scholarly journals The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany

2021 ◽  
Vol 13 (21) ◽  
pp. 12133
Author(s):  
Meike Rombach ◽  
David L. Dean ◽  
Nicole J. Olynk Widmar ◽  
Vera Bitsch
Keyword(s):  
Fair Trade ◽  
Structural Equation ◽  
Best Practice ◽  
Online Survey ◽  
Purchase Behavior ◽  
Cut Flower ◽  
Key Factors ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Socio Demographic Factors

Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The study serves to complement the existing studies dedicated to preferences for flower attributes and products, as well as consumers’ willingness to pay. It builds on an online survey with a representative sample of 772 German cut-flower consumers. Partial least squares structural equation modelling shows that concern for the treatment of workers from countries with poor environmental and labor reputations, the breadth of fair trade cut flower information sources, and familiarity with the fair trade concept and its influence on flower production issues positively impact the relative importance that consumers dedicate to fair trade certification as a cut flower attribute. The same factors also positively impact fair trade cut flower buying behavior. Socio-demographic factors did not show any impact. The study concludes with best practice recommendations for retailers and horticultural marketers on how to address the needs and wants of ethically conscious consumers.

scholarly journals “Oh, You Shouldn’t Have!” Understanding Key Factors Impacting Cut Flowers Gifting Preferences in Germany

Horticulturae ◽  
2021 ◽  
Vol 7 (10) ◽  
pp. 368
Author(s):  
Meike Rombach ◽  
David L. Dean ◽  
Nicole J. Olynk Widmar ◽  
Vera Bitsch
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Demographic Factors ◽  
Cut Flower ◽  
Cut Flowers ◽  
Key Factors ◽  
Subjective Knowledge ◽  
Equation Modelling ◽  
Socio Demographic Factors ◽  
The Impact

Cut flower gifting preferences are relatively unexplored in Germany. This study proposes a model that investigates the impact of attitudinal, experiential, and socio-demographic factors on the cut flower gifting preferences of German consumers. For this purpose, an online survey with a representative sample of 978 German residents was conducted. Partial least squares structural equation modelling shows that active and passive engagement with plants and nature positively impact cut flower giving preferences through cut flower knowledge, cut flower fondness, and perceived versatility of cut flowers. For German women and men, the largest driver of cut flower giving preferences is the versatility of cut flowers. For women, cut flower fondness is the second largest driver of cut flower gifting preferences, whereas for men subjective knowledge was the second largest driver. Other socio-demographic factors (age, income, education) were not found to impact cut flower giving preferences.

scholarly journals Factors Affecting Loyalty of Mobile Social Networks' Users

2017 ◽  
Vol 13 (1) ◽  
pp. 66-81 ◽  
Author(s):  
Nastaran Hajiheydari ◽  
Babak Hazaveh Hesar Maskan ◽  
Mahdi Ashkani
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Mobile Social Networks ◽  
Mobile Social Network ◽  
Key Factors ◽  
Factors Affecting ◽  
Social Applications

Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed model was tested through structural equation modeling techniques and an online survey. The sample consisted of 388 mobile social networks users in Iran. The results indicate that sociability, entertainment and fashion are primary drivers of attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order to tailor their marketing efforts and communication strategies.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

Explaining resistance intention towards mobile HRM application: the dark side of technology adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amit Shankar ◽  
Achint Nigam
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Structural Equation ◽  
Online Survey ◽  
Dark Side ◽  
Perceived Threat ◽  
Content Type ◽  
Factors Affecting ◽  
Personal Innovativeness

PurposeThe mobile human resource management application (mHRM app) has recently been seen as an innovative cloud-based solution to manage human resource management (HRM) within organisation. Despite its great potential, organisations have shown resistance towards the usage of the mHRM app. This study investigates the dark side of electronic HRM (eHRM) by examining factors affecting HR professionals' resistance to the mHRM app using status quo bias (SQB) theory. The study also examines the moderating effect of personal innovativeness.Design/methodology/approachResponses were collected from 239 HR professionals using an online survey. Structural equation modelling (SEM) and PROCESS macro were used to examine the hypotheses.FindingsThe results indicated that regret avoidance, inertia, switching costs and perceived threat significantly affect HR professionals' resistance towards mHRM app adoption. Results also indicated that high personal innovativeness negatively moderates the association between inhibitors and resistance to adopt the mHRM app.Practical implicationsThe study's findings will help HR professionals reduce their resistance towards mHRM app adoption.Originality/valueThis study enriches eHRM, mobile applications and the SQB literature.

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arpita Khare ◽  
Amrut Sadachar ◽  
Swagata Chakraborty
Keyword(s):  
Online Communities ◽  
Collective Identity ◽  
Structural Equation ◽  
Online Survey ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Indian Consumers ◽  
Apparel Manufacturers ◽  
Collective Self Esteem

PurposeThe study examined the role of collective self-esteem (CSE), online communities, green attitudes and the influence of celebrities on green clothing involvement and consequently its impact on green clothing purchase behavior of Indian consumers.Design/methodology/approachA mix of convenience and random sampling was used for data collection via an online survey. The sample (n = 403) comprised consumers having awareness about green clothing. Structural equation modeling (SEM) was used for analysis.FindingsOnline communities, green attitudes and influence of celebrities predicted green clothing involvement and in turn their purchase behavior. CSE had no impact on consumers' green clothing involvement.Practical implicationsThe findings can help green apparel manufacturers and designers to use celebrities and online communities to educate and promote the benefits of green clothing. Social media can be employed to share experiences and engage consumers about green clothing.Originality/valueSince online networking sites are gaining predominance in influencing behavior, the study extends the earlier research on social influence by examining its role along with celebrities and CSE on green apparel involvement and purchase. The study combines celebrities, online communities and collective identity influences (offline and online) in predicting green clothing purchase in India.

