Digitalization in Cinema in Turkey

The chapter deals with the topical issue of cultural policies through digitalization in cinema in Turkey, discussing the appropriate frameworks that need to be put in force. In a rapidly developing society like Turkey, the problems of digitalization in cinema vis-à-vis neoliberal regulation are being debated. Three crucial areas for a digital cultural policy in cinema are identified, namely expanding public service mindset on new services and national digital platforms, creating a communications policy framework of the different parties involved as government, parliament, regulatory authorities, the public service media, and the designated third parties as civil society and market representatives, and stimulating debate to follow an anti-monopolistic progression in (digitalized) cinema.

Turkey's Public Diplomacy and Digital Communication Tools

In this chapter, the functional and pragmatic aspects of public diplomacy in Turkey are emphasized. The chapter tries to determine which values of Turkey are highlighted in the public diplomacy perspective. In general terms, it has been argued that the digital communication is an ideological understanding of public diplomacy practices or that the understanding that national interests are held in the forefront is heavy. In this study, two questions were asked in order to establish Turkey's public diplomacy perspective. The first question is What are the messages of Turkey to international community and foreign people in the digital age? The second question is How does Turkey communicate its message to the international community and foreign people in digital age and what tools do they use in this process? The answers to these questions were sought in general. The identified research questions were searched by digital applications, institutions' use of new media, and speech of person of government.

The Use of Cultural Factors in Storytelling in Digital Advertising

In today's world in which an economy of attention is dominant, brands have recently come to utilize the power of stories so as to make sure that their brands create an impact on their target audience among millions of other advertising messages. By focusing on the case of Turkey and relying on a descriptive literature review approach, the goal of this study is to show how storytelling is used by brands in the ever-increasing digital advertising studies, and why the use of cultural factors in this communication process is significant, and what are the important points in this process.

Museum Digital Innovation

The purpose of this chapter is to determine the role of digital communication strategies in Torino digitally active museums. It describes strengths and weakness of museum digital communication practices, giving evidence on the awareness that museum managers have on the power of technology, data and automation to drive innovative digital communications. While some conceptual studies have highlighted the impact that digital technologies have on museums, empirical evidence on communication strategies, according to museum managers, is still missing. This research aims to fill this gap. The results show that digital communication is weakly linked to strategic dimension in the Torino museums, since it is conceived as a short-term operative tool, and it is not yet managed as a key resource to engage in dialogue with their publics. Results could provide new insight to directors and museum managers involved from the transformative and often disruptive power of digitization with the various spill-over effects on their business models.

The Digital Cultural Identity on the Space Drawed in Virtual Games and Representatıve

The digital culture created in the virtual space provides a more liberal and open environment for the people, with fewer restrictions from real life. The current research on virtual reality self-expression has mainly been discovered as an independent aspect of the real self. The chapter also analyzes the use and perceptions of virtual users in the virtual world by focusing on the construct that creates different virtual cultural experiences. For this purpose, the “Second Life” game, which provides a three-dimensional and online virtual environment modeled by the real world, is taken as an example. In the survey, we interviewed 10 people from Second Life to find answers to our questions. As a result of their work, Second Life plays a vital digital life in a dynamic digital culture that is different from their real lives in response to the question of how they build a world with communication, culture, identity and lifestyles.

Online Representation of Culinary Heritage in Turkey in the Context of Cultural Policies

This chapter offers a rich socio-cultural discourse analysis of the culinary heritage of Turkey that promotes the local food heritage nationally and internationally by analysing two government websites and policy texts. First of all, the chapter attempts to crystalize various factors which influence the intangible cultural heritage management in policy framework by providing an overview of the intangible cultural heritage management in Turkey. Then, it traces back the development of food culture in Turkey and its relationship with governing strategies by locating the culinary heritage and its representations in the digital domain. Finally, the last part of the chapter is dedicated to data analysis of official food related websites which aims to analyse the online representation of culinary heritage by using computer-mediated discourse analysis.

Cinema and Social Media

The importance of promotion and marketing activities increases every day alongside the production process of the films in the cinema industry. The resourcefulness of the digital world has big advantages in conducting promotional activities for cinema. This chapter to evaluates social media, which is used in film promotions around the world. Also examined will be Facebook, which accounts. While deciding the variables, the year of 2016 was chosen because it had the most movies to come out and it was the year in which Facebook was the most used social platform. There is not many studies about the relationship between the Turkish cinema industry and social media in last ten-year span. While providing new and up-to-date information this chapter will create a foundation for different ideas to form on how social media can be used more effectively in the cinema industry.

Reappraising Social Media

This chapter reappraises social media. The corporate perspective promises a growth market based on user data exploitation. On the other hand, users expect emotional contagion and authenticity from their social media experience. They want to connect to friends and family. As a consequence, users accept corporate exploitation of their data. Users see social media as a human right. To users, the technology is key to global knowledge dissemination, with the potential to challenge traditional power structures resisting change. Building on Obar and Wildman, the chapter concludes with an improved definition of social media suggesting that user data tagged to user accounts, user generated content (UGC), and user behavior in the multi-device universe is the lifeblood of social media. Research suggests that social media has propelled mankind beyond McLuhan's global village into the global digital family.

Digital Citizenship as New Culture Policy Through Public Affairs Perspective

Relation can be defined as the expectations of parties from each other with regard to their actions, depending on the type of interaction between them. Awareness, effect, benefit, and reciprocity of actions are the components of successful relations. Relationship management in public relations encompasses the development, sustainability, promotion, and maintenance of mutual benefit relations between institutions and their target groups. The purpose of relationship management is to build relations and form communities. The change in our life culture has also transformed the modes of corporate communication and obliged the realization of sustainable relationship management with publics. Hence, in this chapter, all dimensions of digital citizenship as a new culture policy and different ways that publics meet their needs will be discussed. In this sense, the activities of Turkish Telecom Corporation related to digital citizenship will be analyzed.

Spanish Museum Policies Through Social Media to Enhance Communication With the Stakeholders

The main aim of this chapter is to describe the current status of participation and commitment of stakeholders in museums and cultural institutions through social networks. The study and analysis were developed following a quantitative methodology to calculate an index of online engagement through direct observation of data from the social network Facebook. Results show low levels of engagement, being most of interactions carried out through “like” and “share” actions, with few comments. It has been also detected that science museums lead in popularity, thematic museums are more prone to comments, and virality stands out in monuments. Likewise, the publication of posts containing audio-visual content are more frequent, and its publication is usually carried out during the week and in the morning.