scholarly journals Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior

2021 ◽  
Vol 13 (19) ◽  
pp. 10971
Author(s):  
Changjoon Lee ◽  
Soyoun Lim ◽  
Byoungchun Ha
Keyword(s):  
Supply Chain ◽  
Data Analysis ◽  
Marketing Strategy ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Primary Data ◽  
Chain Management ◽  
Primary Data Analysis

This study examines the impact of green supply chain management (GSCM) on consumers environmentally friendly purchase behavior. We surveyed 283 consumers and analyzed the data using SPSS 18.0, AMOS 18.0, and verified them with structural equation modeling. To support the primary data analysis results, we conducted focus group interviews (FGIs) of 16 consumers. According to the primary data analysis, consumers’ subjective norms and perceived behavioral control positively influence GSCM. However, attitude did not have a significant influence. In the FGI, consumers show a highly positive attitude and purchase intention toward the GSCM of companies. However, they exhibit mistrust and lower purchase intentions toward advertising or marketing campaigns promoting GSCM to consumers. In contrast, the influence of subjective norms was found to be different for different products. In addition, a high price—regarded as the biggest barrier among perceived control factors—raises purchase intentions if consumers are provided with good and transparent information about green products. Thus, this study buttresses the fact that if a company uses GSCM practices as an eco-friendly marketing strategy that reduces consumer distrust and considers product characteristics, it can have a positive effect on consumers’ decision to purchase eco-friendly products.

scholarly journals Green supply management and green marketing strategy on green purchase intention: SMEs cases

2020 ◽  
Vol 13 (1) ◽  
pp. 79 ◽  
Author(s):  
Dyah Sugandini ◽  
Muafi Muafi ◽  
Christin Susilowati ◽  
Yuni Siswanti ◽  
Wirman Syafri
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Marketing Strategy ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Green Products ◽  
Chain Management ◽  
Green Purchasing

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.

scholarly journals Determinants of the Level of Participation in Green Supply Chain Management: Case of Vietnamese Electronics Manufacturing Enterprises

2021 ◽  
Vol 04 (11) ◽  
Author(s):  
Do Hoai Linh ◽  
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Research Team ◽  
Secondary Data ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Primary Data ◽  
Electronics Manufacturing ◽  
Chain Management ◽  
Manufacturing Enterprises

The study explores the main drivers that affecting the level of participation in green supply chain management of Vietnamese electronics manufacturing enterprises. The research team divided into two groups of factors, which are internal and external pressures. With primary data obtained from 544 electronics manufacturing enterprises in the Red River Delta and Southeast regions of Vietnam, the team applied two modeling software, SPSS 26.0 and AMOS 25.0. Combined with secondary data, the research team found that business type, size, environmental regulations, market pressures, and efficiency-oriented motivations all affect the level of management involvement. green supply chain. Since then, the research team has developed recommendations based on these groups of variables with the goal of promoting the participation of enterprises in the green supply chain management model.

scholarly journals Lean Management and Green Supply Chain Management Implementation on the Manufacturing and Logistics Industry at an Indonesia

2021 ◽  
Vol 21 (1) ◽  
pp. 11
Author(s):  
Muhammad Andika Firmansyah ◽  
Siti Maemunah
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Environmental Performance ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Small Samples ◽  
Primary Data ◽  
Lean Management ◽  
Logistics Industry ◽  
Chain Management

<p><em>This research is on the manufacturing and logistics industry in Indonesia in improving environmental performance. This study aims to implementation of lean management and green supply chain management to environmental performance. The methodology used in this study is primary data, 150 respondents from logistics professionals. This study uses SEM-PLS. The results showed that lean management had no significant effect on environmental performance. The implications of this study are focused on geography and small samples.  Green supply chain management is oriented towards the environment in making supply chain decisions to improve environmental performance. </em></p>

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