scholarly journals The Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships

2021 ◽  
Vol 13 (23) ◽  
pp. 13458
Author(s):  
Claire Heeryung Kim ◽  
Joonkyung Kim
Keyword(s):  
Social Issues ◽  
Social Enterprises ◽  
Choice Overload ◽  
Communal Relationships ◽  
Large Product ◽  
Social Cause ◽  
Cause Involvement ◽  
Product Proliferation ◽  
Information Consumers ◽  
Decision Difficulty

Social enterprises aim to achieve both social and economic goals by reaching broader consumer segments through extensive assortments, but research into how this product proliferation strategy affects consumer response is scarce. In the current research we examine how consumers judge social enterprises providing large product assortments. Three experiments show that choice overload (i.e., having a decision difficulty when faced with many options) can be reversed among target consumers of social enterprises—specifically those whose involvement in a social cause is high. Because more-involved consumers view large assortments of cause-related products as an indicator of the company’s commitment to addressing social issues, they identify with the company and thereby form communal relationships. Thus, the consumers’ focus shifts from comparing options to helping the company, leading to reduced decision difficulty. The findings contribute to existing research on assortment size and the understanding of the information consumers use to evaluate the company’s commitment to social causes.

scholarly journals Rediscovering the Cooperative Enterprise: A Systematic Review of Current Topics and Avenues for Future Research

2021 ◽  
Author(s):  
Andres Felipe Camargo Benavides ◽  
Michel Ehrenhard
Keyword(s):  
Social Impact ◽  
Social Issues ◽  
Social Enterprises ◽  
Future Research ◽  
Generation Process ◽  
Managerial Practices ◽  
Organizational Perspective ◽  
Multilevel Studies ◽  
Cooperative Enterprise ◽  
Organizational Literature

AbstractFor decades, the cooperative enterprise (CE) produces market goods and/or provides services in the interest to its members, such as communities, customers, and suppliers. The upsurge of interest in social enterprises, and their balancing of social and economic interests, has also led to a renewed interest in CEs, often seen as a specific type of social enterprise. However, from an organizational perspective, this renewed interest has been both limited and scattered over a variety of fields. In this paper, we systematically review papers on CE in the mainstream organizational literature, defined as literature in the fields of economics, business, management and sociology. Our review integrates and synthesizes the current topics in the mainstream organizational literature and provides a number of avenues for future research. In addition, we compare our findings in the organizational literature to the social issues literature as these appeared to be quite complimentary. We found multilevel studies, determination of social impact—in particular measurable impact, managerial practices for sustainable (organisational) development, and the entrepreneurial opportunity generation process as the four key avenues for future research.

scholarly journals Constructing the Model of Aboriginal Tribal Social Enterprises from the Concept of Social Economic Enterprises

2018 ◽  
Vol 11 (7) ◽  
pp. 76
Author(s):  
Hsiao-Ming Liu ◽  
Shang-Yung Yen
Keyword(s):  
Social Enterprise ◽  
Social Innovation ◽  
Aboriginal People ◽  
Social Issues ◽  
Action Plan ◽  
Social Economy ◽  
Social Enterprises ◽  
Main Research ◽  
The Social ◽  
The Status

Taiwan's aboriginal tribes have long been affected by political forces and market economy model, and the aboriginal people living in remote mountainous areas with lack of information have met with a lot of economic and social problems and challenges such as loss of land and traditional culture, aging population and stagnation of tribal industry development. Therefore, the original self-sufficient tribes began to prone to “poverty”, and this is one of the most critical social issues for Taiwan to cope with. The purpose of this paper is to discuss the concept of "social economy" in the aboriginal tribes, to develop and restore the sharing economic cooperation model, to increase collective interests and to set up tribal social enterprises, so as to address the crucial social issues.This study will adopt the method and experience of socio-economic analysis to study the action plan of Seediq, a division of Taiwanese aboriginals, and their experience of social and economic organization and operation, and reflection on the social enterprise system. The main research is to explore the social economy in the Meixi tribe, the status quo and future development, and how to employ social innovation to promote the tribal social enterprise planning and business model.

Cause-related marketing and start-ups: moderating role of cause involvement

2019 ◽  
Vol 10 (1) ◽  
pp. 16-30 ◽  
Author(s):  
Vivek Aggarwal ◽  
Vinod Kumar Singh
Keyword(s):  
Small Businesses ◽  
Purchase Intention ◽  
Social Issues ◽  
Content Type ◽  
Cause Related Marketing ◽  
Cause Involvement ◽  
Start Ups ◽  
Moderating Role ◽  
Society Today

