scholarly journals The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce

2021 ◽  
Vol 13 (21) ◽  
pp. 11972
Author(s):  
Maria García-García ◽  
María Victoria Carrillo-Durán ◽  
Jose Maia
Keyword(s):  
Communication Channel ◽  
Digital Communication ◽  
Digital Tools ◽  
Extended Model ◽  
Sequential Process ◽  
Basic Form ◽  
Internet Commerce ◽  
Corporate Websites ◽  
General Terms ◽  
Degree Of Maturity

This study aims to determine the maturity of the websites of Portuguese small and mid-sized enterprises (SMEs) as a basic form of digital communication in the sequential process of incorporation of e-commerce. The starting premise is that there is a relationship between the level of maturity reached in the SMEs’ websites as digital tools that allow firms to communicate effectively, and the adoption of e-commerce. To study this, a representative sample of 381 SMEs located in Portugal and selected through stratified random sampling was analysed. To assess the degree of maturity of the websites, a sequential validation model, the extended model of internet commerce adoption (E-MICA), was applied. This information was crossed with some descriptive variables such as the volume of business, the location, the number of employees, and the sector of activity of the SMEs. The results showed that, in general terms, there predominant websites that limit their interaction to promoting products and services thus present a low level of maturity. While the sector of activity, the volume of income, and the location of the firm are decisive for the maturity of the websites as a form of digital communication in the process of incorporating e-commerce, the number of employees is not.

Turkey's Public Diplomacy and Digital Communication Tools

2019 ◽  
pp. 205-225
Author(s):  
Oğuz Göksu
Keyword(s):  
New Media ◽  
Public Diplomacy ◽  
Digital Communication ◽  
Digital Age ◽  
International Community ◽  
National Interests ◽  
The Public ◽  
General Terms ◽  
Research Questions ◽  
Pragmatic Aspects

In this chapter, the functional and pragmatic aspects of public diplomacy in Turkey are emphasized. The chapter tries to determine which values of Turkey are highlighted in the public diplomacy perspective. In general terms, it has been argued that the digital communication is an ideological understanding of public diplomacy practices or that the understanding that national interests are held in the forefront is heavy. In this study, two questions were asked in order to establish Turkey's public diplomacy perspective. The first question is What are the messages of Turkey to international community and foreign people in the digital age? The second question is How does Turkey communicate its message to the international community and foreign people in digital age and what tools do they use in this process? The answers to these questions were sought in general. The identified research questions were searched by digital applications, institutions' use of new media, and speech of person of government.

scholarly journals Researchers’ online visibility: tensions of visibility, trust and reputation

2019 ◽  
Vol 43 (3) ◽  
pp. 426-439 ◽  
Author(s):  
Sara Kjellberg ◽  
Jutta Haider
Keyword(s):  
Design Methodology ◽  
Empirical Investigation ◽  
Digital Communication ◽  
Social Network Sites ◽  
Scholarly Communication ◽  
Reward System ◽  
Digital Tools ◽  
Content Type ◽  
Trust And Reputation ◽  
Academic Researchers

PurposeThe purpose of this paper is to understand what role researchers assign to online representations on the new digital communication sites that have emerged, such as Academia, ResearchGate or Mendeley. How are researchers’ online presentations created, managed, accessed and, more generally, viewed by academic researchers themselves? And how are expectations of the academic reward system navigated and re-shaped in response to the possibilities afforded by social media and other digital tools?Design/methodology/approachFocus groups have been used for empirical investigation to learn about the role online representation is assigned by the concerned researchers.FindingsThe study shows that traditional scholarly communication documents are what also scaffolds trust and builds reputation in the new setting. In this sense, the new social network sites reinforce rather than challenge the importance of formal publications.Originality/valueAn understanding of the different ways in which researchers fathom the complex connection between reputation and trust in relation to online visibility as a measure of, or at least an attempt at, publicity (either within academia or outside it) is essential. This paper emphasizes the need to tell different stories by exploring how researchers understand their own practices and reasons for them.

Digital Communication Channel Equaliser using Single Generalised Neuron

2009 ◽  
Vol 59 (5) ◽  
pp. 524-529
Author(s):  
Vineeta Choudhary Vineeta Choudhary ◽  
B.K. Joshi B.K. Joshi
Keyword(s):  
Communication Channel ◽  
Digital Communication

scholarly journals Communication Channels

2021 ◽  
Author(s):  
Anca Constantinescu-Dobra ◽  
Mădălina-Alexanda Coțiu
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Online Shopping ◽  
Digital Communication ◽  
Communication Channels ◽  
High Quality ◽  
Online Engagement ◽  
Fast Moving Consumer Goods ◽  
Social Media Platforms ◽  
E Mail

The scope of the chapter is to discuss changes in usage of digital communication channels before and during the Covid-19 pandemic. Consumers in both industrial and fast-moving consumer goods markets are considered. The chapter comprises a suggestive overview, followed by conclusions on trends expected in digital communication channels usage due to the shifts in consumer behavior caused by the pandemic. Digital communication channels analyzed include websites, sales pages, social media platforms, as well as e-mail marketing, and blogs. Consumers in Generations X, Y and Z, and their preferences for the different communication channels are analyzed. Results indicate an increased interest of all generations for social media, especially following the Covid-19 pandemic. E-mail marketing also remains an important communication channel across all three generations, while the interest in websites and blogs varies. All consumers favor high quality, attractive content displayed irrespective of the communication channel used. Trends identified suggest the interest for online shopping and online engagement with brands will remain sustained after the lift of the various restrictions imposed by the pandemic. It is therefore important that brands ensure a strong online presence and engage with their audiences based on their consumers preferred communication channels.

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