Trust in Cloud-Based Services: A Framework for Consumer Adoption of Software as a Service

2019 ◽  
Vol 34 (2) ◽  
pp. 65-85
Author(s):  
Lorraine S. Lee ◽  
William D Brink
Keyword(s):  
Structural Equation ◽  
Survey Methodology ◽  
Software As A Service ◽  
Equation Modeling ◽  
Key Factors ◽  
End User ◽  
Factors Affecting ◽  
User Adoption ◽  
Statistical Support ◽  
Confidentiality And Privacy

ABSTRACT Guidelines originating from practice suggest the Trust Services Criteria of security, availability, processing integrity, confidentiality, and privacy should be key factors affecting the trust of cloud-based systems. In our study, we test a model of end-user adoption of cloud-based software as a service (SaaS) by integrating the five principles from the Trust Services Criteria with systems risk. Using a survey methodology to collect data and analyzing it with structural equation modeling, we test hypotheses associated with the model. Our results show statistical support for the factors of security, confidentiality, and privacy as influencing consumers' trust in cloud-based services. Additionally, our results demonstrate trust in cloud-based services negatively influences the perceived systems risk, and these two items (trust and systems risk) significantly influence the decision by end-users to adopt a cloud-based system. Overall, our findings support the use of the Trust Services Criteria for assessing consumers' trust in cloud-based services.

scholarly journals Key Factors Influencing Low-Carbon Behaviors of Staff in Star-Rated Hotels—An Empirical Study of Eastern China

2020 ◽  
Vol 17 (21) ◽  
pp. 8222
Author(s):  
Jie Li ◽  
Peng Mao ◽  
Hui Liu ◽  
Jiawei Wei ◽  
Hongyang Li ◽  
...  
Keyword(s):  
Influencing Factors ◽  
Structural Equation ◽  
Eastern China ◽  
Consumer Attitude ◽  
Low Carbon ◽  
Key Factors ◽  
Factors Affecting ◽  
Individual Level ◽  
Multiple Dimensions ◽  
Perceived Behavior Control

To guide sustainable development in the hospitality industry requires hotel staff engagement, so what causes and how to facilitate the implementation of low-carbon behaviors should be high priorities. However, most prior studies focused on hotel guest behavior or discussed, on an individual level, the psychological aspects of the factors of the low-carbon behavior of either managers or employees. Therefore, this research aims to examine the effect of influencing factors inside and outside of the hotel context on hotel staff’s low-carbon behaviors in star-rated hotels. A set of influencing factors were identified by using literature retrieval, ground theory and in-depth interviews. Structural equation modelling was then applied with 440 valid questionnaires collected from representative star-rated hotels in Eastern China. The results revealed that low-carbon managerial activities, strategic orientation, social norms, and perceived behavior control were four key factors affecting the low-carbon behavior adoption of staff from star-rated hotels. Among them, low-carbon managerial activities were found to be the strongest factor affecting hotel staff’s low-carbon behaviors. Consumer attitude, however, exerted no significant impact. Targeted strategies were finally proposed for the improvement of hotel staff’s low-carbon behavior from the perspectives of hoteliers and governments. This study contributes to the generation mechanism of low-carbon behavior among staff and, in practice, towards behavioral improvement by providing comprehensive insights about the attribution of factors belonging to multiple dimensions related to the low-carbon behavior of staff in the hotel industry.

Factors influencing green purchase behavior of millennials in India

2018 ◽  
Vol 29 (5) ◽  
pp. 798-812 ◽  
Author(s):  
Richa Chaudhary ◽  
Samrat Bisai
Keyword(s):  
Willingness To Pay ◽  
Cultural Context ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Buying Behavior ◽  
Content Type ◽  
The Relationship

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.

scholarly journals Packaging Features Effecting on Milk Buying Behavior in Karachi

2019 ◽  
Vol 10 (2) ◽  
pp. 129
Author(s):  
Osaf Ahmed Khan ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Urban Areas ◽  
Dairy Products ◽  
Structural Equation ◽  
Positive Impact ◽  
Quality Standards ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Nutritional Information ◽  
Primary Strategy

This paper examined the packaging features effecting milk buying behavior. Four packaging features were selected that included nutritional information, price, country of origin, & quality standards, and their impact on milk consumption and purchase behavior is analyzed using Structural Equation Modeling. The study was carried out in urban areas of Karachi, among 318 respondents using Likert scale based questionnaire. The findings suggested that all four packaging features have a significant positive impact on consumers buying behavior. Consumers are attracted towards those products which provides enough and adequate amount of information on its products’ packaging. Nutritional information is among one of the important element that needs more focus and it will surely results in a positive way to the manufacturers of dairy products. Hence, producers and marketers of milk should focus on their product’s packaging features especially on the verbal element as a primary strategy in order to influences consumers buying behavior.

scholarly journals Drivers of local food consumption: a comparative study

2015 ◽  
Vol 117 (9) ◽  
pp. 2282-2299 ◽  
Author(s):  
Constanza Bianchi ◽  
Gary Mortimer
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Local Food ◽  
Extended Model ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchase ◽  
Positive Attitudes

Purpose – The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach – An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling. Findings – Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications – The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications – Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value – This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

Sign in / Sign up

Export Citation Format

Share Document