PurposeCause-related marketing (CrM) through social campaigns is becoming one of the main strategic marketing tools for large businesses. The purpose of this study is to find out the significance of CrM for start-ups and to evaluate the moderating role of cause involvement of consumer on the impact of CrM campaigns on purchase intention of consumers.Design/methodology/approachBoth structural equation modelling and hierarchical analysis were used to evaluate the responses of 1,425 male and female consumers in India towards CrM campaign.FindingsThe results revealed that the effect of CrM campaigns on purchase intention of consumers is significantly moderated by consumers’ cause involvement. Thus, companies must extend support to causes having high consumer involvement.Research limitations/implicationsBased on their findings, the authors suggest finding out the effects of CrM on the long-term sustainability of the start-ups in more detail, especially in developing countries like India. The scope of this study is one country-based; thus, research findings may not be generalised.Practical implicationsSmall businesses that are able to understand the needs of their own communities and recognise that through their efforts they can bring large impact on social issues and will see success through their socially responsible mindset. Society today needs businesses to support good causes. The best model of CrM, especially for start-ups, is the one in which while making a payment for a service or purchasing a product, the consumer is asked to make an additional payment for the social cause.Social implicationsSociety today needs businesses to support good causes. CrM campaigns provide consumers a chance to help the less fortunate and do so in regular and convenient ways. The study indicates the importance of both corporate citizenship and social responsibility among small businesses.Originality/valueWhile the current results show that the majority of studies were based on large business, this paper shows that the CrM can be useful for start-ups, medium and small businesses also. The suggested model can be an innovative way to implement CrM without incurring any additional cost. The conclusions confirm within a wider context the role of cause involvement as a moderator of the purchase intention and can further assist start-ups and small-scale companies in designing better targeted CrM campaigns benefiting the society at large.

The moderating role of consumers' ad perception in athlete endorsement effectiveness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soojin Kim ◽  
Yongjae Kim ◽  
Seungbum Lee ◽  
Younghan Lee ◽  
Eun Yeon Kang ◽  
...  
Keyword(s):  
Structural Equation ◽  
Amazon Mechanical Turk ◽  
Equation Modeling ◽  
Celebrity Endorsement ◽  
Moderating Effects ◽  
Content Type ◽  
Attitudes Toward Advertising ◽  
Social Cause ◽  
Cause Involvement

PurposeThis paper aims to examine the structural relationships among the variables of social cause involvement, attitudes toward the endorser, attitudes toward advertising, attitudes toward the brand and social cause behavioral intentions. Additionally, by using the persuasion knowledge model (PKM) as the guiding framework, the moderating effects of ad perception on the proposed relationship were investigated.Design/methodology/approachBy using Amazon Mechanical Turk, a total of 291 usable surveys were retained for analysis. Following the participants' exposure to the Nike commercial, they completed a survey containing questions about advertising perception and their consequent responses to the advertisement. Structural equation modeling was used to test the conceptual model. Multigroup analysis was also performed to discover any moderating effects of consumers' advertising perception in endorsement effectiveness.FindingsThis study highlights the extensive impact of social cause involvement in the domain of celebrity endorsements, while attitudes toward the endorser are not a significant antecedent of celebrity endorsement effectiveness in the sport contexts. Additionally, this study demonstrates and confirms the presence of the moderating effects of advertisement perception on the proposed relationship. This supports the general premise of the PKM that consumers' attitudes and thoughts are influenced based on consumers' judgment of persuasion attempts.Originality/valueThe current study extends the line of research on the role of advertising perception in the domain of celebrity endorsement. In particular, this study found that the PKM is a theoretically sound model that can be used to predict sports fans' attitudinal and behavioral responses.

scholarly journals FROM CHASTITY BELTS TO SMART FROCKS: THE PROMISE OF RAPE DETERRENT TECHNOLOGY

2019 ◽  
Vol 2019 ◽  
Author(s):  
Alex Louise Bevan ◽  
Caroline Wilson Barnao ◽  
Robyn Lincoln
Keyword(s):  
Sexual Assault ◽  
Public Space ◽  
Social Issues ◽  
The Body ◽  
Digital Culture ◽  
Power Dynamics ◽  
Corporate Brand ◽  
Digital Devices ◽  
Brand Recognition ◽  
Social Cause

In 2018, Schweppes partnered with Ogilvy Brazil to design a smart dress that used touch-sensors to illustrate how women are groped in nightclubs (Dickson 2018). The dress is a strong example of a host of digital devices that mobilise smart technology to legitimate women’s testimony of sexual assault in public space. It also belongs to a growing category of technology closely attached to the body and designed to either protect it from harm or lend credence to previously silenced publics. Devices like the Ogilvy dress draw attention to the marginalisation of victims’ voices; it owes its existence to institutions of power refusing to listen to women’s testimony. However, the devices also reinscribe the same silencing dynamic by positioning themselves as necessary and more “reliable” evidence of women’s experience than their verbal statements. These devices are sorely undertheorized as potential erosions of the legitimacy of individual testimony and experience that are part of digital culture more broadly speaking (Couldry 2010). The devices are also problematically framed as “solutions” to broader and contextually-sensitive social issues in ways that reify their power dynamics. These devices materialise a relationship among the wearer, bodily threat, and the corporate brand selling the device as a means to further brand recognition and to cohere associations among the brand, a social cause and, perhaps most enticingly, its solution.

