◽  
Mission Statement ◽  
Mission Statements ◽  
Sustainable Growth ◽  
Self Concept ◽  
Major Focus ◽  
Global Business ◽  
Market Capitalization ◽  
Keyword Network

The mission statements of companies reflect the characteristics of their country. There are differences in the content of mission statements between traditional and innovative companies. The sustainable growth of companies has recently become a major focus, and it has been found that mission statements are somewhat related to company innovation. This study analyzed the differences in the readability, keywords, and orientation of mission statements between the top 100 Korean and top 100 US companies by market capitalization and their traditionality and innovativeness. Differences in readability were assessed with the Gunning fog index. Differences in the main keywords were assessed with a keyword network analysis. Differences in orientation were assessed with the nine components of a mission statement. As Korean companies were aiming for global business, there was not much difference in the readability of mission statements between Korean and US companies, but there was a difference between traditional and innovative companies in both countries. There was a difference in the keywords and orientation of the mission statements of Korean and US innovative companies. Both Korean and US innovative companies focused highly on “philosophy.” However, Korean innovative companies focused more on “self-concept,” and US innovative companies focused more on a “concern for survival.”

scholarly journals Comparative Analysis of Mission Statements of Chinese and American Fortune 500 Companies: A Study from the Perspective of Linguistics

2019 ◽  
Vol 11 (18) ◽  
pp. 4905 ◽  
Author(s):  
Quan Lin ◽  
Yingchang Huang ◽  
Ruojin Zhu ◽  
Yue Zhang
Keyword(s):  
Mission Statement ◽  
Distribution Patterns ◽  
Mission Statements ◽  
Fortune 500 ◽  
Sustainable Growth ◽  
Public Image ◽  
Appraisal System ◽  
Fortune 500 Companies ◽  
Chinese Companies ◽  
The Social

A mission statement is an important instrument for strategic management for an enterprise. How to establish a mission statement and how to leverage its roles in conveying the vision of and leading the long-term and sustainable growth of the enterprise are critical in strategic planning for enterprises. The current study adopted a corpus analysis method and built a corpus of mission statements by selecting the mission statements of 100 companies each from Chinese and American companies in the 2017 Fortune 500 companies. Through the analysis of high-frequency words obtained from the corpus based on the appraisal system approach from Systemic Functional Linguistics (SFL), we attempted to identify the characteristics discerning the mission statements of Chinese and American companies. Our results showed that (1) the distribution patterns of evaluation resource words of Chinese and American companies are similar; (2) Chinese companies highlight innovation, society and development of the enterprise, while American companies emphasize customers and product or service; (3) both Chinese and American enterprises highly concern survival, philosophy and public image; (4) American companies pay more attention to stakeholders, especially primary social stakeholders, while Chinese companies’ attention is inclined to secondary social stakeholders. It is concluded that the mission statements of Chinese companies are society oriented and emphasize the social roles of an organization, showing a corporate pertinence to a lesser extent, while American companies’ mission statements pay more attention to customers and partner relationships, which can be seen as the American companies’ market and individual orientation.

scholarly journals Influence of Customer Focused Mission Statement on Customer Satisfaction

2017 ◽  
Vol 65 (3) ◽  
pp. 1031-1038
Author(s):  
Chijioke Nwachukwu ◽  
Pavel Žufan
Keyword(s):  
Customer Satisfaction ◽  
Mission Statement ◽  
Pearson Correlation ◽  
Mission Statements ◽  
The United States ◽  
Public Image ◽  
Self Concept ◽  
Manufacturing Companies ◽  
Satisfaction Index ◽  
Customer Perspective

The purpose of this study is to examine the influence of customer‑focused mission statements on customer satisfaction in selected cell phone manufacturing companies in the United States. The study employed content analysis for the mission statement and data from America customer satisfaction index (ACSI). In analysing our data, Pearson correlation, and multiple regression techniques were used. The result showed that product and service, technology, philosophy, self‑concept, and public image mission statement components are strongly positively correlated with customer satisfaction. Customer, survival, growth and profitability and market mission statement components are insignificantly negatively correlated with customer satisfaction. The study, therefore, recommends that companies that want to remain competitive by enhancing customer satisfaction should formulate mission statements from a customer perspective so that they include product and service, technology, philosophy, self‑concept, and public image components. The main limitation of the study represents the sample size and structure. This study empirically investigated the correlation and association of nine mission statement components with customer satisfaction.

scholarly journals Content Analysis of the Banks’ Mission Statements: A Study of Bangladeshi Listed Banks

2014 ◽  
Vol 1 (1) ◽  
pp. 30-36
Author(s):  
Mehedi Hasan Tuhin
Keyword(s):  
Content Analysis ◽  
Mission Statement ◽  
Average Length ◽  
Mission Statements ◽  
Self Concept ◽  
Scale Model ◽  
Average Level ◽  
Point Scale

The aim of this paper is to empirically investigate the quality of mission statements of all the listed banks operating in Bangladesh. To achieve the purpose, the components of the mission statements have been analyzed using a Nine Point Scale model given by Fred R. David. Moreover, number of words and sentences used in the statements was also counted. The findings indicate that most of the listed banks are making the average level of score and giving more emphasis on customers, product and services, philosophy compare to self-concept, markets and concern for employees. The average length of a mission statement is 58.10 (min. =9 and max. = 113) words and 3.60 (min. =1 and max. = 12) sentences.

A Unifying Principle for a Researcher Learning Safety: Reduce Uncertainty!

2018 ◽  
Author(s):  
Camilla Kao ◽  
Russell Furr
Keyword(s):  
Decision Making ◽  
Best Practices ◽  
Mission Statement ◽  
Safety Information ◽  
Health And Safety ◽  
Mission Statements ◽  
Definition Of ◽  
Physical And Chemical

Conveying safety information to researchers is challenging. A list of rules and best practices often is not remembered thoroughly even by individuals who want to remember everything. Researchers in science thinking according to principles: mathematical, physical, and chemical laws; biological paradigms. They use frameworks and logic, rather than memorization, to achieve the bulk of their work. Can safety be taught to researchers in a manner that matches with how they are trained to think? Is there a principle more defined than "Think safety!" that can help researchers make good decisions in situations that are complex, new, and demanding?<div><br></div><div>Effective trainings in other professions can arise from the use of a mission statement that participants internalize as a mental framework or model for future decision-making. We propose that mission statements incorporating the concept of <b>reducing uncertainty</b> could provide such a framework for learning safety. This essay briefly explains the definition of <b>uncertainty</b> in the context of health and safety, discusses the need for an individual to <b>personalize</b> a mission statement in order to internalize it, and connects the idea of <b>greater control</b> over a situation with less uncertainty with respect to safety. The principle of reducing uncertainty might also help <b>non-researchers</b> think about safety. People from all walks of life should be able to understand that more control over their situations provides more protection for them, their colleagues, and the environment.</div>

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