The Establishment of Social Entrepreneurship Movements as A Response to The Transformation of Governments' Social Policies (The Case of Four EAEU Countries)

2016 ◽  
Vol 1 (1) ◽  
pp. 17-25
Author(s):  
Gulnara Dzhunushalieva
Keyword(s):  
Social Policy ◽  
Social Entrepreneurship ◽  
Social Protection ◽  
Social Issues ◽  
Social Groups ◽  
Social Enterprises ◽  
Problem Solution ◽  
Social Reformer ◽  
Social Actors ◽  
Social Activists

Objective - This article summarizes research into the social entrepreneurship movement based on databases which include respondents from the following countries: the Kyrgyz Republic, Republic of Belarus, Republic of Kazakhstan and Russian Federation. This article tries to relate the efficiency of social policy to social issues. Methodology/Technique - We selected 180 acting social enterprises and 36 from 4 post-soviet countries and conducted interviews and observations to create a database. Based on defined key criteria, different types of social actors were classified and grouped. Findings - The findings indicate that state funding for social services and social protection has fallen dramatically due to a sharp decline in GDP and in the residual shares of GDP allocated for social policy. Our analysis indicates that countries which experienced a transformation of government social policy have a greater variety of social actors. Through the database, we were able to define and classify 8 typical groups of social actors. Two of them - social activists and social reformers - can help a nation to create a new stable system for target social groups. Novelty - Originality of the findings of this article. Type of Paper: Empirical Keywords: Social entrepreneurship; social reformer; social activists, social policy; problem solution; social groups; social issues

Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

2014 ◽  
Vol 15 (2) ◽  
pp. 153-166 ◽  
Author(s):  
Jennifer Ogle ◽  
Karen H. Hyllegard ◽  
Ruoh-Nan Yan ◽  
Mary A. Littrell
Keyword(s):  
Social Responsibility ◽  
Purchase Decision ◽  
Purchasing Behavior ◽  
Product Attributes ◽  
Socially Responsible ◽  
Content Type ◽  
Benefit Segmentation ◽  
Social Cause ◽  
Cause Involvement ◽  
Fashion Involvement

Purpose – The purpose of this work was to identify segments of the US teen girl market based on the importance that these consumers assign to various product attributes in the apparel purchase decision process and to characterize these consumer segments in relation to their engagement in fashion and social responsibility. Design/methodology/approach – An online survey was administered to 157 teen girls (14-18 years). The questionnaire included demographic items and measures of the importance of product attributes in the apparel purchase decision, fashion involvement, materialism, charitable/social cause involvement and past socially responsible apparel purchasing behavior. A two-step cluster analysis, employing Ward’s method and k-means clustering, was conducted on each participant’s factor scores on the four dimensions of the product attributes scale. Findings – Three clusters were identified: the Conventionalists (n = 50, 31.8 per cent), the Self-Satisfiers (n = 34, 21.7 per cent) and the Embracers (n = 73, 46.5 per cent). MANOVA revealed differences among the clusters related to fashion involvement, social cause involvement, materialism and past socially responsible apparel purchasing behavior. Practical implications – Results suggest that teen girls may respond positively to trendy apparel products designed with attention to issues of the environment, labor and/or charitable/social causes, particularly if the products are perceived as esthetically appealing and provide utilitarian value. Originality/value – This work offers unique insights into teen girls’ apparel consumption behaviors by employing a benefit segmentation approach to explore the role that issues of social responsibility may play in teen girls’ apparel purchase decisions.

Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment

2016 ◽  
Vol 28 (3) ◽  
pp. 185-208 ◽  
Author(s):  
Joohyung Park ◽  
Te-Lin (Doreen) Chung ◽  
Adrienne Hall-Phillips ◽  
Nwamaka A. Anaza
Keyword(s):  
Social Media ◽  
Social Cause ◽  
Social Ventures ◽  
Cause Involvement

scholarly journals ‘Wicked’ solutions for ‘wicked’ problems: Responsible innovations in social enterprises for sustainable development

2020 ◽  
pp. 1-19
Author(s):  
Nadeera Ranabahu
Keyword(s):  
Sustainable Development ◽  
Process Model ◽  
Social Issues ◽  
Social Enterprises ◽  
Responsible Innovation ◽  
Implementation Processes ◽  
Model Combining ◽  
Managerial Implications ◽  
Development Goals ◽  
Initiation Stage

Abstract Social enterprises create innovative solutions to address social issues and achieve Sustainable Development Goals (SDGs). This paper examines the innovative social entrepreneurial processes using the theoretical foundation of responsible innovation (i.e., anticipation, reflexivity, inclusion and deliberation, responsiveness, and knowledge management). The data collected from three case study organisations reveals that social enterprises at the initiation stage address only a few SDGs. However, innovation development and implementation processes lead to products and services diversification and geographical expansion which broaden the SDG focus. During this process, enterprises iteratively conduct activities associated with different dimensions of responsible innovation and operate within ethics, values and rights-based boundaries. Based on these findings, this paper proposes a process model combining SDG literature with responsible innovation. The managerial implications of using responsible innovation perspective to achieve SDGs are also highlighted.

Sign in / Sign up

Export Citation Format

Share Document